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Whether it be the “year of mobile” to the “year of RLSA,” there is always another trend to consider investing heavily in. 
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Scoop.it!
From
hbr
There are many models of emotional intelligence, each with its own set of abilities; they are often lumped together as “EQ” in the popular vernacular. We prefer “EI,” which we define as comprising four domains: self-awareness, self-management, social awareness, and relationship management. Nested within each domain are twelve EI competencies, learned and learnable capabilities that allow outstanding performance at work or as a leader.
These include areas in which Esther is clearly strong: empathy, positive outlook, and self-control. But they also include crucial abilities such as achievement, influence, conflict management, teamwork and inspirational leadership. These skills require just as much engagement with emotions as the first set, and should be just as much a part of any aspiring leader’s development priorities....
Jeff Domansky's insight:
Emotional intelligence seems to be in short supply these days. Interesting read from Harvard Business Review.
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We’re now at one of those times when an influx of new, emerging technologies is poised to change the way audiences consume content. Should brands take a risk and enter uncharted territories, or stay the course with what they do best, and see how things play out?
Jeff Domansky's insight:
Interesting examples of technology and content marketing.
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McKinsey & Company found that email is nearly 40 times more effective than Facebook and Twitter combined in the acquisition of customers.
Jeff Domansky's insight:
Remember email? It still works and here are four other lead magnets that work too.
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This past Thursday, an eternity in Trump time, Jake Tapper began his daily CNN show The Lead by addressing Donald Trump’s untermensch Steve Bannon’s recent comments that the media ought to “keep its mouth shut.” With disdain in his eyes and a sneering smile on his face, Tapper succinctly responded, “No”—a no swiftly shared around social media.
Jake Tapper, CNN’s chief Washington correspondent, has been a journalist for nearly 20 years, during which time he has earned a reputation as a hard-nosed newsman and equal-opportunity tough interviewer. But he has only started going viral recently. Tapper become the host of The Lead and CNN’s Sunday morning news show State of the Nation without parroting the most popular anchor modes of our time, the righteously or satirically partisan talking head. Unlike Bill O’Reilly, Megyn Kelly, Sean Hannity, Rachel Maddow, Chris Hayes, or even CNN’s rising star Van Jones—whose show, The Messy Truth, is now CNN’s most-watched—Tapper has built his brand on a kind of performative neutrality: an old-school news anchor refashioned for the present day.
While there are certainly people, Trump among them, who reflexively scoff at the notion of CNN’s nonpartisanship, it is still the only cable news network with notable segments of its audience that voted for Trump or for Hillary Clinton. Channeling the ethos of his network, Tapper is combative less about party than the “truth.” A notorious bulldog for answers, he methodically rephrases questions over and over again until he gets, or doesn’t get, a response, as when he asked Trump if his comments on Judge Gonzalo Curiel were racist—23 times....
Jeff Domansky's insight:
Good profile of CNN's Jake Tapper.
Scoop.it!
Looking for some great social media blogs to add to your daily reading? Here are 10 that are worth your time!
Our eighth-annual social media blog contest generated hundreds of nominations. A panel of experts carefully reviewed the 20 finalists based on their content quality.
Here are the top 10 social media blogs you should add to your regular reading list in 2017....
Jeff Domansky's insight:
Are you looking for some great social media blogs to add to your daily reading? Here are 10 blogs that are worth your time!
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Content marketing continues to evolve yet the purpose remains the same; drive site traffic, which should lead to an action or sales conversion. While this may sound simple in theory, and there is no doubt it’s effective, it’s getting more and more difficult with the amount of noise out there competing for your target market. Making a true impact takes creativity.
To stay ahead of the competition, read and implement some of the following trends in your content marketing campaigns this year....
Jeff Domansky's insight:
Five content marketing trends to pay attention to this year.
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The content tilt is what will separate you from everyone else in your market area. Andrew Davis, author of Town Inc., calls this “the hook” – a simple twist on a familiar theme designed to entrap or ensnare your audience. Without “tilting” your content just enough to truly have a different story to tell, your content will fade into the rest of the clutter and be forgotten.
How to find your tilt The real goal of this little story was to get you to ask the question – is my content different? The majority, like over 99% of marketers, do not have differentiated content. They are not telling stories that are different.
If you are like most marketers, then, your next question is “How do I make it different?”...
Jeff Domansky's insight:
Content Marketing Institute Founder Joe Pulizzi says it’s not surprising marketers with content similar to their competitors can’t find success.
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As the press secretary for a president who's obsessed with how things play on cable TV, Sean Spicer’s real audience during his daily televised press briefings has always been an audience of one.
Jeff Domansky's insight:
No political opposition bigger than humor.
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Someetimes, this graphic haunts me.
This insane supergraphic (via Scott Brinker) classifies nearly 4,000 marketing technology solutions available today. When Contently launched in 2011, there were only 150. That means there are about 25 times more companies creating content about marketing and competing for my target audience’s attention.
Which leaves me with the question: In this terrifying sea of logos, how the hell do we stand out?
I’m not the only one asking this question. It was also one of the dozens of inquiries I got during our content strategy webinar last week. Let’s dive in....
Jeff Domansky's insight:
Three keys will help you stand out from your content competitors, and none of them involve paying your agency $250,000 to conduct a content audit.
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German magazine Der Spiegel's cover showing US President Donald Trump beheading the Statue of Liberty is not the first controversial magazine cover. Images on the magazine covers often overpower the stories that they go with. Every now and then, magazines publish images on covers to provoke, ridicule, excite or just sell more copies. Below are the 10 most controversial magazine covers that made big headlines in recent times: ...
Jeff Domansky's insight:
The magazine covers so provocative that they turned into stories by creating big controversies.
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You wake up, yawn, stretch. Pick up the phone. Check Facebook. “Like.” “Like.” “Like,” again. After 10 “likes,” Michal Kosinski knows you better than your work colleagues. After 70, he knows you better than your partner does, including -- whether these things were explicitly referenced in your clicks or not -- your skin color, your sexual orientation, whether you’re a Democrat or a Republican, whether you smoke or do drugs… The list goes on. Like some creepy alt-Santa, he knows how open you are. Whether you’re a perfectionist. Whether you’re considerate. Whether you’re neurotic. Kosinski isn’t a CIA agent or a spy. He isn’t even a marketer. He’s a researcher at Stanford, and he’s worked out how to turn your clicks into psychographic profiles....
Jeff Domansky's insight:
Cambridge Analytica knows you better than your partner.
rodrick rajive lal's curator insight,
February 7, 2017 2:06 AM
Your profile on facebook and other social networking sites, your likes and clicks help researchers and marketing experts to study things that make you click or for that effect important levers and cues that might excite your emotions. Psychographic targeting helps researchers identify emotional switches that can be thrown to make a person buy a new product or even elect a president. It is after social networks have spewed out information about you that marketers start bombarding you with information that will draw your attention. The advertisements that each one of us receives on facebook or any other social site is tailor-made for you!
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The world’s first coffee shop opened in Constantinople in 1555. Four hundred and some years later, Cafe X is putting a twist on that old barista model. Opening in San Francisco today, the startup is opting instead to have a large robotic arm craft your caffeinated potions. Founder Henry Hu noticed that baristas spent a majority of their time moving cups around while making espresso drinks. So, much like anyone’s natural reaction to that epiphany, Hu decided to build a fully mechanized coffee shop. At scale, Cafe X should be able to increase margins within the industry while reducing wait times for hurried patrons. Third-wave coffee afficionados dealing in drips and expensive siphons might find fault in Hu’s thesis, though a Mitsubishi 6-axis industrial robot is arguably the most “elite” tool imaginable for making coffee....
Jeff Domansky's insight:
Inquiring minds need to know...
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From
hbr
When is a project finished? For most of us, it seems pretty simple: when we ship the product or launch the service. But we need to take a step back and consider what “done” really means.
Jeff Domansky's insight:
Wonderful mantra: Manage outcomes, not output.
Daniel Tremblay's curator insight,
February 10, 2017 9:30 AM
"With software, however, the relationship between <we’ve finished building it> and <it has the effect we intended> is much less clear."
On doit mettre le focus sur l'atteinte des objectifs d'affaires du projet. Un projet qui respect les specs, livré en temps et à l'intérieur des coûts, peut être un échec s'il ne permet pas de réaliser les objectifs d'affaires attendus.
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Lindsay Smith shares her incredible insights into how National Geographic Travel is able to utilize the power of storytelling to propel the brand into new heights – continuously going where others aren’t able to go on social media. You’ll also learn some cool things like:
Jeff Domansky's insight:
Who better than National Geographic to share storytelling tips?
Yasmine Robert's curator insight,
March 31, 2017 8:18 AM
Who better than National Geographic to share storytelling tips?
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You may be wondering how we selected the top content marketing brands of 2017 when the year has just begun.
Jeff Domansky's insight:
Great examples of companies using content marketing successfully and lots of lessons to learn. Recommended reading! 9/10
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In most cases, your page will be how someone comes across your company on Facebook. Consider your page to be a brand representative.
That’s why it’s so crucial that you optimize your page for maximum engagement. You want users to be hooked from start to finish.
Your brand isn’t boring, and your Facebook page shouldn’t be either.
I’m going to take you step by step through the process of improving your Facebook page. I’ll go through each section or your page and tell you exactly how to make it better....
Jeff Domansky's insight:
Neil Patel serves up basic tips for a better Facebook page.
Lucas de Rouvray's curator insight,
February 8, 2017 6:10 PM
Neil Patel serves up basic tips for a better Facebook page.
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In 2017, every business should focus on mobile, Rich says, especially businesses with physical locations and a local audience.
Mobile is important because people always have their devices by their side. For example, when Rich takes his daughter to volleyball practices in different towns, he uses Waze on his phone to get directions. Then after dropping her off, he goes to Yelp to find a coffeehouse or asks Google or Siri to find the nearest supermarket so he can go shopping. While he waits in line, Rich explores Facebook, Twitter, or Instagram; plays a game; or reads a news article.
Mobile local marketing helps you reach customers who are on the go near your location.
Because people are always on their phones, local businesses can attract customers who are looking for information on the go and making immediate decisions. If those people are in your area, you can capture their business with a strong mobile presence....
Jeff Domansky's insight:
Social Media Marketing Podcast 235. In this episode Rich Brooks explores how businesses with local customers can reach their customers with mobile marketing.
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Have you ever struggled to captivate your audience's attention?
Sometimes, it can feel like your social media posts are just shouts in the wind. Especially on a platform like Instagram.
That's why I hand-curated the advice from 11 marketing experts to share some of their best tips on how to engage and delight your audience on Instagram....
Jeff Domansky's insight:
11 Marketing Experts share their best tips on how to engage and delight your audience on Instagram, including finding influencers, content strategy, and more.
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Building an overall brand story is essential to effective marketing, and doing so online can be achieved by mixing a little business operations with journalistic procedures. Documenting a content marketing plan can be simple, and it must be done. Here are nine essential components to consider....
Jeff Domansky's insight:
Here are nine components to document in your content marketing plan from Neil Patel.
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Scroll triggered animations and cinemagraphs
Jeff Domansky's insight:
Ernesto Olivares has valuable insight into the up-and-coming web and graphic design trends to watch in 2017. Pay close attention to cinemagraphs.
donhornsby's curator insight,
February 8, 2017 8:53 AM
(From the article): 2016 was the year of mobile-first. 2017 will be the year of mobile-only. Am I being too radical? In 2015, mobile accounted for 56% of all traffic to top sites. The percentage has only gone up. While we still don’t have data for 2016, experts think mobile traffic may well surpass 60% of total (mobile is in the fact the only device that continues to grow in traffic). Long gone are the days of designing a web experience for desktop users, and then adapting that to tablet and smartphone screens. As a designer, you’ll be expected to design for mobile, period. That will cover most of your users. If there’s anything to adapt, it will be on the desktop version of your site. Mobile is the new gold standard for web design. Which means that mobile features, such as the hamburger/hidden menu or full-width screen, will soon be common on desktop sites too. This trend will be a common theme to most of the items in this list.
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From
muckrack
They say there’s no such thing as bad publicity, that courting controversy heightens brand awareness and contributes ‘edge.’ But, as plenty of firms have learned to their sorrow, public scandals and misjudged marketing bombs can be seriously costly.
Jeff Domansky's insight:
No such thing as bad PR? Welcome to the White House.
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Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including....
Jeff Domansky's insight:
LinkedIn tips from, well... LinkedIn.
Shazia's curator insight,
February 6, 2017 5:15 AM
Linkedin is a great professional social networking platform. It helps to generate leads, finding the relevant jobs, Curating content, Sharing the long post etc..Have a look on this link for Linkedin lead generation
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When I pulled up to the food pantry, I was greeted with this chaotic scene. There were dozens of residents out there. They had bags of food and bags of clothing and household items that they were ready to donate. And there, in the center, of it all was LoQuator Dinkins, handing out orders to her volunteers and chatting with her new donors. It was amazing to see — there were people from different races and different ethnicities. There were people with different religious backgrounds, who had all come because they’d read this story and they wanted to help save her food pantry. When I walked up to LoQuator, she was chatting with a man who had driven several hours from a wealthy posh suburb to make a donation large enough that would cover that $3,500 electric bill. She told that man he had been sent to her by God. He said: “I don’t believe in God. I believe in good people.” The scene that I saw that day was so compelling and so inspiring and moving to me, it reminded me of the power of journalism. I went back to the office and I wrote about it too. You see, it’s those types of moments that keep me from becoming cynical. It’s those moments that help remind me that as journalists, we have the power to empower....
Jeff Domansky's insight:
Journalist Lolly Bowean on Chicago community: "I’m here to remind you today that great journalism can also find ordinary, regular people and find the extraordinary in what they do."
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There was once a time when the Pizza Hut Stuffed Crust pizza was enough to get people excited. Today, in a world of bacon-wrapped crust and custom-modified Chevys with pizza warmers, being excited about pizza is just not as easy as it used to be. Zume Pizza founder Julia Collins and her Elon Musk-esque approach to pizza doesn’t care much for the rest of the pizza industry. In her mind, the pizzavations of the previous decades are irrelevant if the pies arrive soggy, cold and packed with chemicals. She is taking on the pizza establishment with robots, a truck, 56 ovens, a passionate staff and some predictive analytics....
Jeff Domansky's insight:
I'll have a pepperoni with jalapenos and a side of AI. Robot pizza coming soon.
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Here's some practical tips on how to use video for success in social media, particularly Facebook and YouTube.