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Scooped by
Jeff Domansky
February 11, 2017 5:12 PM
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You have greatness in you. Cultivating it often takes role models, mentors, and loads of hard work. This fun quiz will help you find out which famous world leader you most resemble in your writing and may help you find an inspiring role model.
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Scooped by
Jeff Domansky
February 11, 2017 4:47 PM
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If you’re working to build up your social media presence, you know that images are essential to boosting your online engagement. In fact, content with images gets almost twice as many views. If you’re not sharing images your audience loves, you’re missing out on serious engagement.
You need visual content, but figuring how to get it can be a challenge.
- Which images are best for your business?
- How can you find or create them?
- How can your images stand out among the avalanche of others on social media when Facebook alone sees more than 300 million images shared every single day?
In this post, you’ll get three great tips on how to up your social game so you can get more clicks, likes and follows. You’ll learn the elements of shareable images, what works on each platform, and design tips to create engaging images for social media....
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Scooped by
Jeff Domansky
February 11, 2017 3:35 PM
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Only 17% of small business owners will invest in search engine optimization (SEO) in 2017, 26% admit to having a Web site with only one page, and 43% say they have no plans to change or improve their online presence this year.
A joint study between David Ricketts, innovation fellow in the Technology and Entrepreneurship Center at Harvard University found that only 54% of small business owners report that they are confident their company's online presence performs well, despite the small number of owners who are embracing online marketing.
Web.com Small Business Digital Trends Report surveyed 300 small business owners to learn how they use online channels to grow their businesses -- from dentistry to contractors, and artists to welders or dry cleaners, and retailers with ecommerce sites.
Although SEO can help businesses rise to the top of search engine query results, most small business owners do not cite the search media as a priority. Only 17% say they plan to add SEO to their online marketing strategy in 2017, and only 5% consider SEO a top priority for the year....
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Scooped by
Jeff Domansky
February 11, 2017 3:50 AM
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Content curation is when an individual (or team) consistently finds, organizes, annotates and shares the most relevant and highest quality digital content on a specific topic for their target market. Curation is a great way to support your created content strategy, publish content consistently and keep track of your favorite information sources. Enlightened content marketers are using a content mix that is only 65% created, with the remainder being 25% curated and 10% syndicated. My hope is that this map will help you or your organization navigate the growing world of curation and find a tool that best fits your content needs. The Purpose of this List If you’re all caught up on The Ultimate Content Marketing Tools List, then you already know the content marketing tools universe is vast—and still expanding. Marketing and technology are constantly joining forces to provide marketers with simpler solutions to publishing higher quality, more relevant content for their audiences. Whether you’re part of the 71% of marketers increasing spend on content this year, or you’re just looking for a tool to help keep track of news and social media, this list of curation tools will help cut through the curation clutter and make sense of what differentiates each application, service and platform....
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Scooped by
Jeff Domansky
February 10, 2017 11:57 PM
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Curation Tools by Areas of Application. Curation Tools by Formats & Tech. Content Discovery Tools. RSS Feeds Management all collected and shared by Robin Good.
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Scooped by
Jeff Domansky
February 10, 2017 11:29 PM
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Posters offer a diverse canvas for graphic designers, and some of the very best are not only beautifully designed but also inspiring and thought-provoking. There are hundreds of stunning poster designs that are instantly eye-catching, but we’ve narrowed this list down to a few of the most intriguing examples from the current decade. Whether you prefer to be bold or understated, you’re certain to find something here that will get your creative juices flowing.
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Scooped by
Jeff Domansky
February 10, 2017 11:22 PM
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Although there are more than 100 types of content that one can actually create, we dilute most of our energy and resources in producing what most others do, news and light article content, without ever considering that there exist a ton of other content alternatives that could be utilized.
This is why I have decided to create this catalogue of content types. To remind writers and editors, that there are a tens of alternative opportunities for creating valuable content and that it is only up to me and you to pick them up and use them.
While there have been other attempts at listing and cataloging formats and types of content that can be published online (which I have listed and referenced at the end of this article), I have tried to improve upon them, not just by extending the number of formats covered (over 100), but also by identifying relevant examples, and where possible, appropriate tools, that can be useful to create that specific type of content....
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Scooped by
Jeff Domansky
February 10, 2017 3:30 PM
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Book covers have a tremendous impact on potential novel readers because the truth is, when we’re searching for a new read, we’re likely to judge a book first by its cover. Where a compelling book cover design might attract a new reader, a boring or confusing cover might lead them to keep browsing without another thought. As sci-fi and fantasy novels create otherworldly settings and unimaginable scenarios, their book covers need to help communicate what’s happening within their pages in an engaging and meaningful way, without being distracting.
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Scooped by
Jeff Domansky
February 10, 2017 2:00 AM
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Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared byHubSpot: - Video is projected to claim more than 80% of all web traffic by 2019. - Adding a video to marketing emails can boost click-through rates by 200-300%. - Embedding videos in landing pages can increase conversion rates by 80%.90% of customers report that product videos help them make purchasing decisions. - According to YouTube, mobile video consumption grows by 100% every year. - 64% of customers are more likely to buy a product online after watching a video about it. - 87% of online marketers are currently using video content in their digital marketing strategies....
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Scooped by
Jeff Domansky
February 9, 2017 12:21 PM
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A common trope in crime films and TV shows is the ability for law enforcement agencies to zoom in on grainy photos and security camera footage, and ‘enhance‘ the pixelated image like it’s no big deal – making detective work a breeze. The fact is that it’s usually impossible to achieve this because there isn’t enough detail in a small number of pixels to eke out a clearer image than what you already have in the original file. But it looks like a bunch of Google researchers have figured out a way to do that – or at least get pretty darn close....
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Scooped by
Jeff Domansky
February 9, 2017 2:13 AM
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How can you turn out haute cuisine content on a fast food production schedule? Your content team—especially if it’s a team of one—can be on the hook for creating a vast quantity of content. Between sales enablement, eBooks, white papers, and blog posts, it can be overwhelming. The temptation to churn out uncreative but passable content is hard to resist, especially if you’re behind on the editorial calendar. This kind of rushed content can lead to each piece having a same-y feel—same format, same voice, same structure. Not only is bland content hard for your readers to stomach, it’s not particularly inspiring to create, either. If you’re feeling like a short order cook instead of a celebrity chef, try these tips to spice things up....
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Scooped by
Jeff Domansky
February 9, 2017 1:52 AM
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So it’s clear video is incredibly important to the future of social media marketing. However, when it comes to video, what does “success” really mean? And how do you know if your videos are performing well on social media? Measuring the success of your video content can be a difficult task. Especially as almost every platform has a range of features and metrics. For example, some platforms count a video view as three seconds, others count a view as soon as you open a video. Some platforms auto-play videos, others don’t. Some channels have limits of 60 seconds for video and on others it’s unlimited. How are we supposed to keep up?In this post, we’d love to help you navigate the world of social video metrics. We’ll break down video metrics across Facebook, Twitter, Instagram and Snapchat to give you a definitive guide to what you can measure on each platform, how you can measure it and importantly what each metric means....
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Scooped by
Jeff Domansky
February 9, 2017 1:28 AM
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Snaps – 10-second videos or pictures shot on the app – are an effective and expedite way to incentivize customers and humanize a business, in addition to communicating brand initiatives and values. Small businesses all over the globe are fast capitalizing on Snapchat to elicit actions from their Snapchat followers and heighten brand awareness. If you’re a creative small business aspiring to reach a younger audience, Great! Here are 4 reasons why SMBs prefer adding Snapchat to their marketing mix over other social media channels:...
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Scooped by
Jeff Domansky
February 11, 2017 4:58 PM
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You’re a publisher who needs an advertiser to provide relevant ads matched with the content you serve.
The advertiser, on the other hand, is looking for a decent amount of traffic for itself and high quality content to help you earn.
Now, all we need to do is find you the best contextual ad provider, that’s a match for your blog based on what’s working for other bloggers.
Pretty simple, right?...
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Scooped by
Jeff Domansky
February 11, 2017 4:31 PM
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So the question shouldn’t be how can I create content on the cheap, but rather, how can I do more with less?
The answer: create masterful content that is worth more.
Content that generates traffic. Content that inspires shares. Content that gets written and talked about. Content that earns conversions. Content that wins trust. Content that positions you as an authority. Content that wins business, retains customers, and invokes referrals....
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Scooped by
Jeff Domansky
February 11, 2017 11:44 AM
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An architect by day and a master of illusion in his offtime, Ukranian Oleg Shuplyak, aka MrOlik, uses his technical skills as a trained architect to paint surreal optical illusions that contain portraits of other artists, authors and historical figures.
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Scooped by
Jeff Domansky
February 11, 2017 12:10 AM
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Over 1.7 billion people now use Facebook. Let that sink in.
That makes Facebook the most used social network in the world by 1.2 billion. For social media marketers, more users mean more consumers. But with more users comes more competition. Now because of factors like the Facebook algorithm changes, social media marketers need to be savvier than ever to compete.
Marketers need to pull out all the stops to make sure their Facebook channel is easy to find, provides value, and represents their business in the best ways possible.
In this article you'll learn the 45 best Facebook marketing tips for businesses....
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Scooped by
Jeff Domansky
February 10, 2017 11:51 PM
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Curation Tools by Areas of Application. Curation Tools by Formats & Tech. Content Discovery Tools. RSS Feeds Management all gathered and curated by Robin Good.
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Rescooped by
Jeff Domansky
from Top Social Media Tools
February 10, 2017 11:23 PM
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SEO Tооlѕ
If уоu аrе lооkіng fоr wауѕ tо іmрrоvе уоur wеbѕіtе’ѕ ѕеаrсh еngіnе rаnkіng, уоu сlеаrlу nееd thе bеѕt SEO tооl thаt саn wоrk wоndеrѕ! Wіth SEO tооlѕ, уоu аrе gіvіng аn еdgе tо уоur buѕіnеѕѕ, оvеr іtѕ соmреtіtоrѕ. Amоng аll thе tесhnіԛuеѕ uѕеd tо ѕtudу аnd dеtеrmіnе thе ѕtаtuѕ оf еvеrу wеbѕіtе, rеѕеаrсhіng hаѕ рrоvеd tо ѕhоw a rаdісаl dеvеlорmеnt іn уоur ѕеаrсh еngіnе rаnkіngѕ. SEO tооlѕ саn rеѕоlvе еасh оf уоur соuntlеѕѕ рrоblеmѕ....
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Scooped by
Jeff Domansky
February 10, 2017 11:15 PM
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One Page Love is a One Page website design gallery showcasing the best Single Page website designs from around the web.
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Scooped by
Jeff Domansky
February 10, 2017 2:40 AM
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We took a close look to learn how these big names got it right. We fired up Talkwalker’s social listening tool and, using Interbrand for reference, chose 18 top brands from nine industries. To mix it up a bit, we added a couple of CEOs you may have heard of. We mined a years’ worth of data from each brand, measuring hashtag usage, most successful tweets, if and how brand ambassadors and influencers were employed, and engagement with customers. Below are some examples of what worked for these global giants on Twitter. You can read the full report of all 20 brands and discover how they rocked Twitter and find inspiration for your own Twitter marketing strategy....
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Scooped by
Jeff Domansky
February 9, 2017 12:47 AM
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The H&M-backed fashion house ivyrevel has teamed up with Google and Mediamonks to push the boundaries of wearable technology to new limits. The trio have created the data dress: a personalized garment designed by collecting information from users via a smartphone app. Aptly named ‘coded couture,’ the app uses Google’s awareness API—a recent development for smarter applications. Announed at Google’s I/O developer conference last year, the new API facilitates the collection of data such as where you are, what you are doing, and even the local weather. This can now be employed by applications to react more intelligently to the current situation of every user. Already famous for their philosophy of merging fashion with innovative technology, swedish brand ivyrevel’s new app uses this personal information collected by Google for a seemingly alternative purpose – to create bespoke dresses. The application tracks its user’s daily activities, and translates the information into fabric form. The result? A data-driven dress that is tailored exactly to the needs of the wearer....
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Scooped by
Jeff Domansky
February 9, 2017 11:04 AM
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In his new book “Hit Makers: The Science of Popularity in the Age of Distraction,” Derek Thompson busts some big myths about how popular stuff gets popular. Myths like: “Content is king,” i.e., good stuff rises to the top because it’s good.“ Distribution is more important” than content, Thompson said on the latest episode of Recode Media with Peter Kafka. “You can say that a song is the best song in the world, you can say that an idea is the best for people’s welfare, or a movie is the best documentary of its kind. But without a distribution strategy to reach people, nobody hears it.” Thompson, a senior editor at the Atlantic, challenged the idea — popularized by other pop-sociology writers like Malcolm Gladwell — that ideas can go viral, spreading and reproducing in a biological way. Instead, he said, everything from memes to tech companies can “piggyback” on existing social networks....
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Scooped by
Jeff Domansky
February 9, 2017 2:06 AM
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Influencer marketing has become the hot topic on many marketer’s lips, and when you think about the potential, it’s not hard to understand why. With its community of over 400 million active users, including many incredible content creators, Instagram has become a top visual marketing platform for all kinds of businesses—start-ups and huge global brands alike. The latest algorithm update by Instagram (posts are now shown based on engagement rather than in chronological order) means that paid advertising and influencer marketing have just become more important than ever before....
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Scooped by
Jeff Domansky
February 9, 2017 1:40 AM
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The list can go on and on.Now don't get me wrong, all work to a degree. But if they're that well-known, how are they going to help you stand out? The good news is that there's still quite a few overlooked, but effective tactics you can add to your strategy. Below I share 11 of my favorite social media marketing tactics that you should test today....
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