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Becoming known may be the only permanent, sustainable competitive advantage we have in this tumultuous world. But where do you start? How do you do this? What is the role of social media? Blogs and video? Facebook, YouTube, Snapchat? How much time does it take? 
donhornsby's curator insight,
February 23, 2017 9:13 AM
Becoming known may be the only permanent, sustainable competitive advantage we have in this tumultuous world. But where do you start? How do you do this? What is the role of social media? Blogs and video? Facebook, YouTube, Snapchat? How much time does it take? This seems so overwhelming. Well, until now. It does not have to be.
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A huddle of seven worlds, all close in size to Earth, and perhaps warm enough for water and the life it can sustain, has been spotted around a small, faint star in the constellation of Aquarius.
Jeff Domansky's insight:
Fascinating!
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In Trump We Trust — .com, that is.
Jeff Domansky's insight:
Managing your reputation online is partly about securing domains either positive or potentially negative. And the Trump organization has 3000 domains in its orbit. That's a lot of reputation management.
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For a while now, it's been clear that Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has a whopping 600 active monthly million users as of December 2016, the last 100 million of which joined in the prior six months.
Although they're few and far between, there are some brands out there -- in every industry, and with every type of target customer -- who are doing really, really well on Instagram. Ready to get inspired?
Check out this list of brands that are thriving on Instagram right now, and what about their posts sets them apart. For each of these brands, we've included examples of their best posts. For some of them, we've also included their most popular Instagram post of all time in terms of engagement...
Jeff Domansky's insight:
Lindsay Kowolowich profiles leading brands thriving on Instagram and what about their posts sets them apart.
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Marketers may find themselves faced with a timely dilemma: What to do when the leader of the free world calls out your brand—or even your CEO—by name in a tweet? A year ago, the mere suggestion of that would be preposterous. Today, that’s not something outside of the realm of possibility.
The question is: How political do brands need to get in 2017? While the retail world may be the current battleground between the White House and the private sector, consumer packaged goods, tech and business-to-business leaders could be next. This is a new day in American politics, and we are just one month into the Trump presidency. Brands must ask themselves, where do we take a stand, why and to what end? And if I do take a stand, what risk do I take on with angering possibly half of my consumers?
While there are perhaps no easy answers, and the rule book has yet to be written, there are a few suggestions:
Jeff Domansky's insight:
In this hyper-politicized time, the best course of action for brands may be to stick to the course you are on and not respond.. Great debate, and IMHO you might have to prepare a response just in case.
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If there is one entrepreneur who knows the real value of building social relationships, and how they can extend into the world of social media, it’s health and fitness mogul Andy Frisella: founder of Supplement Superstores, Paradise Distribution, and the renowned fitness brand 1st Phorm International. These brands, among others, bring in more than $100 million a year.
Jeff Domansky's insight:
Finding truth, telling stories and building community are great recipes for success like Andy Frisella.
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From
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Wired magazine recently published, Keeping Up with the Times, a story about the New York Times and its slow & painful transition to a digital first publication. “It’s to transform the Times’ digital subscriptions into the main engine of a billion-dollar business, one that could pay to put reporters on the ground in 174 countries even if (OK, when) the printing presses stop forever,” Gabriel Snyder (one of my favorite writers, by the way) wrote in his in-depth feature, which is worth reading.
Jeff Domansky's insight:
It's not done yet but it's changing quickly at the New York Times.
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Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average.
In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. But there is another way to utilize images to make your content strategy even more effective, through the psychology of colors. If you are looking to boost your conversions, here some tactics for using images to do so....
Jeff Domansky's insight:
How color in Content Marketing works.
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If you’re hoping to boost your online traffic with better ads, you may be asking yourself: what is web banner design?
Web banner design focuses on the systematic creation of effective web banner ads through the careful application of basic design guidelines.
Banner ads are one of the most prolific forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective medium to increase brand awareness. So how can you design and create web banner ads that will bring in those clicks? Below is a list of tips and general guidelines for designing banner ads....
Jeff Domansky's insight:
Banner blind? This will get you inspired.
Curtis Carlson Nelson's curator insight,
February 21, 2017 2:10 PM
It is very important to create an ad design that will generate more traffic. https://www.crunchbase.com/person/curtis-carlson-nelson#/entity
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While big businesses often have multiple decision makers with very specific ideas and guidelines to keep their existing brands consistent, smaller companies are usually more open to exploring new creative directions, and can move faster to implement them.
If you need some more convincing that working with small businesses can result in some stunning creative work, we've put together a list of 15 small business branding examples to get you inspired for your next project...
Jeff Domansky's insight:
Check out these stunning and unique examples of small business branding from HubSpot.
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Though it has some competition, YouTube remains the premier video site on the web. With a staggering amount of videos uploaded every day, some people even make a living from the service. No matter if you’re a casual YouTube user or go looking for the craziest channels you can find, there are all sorts of ways to tweak YouTube to make it just right for you. Let’s look at some URL tricks to get more out of the service....
Jeff Domansky's insight:
Shout out to Ben Stegner for these invaluable YouTube tips. He gets the coveted 11/10 COOL TOOLS Award for cool tips. Must-read!
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Looking for ways to increase profits without blowing your budget? Give micro-influencers a try.
Micro-influencers are individuals who have between 1,000-100,000 followers. They have significant influence on the purchase decisions of their audiences, and they actively engage their fans.
Micro-influencers could be the answer you’re looking for, driving more conversions at a fraction of the cost of traditional advertising.
Jeff Domansky's insight:
Smart!! but very effective. That's micro-influencers.
Matt Jackson's curator insight,
February 20, 2017 4:42 AM
I've got to be honest, this is if the first I've heard of the term micro-influencers, but I like the idea of highly targeted reach with a lower investment requirement.
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Let’s not kid ourselves. Telling a compelling story about your business or brand on social media is exceptionally difficult. Social media posts—with their character restrictions and limited screen real estate—are not ideal for expressing brand promises, values, and philosophies with any real detail or emotional impact.
This is why many marketers supplement their social media strategies with a content marketing strategy as a means of including long-form content. Thankfully, the major social media platforms recognize that this issue exists, and have taken strides to incorporate content formats that are optimal for telling better brand stories. This article will discuss three such content types...
Jeff Domansky's insight:
Consider content curation to add spark to your storytelling.
Catherine Tadger's curator insight,
February 20, 2017 9:38 AM
Consider content curation to add spark to your storytelling. |
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Pexels Videos makes it easy to find free stock footage for your website, promo video or anything else. All videos are free for personal and commercial use.
Jeff Domansky's insight:
Valuable free source of high quality stock video for blogging, marketing many projects.
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The 2016 election and new administration come accompanied by a renaissance of political image-making: The release of new cover art by magazines like Der Spiegel and Time are met with thousands of shares and retweets. Each photograph and illustration is analyzed and picked apart by commentators. And fomenting all of this is a protest movement with a flair for signage that remixes, reappropriates, and borrows the work of these artists.
Jeff Domansky's insight:
The new administration has provided the mother lode of ideas for magazine covers, political cartoons and cable TV news programming.
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Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet?
It turns out there are many ways to use social media for storytelling!
In this post, I’m sharing 20 actionable ways to use social media for storytelling.
Jeff Domansky's insight:
Alfred Lau shares some creative social media storytelling tips.
sandra's curator insight,
February 23, 2017 2:04 PM
El storytelling ha sido el rey por años en las formas de comunicar
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When the organizer of the #NotMyPresident protests refused to appear on Tucker Carlson’s show, the Fox News host booked an actor with no ties to its leadership as a replacement.
Fox News’ Tucker Carlson had a hard time booking Olga Lexell, the creator and co-organizer of the nationwide Not My President’s Day protests on Monday.
So, after repeated refusals, Carlson’s show instead booked Shane Saunders, a Los Angeles-based actor and casting agent, who Lexell said “was not affiliated in any way with our rallies and was not an organizer.”
In the five-minute segment, Saunders was referred to as an “organizer” by an on-screen graphic and Carlson himself, who also asked Saunders about why “your protest is going to make a difference.”
“It's frustrating because, with the exception of one person, all of the organizers are women,” Lexell told The Daily Beast. “For a man who knows nothing about the protests to go on TV unprepared, misrepresent our message, take credit for our weeks of hard work, and make us look bad—and for Tucker Carlson's team to go along with it—is just disappointing.”...
Jeff Domansky's insight:
FOX News fakes it, bakes it, then takes it back weakly. What a bunch of hypocrites, phonies and fake news "journalists." The best the left can do is not appear for ambush interviews just like Lexell. An excellent media relations lesson for all.
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There are many approaches to social media marketing, but most rely on one-way communication, with brands and businesses blasting out messages, promoted or otherwise, hoping to reach their target audience. However, chat bots could provide a more interactive and personalized experience.
A study from Retale, a provider of location-based mobile advertising, examines how consumers are already reacting to the use of chat bots.
Retale polled 500 millennials aged 18 through 34 last December, and the results seem quite positive for chat bots. 58 percent of those polled had interacted with a chat bot on social; among the group who had not interacted with a chat bot, 53 percent were interested.
Almost everyone who had encountered a chat bot on social reported having positive or very positive experiences. But there are some challenges that need addressing. “Accuracy in understanding” was the biggest area of recommended improvement. Nearly 30 percent of the respondents who had interacted with chat bots wished conversations were more natural; and 12 percent wished that chat bots could get human customer-service representatives involved when appropriate....
Jeff Domansky's insight:
Bot progress. Chat bots create personalized and real-time experiences, but the human experience leaves room for improvement.
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“Many of our global clients have already requested that we block this site on our activity.”
Jeff Domansky's insight:
Many global advertisers have blacklisted Breitbart News. Some clicks can hurt your reputation.
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American news consumers are slightly more likely to access digital news through an organization’s website or app than they are to get it through social media, according to a recent Pew Center analysis.
Thirty-six percent of consumers said they received digital news from an organization’s website or app, while 35 percent said they got it through social media. Twenty percent received news via a search engine; 15 percent received it through emails, texts or alerts from a news organizations; and seven percent got it through an email or text from family members or friends.
One of the most notable findings of the analysis is that news consumers are more likely to remember the name of the news organization from which a story came if they followed a link from an email, text or other alert from the organization. The average rate for recall was 78 percent.
The rate was 52 percent if the link came from social media and 50 percent if it came from a family member or friend through email or text....
Jeff Domansky's insight:
If readers get news from social media, they're less likely to remember where they got it and there's the big challenge for branding for news organizations.
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Is social media part of your marketing strategy?
If it is, you know how hard it can be to keep up with all of the latest news from the different social platforms. Things changing constantly can make it difficult to craft a cohesive social media marketing strategy for your business.
Have no fear – I’ve put together 50 amazing social media marketing ideas, strategies & tips to help you put together a successful social media marketing plan. I’ll cover 10 takeaways each for Facebook, Twitter, Instagram, Snapchat, and YouTube....
Jeff Domansky's insight:
Useful social marketing tips.
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What if you could still reach your lead generation goals using methods that actually add value for your prospect Free.This utopia of lead generation is, in fact, a possibility. To walk you through some of the different options, we've detailed several examples of modern lead generation methods below. These ideas provide valuable information to prospects that helps them instead of pushing them to buy from your brand....
Jeff Domansky's insight:
Uncover 15 modern lead generation techniques used by companies that have seen impressive results.
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The press will destroy Trump and Trump will destroy the press.
Jeff Domansky's insight:
Jeff Jarvis writes a powerful post about the death spiral of Trump and the media.
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Should executives respond when a tweet or unexpected event touches their business or rouses their employees and customers? There are risks and rewards to CEO activism. Weber Shandwick, where I serve as chief reputation officer, and KRC Research surveyed 1,050 senior executives and 2,100 consumers across 21 markets worldwide to find out what people expect from corporate brands.
Our research shows that the two biggest factors that influence respondents’ opinions about companies are what customers say about them (88%) and how they react in crisis (85%). In fact, how a company responds to a controversy, including how quickly, is more important in driving public perception about the company than what is said about that company in the media (76%), by employees (76%), on the company’s website (68%), by spokespeople (61%), or in the company’s advertising (61%)....
Jeff Domansky's insight:
Bigly current issue and sage advice. Be ready to respond.
Emmanuel Mauricio's curator insight,
February 20, 2017 2:31 PM
This was a very interesting article because it speaks about the way CEO's speak on behalf of major political issues on their companies and whether they should respond or not so they don’t stir up any controversy or any kind of other issues that would jeopardize their company. The article gives its opinion on whether or not they should respond when there company is the one being involved. It gives info on how some companies customers make for 88% of their respondents. It shares as well how important it is for a company to share their opinion because it comments and keep the opinion preserved and well rounded. Of the executives they reviewed a lot of them said they prefer when someone speaks up for the company and shares a public opinion.
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Live broadcasting is the latest trend in social media space. Facebook, Twitter, YouTube, and Snapchat are the major social networking sites where live video content is gaining momentum. Millions of small businesses have already used Facebook to deliver great marketing results. Thus, it is logical for them to take advantage of this relatively new feature to differentiate their business and reach a wider audience base.
Various statistics suggest that it is the right time to adopt Facebook Live Streaming videos before it becomes overcrowded. According to a study, people watch live videos three times longer than the native videos. Organic reach of video posts is 135% higher than that of the regular posts. Thus, embrace Facebook Live streaming as an inevitable part of your marketing strategy to differentiate your business.
Here are a few ideas to help you get started with Facebook Live videos...
Jeff Domansky's insight:
Live video can pay off bigly.
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Mark Schaefer talks about the advantages of becoming known and Known – his new book. His slide presentation is recommended viewing. 9/10