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Scooped by
Jeff Domansky
April 30, 2017 9:06 AM
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Since the 1960s much has changed. What hasn’t changed is: people use their emotions as much as their reasoning when buying, it’s still well-known and valid. We even know how particular emotions influence buyers! According to Geoffrey James, the sales expert, all buying decisions are driven by greed, fear, altruism, envy, pride, and shame. Emotional appeal in advertising is certainly a real thing, and there are plenty of emotional advertising examples to draw inspiration from (see Proctor and Gamble’s “Thank You Mom” Olympics commercial). But in today’s post, I’m going to show how to use the following six emotions on your landing page to encourage people to buy from you....
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Scooped by
Jeff Domansky
April 30, 2017 8:39 AM
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The four-minute videos produced by seven separate teams explored themes around human brains fusing with technology, including humans becoming so robotic as to be unable to experience romance, neural lacing allowing a “smart house” to reflexively relax residents with a sound bath or other emotional needs on a typical weekday rushed morning, and brain imaging as an extension of aura photography that could let people actually see how someone’s head works during conversation. An audience of mostly participants voted after viewing all submissions. The prize for Most Hopeful Vision of the Future went to ReFLEKtion’s smart house. In such a house, one’s weekday morning rush would be eased by a mirror that reflexively responds to cues created by neural lacing. One response to anxiety might be a soothing sound bath. “You could have a hospital at home where AI is mapped on your ow personality. It kind of exists as this fairy godmother in your life… in a way that’s palatable to you,” said co-creator Emily Gureyeva, of Stern + Kind. The piece was conceived and produced with Evan Hembacher, Studio Director at Virsix. Hembacher noted that the technology could be used not just as a constant diagnostic tool for serious physical ailments, but a daily productivity tool. The mirror could read when you’re getting distracted or avoidant, “so you don’t slide into procrastination. It course corrects you,” Hembacher said....
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Scooped by
Jeff Domansky
April 29, 2017 11:37 AM
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YouTube—the cause of … and solution to … all of content creators’ problems. If Homer Simpson would permit us to repurpose his infamous toast, it evokes a familiar sentiment with YouTubers when they think about the mother ship. There’s no doubt that YouTube’s platform provided an essential foundation to launching the creative revolution we’re currently experiencing. And it is undeniable that through initiatives like its YouTube Spaces program, it has sought to democratize the production resources that large studios and agencies have leveraged to achieve their creative vision since the advent of television. However, despite all of its incredible contributions to digital content creators, its history will at least in part be defined by its substantial failures. Many of these can be traced back to Google’s obsession with driving all of its properties back to the AdWords platform....
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Scooped by
Jeff Domansky
April 29, 2017 11:00 AM
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If you want to get the job or freelance gig you’re looking for, your portfolio needs to impress. And web designers have a tougher time than other creatives, as it isn’t just the case studies people will judge you on, but the design of the site itself. In this post, we bring you 10 of the coolest web design portfolios we’ve seen emerge in 2017 so far. While some go to town on special effects, others just rely on the timeless values of good design. All, however, should provide ample inspiration for your own portfolio....
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Scooped by
Jeff Domansky
April 29, 2017 10:43 AM
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So how exactly do you harness audience's ever-decreasing attention span? By giving them an active role in their content consumption process by publishing stories with interactive elements. Such tools can increase engagement, on-site dwell time, and social share rates. ProjectHubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. Each industry poses its own obstacles and unique characteristics, but share one common denominator: Interactive content works for all topics and audiences. Let’s take a look at a few examples from the ebook....
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Scooped by
Jeff Domansky
April 29, 2017 10:21 AM
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You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. But there’s a pretty big difference between knowing you should do something and knowing how to do it -- which might explain why 89 percent of B2B marketers use content, yet only 37 percent have documented strategies. The marketing team at Influence & Co. spent the last couple months of 2016 carefully researching, planning, and creating a content marketing strategy for this year. What follows is an exploration of exactly which elements our team determined a successful plan must include to drive results, empowering you to create your own documented content strategy....
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Scooped by
Jeff Domansky
April 28, 2017 12:02 AM
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For those of us who commute, we’ll spend over a year of our lives stuck in traffic.” So said engineer Todd Reichert as he introduced an alternative at TED 2017: a 100% electric flying vehicle under development now. A recreational version of the vehicle, called the Kitty Hawk Flyer, is expected to launch in late 2017.
Using electronic sensors similar to those found in cell phones, the device controls and stabilizes eight electric rotors. “With this kind of control, we can make flying as simple as playing a video game, using a very similar set of joysticks,” Reichert says. The vehicle, with room for one person, is designed to make it possible for anyone to learn to fly in minutes.
Rapidly advancing battery technology makes it possible to run the vehicle on electricity. “We’re just crossing this threshold now where [batteries] start to make sense for flight,” he says. “This is incredibly exciting for us–it opens up an entirely new set of design possibilities. We can design with multiple, small, lightweight electric motors in a variety of different configurations.”
The first version of the vehicle, classified as an “ultralight” aircraft, somehow doesn’t require a pilot’s license and can avoid complex regulations. With current battery technology, it can fly about 15 miles before it needs to be recharged, though that range will increase as batteries continue to evolve. For now, it’s designed to be flown only above water, at a low height, to keep it as safe as possible. But the team plans to rapidly iterate other models that they want to be used more widely–and over city streets....
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Scooped by
Jeff Domansky
April 27, 2017 11:51 PM
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David Dao, the doctor who was seen being dragged off a United Airlines jet this month in videos that sparked widespread outrage, has reached a settlement with the airline for an undisclosed amount, his lawyers said on Thursday.
The April 9 episode had stoked the fears and frustrations of airplane passengers everywhere and became a public relations nightmare for United.
On Thursday, both sides welcomed what they hoped would be the end of the ordeal.
“Mr. Munoz said he was going to do the right thing, and he has,” Thomas A. Demetrio, one of Dr. Dao’s lawyers, said of Oscar Munoz, United’s chief executive. “In addition, United has taken full responsibility for what happened on Flight 3411, without attempting to blame others, including the City of Chicago. For this acceptance of corporate accountability, United is to be applauded.”
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Scooped by
Jeff Domansky
April 27, 2017 11:39 PM
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The figures from AA/Warc are in, and as expected, 2016 was a massive year for digital marketing -- particularly mobile marketing. It grew 45% last year, nearly four times the growth rate of Internet advertising. Although the growth of mobile will be steady, it is still forecast to shoot up 30% this year and 20% next.
That's the headline, but lurking a little lower down we have the demise of print. It's at this point that I know someone will comment about print's many attributes, and as a journalist from way before computer screens brought us news, I couldn't agree more. The trouble is that the figures don't lie. I am not happy about it, and I don't welcome it, but print's demise will only continue, and will likely worsen. Here's why.
First the figures. National newspaper advertising was down 10% last year, and it will be down 7% this year and 7% again the year after, AA/Warc reveals. Regional newspaper advertising was down 13% last year. Yes, there were modest single-digit increases for digital advertising -- up 5% for nationals in 2016 -- but in no way do they plug the gap of larger declines in print. Put it this way -- a 10% drop in national print advertising is very roughly equivalent to a little over GBP100m. National newspaper digital revenues for 2016 were only GBP230m, so a 5% increase would have been very roughly a little over GBP10m. That means, as a very rough calculation, that national print's losses were ten times the size of any digital gain.
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Scooped by
Jeff Domansky
April 26, 2017 6:50 PM
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To pull off a KILLER presentation you need to: - Think creatively ... no more lazy bullet points
- Use tools and shortcuts so you can spend your time on the important stuff
- Create clean and captivating slides that appeal to people's emotions
In other words, you need to be a presentation HERO. Here's how to be one ...
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Scooped by
Jeff Domansky
April 26, 2017 6:29 PM
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Nielsen just released its quarterly “Total Audience” report, which provides an overview of the television landscape. The headlines that accompany these reports are often misleading, and sometimes simply misinterpret the data. I looked at the last three Q4 reports to get an idea of what’s really going on.
Some highlights:
When it comes to watching video, total adults spent 86% of their viewing time with traditional television in the fourth quarter of 2016, compared to about 14% for all other screens combined. TV viewing declined by just three minutes a day in each of the past two seasons -- so the headlines when this report first came out about TV viewing declining were technically correct, but certainly misleading.
Despite the stability of traditional television, viewing of other video screens (multimedia devices, video on PCs and smartphones) has grown dramatically (by about 2 hours per week, from 3:23 hours per week in Q4 2014 to 5:38 in Q4 2016?). These gains, however, have not come at the expense of traditional television -- at least for total viewers and adults.
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Scooped by
Jeff Domansky
April 26, 2017 11:24 AM
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My video landing page is the highest converting page I’ve ever had, bar none. Ever since I started using that video on the homepage, my conversions took a noticeable upturn, and haven’t slowed a bit!In this article, I’m going to show you some of the principles that I’ve learned as I’ve split test my videos, tweaked my home page, and watched the conversions pour in. And, just to up the ante, consider how much time and money you’re wasting with a low-converting landing page....
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Scooped by
Jeff Domansky
April 26, 2017 10:31 AM
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Starbucks plans to open a four-level Roastery flagship on Michigan Avenue, its largest space yet for the high-end concept that the coffee giant is rolling out throughout the world. At 43,000 square feet, Chicago's is the largest among six Roastery emporiums that Starbucks has announced. The size will eclipse a planned 30,000-square-foot space in China, which had been the largest one announced to date. It will be the third Roastery in the United States, following one that opened in Starbucks' hometown of Seattle in December 2014 and another expected to open in New York in 2018. Roastery stores are set to open in Shanghai this year and in Milan and Tokyo in 2018, the company said....
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Scooped by
Jeff Domansky
April 30, 2017 8:49 AM
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The results read like a revelation. The national media really does work in a bubble, something that wasn’t true as recently as 2008. And the bubble is growing more extreme. Concentrated heavily along the coasts, the bubble is both geographic and political. If you’re a working journalist, odds aren’t just that you work in a pro-Clinton county—odds are that you reside in one of the nation’s most pro-Clinton counties. And you’ve got company: If you’re a typical reader of Politico, chances are you’re a citizen of bubbleville, too. The “media bubble” trope might feel overused by critics of journalism who want to sneer at reporters who live in Brooklyn or California and don’t get the “real America” of southern Ohio or rural Kansas. But these numbers suggest it’s no exaggeration: Not only is the bubble real, but it’s more extreme than you might realize. And it’s driven by deep industry trends....
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Scooped by
Jeff Domansky
April 30, 2017 8:26 AM
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Here’s the good news: Even if you’re in a low-volume niche, you can still be an SEO master. You’ll have to approach SEO a little differently, but you can still get great results. Driving more traffic, increasing visibility, getting more backlinks––it’s all possible no matter what niche you’re in. Now, does this mean your SEO will be simpler? Unfortunately, no. In fact, your SEO process will consist of many of the usual suspects––technical SEO, page optimization, link profiles, and so forth. So I’d first recommend getting to know SEO well. If you don’t already, check out this SEO guide. Once you’ve done that, read on and take a look at how you can use SEO in a small niche that doesn’t have a lot of search volume....
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Scooped by
Jeff Domansky
April 29, 2017 11:11 AM
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It seems like every few months a new buzzword gets thrown around and this month’s buzzword is MAdTech. “Have you heard about MAdTech? It’s going to be game changing!!” Oh really? While I appreciate the excitement that the buzz creates, the excitement seems to revolve more around the hopes of change than around utilizing a viable solution and innovative technique to get results. So, what exactly is MAdtech? Well, to put it concisely: it is the combination of Marketing technology and Advertising technology, hence “M+Ad = MAd”.1 Let’s examine what MAdtech means for the automotive industry, and how your dealership can smash the competition with this powerful capability....
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Scooped by
Jeff Domansky
April 29, 2017 10:48 AM
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From the tiniest startups in Silicon Valley (or in my case, Silicon Hills) to the largest global organizations—both consumer and B2B—marketers are pouring more resources into video. Why? Well, besides Internet fame and the personal satisfaction of being able to say "I did that" at your next company happy hour, 77% of consumers have been convinced to purchase something based on a video they've seen, research finds. Now imagine the millions of views and engagements that viral videos command, and suddenly we're talking real ROI. Of course, wanting to launch a viral video and actually doing it are two completely different things. There's never a guarantee that your video will be a hit; and, as more businesses create videos, the competition for attention will only increase. If your company really wants a shot at joining the ranks of video hall-of-famers, here are five steps I recommend....
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Scooped by
Jeff Domansky
April 29, 2017 10:33 AM
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It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site, helps establish you as a leading voice in your industry, and gives audiences useful, actionable content that they need to solve their problems. But did you know there are plenty of other, not-so-obvious benefits to content marketing as well? Today we’ll be taking a look at four unexpected benefits of content marketing. We’ll go over how these tangential content benefits can help you grow your business, and outline some things you may want to consider before launching your next content marketing campaign....
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Scooped by
Jeff Domansky
April 28, 2017 11:30 AM
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Good things can happen when a crowd goes to work on trying to figure out a problem in journalism. At the same time, completely crowdsourced news investigations can go bad without oversight — as when, for example, a group of Redditors falsely accused someone of being the Boston Marathon bomber. An entirely crowdsourced investigation with nobody to oversee it or pay for it will probably go nowhere. At the same time, trust in the media is low and fact-checking efforts have become entwined with partisan politics. So what would happen if you combined professional journalism with fact checking by the people? On Monday evening, Wikipedia founder Jimmy Wales launched Wikitribune, an independent site (not affiliated with Wikipedia or the Wikimedia Foundation) “that brings journalists and a community
of volunteers together” in a combination that Wales hopes will combat fake news online — initially in English, then in other languages....
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Scooped by
Jeff Domansky
April 27, 2017 11:57 PM
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Edison Research has just about cornered the market on podcast research and podcast statistics, and their new report, The Podcast Consumer 2017, continues the trend with a deep-dive into the demographics of American podcast listeners.
In January and February of 2017, Edison surveyed 2,000 people ages 12 and older about their audio and social media habits.
I absolutely encourage you to grab the full report (no cost) here. Meanwhile, here are the findings I found most interesting....
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Scooped by
Jeff Domansky
April 27, 2017 11:45 PM
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Advertisers have found ways to bombard us with promotions no matter what we’re doing: watching TV, checking social media, and even when streaming music. But the future of advertising could be even more invasive when the next public event you attend is full of flying video drones projecting inescapable video everywhere you look.
NTT Docomo, one of Japan’s largest wireless carriers, created this unique flying sphere that’s surrounded by eight curved LED strips that can spin at high speed while it’s flying. (As light and thin as LCD displays have become, they’re still relatively heavy for a battery-powered drone to hoist into the air.) This approach can create what is essentially a flying video screen with minimal weight to improve battery life and flight times. The design also allows the drone’s propellers to be hidden inside, so as not to obstruct images or videos being displayed.
The image resolution on this 35-inch-wide prototype is limited to just 144 x 136 pixels—lower resolution than even the Apple Watch’s tiny screen. So if you were hoping one of these drones could follow you around letting you binge on Netflix all day, you won’t have the best experience. But as the technology improves, eventually this flying video drone could reach HD resolutions, and maybe even 4K....
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Scooped by
Jeff Domansky
April 27, 2017 9:25 AM
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From United Airlines to Uber, we’ve seen a number of scandals unfold this year that have changed our feelings about a brand. And whatever size the business, its reputation and customers are key to its success. Taking into account data from more than 23,000 small-business owners, Alignable revealed in its Q1 2017 SMB Brand Trust Index Report the most and least trusted brands. In the report, small-business owners were asked how likely they were to recommend a major brand to another business owner. Unsurprisingly, many of the brands we’ve seen in the news such as Uber, Wells Fargo and United Airlines had poor reputations among business owners. However, people are very trusting toward tech companies such as Amazon, Wordpress and Google -- in fact, these brands have stayed in the top three positions for most trusted brands for two straight quarters. And whatever Amazon’s doing, it’s doing it right: The ecommerce giant has held first place for three consecutive quarters. For the first time ever, Apple and FedEx made their way to the the top five slots this quarter....
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Scooped by
Jeff Domansky
April 26, 2017 6:40 PM
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Embattled publishers got some good news: Amazon’s launch of a new service selling online subscriptions, including digital magazines and newspapers, gives publishers access to its vast online retail customer base as a potential audience.
The new marketplace, “Subscribe with Amazon,” allows the subscription seller to create a customized detail page with product images, offering digital subscriptions, with the option for tiered pricing schemes where necessary.
The seller can also offer inducements, including free trials or introductory prices. Under the terms offered at launch, subscription sellers receive 70% of the sales revenue for the subscriber’s first year, rising to 85% for each subsequent year.
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Scooped by
Jeff Domansky
April 26, 2017 6:19 PM
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Recent headlines exclaiming “Cable News Ratings Soar,” about how there were 72.5 billion minutes of news consumption in 2016, made me cringe. Any time you start talking about billions of minutes viewed, it’s a not-too-transparent attempt to hide the fact that average ratings are small.
This is relevant in light of Bill O’Reilly being fired from Fox News under a cloud of sexual harassment allegations. “The O’Reilly Factor” has been positioned in the press as a ratings powerhouse. If cable news ratings were soaring, Bill O’Reilly was leading the charge. The reality, however, is somewhat different from the headlines.
There is no question that O’Reilly has been key to Fox News’s prime-time success, helping the network rise head and shoulders above the other cable news networks. But there is a reason why you seldom hear anything about his actual ratings. They’re decent, but by no means great. O’Reilly’s live adult 18-49 rating in the Q4 (election season) was only 0.26. Among the key news demo of adults 25-54, it was just 0.40 – less than half a rating point....
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Scooped by
Jeff Domansky
April 26, 2017 10:58 AM
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Google is demoting misleading and offensive content in its search by updating algorithms and offering users new ways to report bad results. The change follows increased attention to flaws in top search results, including the promotion of fake news — and deliberately misleading or false information formatted to look like news — during the 2016 presidential election. Google said it has updated its algorithms to better prioritize “authoritative” content. Content may be deemed authoritative based on signals such as affiliation of a site with a university or verified news source, how often other sites link to the site in question and the quality of the sites that link. “We’ve adjusted our signals to help surface more authoritative pages and demote low-quality content, so that issues similar to the Holocaust denial results that we saw back in December are less likely to appear,” writes Ben Gomes, Google’s executive in charge of search, in a blog post published today....
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InstaPage shows how to use emotional advertising and 6 common emotions with landing pages to convince prospects to convert.