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Scooped by
Jeff Domansky
April 21, 2017 9:48 AM
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Late last week I flew United from San Francisco to London. As we got on the plane one of the other passengers gave a box of chocolates to the flight staff as an act of kindness and support for the awful week they’ve had. Nearly 300 stories have been published by the leading news orgs in the US and UK about the incident. Unsurprisingly, our analysis shows sentiment of the coverage is almost exclusively negative. Those stories have earned nearly 1 million shares on Facebook in aggregate. That’s a lot of unwanted exposure for the company. It surpassed United’s trouble with leggings from the previous week about four times over....
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Scooped by
Jeff Domansky
April 21, 2017 9:30 AM
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USA TODAY LAST WEEK REPORTED that Facebook was breaking up an “extensive fake account scam” targeting publisher pages with false “likes.” The ruse apparently was intended to yield the scammers more friends they could later spam, and USA Today added that it was “among the publishers impacted.” Not included in its report was the fact the news organization was the central target of the scam, which decimated USA Today’s topline Facebook metrics. Whereas some other major outlets saw follower counts dip by hundreds of thousands of “likes” following Facebook’s bot purge, USA Today’s main page lost an estimated 5.8 million such followers between April 13 and April 15, according to CrowdTangle data. It slashed the page’s following by more than a third, and it came in addition to massive decreases in “likes” at other USA Today-affiliated pages, such as USA Today Sports. Taken together, the Virginia-based news organization saw its collective Facebook follower total plummet by nearly 12 million essentially overnight. The army of fake accounts was more than double the number of “likes” on The Washington Post’s main page....
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Scooped by
Jeff Domansky
April 20, 2017 10:05 AM
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Wonder how to use images on Pinterest? Or why you’d create Pinterest images to pin content from your blog? If so, you’re like many businesses still trying to make sense of Pinterest. But what if I were to tell you that it can become your biggest traffic driver? And more than that, you can use it to convert higher-quality leads in a shorter amount of time? It’s all possible when you position your content properly. That means creating super compelling images. How do you do that? Below I list seven easy tips to help you create Pinterest images that drive massive results....
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Scooped by
Jeff Domansky
April 20, 2017 9:48 AM
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Let’s further evolve your view of social media as follows: When you view social media as another channel to help you achieve the same business objectives you have for your content marketing, you begin to discover the massive potential it has for your business. On the other hand, because social media represents the convergence of information and communication, businesses need content in order to engage in social media. In other words, as I am fond of saying, “Content is the currency of social media,” but knowing on what social networks you will publish which content for whom is sometimes an afterthought for content marketers. With this in mind, every content marketer needs to create a unique content marketing strategy for social media. Here’s how. Note: There are a handful of other very important steps that should also be included in your content marketing strategy. Those listed below are those that are specifically related to the “social” aspect of the strategy. For a broader list, please see my post on content marketing strategy best practices. The key steps your content marketing strategy for social media should include...
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Scooped by
Jeff Domansky
April 19, 2017 11:56 PM
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We pour our heart and soul into uncovering research, crafting new ideas and then bringing those strategies to life. If you’ve ever built a content plan but your blog posts or ebooks were only met with crickets, this piece will arm you with some great insights to ensure that your blog posts get shares and your strategy never flops again.
Over the last few years, I’ve created, revised and enhanced content marketing plans for many brands and organizations. I consistently see marketing mistakes that cause strategies to go off the rails and brands to bleed money into efforts that aren’t working.
In this post, I’m going to discuss eleven content marketing mistakes I see often - and how to fix those mistakes and stop the bleeding....
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Scooped by
Jeff Domansky
April 19, 2017 11:37 PM
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There is a big misconception about the role of web design. Many people see design as the lipstick, the visual appeal of a website. But your website should be more than a pretty digital brochure. Web design is a tool that can help you achieve specific business goals. For B2B companies, web design should be working towards increasing the leads you get from your website. Good web design can help increase your conversion rate and engagement with your content, funneling leads down your marketing funnel towards a sale.
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Scooped by
Jeff Domansky
April 19, 2017 11:03 AM
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Social video: it’s kind of a big deal. People watch more than 100 million hours of video on Facebook every single day, and YouTube reaches more viewers in the coveted 18- to 49-year-old demographic than any cable network in the United States. Snapchat has been reported to have 10 billion video views every day. While those are already big numbers, the volume of social videos out there is still increasing. Tweets with videos increased more than 50 percent in the first half of 2016, and Cisco predicts that nearly 1 million minutes of video content will cross global IP networks every second by 2020. If you’re not incorporating social video into your online strategy, you’re going to be left behind. But with so many videos popping up in social media feeds, it takes some planning to ensure your video content isn’t lost in the noise. We’ll start by looking at some general principles for social video, then dig a little deeper into the specific optimization strategies that work best for each network....
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Scooped by
Jeff Domansky
April 19, 2017 10:30 AM
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Humans are obsessed with happiness—how to find it, how to keep it, and how to define it. Here's a look at why.
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Scooped by
Jeff Domansky
April 19, 2017 10:24 AM
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With Instagram analytics, you can obtain a ton of valuable data and information to understand how your brand is performing on Instagram and how you can improve your results. In this guide, we’ll go through everything about Instagram analytics — from what metrics and insights are available to how to get all them for free to what you can do with them to boost your Instagram marketing....
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Scooped by
Jeff Domansky
April 19, 2017 9:58 AM
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Snapchat rolled out a new feature on its platform, World Lenses. The feature is similar to its already popular filters, with one key differentiator—augmented reality (AR). On the heels of that announcement, Facebook CEO Mark Zuckerberg took the stage at Facebook’s F8 conference and spoke about the future of AR, and the steps his company is taking. He then introduced an AR platform that will soon be available within Facebook’s Camera feature on smartphones. Surprising? Not really.It’s not like one company has dibs on which technology they’ll be using. And AR has been booming worldwide....
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Scooped by
Jeff Domansky
April 17, 2017 12:41 PM
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When last month’s “Communicator of the Year” can turn into this month’s PR disaster, there’s a lesson for any brand on the perils of flubbing a corporate apology. Any brand can go from hero to zero.
Much has been written in the last week about the missteps of United and its CEO. Given that it was PRWeek that so recently awarded Oscar Munoz as “Communicator of the Year”, I thought the PRWeek postmortem was particularly interesting:
“No company or brand can rest on its laurels when it comes to its reputation. Protecting and enhancing it is a 24/7, 365 days a year undertaking....
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Scooped by
Jeff Domansky
April 16, 2017 10:31 AM
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DA (domain authority) is measured on a scale of 1 to 100. The closer you are to 100, the more traffic and better ranking you’ll have. But––you guessed it––a low DA can result in huge losses of traffic and ranking. That’s why it’s important to have a good DA. I see lots of people having trouble changing their DA and that’s because it’s somewhat of a long-term process. You can’t just make a couple of changes and expect your DA to skyrocket. However, there are actionable steps you can take to improve your DA. It won’t happen overnight, but it’ll happen faster than you think. I’ve put together this plan that helped one of my clients increase their DA by 5 points in just 2 weeks. Take it from me. This plan works....
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Scooped by
Jeff Domansky
April 15, 2017 11:02 PM
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By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time. We teamed up with Wistia and sought to find out. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common. Here are 7 secrets to creating successful video content. We hope these tips will help you as you plan and create your own video content....
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Scooped by
Jeff Domansky
April 21, 2017 9:42 AM
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Some Headlines are unintended, others are mischievous but all are entertaining.
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Scooped by
Jeff Domansky
April 20, 2017 10:29 AM
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In this post, I have a look at how SEO should be an integral part of your website design (or redesign) process. We are going to look at what you need to consider to have a site that is built for search marketing and lead generation — and how focusing on happy users keeps the Google gods on your side. We will also take a look at some of the common pitfalls that can befall businesses looking to build a new website that is central to your digital marketing efforts. In brief, I am going to help you ensure your next site is a lean, mean SEO and digital marketing machine....
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Scooped by
Jeff Domansky
April 20, 2017 9:55 AM
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Q: What kind of content should a local business develop? A: The kind that converts! Okay, you could have hit on that answer yourself, but as this post aims to demonstrate: There are almost as many user paths to conversion as there are customers in your city, and Your long-term goal is to become the authority in your industry and geography that consumers and search engines turn to. Google’s widely publicized concept of micro-moments has been questioned by some local SEOs for its possible oversimplification of consumer behavior. Nevertheless, I think it serves as a good, basic model for understanding how a variety of human needs (I want to do, know, buy something, or go somewhere) leads people onto the web....
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Scooped by
Jeff Domansky
April 20, 2017 9:18 AM
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“Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing. Think about all the structured, repetitive and rules based tasks you might do on a regular basis as part of your job as a marketer. They are all open to being completed by an AI service. Not only could they be completed by a computer, but they could be done faster and with fewer errors. That could free marketers up to spend time on managing even more programs without additional staff. Now, if you’re wondering what roles and tasks are at risk, Loren shared this list: - Easily repeatable - Data-centric - Tasks that improve with learning - Rules drive tasks - Reporting - Customer and segment analysis - Campaign automation - Media buying - Campaign testing...
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Scooped by
Jeff Domansky
April 19, 2017 11:44 PM
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Curating other branded content has the power to bring more credibility to our own brands. It also helps us build relationships that can open up new doors, and it means fewer content creation tasks stacked high on our own plates.
But, that doesn’t mean we’re off the hook completely.
Quite the contrary, actually, because we have to select the best of the best. We’re like the librarians and fashion buyers of marketing — we have to find smart, beautiful content others will love.
The pressure that comes with that responsibility is no different than the strategy that goes into our own content creation efforts. And like anything else we do, curating content takes time.
Lucky for us, there are numerous tools and tricks to help. There are plenty of ways to put that newly discovered content into action. And the amplification benefits are widespread.
Ready to build even more value for your audience and your brand? Here are content curation methods to help you do that.
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Scooped by
Jeff Domansky
April 19, 2017 11:27 PM
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Alec Baldwin has been killing it as President Donald Trump on Saturday Night Live.
iPhone ads are about to get a lot funnier.
Apple is reportedly planning to inject some much-needed humor into a few of its upcoming commercials after striking a deal with NBC that will see the team behind Saturday Night Live write a few ads for the iPhone-maker.
The partnership between Apple and NBC will result in a series of commercials slated to appear during Saturday Night Live in a couple of weeks, according to Variety. SNL also scored a deal with Verizon that will result in two ad spots being shown on April 8 and April 15.
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Scooped by
Jeff Domansky
April 19, 2017 9:45 AM
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"Less than 10% of those surveyed were definitely sure how to implement content marketing." Sound familiar? If it does, you're clearly not alone. Content marketing -- and keeping up with it -- can be confusing, even to those who understand its importance. Many of us have heard the phrase "content is king." But what, exactly, does that look like here and now, in such a rapidly changing landscape? We grabbed that opening statistic from the helpful, intriguing infographic below, compiled by Zazzle, based on the results of its 2017 State of Content Marketing Survey of marketers in the UK. But instead of simply looking at the latest trends, it sought to examine the pain points and decision-making process of today's content marketer. And if you're in the business of making life easier for that audience -- well, we suggest having a look. Do you think the same trends hold true in your neck of the woods? Read on, and see where your current strategy and priorities align with the data illustrated here....
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Scooped by
Jeff Domansky
April 19, 2017 10:52 AM
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In September of 2013, the late David Carr, skeptical of the burgeoning native advertising tactic that was back then “all the rage,” wrote a column titled “Storytelling Ads May Be Journalism’s New Peril.” Three months later, the Times jumped into the fray. Today the company boasts a fully-fledged content marketing arm, T Brand Studio. Adam Aston, vice president and executive editorial director of the Studio, said when it was first launched, there was a sense of anxiety among the Times’ newsroom, as well as advertisers, that the content they created wouldn’t be up to par with its editorial content. “We were really mindful from inception to approach it as fact-first, narrative-first, with a strong story, strong characters,” he said at a recent panel event, hosted by MediaRadar in New York City, about the future of native advertising. “From inception, whether we were making the simplest stories we could three or four years ago, to today, where a lot of what we’re making is a three-ring circus of interactivity, like VR and AR, we’re still driven by the same thought that the story, the quality of the reporting, finding authentic people, much in the way that our newsroom inspires readers – we want to do the same thing.” Here are five tips from the panelists for using native advertising....
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Scooped by
Jeff Domansky
April 19, 2017 10:06 AM
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I’ll admit that I’ve previously been skeptical about ideas of digital detoxes and media fasts. Instead, I’ve subscribed to Clay Shirky’s maxim: “It’s not information overload, it’s filter failure.” But, last week, whilst attending the 2017 International Journalism Festival in Perugia, Italy, I began to change my mind. Sitting in a beautiful, cool, stone courtyard, sipping espresso and surrounded by promotional material for a local Slow Food festival, I began to sketch out some thoughts for a panel on Slow News that I had been asked to contribute to. Ensconced in this relaxing environment, I quickly identified several reasons why news consumers, content creators and managers, could all benefit from taking their foot off the gas… Just a little bit....
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Scooped by
Jeff Domansky
April 17, 2017 5:44 PM
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2017 is the year of video marketing. According to HighQ & Digital Information World, online video will account for 74% of all web traffic. 500 million people are watching Facebook videos every day. If your lack of video creation skills has been holding you back, it’s time to take a leap of faith.
I asked Ali Mirza, a Digital Marketing Strategist and a Growth Hacker, to list affordable and usable tools for video storytelling. According to Ali, for your business to gain the visibility and success it deserves, you need to master these five video tools. With these tools, you can create compelling stories without being on the camera....
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Rescooped by
Jeff Domansky
from Brand Storytelling
April 16, 2017 9:26 PM
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Facebook is Share. Instagram is Show. Twitter is Shout. Snapchat is Shine. Pinterest is Shimmer. LinkedIn is Shoptalk. YouTube is Showcase. Google+ is Shift
Via Everett Bowes
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Scooped by
Jeff Domansky
April 16, 2017 3:00 AM
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The Harvard Business Review reported cold calling is ineffective 90% of the time, and more recent research shows that less than 2% of cold calls actually result in a meeting. Assuming a 0.3% appointment-booking rate and a 20% win rate, it would take 6,264 cold calls to make just four sales. 15 Lead Generation Alternatives to Cold Calling What can the modern business do to protect its future and get new leads without cold calling? The good news is that it doesn’t involve a circus act or shameless begging of any sort. The bad news is that it requires a completely different way of thinking and some serious energy and hard work. Here are 15 alternatives to cold calling salespeople can use to generate leads....
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Not surprisingly, United Airlines took a massive social media and reputation hit, not to mention the impact on their share value.