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A drop in engagement, emphasis on advertising, a decrease in traffic to your site. You're not alone. A lot of marketers are seeing these changes.
But, frustratingly, many of the "Facebook Marketing" guides out there are from 2013 or 2014. Back when Facebook had barely a billion users and asking people to Like your page was still legal.
This resource, however, is as up-to-date as it can be. I'll give you 52 Facebook Marketing Ideas 
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Let’s dive into one of the more recent mentions. In our first graph, Nordstrom sees the highest engagement spike for their February mention by Trump. So how is the current controversy playing out for the brand on social media?
Over 3.45 Million Engagements From February 6th to 13th, 2017, Nordstrom has driven over 3.45 million engagements across Facebook, Twitter, LinkedIn, and Pinterest on English language content. Compare this with a weekly average of 31,000 engagements in January 2017. This most recent week is over a 11,000 percent increase to that average.
Let’s look at some of the top stories and how they performed. Analyzing top stories platform-by-platform can yield different results, especially concerning stories about companies. Those on Facebook tend to be more emotive, while LinkedIn’s top stories tend to focus on the implications for the brand’s business....
Jeff Domansky's insight:
What can brands and publishers expect from a political mention? NewsWhip dives into the latest controversy, around Nordstrom and how it played out on social media.
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When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate -- so, so much chocolate.
Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of it. We were never taught that Valentine's Day actually originated with an arguably gruesome ancient festival, where there was no chocolate or exchange of cute, red-and-pink cards.
But love it or hate it, those are the types of things we associate with the holiday today. After all, there's a reason why roughly 114 million Valentine’s Day cards are exchanged each year -- it's what's become expected of us. So how the heck did we get from an ancient Roman festival, to a holiday that compels many of us to spend no less than $147 on celebrating it? That story, it turns out, is thousands of years old -- but we'll try to condense it....
Jeff Domansky's insight:
Amanda Zantal-Wiener shares the roots of Valentine's Day marketing, and how it wasn't always about cards, flowers, and chocolate.
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53.9 percent of Americans are going to celebrate Valentine's Day this year and they'll spend $136.57 on average.
Jeff Domansky's insight:
Love - and money - are in the air!
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Love in, if not all, at least a few of its varied forms. We hope you love it! Creative Love Creative Thinking – 6 Challenges Before Loving Your New Idea too.
It’s Valentine’s Day. What better time for a retrospective on love in, if not all, at least a few of its varied forms. We hope you love it!
Jeff Domansky's insight:
Love-ly thoughts!
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Twibfy is an inspirational platform and marketplace for creative professionals. Discover and purchase high quality digital visual content curated by creatives for creatives and organize it in the Twibfy cloud. The marketplace offers an environment for talented people to showcase their work and instantly sell it through the platform.
Jeff Domansky's insight:
Brilliant creative designs and creative marketplace.
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The colors you choose while designing a website, poster or any other type of image will have a huge impact on whether or not the overall design is successful. After all, there is a lot of psychology behind the colors that people are attracted to, and designers need to incorporate this into everything they do.
Jeff Domansky's insight:
Interesting post on the importance of color contrast in your design.
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Stack of Stack - Hand curated list of the best curated lists!. (Web, Design Tools, and Developer Tools)
Read the opinion of 26 influencers.
Jeff Domansky's insight:
Interesting list of lists of lists... Now that's curation!
Jeff Domansky's curator insight,
February 14, 2017 1:27 AM
Interesting list of lists of lists... Now that's curation!
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A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag."
For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. Now, I could swear that the only time I hear it referred to as a pound symbol is when I enter my PIN number to pay my cell phone bill. While hashtags were originally made famous by Twitter, they're now used on many major social networks, including Facebook and Instagram.
Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram....
Jeff Domansky's insight:
Just the basics or a refresher. Learn what a hashtag is, why it works, and how it works on Twitter, Facebook, and Instagram.
Jeff Domansky's curator insight,
February 14, 2017 12:54 AM
Learn what a hashtag is, why it works, and how it works on Twitter, Facebook, and Instagram.
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That was the question I was recently asked by my friend Vivienne Neale. I wasn’t sure how to reply. After all, we all have our “thought leaders” whom we follow. Me, I always wanted to be part of a community where doing meaningful things made belonging matter. Honestly, I don’t consider myself a thought leader. I simply shared my ideas and work because I felt alone in my mission to change the future of business. I’ve always believed I couldn’t do it alone. I, we, needed one another to learn, unlearn, grow and change.
Jeff Domansky's insight:
Brian Solis shares a short and to-the-point definition of thought leadership.
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Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video.
Jeff Domansky's insight:
Sprint Social has an excellent guide and tool to help you create the perfect social media size visuals.
Everett Bowes's curator insight,
February 13, 2017 8:41 AM
Sprint Social has an excellent guide and tool to help you create the perfect social media size visuals.
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The design report is an exploration into the future of design. A deep-dive into the rapid changes created by tech and man. This report has been developed in co-creation with the most ambitious brand leaders around the world.
Jeff Domansky's insight:
Five important design concepts and trends worth exploring.
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Four days into 2017, Medium's employees came to work and were told that one-third of them, 50 people, were fired.
Jeff Domansky's insight:
Here's the story about how Medium went from high to low.
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Content marketing tools are an essential part to your content marketing plan. Find out the best tools you can use to promote your business!
The content marketing tools that I suggested in this article are just a few out of hundreds available. We can expect to see this area of marketing technology flourish in the future, as content marketing becomes more and more important to businesses in every industry.
With a well-documented plan in place and the right tools to support it, you can build a content marketing machine that will help grow your business online. Did I miss to mention your favorite content marketing tool? Share it in the comments section!...
Jeff Domansky's insight:
Ian Cleary shares content marketing tools.
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For those of you who haven’t seen it yet, here is a handy visual that features some our favourite web tools for creating and sharing digital quizzes. You can use them to design a wide variety of quizzes including gameshow-style, PlayBuzz and Buzzfeed style, jeopardy games style, and game-based quizzes. The features provided differ from one tool to the other but all of them are easy to use, learner friendly and work across various platforms. We invite you to check them out and share with your colleagues.
Jeff Domansky's insight:
Handy list of Quiz making tools.
wanderingsalsero's comment,
March 1, 2017 7:58 AM
I didn't see anything about tools. Just a rather complicated looking site.
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Are you among the 62% of adults who say they celebrate Valentine’s Day? Discover the history of the most romantic day of the year in this infographic created in collaboration with History, and find out just how much sparkling wine, chocolate and candy Americans purchase in its honor.
Jeff Domansky's insight:
Valentine's Day history from... where else? The History Channel.
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Love is an expensive business and nothing proves it better than Valentine's Day. Few countries take February 14th as seriously as the United States and this year the average American will spend $142.31 on gifts. Men are going to spend nearly twice as much as women with overall sales amounting to a whopping $19 billion, an increase on 2014.
$4.8 billion will be splurged on jewelry, $3.6 billion will be spent on date nights while just over $2.1 billion will be set aside for flowers. Interestingly, Valentine's Day isn't just for couples. Other family members, friends and children's classmates/teachers are all set for gifts on February 14th. Somewhat bizzarely, 21.2 percent of Americans will spend a grand total of $703 million on Valentine's Day gifts for their pets!...
Jeff Domansky's insight:
Love is an expensive business and nothing proves it better than Valentine's Day. Biggest winner? Fido!
Jeff Domansky's curator insight,
February 14, 2017 10:46 AM
Love is an expensive business and nothing proves it better than Valentine's Day. Biggest winner? Fido! 
Curtis Carlson Nelson's curator insight,
February 14, 2017 11:05 AM
Love is in the air and we are spending a lot of money to show our Valentine how much they mean to us!
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These 10 books need to be on every cowboy''s bookshelf. Read on for outlaws, gunfights, posses, revenge, and romance.
Jeff Domansky's insight:
A totally random reading list and some damn straight book cover art.
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The topic of “fake news” continues to show strong earned media results.
In February, “fake news” was the strongest rising topical trend when it came to earned media, according to mediaQuant, an earned media researcher.
Overall, discussion around fake news rose 23% -- now scoring a media rating of 94; it had earned a 93 score in January. Over the previous six months, it had been averaging a 71 media rating score.
Earned media is defined as press interviews and appearances on all media, including TV, radio, online and print publications.The topic of fake news has produced 42.4 million “mentions” and 64.2 million over the last 12 months. Media value estimated for coverage of “fake news” has amounted to $270.3 million in February. Over the last 12 months, mediaQuant says its media value has been $388.7 million....
Jeff Domansky's insight:
No faking these fake news numbers!
rodrick rajive lal's curator insight,
February 14, 2017 2:42 AM
Fake news generates top media ratings until it is exposed! Sometimes Fake news continues to generate ratings even after it is exposed because of the outrageous claims that it makes! Fake news is also a pre-launch gimmick used by manufacturing houses to promote their products. 1
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Despite the emergence of new content formats and features, your blog remains central to effective content marketing.
It is typically the interactive hub of your website and delivers numerous benefits you can’t achieve through other tools.
Blogging is the most important aspect of content marketing when it comes to generating organic traffic.
Yes, there is a lot of work involved. However, your blog gives you a voice with your customers and offers you the opportunity to be seen as an expert in your particular industry.
The following is a look at several primary reasons a blog is still critical to lead generation through content marketing....
Jeff Domansky's insight:
Five reasons blogging still matters.
donhornsby's curator insight,
February 14, 2017 9:23 AM
ntegrating videos, graphics, white papers, case studies and other content formats into your marketing strategy is wise. However, the major benefits of a blog in lead generation prove it remains central to your content marketing strategy.
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Amazon's Alexa, the personal assistant that launched with the Amazon Echo smart speaker, completely dominated this year's Consumer Electronics Show. Just ask anyone: "Alexa Just Conquered CES. The World Is Next," read one Wired headline. CNBC, the BBC, MIT Technology Review, and many others all had equally laudatory reports.
Companies like Ford, Huawei, LG, as well as a long parade of startups, all unveiled home appliances, phones, cars, and more gadgets with Alexa integration.
It's a reflection of the sheer power that Amazon is starting to wield in the nascent smart home market, as a growing number of people come to rely on their Echo devices to run their homes and to automate their lives. The market for the Echo is still small compared to smartphones, but it's growing fast....
Jeff Domansky's insight:
Business Insider says no matter how many Google Home devices the search giant sells, Google is playing on a field that's tilted in Amazon's favor.
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Several people have figured out that the best way to get a message to President Trump is to do so via a TV program he is likely to watch, but no one has gone to the lengths that John Oliver has to get a television-based message to the president.
Jeff Domansky's insight:
John Oliver is onto an interesting way to reach out to POTUS.
Annaliese Vorhees's curator insight,
February 14, 2017 12:04 PM
I love that the goal here is to EDUCATE our president. It seems like an issue that we need to, but I love the idea.
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In 2015, Google introduced an algorithm update known as “Mobilegeddon” that prioritized mobile-friendly websites and was a wakeup call for marketers.
Jeff Domansky's insight:
Note the Ericcson research showing the stress of finding mobile content on the web is as big as watching a horror movie. Don't add to that horror show. Make your content mobile ready.
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Curated directory of the best Product Pages
Jeff Domansky's insight:
Useful source for the best product page designs and inspiration.
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With all these tools to choose from, how can you stay on top of the latest and greatest?
As part of our State of Social Media 2016 campaign, we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017.
Keep reading to see the full list, or click over to the Product Hunt collection with all of 2017’s best social media tools....
Jeff Domansky's insight:
Buffer's list of new social media tools is definitely worth a look. A number you will not have seen before I suspect. Good reading.
Curtis Carlson Nelson's curator insight,
February 14, 2017 11:11 AM
2017 will bring about many new social media marketing tools. Check them out here. |
52 excellent Facebook marketing ideas from Wishpond – count.'em. 9/10