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In addition to time, thriving bloggers now need to invest in tools and resources that help with content creation. It’s also common for bloggers to bribe their audience into subscribing with free eBooks, discount coupons, and free trial periods. Whether you feel that your blog is better than others is immaterial. If you want your blog to stay relevant for the upcoming years, you need a solid strategy that efficiently produces and delivers great content to your target audience.... 
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Q: You have created something called “Progressive Persona Profiling”. Can you elaborate on what this is and how it solves the two issues mentioned above? Levine: At Kern, we created “The Modern Buyer’s 10-Stage Journey” as “Progressive Persona Profiling” tool (see below). Some may consider it presumptuous of us to define all buyer journeys for all products or services into these 10 stages. But what is important is that the journey isn’t linear, and that many of these stages can be traversed in seconds or together in groups. Also, some stages, such as Stage 7: Social Research, can take place at every stage. The more complex the service or solution, such as in large B2B marketing endeavors, the longer the buyer’s journey or buy-cycle will be. The benefit of the new progressive persona profiling is that it integrates a more complete buying journey within a more dynamic tool....
Jeff Domansky's insight:
Scott Levine's perspective on the challenges associated with using traditional personas and how personas are evolving. Marketers take note.
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Of course, the task of selecting the 100 best snacks of all time required us to establish some ground rules, or we'd be facing edible anarchy. For specificity, we focused on actual brands, because how the hell do you evaluate "chocolate chip cookies" as a concept? For accessibility, we limited ourselves to things that are reasonably available at most American corner stores, mini-marts, and other workaday snack-purveyors. Finally, the morsel has to be something you can easily consume, with your hands, right out of the packaging -- eliminating Hot Pockets, Totino's, and Pop-Tarts (which we all know only rule if they're toasted). Got it? Then start munching on this tasty list of the 100 finest snacks we've ever encountered....
Jeff Domansky's insight:
Terrible nutrition and not PC. Perfect for weekend reading and no calories if you just read!
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These 10 PowerPoint tips will save you time and have you creating presentations faster. These PowerPoint time-saving tips will cut your presentation design time Via Baiba Svenca
Jeff Domansky's insight:
Smart tips for faster PowerPoint creation.
Baiba Svenca's curator insight,
March 30, 2017 12:41 PM
You can make your PPT faster but first you need to learn how. This article is all about it.
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April Fools’ Day falls on Saturday this year, which leaves brands caught between wanting to roll out their hoaxes on Friday, to reach the millions captive at their work computers, or waiting for the big day itself. Here at AdFreak, we’re going to split the difference—cover all the good ones that come out on Friday, then update the list on Saturday and throughout the rest of the weekend. Below, check out this year’s shenanigans. And email me and Tim with any good ones we missed....
Jeff Domansky's insight:
See all of this year’s coolest and funniest April Fools pranks.
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Today, global location intelligence company Blis, released its latest groundbreaking innovation for the mobile advertising market: Blis Futures. Using proprietary deep learning technology, Blis Futures is an AI-powered, predictive location modeling solution. It identifies consumers most likely to visit specific locations, then provides advertisers a guarantee they will only be charged per consumer visit. Working with Vizeum, Stella Artois is the first global brand to run a campaign using Blis Futures to drive customers into bars, increase engagement and incite consumers to purchase.Blis Futures uses machine learning and predictive analytics to group like data sets and identify patterns. The solution builds audience segments based on their predicted conversion rates and indicates when and where to target this audience group to achieve the advertisers’ business objectives. “At Stella, it’s a crucial part of our mission to keep innovating to better understand our customers. Part of that is harnessing new technologies to engage with them in new ways,” says Ali Humphrey, Brand Manager at Stella Artois. “Thanks to Blis Futures, we are now able to recognize how our audiences behave in the real-world as well as the digital one, allowing us to engage with them at the right moment and impacting their future purchase decisions.”...
Jeff Domansky's insight:
Sunny and a chance of beer! With new predictive mobile AI, Stella Artois looks for marketing Insight.
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Shoe brand Hari Mari has a new line of flip flops done in partnership with baseball glove maker Nokona. These aren’t just any flip flops, though. They have a special chip inside of them that makes them smart. Allegedly. I understand that “brands” need a better way of getting insights into the types of people that buy their products, but this is a very silly way to do it. For the life of me, I cannot conceive of anyone who will willingly download an app for their flip flops. Big retail brands have a difficult time getting consumers to download apps. I can’t see a smaller brand—for flip flops, no less, hardly something you buy all the time—finding much success, either. If done correctly—like Under Armour’s Gemini 2 sneakers—I like the idea of shoes that can either collect data about how I’m walking or running, and act like a hands-free fitness tracker. Unfortunately, the “smart” tech that Hari Mari is using is really just dedicated to getting more information about the people that buy its products....
Jeff Domansky's insight:
Poorly thought out invasion of consumer time and energy. Pass!
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Whether you're reading The Very Hungry Caterpillar or a blog post, the lesson remains the same. For one, visual content increases memory recall. What's more, articles with images every 75-100 words tended to get double the social media shares of articles with fewer images in a BuzzSumo analysis. So needless to say, visuals such as infographics, videos, or images should be integrated into your content marketing strategy. There are a few hurdles to creating and promoting visual content, but there are big payoffs, too. Venngage surveyed 300 marketers to learn about their visual content marketing strategies in 2016 to predict trends for 2017. Overall, the marketers surveyed recognize the immense value of creating visuals to increase content quality and engagement but struggle with finding the time and resources to do it well. Read more marketing statistics and trends for the year ahead in the infographic below....
Jeff Domansky's insight:
Plan your editorial strategy for the coming year with key statistics and surprising trends in content marketing.
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When an author set out to tell a story in years past, he or she typically did so on paper, a typewriter or by typing at a computer.But today, storytellers find imaginative ways to share their ideas with interactive and visual elements. On modern mediums like Twitter, Vine, YouTube and other mobile applications, storytellers are crafting tales in ways that would have been unfathomable a decade ago. Offline, too, authors have begun rethinking the traditional concept of the book in ways both innovative and unorthodox. Might a story be better understood as a set of machine parts? How might destroying a book actually bring its messages to life?Here are nine ways authors are revolutionizing the way stories are told....
Jeff Domansky's insight:
Storytellers are deconstructing books and getting innovative -- both online and offline.
rodrick rajive lal's curator insight,
March 29, 2017 10:32 PM
Story-telling is one of the most effective tricks for attracting an audience. It makes your content more interesting, and effective. This holds true not only for those in content marketing but also for instructors and educators. Educators could make boring content more interesting by telling their students the story of the topic. Tell your students the story of the formal letter, or the story of the classified advertisement rather than just move on with the formats!
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How much does page load time actually affect your conversion rates?If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai. It's pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticeable improvements in customer experience, conversion rates, and ultimately, your sales revenue. In fact, reducing your website's page load time can have a surprisingly positive impact on your entire marketing and sales pipelines. Up to 79% of customers who are dissatisfied with a website's performance say they're less likely to buy from the same site again. But can big business issues actually be solved simply by shaving off a few milliseconds on your website's page load time? To see the real power of page load time, we at Skilled compiled 12 case studies from real companies in the infographic below. These examples illustrate the impact reducing page load time Take a look at the 12 case studies presented in the infographic below to learn more about the benefits of optimizing page load time....
Jeff Domansky's insight:
Think fast. Page speed, that is. Faster loading equals bigger profits.
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Have you noticed that most websites are, more or less, made up of rectangular boxes? From the rectangular shape of a browser window to the rectangular shape of buttons, websites are mostly rectangular. This is not only practical, it just makes sense. However, that doesn’t mean there is not room for other shapes like circles, triangles, or made up miscellaneous curvatures. I’ve gathered 30 different websites that use different shapes for different purposes. Some of them use random assortments of shape for decorations – like Roadmap – others completely redefine the structure of a web page – like Timetable Records....
Jeff Domansky's insight:
Fresh thinking about web design from Onextrapixel.
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Google search is developing a credibility problem that could be blamed on artificial intelligence. In a statement, the company said its algorithms for generating "featured snippet" answers can cause "instances when we feature a site with inappropriate or misleading content," resulting in false answers. However, Google is also the source--and funding--behind much of the fake news on the Internet, thanks to a similar lack of curation for YouTube....
Jeff Domansky's insight:
This thoughtful post looks at the problems and challenges of fake news created by a lack of human curation. Facebook is taking on the problem and Google needs to step up the battle on Google and YouTube.
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From these chaotic beginnings, search engine optimization matured and evolved as search engines became more sophisticated to screen out this kind of overt manipulation. Google makes at least 600 changes to its algorithms each year in an attempt to surface and prioritize the most useful information.
Jeff Domansky's insight:
Tom Fishburne always cuts straight to the heart of an issue with his Marketoons.
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Any internet search will show that there are a huge number of online tools available for the creation on polls and surveys. The ones included here are some of the best I have used and show some of the variety of polling tools available. Via Nik Peachey
Jeff Domansky's insight:
Nik Peachey shares useful survey tools.
Nik Peachey's curator insight,
March 29, 2017 12:45 AM
A collection of tools for creating different kinds of surveys. 
Mari Ohnstad's curator insight,
April 13, 2017 8:21 AM
her er noen tips dersom du skal lage ordskyer eller enkle spørreundersøkelser for å fremme læringsutbytter i undervisningen
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Now before you run away after reading the term “XML sitemap,” let me give you some good news. Even though an XML sitemap is considered a “technical” side of SEO, it’s not hard to make one. And, really, it’s not “technical” either. In fact, in just a few minutes you could create a really good XML sitemap. You don’t have to know how to code. You just have to know how to click. It’s free. It’s easy. It’s relatively simple, and it can improve your SEO....
Jeff Domansky's insight:
Easy SEO tip from Neil Patel.
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When Pixar storyboard artist Emma Coats tweeted out 22 storytelling tips, something interesting happened. It was as if the curtain was lifted to reveal the heart of a mysterious, magical, and inspiring player in filmmaking, and many screenwriters (I was one of them), treated this small collection of advice as a lost book of the storytelling bible. Stephan Vladimir Bugaj, who has spent 12 years writing and developing stories at Pixar, has now shared his eBook in which he expounds on each tip. Continue on for the link to the free download.
Jeff Domansky's insight:
Fresh storytelling inspiration from a trusted source.
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The oldest known “April Fools’ Day” type tradition, Sizdah Bedar, can be found in Iran and has been going on since around 500 BC. The event is simply a ceremony of sorts where people go spend the day outside and have a picnic. It is also traditional for people to play pranks on one another during the day. This celebration usually happens on April 1st, but can occasionally occur on April 2nd. April Fish! In certain countries, such as Belgium, France, and Italy, it is a tradition, particularly among children, to try to tape little fish-cutouts on people’s backs without them knowing and then shout “April Fish!” (obviously not in English ;-)). The earliest reference to “April Fish” seems to be from around the 16th century from Eloy d’Amerval, a French poet....
Jeff Domansky's insight:
History of April Fools Day.
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Sandra St. Victor -Dizzy- @ Adinkra House 12.28.13
Jeff Domansky's insight:
Just for a change, I'm going to share an exceptional, soulful performance by a favorite singer Sandra St. Victor. If you want Inspiration, watch this clip. I curate other jazz music on one of my other pages here. Enjoy!
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![How Do Consumers Really Feel About 2017's Digital Trends? [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/VzUPuo4gtAoBOMxRD8_CxDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
As we approach the year's second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead. But could it be that we’re all stuck in an industry echo chamber? As it turns out, some new research from Code Computerlove might burst that bubble. Code Computerlove surveyed 1,000 U.K. adults to find out what they really think about these trend predictions -- things like voice search, virtual reality, and chat-bots. That data was then compared to what’s actually making the most noise online....
Jeff Domansky's insight:
Discover what consumers really have to say about the year's digital trends thus far.
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Watching television is America’s favorite pastime (Sorry, baseball.) and there are few limits on how and where people can catch up on their favorite shows. According to a recent Morning Consult poll, 48 percent of Americans preferred to do so on Netflix in the past six months. While 73 percent of people still said they have a cable or satellite subscription, many are dissatisfied with various components of their service. The graphic below examines what cable can do to hold its own against streaming services....
Jeff Domansky's insight:
The charge of the cable cutters continues among Millennials and others.
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If contributing guest posts is part of your content distribution and promotion strategy, you're probably familiar with the following scenario: You write a great article for a guest publication, and at the end, you’re compensated with a teeny, tiny paragraph about yourself. Unless you wrote the article for purely altruistic reasons, this paragraph, though short, is quite critical. Not only does it connect you to the article on a level beyond your byline, but also, it provides space for links back to your website or social profiles. And who wouldn't want even that little bit of glory? But what are you supposed to write in that brief paragraph, anyway? How do you make your author bio compelling, powerful, and effective -- without a whole lot of space? As it turns out, there are quite a few seemingly small ways to approach your author bio that can help it have a much bigger impact. But what do they look like, exactly? Read on -- you’re about to find out....
Jeff Domansky's insight:
Learn how to make the most out of your author bio by experimenting with these tips from Neil Patel.
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This may not seem like anything special, Vonnegut says—his actual words are, “it certainly looks like trash”—until he notices another well known story that shares this shape. “Those steps at the beginning look like the creation myth of virtually every society on earth. And then I saw that the stroke of midnight looked exactly like the unique creation myth in the Old Testament.” Cinderella’s curfew was, if you look at it on Vonnegut’s chart, a mirror-image downfall to Adam and Eve’s ejection from the Garden of Eden. “And then I saw the rise to bliss at the end was identical with the expectation of redemption as expressed in primitive Christianity. The tales were identical.” Vonnegut, in his ever charming way, was quite pleased with himself for making this connection. And 35 years later, his idea had resonated enough with a group of mathematicians and computer scientists that they decided to build an experiment around it. Vonnegut had mapped stories by hand, but in 2016, with sophisticated computing power, natural language processing, and reams of digitized text, it’s possible to map the narrative patterns in a huge corpus of literature. It’s also possible to ask a computer to identify the shapes of stories for you. That’s what a group of researchers, from the University of Vermont and the University of Adelaide, set out to do. They collected computer-generated story arcs for nearly 2,000 works of fiction, classifying each into one of six core types of narratives (based on what happens to the protagonist):...
Jeff Domansky's insight:
Researchers used AI to map the most frequently used emotional trajectories in fiction, and compared them with the ones readers like best. The results? Six classic story arcs.
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Lemme guess: you are looking for the best PowerPoint presentations to inspire you. You know, the ones that’ll get your creative juices flowing and break out of your comfort zone. The ones that will: Give you ass-kicking PowerPoint design ideas, tips and resourcesTeach you the fundamentals of marketing so you can bring more sales to your businessHelp you become smarter, or more productive, in just a few minutes...
Jeff Domansky's insight:
Best PowerPoint presentations: 40+ inspiring slide decks that teach you things (about design, copy, sales, productivity and much more…)
David Swaddle's curator insight,
March 28, 2017 6:40 PM
Some great tips and examples linked from here. Let's face it, loads of training is still face-to-face, but we most slide decks still suck. Why? I think there's no excuse. It's not a money thing, it's an effort thing. Here's somebody who's put together some great tips from design and marketing that we can all use in crafting great training.
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So why are marketers still insisting on continuing to design this way? As previously mentioned, the thinking behind the tactic is that the average user is too lazy to scroll down. But if you’re reading this right now on a phone or tablet or maybe even your laptop, chances are you’ve already done plenty of scrolling to get this far. Are you exhausted? We didn’t think so.Furthermore, studies have disproven this aged assumption, as 66% of attention on a normal media page is spent "below the fold."...
Jeff Domansky's insight:
Toss the "above the fold" myth when creating and designing digital content.
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A sales funnel is the collection of ideal events a lead goes through to become a prospect and then move from a prospect into a customer. That process can be made up of as little as two events: a landing page and an opt-in point – or as complex as some of the sales funnels we’ll walk through below. We’ve compiled for you 11 sales funnel templates that you can steal, customize and deploy in a matter of minutes. All of these funnels can actually be copied into your own ClickFunnels account and used right away. You’ll just have to swap in your own copy and images. In a matter of minutes you can have a converting sales funnel up and running....
Jeff Domansky's insight:
Eleven sales funnel templates you can customize and launch in no time.
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Basic blogging tips to grow your traffic and reach.