 Your new post is loading...
Your new post is loading...
Scoop.it!
For some reason many are intimidated with added LinkedIn Marketing strategies to their social media marketing mix. I have been putting more focus on this platform and finding a different level of clientele is hanging out there...some big hitters, with big marketing budgets. Here are 8 LinkedIn Marketing tips that can be implemented fast and with very little if not not cost...just time. 
No comment yet.
Sign up to comment
Scoop.it!
I tried to get into Pinterest, I really did, but I could just never figure out how to utilize it like many of my friends and colleagues, so I did what any good lifestyle and tech writer should do when confronted with a service they don’t understand – give up on it. Out of site, out of mind. I obviously understand the benefits of a curation service like Pinterest, but it wasn’t for me. Why am I talking about Pinterest, you ask? Well, this new app from Jeff Weisbein, called Shout, is kind of like a stripped-down version of Pinterest without the focus on pictures linking you to everything. Available on both iOS and as a Google Chrome extension, the app basically functions as a curation tool that lets you quickly add links to customized lists that you, or someone you know, has created.It’s a breeze to use, and really has almost endless possibilities for personal endeavors, hobbies, and collaborations with other creatives. Or maybe you just want to share some dank memes with your buds. I had the chance to talk with Jeff to learn more about Shout, as well as the inspiration behind the app and how Shout can even be used for quick newsletter creation. Check it out below!...
Jeff Domansky's insight:
Shout is a cool new content curation and sharing app worth trying.
Jeff Domansky's curator insight,
April 26, 2017 9:45 AM
Shout is a cool content curation and sharing app worth trying.
Scoop.it!
Working with color can be so much fun. Color can set the mood and tone of a design. Color can make a design appear clean or messy. Another thing we can use color for is to draw attention to a desired piece of content or element. In this post, we’ll go over the various way in which color can be manipulated to draw attention to something. Some of the examples will talk about repetitiveness, some about photography and others about how a lack of color can be a strategic thing too. Let’s get started in analyzing how to draw attention through color....
Jeff Domansky's insight:
Paula Borowska shows how to use color to spark your web design.
Scoop.it!
Alex Tew didn’t give a damn about paying his “dues.” At 21, he was about to start a three-year business management course at the University of Nottingham . . . but there was one significant problem: money. He didn’t want to be saddled with ridiculous student loan debt he would work years to pay off. Most students his age just shrug and accept that society “requires” them to play by the rules. Tew’s mind was in a completely different place. After brainstorming ideas to make some extra income to pay off the loans quickly he decided to launch a basic website that would sell one million pixels on the homepage to advertisers for $1 each. A truly strange idea in 2005 that has since been copied ad nauseam....
Jeff Domansky's insight:
The Million Dollar Homepage is a successful gimmick that proves success has no formula. Sometimes it just takes an idea. Fun story.
Scoop.it!
Whether it’s plain old print coupons, shiny new digital coupons, frequent flyer points, cashback or dozens of other loyalty programs, consumers seem to be, well, still loyal to their favorite loyalty programs. Our news roundup today looks at the latest research and developments in loyalty programs. According to new research from Valassis, 79% of consumers can be influenced to switch brands by coupons. A new report from Bond Brand Loyalty says 13.4% of consumers are members of loyalty programs but only 6.7% are active users. 64% of brands reported an increase in loyalty membership according to 3CInteractive‘s new “2017 Mobile Loyalty” report. Excentus said 37% of consumers prefer fuel discounts over credit card rewards, coupons, retailer points and instant discounts. Inmar’s 2017 Industry Promotion Analysis found consumers redeemed more than 2.2 billion coupons in 2016 with digital coupons making up 16.2% and print-at-home digital coupons 3.6%. 3Cinteractive reports 21% of consumers prefer SMS or push messaging from brands and loyalty programs. Research by Aberdeen Group shows companies using SMS messaging got a 24.5 % year-over-year increase in return on marketing investments....
Jeff Domansky's insight:
According to new research from Valassis, 79% of consumers can be influenced to switch brands by coupons. Fickle? Certainly. Opportunity? Absolutely!
Scoop.it!
When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's ideal. For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight -- we'll explain why.) While we've written before about optimizing your actual content, we thought it would be helpful to gather the numbers of character limits -- both enforced and ideal -- for different online channels, all in one place.  Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube....
Jeff Domansky's insight:
Lindsay Kolowich uncovers the character limits and ideal character counts for posts to your blog, Facebook, Twitter, LinkedIn, Instagram, Snapchat and YouTube. Useful reference!
Jeff Domansky's curator insight,
April 25, 2017 10:04 AM
Lindsay Kolowich uncovers the character limits and ideal character counts for posts to your blog, Facebook, Twitter, LinkedIn, Instagram, Snapchat and YouTube. Useful reference!
Scoop.it!
I launched Typewolf as a side project in June of 2013. Working as a designer, I was always frustrated by the lack of good resources for choosing fonts for design projects. Seeing type samples set in “the quick brown fox jumps over the lazy dog” isn’t very useful when it comes to web design—seeing how real type performs on actual websites is much more helpful. I’ve also noticed that other typography sites tend to be written from a type designer’s perspective rather than from the perspective of someone who actually uses type in their day-to-day work. I’ve been a designer for 15 years, so everything on Typewolf is approached from a designer’s perspective....
Jeff Domansky's insight:
Jeremiah Shoaf's Typewolf helps designers choose the perfect font combination for their next design project—features web fonts in the wild, font recommendations and learning resources. Excellent resource.
Scoop.it!
Just like previous years, we've undertaken great efforts to look for, categorize, and create font previews of 100 typefaces that you can use to do almost anything. Regarding their licenses, you should pay attention to each one individually as, while the majority are completely free, some are for personal use only and others are not full families – this means that you’ll only be able to download regular or medium weights or condensed styles for free. Font Selection As you know, the selection has been made keeping the typical type classifications in mind to help you browse more efficiently: Serif, Sans Serif, Slab Serif, Rounded, Geometric, Decorative, Display, etc. Many of these fonts can also be downloaded as a web font kit so that you can use them in your online projects....
Jeff Domansky's insight:
The type is right and other design inspiration from this collection of 100 typefaces.
Scoop.it!
According to a recent survey, only 30% of B2B marketers say their organizations are effective at content marketing. Plus, 55% say they are unclear on what content marketing success or effectiveness looks like. If you’re part of that statistic or have been struggling with your content marketing efforts, recently, I’ve got your back. In this article, I’m going to show you six under-utilized content marketing strategies that will help you generate more organic traffic, improve your conversions and introduce your brand to new audiences....
Jeff Domansky's insight:
This article shows six under-utilized content marketing strategies that will help you generate more organic traffic and improve your conversions.
Scoop.it!
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: - Tools to Improve Your Blog - Instagram Marketing Tools - CRM Tools for Leads and Sales... Via janlgordon
Jeff Domansky's insight:
Susan Gilbert writes about tools for better blogging, content marketing, CRM, Instagram and Pinterest tips.
janlgordon's curator insight,
April 19, 2017 5:04 PM
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, Instagram strategy, and business sales.
Reach more customers and readers online with these great resources for business.
12 Marketing, Blog, and Business Tools for More Sales
With the right tools you can help your bottom line and reach grow. I agree that in order to build a business online it's important to take advantage of what's available.
Gilbert provides the best tools to help make your brand stand out on Instagram and your blog.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/V6YR30aZSL8
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today 
Bernadette Elijah's curator insight,
April 24, 2017 11:48 PM
My bloggin should excell from this article . These helpful tools will cause the time spent to be well worth it and not wasted.
Scoop.it!
Residents view the first iceberg of the season as it passes the South Shore, also known as "Iceberg Alley", near Ferryland Newfoundland, Canada April 16, 2017. REUTERS/Jody Martin
Jeff Domansky's insight:
What an amazing photo! Reuters has a number of other superb photojournalism shots in its weekly "Photos of the Week."
Scoop.it!
As Todd Henry wrote in The Accidental Creative, “You need to create space for your creative process to thrive rather than expect it to operate in the cracks of your frenetic schedule.” By all means, continue learning, experimenting, and working directly on your content marketing skills, but the only way you’ll really have a prayer of churning out quality content on a consistent basis is to clean up your pre-project processes. And that means combating the six common pre-project pitfalls outlined below....
Jeff Domansky's insight:
Your next content project is already a mess if you don't clean up your pre-project processes by combating these six common pitfalls.
Scoop.it!
As the response was fairly positive to my original post on headline engagement and best practices, I wanted to share a few more examples before I moved on to other topics. But as I continued to talk about headlines, I kept finding new and better case studies. So what follows really is more of an addendum to the first post, a final notebook dump of sorts, where we at the Chicago Tribune took digitally deficient headlines and really focused on drawing out the compelling aspects. As before, in all of these examples, we at least doubled realtime homepage engagement (click-through rate) after we made the change. We based this on Chartbeat’s heads-up display. So if 50 people were clicking on a headline before, at least 100 were after. Visually, that looks like this…
Jeff Domansky's insight:
Great learning from these headline makeovers.
|
Scoop.it!
“Did you know that blog posts that are over 1,000 words generate the highest search engine rankings? “~yoast.com by Marieke van de Rakt, both researcher and project manager at Yoast. So how do you write high-quality posts that would be of relevant interest to your target market? That’s where you can use content curation to help keep the interest of your target market on your blog. “External links show a positive correlation between a page’s outgoing links and it’s search rankings Outgoing links are good for SEO.” Interesting article about linking with anchor text.” ~moz.com By Cyrus Shepard – of Whiteboard Friday...
Jeff Domansky's insight:
Smart content curation can help your blog and your SEO.
Scoop.it!
Designing for the web, you must keep up-to-date with the latest trends and tools. For trends, it’s fairly easy to know what’s going on, but it can be hard to keep up with the latest tools. Let’s look at ten web design tools you can add to your toolbox.
Jeff Domansky's insight:
10 really useful web design tools and they're free.
Jeff Domansky's curator insight,
April 26, 2017 9:29 AM
10 really useful web design tools and they're free.
Scoop.it!
The recent United and Pepsi social media firestorms are still captivating the media's undivided attention. It’s no surprise that the online perpetuation of these real-life events is the prime topic of conversation for marketers across all industries (not just airlines and soft drinks). Both brand blunders have sparked a burning question that’s occupying my mindspace, and it doesn’t have to do with brand reputation. “Does anyone even care?” Brands have one purpose, selling products and services to the consumers of the world. So unless social backlash and media scrutiny are causing a serious decline in sales numbers, are there any actual consequences?...
Jeff Domansky's insight:
So United Airlines and Pepsi weren't hurt by recent controversies? Interesting proposition but I'm not sure I buy it.
Scoop.it!
Another week of digital marketing stats is in the books. Check out the nine that grabbed our attention: 1. Liquor goes liveCinco de Mayo is right around the corner, and we got exclusive data on a livestreaming campaign Jose Cuervo did last year for the occasion. The brand worked with the company Livestream, which offers events marketers hardware and software tools to share their happenings live online. Jose Cuervo’s 45-minute Cinco de Mayo concert got 73,000 live views in real time. We’ll have more on Livestream’s best branded campaigns in an exclusive Tuesday morning. 2. UGC videos decline dramatically YouTube has a brand safety issue as everyone in the industry by now knows thanks to user-generated videos that sometimes contain racism, sexism and terroristic activities and appear alongside advertising. According to Channel Factory, which calls brand safety one of its disciplines, UGC videos have started to decline....
Jeff Domansky's insight:
AdWeek shares new data about livestreaming, Snapchat loyalists, brand safety, direct programmatic and more.
OLOPHA STEPHEN's curator insight,
April 25, 2017 10:58 AM
Are you ready to use this 9 Intriguing Digital Statistics?.
Scoop.it!
An Accenture survey of internet users around the world found a dramatic shift in TV viewing preferences, with computers abruptly displacing TVs as the preferred device for watching TV shows. The study, which surveyed 26,000 internet users worldwide, found a sharp drop—from 52% in 2016 to 23% in 2017—of people who said they preferred to watch TV shows the traditional way, on a TV. Meanwhile, more than four in 10 respondents (42%) said they preferred to watch TV shows on a laptop or desktop, up from 32% last year. The number who opted for smartphone viewing also grew, but less dramatically. When it comes to short video clips—though many respondents preferred to watch them via a laptop or desktop—the preference for viewing them on smartphones grew substantially in 2017 compared with a year prior....
Jeff Domansky's insight:
"The Price is Right" -- coming soon to your laptop, tablet and smartphone.
Scoop.it!
Here's an inspiring collection of typeface and typography pairing resources for designers and bloggers.
Jeff Domansky's insight:
What a pair! Of typefaces that play well together, that is.
Scoop.it!
Everyone, even non-designers, can agree that the smallest typographical change can make a world of difference (*cough* Warren Beatty *cough*). Elevating designs through typography is a skill every designer should have in their back pocket. Do you want to become a typography wiz—and, ultimately, an even better designer? We want that for you too! That’s why we’ve gathered a list of the best free typography resources—handpicked, just for you. Free typography education Check out these e-courses, e-books, and workshops to get started on your typographical journey....
Jeff Domansky's insight:
Over 40 free typography resources—font identifiers, downloadable fonts, courses, and more. Awesome resource.
Scoop.it!
One of the most important skills you can learn as a designer is how to choose type. This is because text is one of the primary ways designers can communicate with users. Typography can make or break a design. There’s a beauty and complexity to typography. Some people devote their entire careers to type. Thankfully, their work is well documented, so we have tons of online resources for typography. This article is designed to serve as a starting point for helping you learn how to choose type for your designs. It will encourage you to explore fonts and font combinations beyond those you’re familiar with....
Jeff Domansky's insight:
What type are you? Tips on typeface and design impact.
Scoop.it!
Facebook is constantly evolving and changing. In 2017, one of the most exciting new features has been Facebook Stories! Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many. But it makes sense. Everyone is there. And those not there, Facebook feels they should be. So they woo their users, and hopeful users, with delicious digital candy. What’s In It For YouFor most people, Stories will be purely fun. Business owners, however, have a new tool to leverage in nurturing relationships and optimizing their know/like/trust factor. This article will provide insight on: - Quickly integrating Facebook Stories into your Facebook marketing strategy - Determining how to best use the features to amplify your personal and business brand - Finding your comfort zone with the new Facebook Camera... Via janlgordon
Jeff Domansky's insight:
Here's some tips on how to use Facebook Stories to market your business.
janlgordon's curator insight,
April 18, 2017 1:49 AM
I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.
How to build more trust and increase awareness for your brand.
Use Facebook Stories to Improve Your Reach
Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.
Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/8JBY30aW0As
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today 
Digitalhub's curator insight,
April 19, 2017 12:41 PM
I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.
How to build more trust and increase awareness for your brand.
Use Facebook Stories to Improve Your Reach
Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.
Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/8JBY30aW0As
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Scoop.it!
Every business owner is aware of the importance of an effective marketing plan. Sometimes, great marketing campaigns face complications, even cannot get the desire outcome, after spending a million dollars. The most crucial element of the marketing plan is the anticipation of short-term and long-term goals. To create a basic marketing plan, we must be aware of: -Who our customers are - What marketing strategies our competitors have - What competitive strategies we should adopt - The demographics should focus on - Where the customers live - How we are going to reach them..... Via janlgordon
Jeff Domansky's insight:
Good blueprint for building an effective marketing plan from Curatti.
janlgordon's curator insight,
April 20, 2017 5:28 PM
I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.
It's important for your business to have an effective marketing plan in addition to your business plan.
Marketing Success Strategies
In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.
Hamiya explains the right steps to take in order to build a successful business marketing plan.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf. . Read full article here: http://ow.ly/dzoN30b21KK
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Scoop.it!
25 of the most rare photos in history you never seen before and won't believe this really happen around the world
Jeff Domansky's insight:
Some of the rarest of rare pictures ever seen are shown including this one of a tire dump.
Scoop.it!
A planning editor with the Fort Collins Coloradoan is experimenting with bot technology and it’s taught her that it doesn’t require a team of technologists. Jennifer Hefty says it doesn’t even require HTML coding experience. Relying on research, a free bot interface and resources already in the newsroom, Hefty built and launched her first bot, dubbed Elexi, prior to the November 2016 elections to provide audiences with the necessary information to become more informed voters. Hefty was inspired to bring the technology to her newsroom after learning more about bots at the Online News Association annual conference in September 2016. With positive feedback from the first experiment, she’s getting ready to launch her next bot experiment....
Jeff Domansky's insight:
Fascinating case study on bots and journalism. Recommended reading! 9/10
|
Practical LinkedIn marketing tips from Bizarre Marketing.