If we want our stories heard, we’ve got to pierce through the collective noise of all the other marketers and publishers and Kardashians out there....
Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got back some great, solid responses from SEO experts across the country and wanted to share their advice. Most of the answers I received fell into one of five basic categories: digital asset consolidation; link reclamation; long-form content creation; identification of low-hanging fruit keywords; and internationalization. I’ve picked what I felt was the best advice for each of these categories because I’ve personally seen results from these actions on my own client sites:...
Jeff Domansky's insight:
Columnist Christian Sculthorp surveyed industry experts to find out where they look for easy wins when taking on a new SEO campaign. Here is some of their advice. 
Michelle Harris's curator insight,
April 11, 2017 10:44 AM
I am always trying to improve SEO while lowering the overall spend. It's tough when you are competing against the biggest keyword buyers in the world. Check out this great article that highlights several of the items I used to help increase ranking for the PHM properties.
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From
moz
The biggest pain point of all to come out of the State of Content Marketing survey? "Producing engaging content, consistently." I had been reading all the results with mild interest until those words stopped me dead in my tracks. You may think the source of that concern stemmed from the fact that such a thing should be easy to manage, but it goes deeper than that. Success with content is predicated entirely on your ability to consistently produce content that engages, resonates and adds value to your audience’s lives. And if producing that is the single biggest barrier then we have a problem! You see, investment in content is a waste of money if you don’t have a well-designed plan to deliver constant content....
Jeff Domansky's insight:
The State of Content Marketing Survey says 92% of marketers don't have a clear plan for content marketing. The only answer: the constant content plan according to Simon Penson.
Antonio Massari's curator insight,
April 8, 2017 1:11 PM
Una proposta strategica per impostare la gestione dei contenuti sui social.
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Does that sound difficult?
Jeff Domansky's insight:
Practical blogging SEO advice from Neil Patel.
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One of Cinnabon’s most noteworthy, pop-culture-focused marketing campaigns and partnerships came about by chance. You might even say it was a bit of luck. When AMC aired one of its final episodes of Breaking Bad, Saul Goodman (played by Bob Odenkirk) said, “If I’m lucky, in a month from now, best-case scenario, I’m managing a Cinnabon in Omaha.”
Jeff Domansky's insight:
Cinnabon partners with Better Call Saul.
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If there’s one thing that wins me over in an advertisement, it’s effective use of humor. I mean, who doesn’t love a funny ad? I for one have been known to spend the better part of a Friday night looking up my favorite funny ads of all time and showing them to my husband for what’s probably the twentieth time. (It’s always funnier the twentieth time, right?) Knowing that some funny ads might make your day a little brighter or serve as inspiration for your next project, the HOW team couldn’t help but curate a little collection below, including some old favorites, some we’ve recently discovered and some so weird you can’t help but laugh, plus a couple of vintage ads for good measure....
Jeff Domansky's insight:
Enjoy this batch of funny Friday ads and then have a great weekend!
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People are overexposed to so much stuff today that the concept of simplicity stands out as elegant, refined, and enviable. In web design, too, the concept of simplicity is enjoying a resurgence. People spend more time interacting with devices and online, so they increasingly crave an experience that is psychologically comfortable (intuitive) and visually calming or straightforward. Simplicity has never been so popular or so difficult to attain as it is today....
Jeff Domansky's insight:
All about the elegance and importance of simplicity in design.
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We've seen many buzzwordy innovations in technology over the last decade, from cloud computing to big data to microservices and beyond - but artificial intelligence (AI) by far has the most buzzword baggage. On the one hand, AI is perhaps the most revolutionary set of innovations since the transistor. But on the other, the bad press surrounding it continues to mount, perhaps even faster than the innovations themselves. We didn't suffer this kind of PR nightmare with the cloud, or the web, or even client/server. In fact, AI has an unprecedented set of PR challenges that threaten to sink the entire movement. AI vendors, from the burgeoning gaggle of AI startups all the way to IBM, are all crowded together at the eye of this hurricane. However, this PR storm impacts enterprises as well, as AI promises to change the role technology plays for every industry on this planet. That is, unless the killer robots do us in first.
Jeff Domansky's insight:
SAP Developer's Journal asks if bad PR might sink artificial intelligence?
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In 2017, it's no longer the responsibility of marketing professionals to convince small business owners (SBOs) about the need to be on the various social media networks their current and prospective patrons spend time on, but rather empower them with the tools they need to reach them - nowhere is this more true than on Facebook. As the most-used network by both businesses and consumers - and one that makes its revenue on advertising - it's crucial to explore any available features that Facebook offers to help increase organic reach and improve engagement....
Jeff Domansky's insight:
Basic Facebook tips for your business page.
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The tide began turning against the duopoly late last year when the fake news epidemic illustrated for many the lack of brand safety on Facebook and Google. Brands found out that their ads were showing up next to hate speech or agenda-driven fake news and were understandably miffed.
Jeff Domansky's insight:
The advertiser boycotts of Bill O'Reilly on Fox News are further testament to this digital advertising trend. Brands need to be protected!
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Journalism has a trust problem.
Jeff Domansky's insight:
A new initiative is underway to restore trust in journalism.
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As anyone who has ever walked into a supermarket to buy a gallon of milk and left with a cart full of impulse purchases knows all too well, grocery shopping can be a complicated process. To help brand marketers decode consumers’ path to purchase, Food Network Magazine partnered with research firm Open Mind Strategy to survey nearly 2,000 people (half of which were magazine subscribers) about their grocery shopping experiences, behaviors and attitudes. “It’s difficult to categorize consumers as one type of shopper or eater—they want it how they want it and when they want it,” said Food Network Magazine vp, publisher and CRO Vicki Wellington. “They’re also more attuned than ever to ingredients and packaging: Less is more in regard to ingredients, and clear or transparent packaging suggests wholesomeness and ‘better for you.’” And while the study found that e-commerce is growing, brick-and-mortar retailers need not despair just yet. “The majority of people still want to smell, see and choose their own products, particularly fruits and vegetables,” explained Wellington.
Jeff Domansky's insight:
A new survey from Food Network Magazine helps brand marketers decode the path to purchase. Valuable marketing insights!
rodrick rajive lal's curator insight,
April 5, 2017 4:09 AM
The saleability of a product will to a great extent depend on how it is packaged. Effective advertising and content marketing can help boost sales.
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A new report from a company called Clutch suggests the pulse of infographics -- at the heart of many content marketing strategies -- is weakening.
Jeff Domansky's insight:
So are infographics dying? Depends on how well you do them.
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We strive to allow our storytellers to be as creative as they like. We are authentic and stay true to whom we are. We endeavor to deliver quality in our work.
Jeff Domansky's insight:
Sutori is a fascinating storytelling and learning tool. See BBC's amazing celebration and history of the US National Parks Service.
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Content marketing offers better engagement, better conversions, and usually costs less than other forms of marketing. Besides, with a constantly increasing number of ad-blocker software users across the globe, content marketing becomes the only way to get a message through with assurance. So, this year too, brands will need to focus more on content marketing. The following 5 content marketing trends will help you reap the maximum benefits out of your content marketing strategy in 2017....
Jeff Domansky's insight:
Make the most of this cost-effective method of marketing your business in a digital world in 2017.
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Content is king! Blah, blah, blah. But you need content curation as much as creation in your strategy. Get the tools and tips you need to do it right. So, curation involves finding and sharing content that you believe will benefit your audience. But there’s one more crucial step that many people forget: read. Don’t simply share something because it’s the right general topic, or written by the latest industry influencer. Make sure it’s worthy and relevant to your audience....
Jeff Domansky's insight:
Curation done right is a valuable content marketing tool.
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Digital marketing jobs are the most in demand for marketing departments, while advertising and content rank as the most sought after skills, according to a recent hiring report which discovered that the need for marketing talent exceeds the supply with mid-level marketers the most in demand.
Jeff Domansky's insight:
Follow the demand for career opportunities.
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From
sumo
To grow your email list, you don’t need a ton of traffic. In fact…you don’t even need a website. It’s true. I mean, you should have a website eventually so you can create content and add consistent value, but you could grow a huge, 5-digit email list with four simple tools: - A landing page - An email service provider (like ConvertKit, Aweber, or MailChimp) - An opt-in offer or content upgrade - The strategies I’m about to teach you in this guide....
Jeff Domansky's insight:
No traffic? Here’s how to build an email list without a website or any traffic to rely on. Smart tactics to consider.
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There is a lot of misinformation about these topics online, a fact made painfully clear to me as I was writing this article. Chances are you’ve encountered more than a little of it yourself. The recent release of Unicode 9 and the enormous popularity of emoji make now as good a time as any to take a moment to appreciate just how important this topic is, to look at it afresh and to fill in any gaps in our knowledge, large or small. By the end of this article, you will know everything you need to know about emoji, regardless of the platform or application you’re using, including the distributed web. What’s more, you’ll know where to find the authoritative details to answer any emoji-related question you may have now or in the future....
Jeff Domansky's insight:
Emoji are picture characters originally associated with cellular telephone usage in Japan, but now popular worldwide. Smashing Magazine tells you all about emojis.
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Sunday morning United Airlines once again proved that they have some of the worst public relations people in the business, which is likely a reflection of their top management. The Situation Two young girls, ages estimated to be around ten to eleven years old, were prevented boarding a United Airlines flight from Denver to Minneapolis with their family. These were children, not adults, nor young adults. According to United Airlines, they were flying on what is known in the industry as a “Buddy Pass,” which is a relatively free (taxes have to be paid) ticket that is one of the benefits of airline employees. The girls were wearing leggings, which again, according to United Airlines, is in violation of the dress code of people flying on a Buddy Pass. The gate agent apparently approached the family and told them the girls could not board the plane wearing leggings. It is important to note that two of the girls did not have any other clothing options at the gate, and the family apparently checked bags with the girl’s clothing in them at the main ticketing, where a United representative had to weigh the bags, check the tickets, and confirm the identifications of each of the passengers. Despite this close contact with the passengers, the ticket agent did NOT prevent the children, nor the rest of the family from heading to the gate....
Jeff Domansky's insight:
Incredibly bad PR and making it worse at United Airlines.
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Now, we know that video works. According to a recent study by Animoto, over 76 percent of small businesses say they can measure a marked result from the video content that they’ve created. Plus, we have the anecdotal information from places like Facebook and Twitter and every single platform is integrating video into their application today. So that’s not the question. Video is here to stay. The question is, what should we put in our videos, and how long should they be?...
Jeff Domansky's insight:
Useful perspective on short-form video trends and impact.
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As we approach the year's second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead.
Jeff Domansky's insight:
There's some important research to watch when it comes to consumers feelings about digital trends.
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Blockchain, best known so far in the financial space as the technology underpinning bitcoin, is essentially a massive, shared Excel sheet that can have many uses. These range from figuring out whether tuna is sustainably fished to whether the handbag you bought is counterfeit. But in advertising, the theory is turning into practice thanks to a host of different companies all using it to track ad impressions in digital media.
The key is that blockchain, and adchain, theoretically lets multiple parts of the industry work together with no dependency on one party’s data. “If it’s immutable and decentralized, then you can align incentives,” said Brook. Right now, adchain will embed a tracker in the xml of a creative asset — and in real time, show you who is watching it or if viewability standards aren’t being met.
Here’s what that theoretically looks like in the adchain if it’s about figuring out if an impression was real: A buyer buys an impression, which is encrypted in a block, and then broadcasted to every single participant on the chain. The impression is verified by the publisher, then added to the ledger. Everyone in the blockchain gets to see the impression event and approve it.
Jeff Domansky's insight:
Blockchain being used by digital advertising? You betcha.
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Social media influencers – like Instagram stars or YouTube celebs – often promote products they like, either as part of a brand relationship or as means of generating income through affiliate sales. Now, Amazon is looking to get in on this action as well. The company has quietly launched the “Amazon Influencer Program,” which is currently in beta testing as of a couple of days ago. Similar to the Amazon Affiliate program, the new program will offer influencers commission on products sold, but is not open to the public. One of the key things that makes the new Influencer program different from Amazon Affiliates is its exclusivity. Today, anyone can sign up to be an Amazon Affiliate, which lets you build links and shopping ads that you can use on your own website or blog. When a reader clicks through to buy the product, the affiliate receive a commission on those sales, which varies by product type. Amazon Influencers, meanwhile, must submit an application to be considered for inclusion....
Jeff Domansky's insight:
Get ready for Amazon influencers, coming soon.
donhornsby's curator insight,
April 5, 2017 9:12 AM
Today, anyone can sign up to be an Amazon Affiliate, which lets you build links and shopping ads that you can use on your own website or blog. When a reader clicks through to buy the product, the affiliate receive a commission on those sales, which varies by product type. Amazon Influencers, meanwhile, must submit an application to be considered for inclusion. 1
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Exploding Kittens launched via Kickstarter in January 2015 and raised $8.8 million in 30 days. It’s a digital world, but consumers increasingly are seeking out entertainment from a source that’s decidedly analog: board games. In the last year, board game sales in the U.S. grew by 28 percent, per NPD Group, and global sales increased to $9.6 billion in 2016 from $9.3 billion in 2013, according to Euromonitor International. “It plays into the nesting trend,” said Juli Lennett, toy industry analyst at NPD Group. “More people are binge watching and cooking at home, and they’re also playing board games at home, rather than going for an expensive night out. Instead of Snapchat or texting, it gives people an opportunity to come together face to face and have fun.” Along with Star Wars, there are Pokemon, Disney and Jurassic World board games, to name just a few.Riding this wave is Hasbro, owner of the granddaddy of board games, Monopoly, which debuted in 1935. The game’s latest Token Madness contest about which tokens to keep or remove from Monopoly scored 4.3 million votes on social media. Brands got in on the action, too: Zipcar ran a #SaveTheCar social campaign, and the New England Aquarium hosted a #VotePenguin campaign on Facebook Live....
Jeff Domansky's insight:
Board games are experiencing a surge in popularity with families and millennials. I'm ready to play Wide World!
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Doug Kessler says innovation stories deserve innovative storytelling. It's time for new content marketing formats. Recommended reading.