 Your new post is loading...
Your new post is loading...
Scoop.it!
Here's what you need to know to get started in social media research, according to the following Insights in Marketing infographic."Don't go into a social media market research campaign saying, 'Let's see what we find,'" suggests the infographic. "Instead, use it to test a theory or assumption."Moreover, define the goals and objectives of your research campaign early. "This will help you separate useful data from useful chatter," states the infographic....
Jeff Domansky's insight:
Practical, useful tips for simple social marketing research.
Scoop.it!
During my eight years in the Obama administration, there was an offhand comment uttered from time to time in the hallway after something went off the rails, "It's a communications problem."
The reality is that is the case sometimes, but most of the time the problem is much larger.
Some of the major fumbles of the first few weeks of the Trump administration have been due to the communications team: whether it was the sloppy rollout of the executive order on immigration or the series of television interviews with senior officials who were either unprepared, out of the loop or pompous enough to think they could wing it with a network anchor.
But not all the problems are communications issues....
Jeff Domansky's insight:
Former Obama communications director Jen Psaki says the communications team may not be able to rein in President Trump but there are other things they can do to improve their outreach to the public. A fresh and not fake. perspective.
Scoop.it!
To help you make the fullest use of video marketing on social media and create a successful social media strategy for 2017, we’ve pulled together 50 of the most relevant video marketing statistics for social media marketers.
Did you know, for example, that Facebook video receives, on average, 135 percent more organic reach than a Facebook photo? Or that 73 percent of B2B marketers say that video positively impacts marketing ROI?
Check out more fascinating video statistics covering topics like marketing trends, user behavior, engagement, and much more below!...
Jeff Domansky's insight:
Video rocks and rolls. 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources according to Buffer.
Scoop.it!
A list of the most creative and enlightening interactive information graphics and data visualizations from 2016.
Jeff Domansky's insight:
Lots of creative inspiration here.
Scoop.it!
Want more people to find and read your content? Then you need to be visible on search engines like Google. That’s why search engine optimization (SEO) is so important—because search engines remain the web’s dominant traffic driver.
Even if you know little to nothing about SEO, Google has made two things clear: - It’s important that other websites link to yours. Since the beginning, links have helped Google figure out how to rank all the content that exists on the web. - You need to publish relevant content. If you want people to link to you, you need great content. And it needs to match the intent of the person searching for the things you sell or know lots about.
But Google is evolving....
Jeff Domansky's insight:
Back links and great content aren't enough to guarantee top rankings on their own. Now user engagement metrics are changing the way you should approach SEO.
Scoop.it!
Content marketing works. But it's a challenge. According to a Content Marketing Institute report, marketers said “producing content consistently” is one their top challenges. Content curation is one solution to this problem.
What does it look like in practice? Beth Kanter offers a useful definition: Content curation is the process of sorting through the vast amount of content on the web and presenting it in a meaningful and organized way around a theme. The work involves sifting, sorting, arranging, and publishing information.
Let’s explore how to 10X your marketing reach using content curation....
Jeff Domansky's insight:
Are you using content curation to improve your marketing strategy and boost your marketing reach? Shayla Price shows how to get started.
Jeff Domansky's curator insight,
February 18, 2017 12:53 AM
Are you using content curation to improve your marketing strategy and boost your marketing reach? Shayla Price shows how to get started.
Scoop.it!
Speaking to Facebook’s prominent place at the center of news, information, and communication, CEO Mark Zuckerberg laid out his vision for the future of the company on Thursday.
In a nearly 6,000-word declaration, Zuckerberg suggested that Facebook was finally realizing its grand mission to “connect the world.” “For the past decade, Facebook has focused on connecting friends and families,” the young mogul explained.
“With that foundation, our next focus will be developing the social infrastructure for community -- for supporting us, for keeping us safe, for informing us, for civic engagement, and for inclusion of all.”...
Jeff Domansky's insight:
A lot of people are sniffing at Zuck for his inflated goals, but that's what a mission statement is. I like the hopeful vision! He's not trying to build a wall or harm helpless immigrants.
Scoop.it!
This week, enigmatic former Donald Trump campaign advisor Carter Page appeared on a PBS News Hour interview to defend himself from the revelation that he was caught on a phone wiretap colluding with Russian intel agents during the election. This came as a surprise because Page’s last publicly known location was Moscow, suggesting he had already fled the country.
He told PBS this week he’s Arizona – but he was standing in front of what appears to be a fake background that has been used before by other political figures.Here’s a screen grab of Carter Page’s interview on PBS News Hour this week.
If your first thought was “Why is he standing outdoors in front of a mountain during a remote television interview,” we asked the same question. And if your second thought was “Does he look like he’s poorly superimposed on that fake looking background,” we asked that question as well. So we went digging, using a Google image reverse-search, and we uncovered this strangely familiar image of Arizona Congressman Trent Franks giving an MSNBC interview in 2016 in front of the exact same scene:...
Jeff Domansky's insight:
Very, very fake campaign spokesman. Funny story!
Scoop.it!
The French air force has some new feathered recruits. Eagles are being trained to bring down remote-controlled drones that enter urban airspace where they aren't permitted to fly.
Jeff Domansky's insight:
A new marketing challenge ahead? They better not attack my pizza delivery by drone or there will be bigly trouble.
's curator insight, February 16, 2017 7:28 PM
When drones start flying over my house, I'm getting an eagle!
Scoop.it!
Your label is one of the first thing people are going to notice about your bottle. And a label can tell you a lot about the wine inside: what kind of occasion it’s best for, whether it’s a red or a white (or a sparkling or a rose), what varietal it is, what type of flavor to expect… seriously, your customer is drawing a LOT of information from your label.
And because they’re looking for your label to get all of that information, you want to make sure that your label is an accurate representation of who you are and what your customer can expect from your wine. It’s a big deal!
Here’s a roundup of 30 of our favorite cool wine labels for inspiration...
Jeff Domansky's insight:
A wine label design can tell you a lot about the wine inside. 99Designs rounded up 30 amazing, tasty, creative wine labels to help inspire your next selection.
Scoop.it!
I've always believed it never hurts to say 'thanks' and give sincere recognition when it was deserved.
Jeff Domansky's insight:
What a great reminder that a compliment goes a long, long way. Thank you Art Williams!
Scoop.it!
Content marketing can be extremely effective for extending your reach, driving traffic and helping you reach your business goals. However, some business owners report that content marketing just isn't effective for them - or at least isn't as effective as they'd like.
Jeff Domansky's insight:
Several very good reminders to improve your content marketing.
Scoop.it!
The whole lead generation process is tough -- especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let's face it -- most of those people don't really want to talk to you.
Jeff Domansky's insight:
Here's 15 lead generation ideas that may get you kickstarted.
|
Scoop.it!
There are many new web tools and services for designers and developers launched every month, but how do you know which are the most useful? Which offers the best solution for a project? And which offers the most value for money?
We’ve managed to collect a mix of premium web tools and services covering many areas of web design, that are worth trying out. Take your time, go through the collection, and find the tool that best suits you. Here they are....
Jeff Domansky's insight:
Solid collection of web design tools.
Scoop.it!
If you’re like me and writing up to eight posts per week while juggling multiple businesses, it can be seriously draining.
So out of pure necessity, I’ve experimented with a plethora of different tools to aid me in the process of generating new content ideas.
Some have been home runs and some have been strikeouts.
But there are seven in particular I really like and want to share with you....
Jeff Domansky's insight:
Super useful, several new! Neil Patel's seven content tools are essential reading for bloggers, marketers and PR pros. 9/10
johnleedao's curator insight,
February 19, 2017 6:49 AM
7 tools for generating infinite content ideas for your blog 
donhornsby's curator insight,
February 19, 2017 9:44 AM
Using one or more of these tools will allow you to generate an infinite number of content ideas for your blog—without having to do any heavy lifting.
Scoop.it!
One minute of video content is worth more than 1.8 million words. That's why a winning video strategy is essential to your digital presence. The thing about video is that it doesn’t come in a one-size-fits-all package, but this is definitely not a bad thing!
You can use it to your benefit, because it makes you focus on specializing content for every stage of your buyer’s journey.The buyer’s journey has three important stages, and you need to craft content that will fit the specific needs of our customers in every one of these stages. This is when different types of video content come into play!...
Jeff Domansky's insight:
Video still gets resuts.
Scoop.it!
Are you ready for the biggest information explosion in history?
If you don’t know by now, the Internet of Things (IoT) is going to take the world by storm in the coming years. A system of interconnected physical devices, IoT will enable humans, animals and man-made objects to transmit data over a network through biochip implants, built-in sensors or any other thing that can be assigned an IP address.
This means that we will soon have more real-time data at our disposal than ever before. In fact, the amount of information in the universe is expected to grow 10-fold by 2020.
What are we to do with so much information? The simple answer is that we have to get better at visualizing information in the form of data visualizations and infographics....
Jeff Domansky's insight:
A list of the most creative and enlightening interactive information graphics and data visualizations from 2016.
Scoop.it!
Is Instagram part of your marketing strategy?
With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon. It’s become a prime place for brands to show off their personalities and promote their products to the world.
We've put together 20 great examples of Instagram marketing from top brands like Disney, Nike, and Tesla to help give you the edge and inspire your Instagram marketing....
Jeff Domansky's insight:
20 brands that are using Instagram effectively for marketing.
Scoop.it!
Some of these sites I’ve been using for years, like when I was creating my most recent SlideShare deck: 7 Ways to Grow Your Online Course Audience.
Others are newer finds from some trusted resources, like Buffer blog, nu School, andBootstrap Bay.
The following sites made the list because one, the photos they share are beautiful, and two, the photos are compelling images that do not look like the typical, generic stock image. The photos make an impact. Plus searching around the sites aren’t difficult either.
Importantly, I’ve done all the hard work for you. I’ve checked to make sure that each photo site in this list falls under the Creative Commons Zero license. AKA they are free to use for your commercial and personal needs! (Find a more detailed legal explanation at the end)...
Jeff Domansky's insight:
Allison Haag shares 13 best commercially free online stock photo websites to use in presentations, social media, online courses and more, featuring high-resolution photos and vector icons. The icons are terrific too!
Scoop.it!
While most folks are ditching their landlines because they now have a phone with them wherever they go, they might make a comeback as a feature in voice assistant speakers, reports The Wall Street Journal.
According to the WSJ’s sources, Google and Amazon are considering adding the ability to make and receive voice calls to the companies’ Home and Echo devices respectively. They’re currently equipped to handle tasks like controlling your lights and smart appliances, streaming music and ordering groceries online. Enabling voice calls would certainly make those voice-activated speakers a lot more useful, and give you another reason to stop carrying your smartphone around the house all the time.
Of course, the big question is, how will calls work? Google already has a bunch of products like Hangouts and Voice for handling voice communication, and syncs your contacts’ numbers across its apps. It also has Duo for video calls and the company said last August that it planned to add support for voice-only chats....
Jeff Domansky's insight:
A new comms channel is opening up fast.
Scoop.it!
Just moments after President Donald Trump's surreal, whirlwind press conference came to a close Thursday, the Trump campaign sent out a very strange email.
The email posits that the media is an enemy that must be deflected, inviting recipients to take a survey about how much they hate CNN, MSNBC, Fox News and all mainstream media. "Instead, you — the American people — are our last line of defense against the media’s hit jobs."
But there's more. As if to drive the point home with the hammer of Thor, the 25 questions are branded "the Mainstream Media Accountability Survey."...
Jeff Domansky's insight:
Trump really wants to know if his supporters hate the media as much as he does. I'm speechless!
Scoop.it!
If you’re hoping to boost your online traffic with better ads, you may be asking yourself: what is web banner design? Web banner design focuses on the systematic creation of effective web banner ads through the careful application of basic design guidelines.
Banner ads are one of the most prolific forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective medium to increase brand awareness. So how can you design and create web banner ads that will bring in those clicks? Below is a list of tips and general guidelines for designing banner ads....
Jeff Domansky's insight:
Learn how to design banner ads so they'll make customers click.
Scoop.it!
TABLE OF CONTENTS Marketing Automation Analytics and Testing Content Marketing Influencer Marketing Social Media Landing page tools Payment Collection Email Marketing Visual Marketing Video Marketing and Live Streaming Website tools …
Jeff Domansky's insight:
Here's more of Ian Cleary's social media toolkit. Useful stuff!
Jeff Domansky's curator insight,
February 15, 2017 11:55 PM
Here's more of Ian Cleary's social media toolkit. Useful stuff!
Scoop.it!
And while Twitter has dabbled with restrictions on visibility in the past (with features like the Quality Filter), they’ve never reached as far as some of Facebook’s tweaks (like code that predicts the authenticity of a status update).
Jeff Domansky's insight:
Low-quality tweets? Who me? Time to take a second look at Twitter and what you're posting.
Scoop.it!
Thursdays, Fridays and Saturdays were the biggest days for brands posting Snapchat Stories in Q4 2016, according to a Snaplytics report. Moving away from Saturday’s dominance in Q3, each of the three day accounted for 17 per cent of weekly posts, with brands posting 13 Stories per month on average.
|
Practical, useful tips for simple social marketing research.