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Google Photos has grown into an awesome service. From automatically backing up your phone’s pictures to letting you easily share your photos, there’s a lot to love for anyone who works with photos.
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Too many would-be content creators are searching for their magic feather–the book, online course, or perfect antique typewriter that will make them a writer. And while they search, they can’t or won’t write. So Ann began her session at Social Media Marketing World by asking us all to recite a pledge out loud: “I don’t believe in unicorns, fairies, or Santa. There is no magic feather.” Despite the slander against Mr. Claus (who I have on good authority is very real), it’s a crucial first step. You have to know that good writing is a learned skill, not something magically bestowed on those with the right talisman. You can do it. You can get better at it. Here are Ann Handley’s five tips for writing “ludicrously spectacular” content....
Jeff Domansky's insight:
Learn how to create "ludicrously spectacular" content with these tips from Ann Handley's presentation at Social Media Marketing World 2017. Inspirational.
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LinkedIn, once your online resume, has morphed into your opportunity to introduce yourself to others and attract the attention of those who need to know you. However, mindsets are slow to shift, and those who still consider LinkedIn nothing more than a digital resume are missing out on some of the biggest opportunities LinkedIn has ever offered. In a world that is becoming more virtual, with remote work becoming the norm, LinkedIn often delivers your first impression. To make sure you come across as the wildly interesting, compelling, and accomplished person you are, focus on the following six elements of your profile.... Via The Learning Factor
Jeff Domansky's insight:
Just the basics. Six additions to help improve your LinkedIn profile.
The Learning Factor's curator insight,
March 26, 2017 9:53 PM
LinkedIn has morphed into your opportunity to introduce yourself to others and attract the attention of those who need to know you. To make sure you come across as the wildly interesting, compelling, and accomplished person you are, focus on these six profile elements.
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About a week ago, the Times of London published an investigation revealing ads sponsored by the British government and several private sector companies had appeared ahead of YouTube videos supporting terrorist groups. In response, advertisers started pulling their spending from YouTube and the wider Google ad network. The boycott has grown as more problems have emerged. PepsiCo and Wal-Mart have now joined the ranks of advertisers pulling dollars from Google. Google for its part has said it is examining its policies and renewing its commitment to better police content. It will accelerate reviews of potentially objectionable videos and filter more ads while giving advertisers more control over where their ads appear. “While we recognize that no system will be 100 percent perfect, we believe these major steps will further safeguard our advertisers’ brands,” Philipp Schindler, Google’s chief business officer, said in a statement....
Jeff Domansky's insight:
Brands boycotted Google this past week when they learned their ads were appearing on hateful videos. The pressure could finally force the company to change. And that will make the world, and the advertising world, a better place.
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It's no secret that most of the money you see in movies or music videos is fake, but what might surprise you is that most of it comes from one source. Rich "RJ" Rappaport started RJR Props nine years ago as a full-service prop shop, but his specialty is fake cash.
As you can imagine, making fake money is a highly regulated endeavor that is closely watched by federal authorities, so Rappaport has to be extra careful to ensure his fakes never make it into circulation. Still, when your prop money is the go-to for rap videos and has been featured in over 175 films and shows, we think it's safe to say that your cash is king...
Jeff Domansky's insight:
Sort of a fake it till you make it story ;-)
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I made the case for content curation in my previous post. The next priority is to decide who’s competent to do the curating and what the 10 key steps to content curation success are. One option is to allow individuals or teams to curate content for themselves. Under this system, everyone spends a few hours each day checking multiple sites, sources and social media in search of the most relevant content. While this might be a nice idea, it will likely prove impractical given the pressures of modern working life. So, your organization will need to have a designated – and trusted – curator, or team of curators. Ideally, these curators know the learners’ specific interests and professional goals so that they can deliver relevant external content, in the right place, at the point of need. This suggests that it’s L&D professionals who are best placed to become an organization’s curators for learning....
Jeff Domansky's insight:
Bob Little explores how to plan and deliver high-quality content curation to ensure that audiences keep up to date.
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Content is king! Content marketing is the only marketing left! Content isn’t just the king, it’s the kingdom! Blah, blah, blah.You’ve heard it before. And you’re probably still dutifully cranking out content as fast as you can create it. I commend you for your dedication. But it’s not like you have a choice. Content marketing is the de facto godfather of the digital realm. It presides over cyberspace with an iron fist. Disrespect it (by not doing it), and you’re swiftly left beaten and bruised by the side of the New Jersey turnpike after being thrown from a moving car....
Jeff Domansky's insight:
Content is king! Get the tools and tips you need to do it right.
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As part of a tasty new tourism campaign, ad agency Lapiz just made Cloudy With a Chance of Meatballs a reality. But instead of soup and juice, this futuristic cloud rains something altogether more buzzy—tequila. Lapiz, a unit of Leo Burnett, used ultrasonic humidifiers to vibrate tequila at a frequency that actually turned it into visible mist. This mist was then condensed into liquid form, which fell as raindrops. All of this happened as a special exhibit in Berlin, Germany, during the rainiest month of the year—to promote Mexico as a vacation destination....
Jeff Domansky's insight:
Sunny with a chance of tequila - new Mexican tourism campaign from Lapiz takes fun weather to dreary Germany.
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![How the LinkedIn Marketing Team Uses Targeting [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/72T3udu1eYHCicFhpW06kzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
e Marketing Team are putting their money where their mouth is this year, highlighting the actual methods they’ve used – and the results they’ve been able to achieve – when using their own ad products and options. They recently released a new eBook called "The Secret Sauce: How LinkedIn Uses LinkedIn For Marketing", which provides detailed tips and advice on exactly this – how they’ve used their options to generate real results, which is great, as it shows that they not only believe in their own offerings, but that they’re also willing to invest in them. The process also enables the LinkedIn team to provide real, practical lessons on how to generate results. Last month, the LinkedIn team published a new infographic based on these tips, and now, they’ve created a new, more detailed infographic which outlines additional key tips on audience targeting on LinkedIn and how to use it to advantage....
Jeff Domansky's insight:
LinkedIn has published a new guide on how to use their on-platform audience targeting options to best effect.
donhornsby's curator insight,
March 26, 2017 10:39 AM
They recently released a new eBook called "The Secret Sauce: How LinkedIn Uses LinkedIn For Marketing", which provides detailed tips and advice on exactly this – how they’ve used their options to generate real results, which is great, as it shows that they not only believe in their own offerings, but that they’re also willing to invest in them. The process also enables the LinkedIn team to provide real, practical lessons on how to generate results.
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Are you considering a new website or even a redesign in 2017? Need some facts and figures to help you form and execute your web strategy? We share 42 stats you need to know in this infographic....
Jeff Domansky's insight:
Valuable stats to drive your website strategy.
Jeff Domansky's curator insight,
March 25, 2017 12:12 PM
Valuable stats to drive your website strategy. 
Susan Claudia Freeman's curator insight,
March 26, 2017 4:10 PM
I have numerous friends, clients, and colleagues redesigning their web presence and might enjoy this info.
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"1. On-site retargeting – Optimonk Via Joemktg
Jeff Domansky's insight:
Great tools for social marketing.
Joemktg's curator insight,
March 22, 2017 11:57 AM
Website tools, and more.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
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Why are you on social media? If your answer is that you have to be, and you don’t have a predefined intent or goals, it is time to step back and reevaluate your social media presence. Content is at the core of any successful social strategy, and is usually intertwined with the goals that you wish to achieve on social networks. Here are four critical social media content strategy questions that can help you connect with goals and succeed at social.
Jeff Domansky's insight:
Four smart questions to help develop your content marketing strategy.
Kaiser KOTAN's curator insight,
March 24, 2017 1:54 PM
Four smart questions to help develop your content marketing strategy. 
drews juriyam's curator insight,
March 25, 2017 3:17 AM
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donhornsby's curator insight,
March 26, 2017 10:46 AM
What Content are my Competitors Using to Achieve Their Goals? What can I Learn from their Social Media Content Strategy?
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From
twirp
Stop me if this seems familiar. You have just written the most epic blog post of your business career and you want to create amazing images to help you promote it. Knowing how things change in social media on a regular basis you fire up a Google search for “social media image sizes”. Maybe you even add in the current year to weed out old results. Perhaps you go one step further and search for “Facebook image sizes 2017”. No matter what you search for you still seem to find three different answers. And even if you find what you think is current info, there are so many different options listed for each network, you’re not sure which dimensions to use. Fear not! I have compiled a list of the most commonly used social media image sizes. The infographic below shows only the images and dimensions you can easily control with your design, not every single image size you’ll see on the networks. Some of the images you see on Facebook, for example, are pulled in from other places and therefore we don’t really “design” for those spaces. And the best news is you can get away with using some of these social media image sizes on multiple networks....
Jeff Domansky's insight:
Anita Kirkbride shares a quick cheat sheet of the most commonly used social media image sizes for DIY designers and social marketers.
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When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. So in 2015, Twitter rolled out Twitter Moments -- curated tweets revolving around a single topic or story, all in one place.
Jeff Domansky's insight:
Really useful guide and tips for creating Twitter moments.
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The technology simply doesn't know what the content's actually about, or how it works. It's just content. Mashed potatoes. The same applies to marketers across the business. That great video explainer that got made two years ago during another CMO's tenure? It may as well be a little portion of mashed potatoes buried under a mountain of other mashed potatoes. Enough of the metaphor. You get it. Content intelligence changes all that. It is technology that helps content understand itself - what it's about, how it speaks, how effective it is at accomplishing certain goals, what emotions it calls to mind, etc.
Jeff Domansky's insight:
Ryan Skinner looks at the importance of "content intelligence."
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While these websites do not actually contribute image content themselves, they’re able to index images in a way that makes it easier to search for free content. Because the images come from a variety of sources, it is important to note that these websites tend to have a worse track record when it comes to filtering inappropriate content for students. When it comes to searching for images for my blog, Bing is the clear winner for one simple reason; while Google and Yahoo also allow you to filter by license types, Bing is the only one that will search strictly public domain images. You can’t beat public domain when it comes to blog images. You can freely modify images, use them commercially, and no attribution (or research into attribution) is needed....
Jeff Domansky's insight:
Older resource for visuals but Dan Leeman's sources for free images are organized to help you find what you’re looking for. And he has a list of terrific niche sources like photos of the earth, archives and categories of all types. My current fav is Pixabay!
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From
medium
In the old world, there was no effective way to target individuals searching for niche products, so the companies that succeeded — the household names, so to speak — offered products that appealed to broad swaths of people, and advertised by reaching thousands, and in many cases, millions of people at once (see: Super Bowl and radio ads). The companies who ran successful advertising campaigns through these mediums, then, tended to be of a certain ilk, whether restaurant chains, car brands, department stores, insurance agencies, or brands under the umbrella of a larger consumer goods company. Enter the modern era, and the internet has flipped the traditional retail model — one characterized by massive investment into retail locations and brand advertising — on its head. Distance between buyer and seller no longer constrains sales — a consumer in Japan could just as easily obtain a watch manufactured in Detroit as a consumer in Detroit could obtain a Sake produced in Japan. The internet has given buyers and sellers unprecedented access to one another; it has never been easier for a buyer to find a seller who has what they need, just as it has never been easier for a seller to find a user who needs what they have.Google and Facebook ads are a microcosm of this effect. No longer is the cost of individual consumer acquisition so high that reaching a million consumers at once is the only effective way to advertise. Now, through Google and Facebook, niche businesses can target specific individuals whose data determines that they are prime candidates for said niche product or service. ...
Jeff Domansky's insight:
Does advertising still matter? And, does it still work? Recommended reading. 9/10
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In a weekend, you can build a custom, street-legal motorcycle with nothing but a wrench and some hand tools. Introducing FOSMC: The Fictiv Open Source Motorcycle.
Jeff Domansky's insight:
Finally, the Internet of Things is useful LOL. This looks amazing!
Jeff Domansky's curator insight,
March 26, 2017 11:48 AM
Finally, the Internet of Things is useful ��. This looks amazing!
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Being in charge of content marketing can feel like you’re trying to simultaneously conduct an orchestra, host a wedding and put on a broadway show. A documented content strategy is vital to keeping it all together according to the 2015 CMI/MarketingProfs B2B Marketing Benchmark report, which shows marketers with a documented strategy are much more effective than those who do not document their strategy. Enter Curata’s Content Marketing Pyramid™, a strategic framework that enables the execution of a content campaign, assuring optimal content consumption, reuse and reach. This hands-on guide teaches you what the Content Marketing Pyramid is, why it works, and how you can implement it within your organization....
Jeff Domansky's insight:
A complete guide to the Content Marketing Pyramid to help you create more content with fewer resources.
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You’ve been on those conference calls with clients—the ones where you go around and around in circles, trying to nail down the brief, only to get so much confusing and conflicting information that you come away hopelessly pretzeled. Aardman directors have been there. And today, the animation company—perhaps still best known for Wallace & Gromit, but involved in a slew ofadvertising productions over the years—has unveiled “Visualize This,” a 2:25 comedy film that parodies just those kinds of calls. Agency and production company execs everywhere will feel the pain of the director, as he tries to get clarity on just what, exactly, this client wants....
Jeff Domansky's insight:
The dreaded phone brainstorm! Aaaaaargh!
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Following the London terror attack, Jessica McGreal asks: Does social media bring people together or drive them further apart following global acts of terror? As news of London’s terrorist attack unfolded on Wednesday afternoon, it wasn’t the BBC, Sky or any other news network people turned to, but Twitter and Facebook. The news, first reported by eyewitnesses on Twitter, unraveled in real-time in front of the eyes of millions glued to their computer or smartphone screens following the hashtags #Westminster and #Parliament. The storm of updates progressed from on the ground information – sometimes misinformation – to graphic images of those injured, then moved onto blame shaming around race and religion. Donald Trump Junior’s out-of-context tweet about London’s Muslim Mayor Sadiq Khan perhaps best sums up the extent of fake news that emerged....
Jeff Domansky's insight:
The intersection of terror and social media is a very different place today.
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Today, with the help of advancing technologies the medium boasts more than just billboards and transit posters. We’re seeing growth in city smart technology through the use of digital boards, live data, responsive and personalized ads, and 3D specialization. Digital outdoor advertising has opened new doors allowing brands to further hypertarget within niche markets, and as these opportunities are increasing so is the ad spend. In Canada alone, ad spend is set to increase from an estimate of 760 million Canadian dollars in 2016 to 892 million dollars by 2019. So what’s next for the oh-so-promising OOH ad? There’s a new player in the game. Lightvert LTD is a start-up U.K based media technology company, making waves and sparking global conversation about the recent development of ‘Echo Technology’. Founded by Daniel Siden, an American engineer and entrepreneur, Lightvert LTD came together with the help of a team composed of some of the world’s leading experts in Laser Imaging Systems, and Reflective Optics. Echo Technology will allow advertisers to project hyper-scale digital ads up to a sizeable 200m in height, that will stretch across the city skyline....
Jeff Domansky's insight:
What does the future of out-of-home advertising entail? Courtney Cullen explores new augmented technology and its potential use in the industry. Look for BIG ads with BIG visual impact!
Susan Claudia Freeman's curator insight,
March 26, 2017 4:11 PM
Wow! @mikefutrell interesting things to come!
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Editor’s Note: In the world of web design, we tend to become preoccupied with the here and now. In “Resilient Web Design“, Jeremy Keith emphasizes the importance of learning from the past in order to better prepare ourselves for the future. So, perhaps we should stop and think more beyond our present moment? The following is an excerpt from Jeremy’s web book. Design adds clarity. Using colour, typography, hierarchy, contrast, and all the other tools at their disposal, designers can take an unordered jumble of information and turn it into something that’s easy to use and pleasurable to behold. Like life itself, design can win a small victory against the entropy of the universe, creating pockets of order from the raw materials of chaos....
Jeff Domansky's insight:
Resilient Web Design is a short book written by Jeremy Keith. You won’t find any code to help you build better websites, but you'll find ideas and approaches. A long read but a good one for design ideas.
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Just by using Trello, you’ll probably find your content marketing strategy will become more streamlined. Everything will be all in one place, easy to find, and easier to manage. That means that your content marketing strategies will be more effective. You’ll be able to track your progress, keep things updated, and communicate effortlessly with your team. Sounds pretty amazing, right? The great thing is that it’s easy to do, too. Let’s explore how to use all of Trello’s cool features. I’ll show you step-by-step how you can use it to make your content marketing strategies so much better....
Jeff Domansky's insight:
Overwhelmed? Neil Patel suggests Trello to help you organize your content marketing and other tasks. Cool tool and free.
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Why do companies invest in content marketing strategies? This is a question CopyPress wanted to answer in its annual State of Content Marketing survey. CopyPress interviewed more than 300 agencies, in-house marketers, and freelance creatives to learn why people are invested in this field and how they hope it will change over the next few years. If you don’t know where you’re going, how will you get there?
Jeff Domansky's insight:
CopyPress research shows why companies invest in content marketing strategies.
Kaiser KOTAN's curator insight,
March 24, 2017 1:54 PM
CopyPress research shows why companies invest in content marketing strategies. |
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