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Scooped by
Jeff Domansky
May 10, 2017 8:51 AM
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Are you testing over and over to find the best web tools and services? You can stop it as we’ve made the job easy for you and we are eager to present you probably the best web tools and services for 2017. You will find the most appreciated WordPress themes, a premium WordPress Signature Plugin, strong web development agencies that deliver on-time, website builders and many others. Check of all these below and keep in mind that many of them have free trials or even free forever plans.
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Scooped by
Jeff Domansky
May 9, 2017 2:09 PM
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Marketers Cruise Capt. Lou Edwards shares a collection of 101 cool tools and technology used and recommended by the biggest names in marketing. The tools include the following categories: audio, video, communication, social media, management, automation, productivity, content marketing, scheduling, task management, books, and tips. A very useful reference.
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Scooped by
Jeff Domansky
May 9, 2017 1:53 PM
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Live video marketing is one of the hottest trends in the industry right now.
Video marketing has been popular for a while now, but recently there’s been a move to live streaming.
There’s something about the immediacy of live video that people just can’t get enough up. Being part of a live stream feels like you’re in an exclusive club.
Brands like NFL and Dunkin’ Donuts have used live streaming to bring fresh new content to their followers. It’s a trend for a reason. 80% of customers prefer live video to blog posts.
It’s easy to do with all the platforms like YouTube, Facebook Live, and Periscope. Other social media networks, like Snapchat and Instagram, have also added live video functionality.
There’s only one problem: Live video is scary.
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Scooped by
Jeff Domansky
May 9, 2017 11:32 AM
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While still far from mass adoption, virtual assistants are becoming more widely used by Americans, according to eMarketer’s first forecast on users of digital assistants, such as Siri, and voice-enabled speakers, like Amazon Echo. This year, 35.6 million Americans will use a voice-activated assistant device at least once a month. That’s a jump of 128.9% over last year.Amazon’s Echo speaker will have 70.6% of users. Meanwhile, Google Home will trail far behind with just 23.8% of the market. The remaining portion will be shared among smaller players, such as Lenovo, LG, Harmon Kardon and Mattel....
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Scooped by
Jeff Domansky
May 9, 2017 11:06 AM
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Much like it did before the elections in France Sunday, Facebook is taking steps to curb fake news and delete fake accounts prior to the upcoming elections in the U.K. The social network announced in a Facebook Security note last month that it took action against some 30,000 fake accounts in France, and it ran full-page ads in several newspapers in that country—including Le Monde, Les Échos, Libération, Le Parisien and 20 Minutes—containing tips on how users can spot fake news, similar to the information it began sharing atop its News Feed earlier in April. Facebook took similar steps in the U.K., with BBC reporting that ads ran in newspapers including The Times, The Guardian and the Daily Telegraph providing 10 red flags for users of the social network to watch out for in determining whether posts are real or fake....
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Scooped by
Jeff Domansky
May 9, 2017 10:36 AM
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The New York Times can thank an uptick in subscribers — specifically digital subscribers — for its positive earnings report last week. The Times’ digital subscription effort, at first controversial, is now its most important source of revenue growth and shows how it can become a digital-only publisher. TSo how is its digital business doing overall? For the past six years, Times’ digital revenue (subscribers and ads) more than doubled to $442 million. Print-only revenue fell 18 percent to just over $1 billion in the same period. In 2015 Times’ leadership announced that they aimed to hit $800 million in overall digital revenue by 2020 — a goal that will be difficult at best. RMost of the digital gains are coming from digital subscribers. From 2011 to 2016, money from people who only pay for its online version rose more than five times, or 418 percent, to $233 million....
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Scooped by
Jeff Domansky
May 9, 2017 10:05 AM
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Thanks to heavy promotion by top platforms like Facebook, YouTube, Twitter and Snapchat, spending on social video ads has experienced a surge in many markets around the world. But according to a new analysis, advertiser investments in this rapidly growing format have hit a temporary rough spot. According to a forecast examining social video’s share of ad spending among advertisers worldwide between Q1 2016 and Q1 2017 by online advertising firm Kenshoo, investment in the format appears to have hit a plateau. While social video ad spending share saw continuous increases between Q1 and Q4 of 2016, Kenshoo noted there was a slight decline during the first quarter of this year on its platform. However, because of the ongoing push by many social ad platforms to encourage more video spending, the slowdown does not seem likely to be cause for concern. Instead, it’s probably just a temporary roadblock on the path toward further growth....
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Scooped by
Jeff Domansky
May 8, 2017 11:24 AM
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Content marketing is not as easy as it seems. You don’t just create content, push it on social and call it “content marketing.” Believe it or not, there are efficient ways to do it and there are effective ways to do it. This post is about the latter. Being human, we all fall for the one-size-fits-all formula when it comes to our marketing despite having read numerous blog posts and having listened one too many podcasts on the subject. In the early days of marketing a startup, early adopters play a major role in the direction of the company. Here are 10 content marketing mistakes every startup should avoid...
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Rescooped by
Jeff Domansky
from The Curation Code
May 8, 2017 10:03 AM
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Many components of content marketing are controllable and predictable. But you know what isn't? Your audience's response. Surprises are the one thing you can count on.
So, what can you do when a piece of content you've created simply doesn't produce the right results?
Based on our experience, there's a lot you can do. In fact, with most content, the post-publishing optimization process can improve an article's performance significantly.
Via Brian Yanish - MarketingHits.com, massimo facchinetti, Mark E. Deschaine, PhD, Jeff Domansky
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Scooped by
Jeff Domansky
May 8, 2017 9:43 AM
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Apparently fake news is a thing in France, too. And apparently it was rampant during the run up to the just concluded presidential election. Emmanuel Macron won by a large margin but it seems there was a lot semi-truths being thrown about. To help combat the spate of fake news surrounding the election, J. Walter Thompson Paris worked with French news organization Liberation to create CheckNews.fr , a search engine staffed by actual human journalists for three days leading up to the election. These journalists answered any search query made with links to multiple sources providing truthful answers to each query....
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Scooped by
Jeff Domansky
May 7, 2017 2:26 AM
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Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. This time, we’d love to dive deeper into one of the most powerful and prominent psychological phenomena…Social proof. The use of social proof can be found in many areas of both offline and online marketing. In this post, we’ll focus on the use of social proof on social media to boost your marketing effectiveness....
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Scooped by
Jeff Domansky
May 7, 2017 1:17 AM
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Titled after the portuguese word for feather, the ‘PLUMA’ track bike lives up to its namesake with a lightweight body and elegant shape. designed by Nuno Teixeira industrial design, the ‘PLUMA’ concept was dreamt up back in 2010, and after one year in production the first prototype is ready to hit the track. With a carbon sandwich and AIREX R63.80 PCV foam frame, the pluma bike sports a curvy physique to help air flow along the bike’s body. The streamlined bicycle aims to be feather soft as well as feather light, reducing the number of exposed moving parts and tubes to prevent injury to the rider in case of a fall. with a PRO track carbon disk rear wheel to minimize drag, and a PRO 5 spoke carbon track wheel at the front, the curvy ride carries no unnecessary weight. like the majority of professional velodrome track bikes, PLUMA is a fixed-gear model, and comes without breaks. Nuno Teixeira industrial design’s elegant bicycle has been taken from render to reality by constellation composite, specialists in turning concept transport designs into working physical pieces....
According to Wordstream, over 50 million businesses use Facebook Business Pages with 2 million of them using Facebook for advertising in the US (2016). Instagram, on the other hand, earns $595 million in mobile ad revenue per year. These stats just show the huge potential of social media marketing and its impact on increasing sales. Most marketers just lack understanding on how to achieve positive results. Social media helps build brand awareness and engage their audience outside of their company website. Data shows that more than 56% of online adults using more than one social media platform. Thus, the competition to gain the attention of the audience is hard. According to Social Media Examiner’s 2016 Industry Report, “40% of marketers say social media marketing has gotten more difficult for them in the last 12 months.” Despite the tough competition for attention, a huge audience pool is there just waiting to be wowed. Studies suggest that 59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved. People will follow your brand when they “like” what you offer. These may come in the form of discounts and special promotions, entertaining content, or customer service. People will follow your brand when they “like” what you offer. Here are 7 Brand Management tips to help you along the way....
Via janlgordon
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Scooped by
Jeff Domansky
May 9, 2017 2:14 PM
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Incorporating the use of infographics into your content marketing is a great way to boost social media engagement, conversions, and your brand’s credibility as an information source. However, it’s not a “magic bullet” that can be implemented with no strategy whatsoever.
Remember that customers, influencers, and competitors will judge your brand quality by the kind of visual content you publish. Apart from understanding the different types of infographics, you also need to know the essential parts that make an infographic shareworthy. You also need to execute a well-planned promotion strategy to fully leverage the infographic.
Of course, hiring an infographic design specialist and a content marketing expert for promotion purposes is one way to go. But if you have a DIY-style infographic strategy here are the components you shouldn’t forget:
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Scooped by
Jeff Domansky
May 9, 2017 2:00 PM
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Wondering how to retarget your website visitors on LinkedIn?
Want to use LinkedIn ads to reach your non-responsive email contacts?
LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting.
In this article, you’ll discover how to target your prospects and customers using Matched Audiences on LinkedIn.
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Scooped by
Jeff Domansky
May 9, 2017 11:38 AM
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I once heard Seth Godin give a talk to a group of marketers in London. After this session, someone asked his secret to being so productive. Seth not only publishes books and starts ventures, he famously finds the time to reply personally to every single email he receives. Seth replied simply, “I don’t watch TV and I don’t go to meetings.” That really resonated with me. I’ve worked in organizations where more than 75% of every calendar day was blocked with internal meetings....
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Scooped by
Jeff Domansky
May 9, 2017 11:18 AM
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For many brands, the substance that’s all the rage with tweens is a recipe for revenue, with the likes of Michaels, Elmer’s and McCormick & Co. all benefiting from the trend.It started quietly last summer, when social media watchers began buzzing about it. Tweens had struck on a recipe for a mucilaginous, stomach-turning substance and were posting videos of themselves playing with it. The slime trend had hit.In fact, slime’s now bigger than ever. Devotees of the glutinous gunk—easy to make by combining glue, water and borax—have posted some 2.8 million images and videos of the stuff on Instagram. Search “slime” on YouTube, and you’ll get 11.9 million results. Which is (mostly) good fun for kids who, to many parents’ delight, have actually found something analog to do. But slime’s biggest impact isn’t on kids at all: It’s on the bottom lines of brands that sell or make the ingredients for it....
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Scooped by
Jeff Domansky
May 9, 2017 10:49 AM
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The pop-up form can be tricky. Sites can be dinged by Google for interrupting or obscuring the reader’s experience. So why bother? At nearly two percent, the conversion rate for pop-ups is remarkably high, and while using them may interrupt usability, gaining immediate access to a reader’s inbox is a powerful tool for newsrooms. Pop-up forms get a bad rap, but for those sites that are willing to take the risk by using ads to garner subscribers, they make it worth their while. We’ve listed five of our favorite, most eye-catching pop-up forms from across the web. Not only are these forms interesting, they actually convince us to sign up for a newsletter we otherwise may have overlooked....
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Scooped by
Jeff Domansky
May 9, 2017 10:11 AM
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If this week’s news column were an episode of The Simpsons it would consist entirely of Bart, standing at the board, endlessly repeating the line “Ebook sales are not in crisis.” I want to devote most of the column this week to this one topic. That might sound excessive. After all, every month or so I dutifully report on the Association of American Publishers’ figures and I add the same caveats each time, and carry on as before. But this time is different. Because this time the mainstream media has got in on the act in a big way. And that has been brought home to me by the fact that several of my friends from outside the indie community have been sharing stories with me. In other words, the disinformation has breached the indie walls – and that means it could be doing real damage to people’s writing plans. OK, let’s get back to the news. This week, following similar figures from the Association of American, the UK Publishers Association announced a 17% fall in ebook sales in 2017. The media leapt on it. The Guardian called it “screen fatigue”. They even ran a piece about how e-readers had become “clunky and unhip”. The national broadcaster had a slightly different take, but even they simply took the figures on board. Even CNN picked it up in the USA. But is it true? Many of us have been querying the “downfall of ebooks” narrative for a long time now. The thing is it may or may not be happening, but these figures don’t tell us – these are figures from selected big publishers for books with ISBNs. That leaves a *massive* hiatus, a mass of ebooks that just aren’t being counted. We *can* be fairly sure that the positive things we are hearing about paper book sales are near the mark. But when it comes to the negatives on ebooks, the same isn’t true. And the prevailing narrative, that one format’s success is another’s failure, is certainly not clear. I will leave the last word to the ever-brilliant Nate Hoffelder, who takes down the “ebooks are failing” narrative coruscatingly...
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Scooped by
Jeff Domansky
May 8, 2017 11:32 AM
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Could bad PR pose an existential threat to one of tech's highest-flying companies? If Lyft's fortunes are any indication, Uber might have reason to worry. While Uber has been dealing with bad headline after bad headline, Lyft has been courting riders and polishing its image. For example, when Uber was facing a #DeleteUber campaign over CEO Kalanick's participation in a business advisory council for US President Donald Trump, Lyft was responding to Trump's temporary travel ban targeting seven Muslim countries by announcing that it would be donating $1m to the American Civil Liberties Union. Is Lyft's cleaner image winning over consumers?According to Bloomberg, Lyft's ridership and bookings "surged" in the first quarter of the year and according to fundraising documents Bloomberg obtained, the company is beating its internal targets. The documents revealed that Lyft's gross bookings in Q1 grew to $800m, more than double what they were in Q1 2016, and total ridership in February was 137% higher than February 2016....
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Rescooped by
Jeff Domansky
from The Curation Code
May 8, 2017 10:03 AM
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Scooped by
Jeff Domansky
May 8, 2017 9:48 AM
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When you come across a beautiful sight -- be it a beach, a mountain, or your pet's face -- sometimes, it inspires you to think bigger about what certain sights and experiences mean. For those moments, you might consider posting a photo on Instagram with an equally inspiring quote as the caption. But you could take it even further -- and save characters -- by posting the photo with the quote. You've likely seen quotes on Instagram posts before, but you may never have created one for your brand's account. Here's a recent Instagram quote we shared here at HubSpot:See what we mean? Posting quote images on Instagram can diversify your content on the platform and humanize your brand a little, too. Everyone could use a motivational quote during a busy Monday morning or a slow Tuesday afternoon, so try out an Instagram quote for your next post with the help of these free apps....
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Scooped by
Jeff Domansky
May 7, 2017 10:53 AM
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Artificial Intelligence is being hailed as the new linchpin of the tech industry. Although machine learning algorithms have been around for decades, the advances in hardware processing capabilities and access to big data have ushered in a new era of AI applications. Areas like healthcare, IoT, and cybersecurity, where there are a massive number of data points available, were quick to adopt and experiment with AI algorithms. But deals are slowly emerging in other verticals like legal tech, travel tech, real estate, and media & entertainment. From established law firms investing in AI startups to smart money VCs backing AI companies in the gaming industry, newer possibilities are emerging every day. “Just as electricity transformed almost everything 100 years ago, today I actually have a hard time thinking of an industry that I don’t think AI will transform in the next several years.” - Andrew Ng, former chief scientist at Baidu The artificial intelligence deals tracker shows the distribution of AI deals across different categories. We focused on some of the emerging AI categories in the lower half of the heat map to analyze the use cases for AI in these industries, VC interest, startup funding, and notable startups to watch....
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Scooped by
Jeff Domansky
May 7, 2017 1:23 AM
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Until now, the risk of slightly stained teeth has been just a small price to pay for the satisfaction and energy boost that coffee brings. However, London-based startup CLR CFF claim to have created the world’s first ‘colorless coffee’—the pair of words itself almost an oxymoron. brewed with high quality arabica coffee beans and pure water, the disconcerting drink promises a ‘fresh, aromatic taste and flavor’ that does not require sugar or milk. Made with a ‘never before used’ coffee brewing method, the brew comes without the dark brown color of the coffee as we know it , and consequently does not yellow your tooth enamel. CLR CFF promises that the energy-boosting beverage does not contain preservatives, artificial flavors, stabilizers, sugar or any other sweeteners. the startup—founded by slovakian brothers david and adam nagy—came about after the pair struggled with teeth stains brought about by a caffeine-infused lifestyle. After finding nothing on the market that filled the gap left by coffee without staining their teeth, the duo set out to create a drink brewed with the same arabica beans, that wouldn’t have such a negative effect on their smiles..
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Scooped by
Jeff Domansky
May 7, 2017 1:02 AM
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I love the Echo/Alexa combination at home. Just this morning my kids were arguing with me about the word "kids" coming from the name of young goats. Easily rectified with a quick yell of "Alexa - Define Kids" in the general direction of my Kitchen Echo. Boy, I sure showed those ignorant children of mine a lesson as the virtual assistant proved my extra 32 years on Earth have been spent learning only the best facts. But according to ATFV News (image can be seen via that link) there might soon be Echo hardware on the way with a built in screen. This is exciting, not least because Alexa can show my kids a picture of a goat to really ram home just how smart daddy is. But of course, it's entirely possible that the video screen won't be used for that at all, but will instead offer ways to call family members on their mobiles, using video. Rumours from various outlets have suggested that a new Echo, codenamed, Knight, will make an appearance within the next month or so. This could be that device, and from the tiny leaked image there's a vague chance that the device will feature a video camera built-in....
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Designers and marketers may find a gem or two on this useful list.