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Here’s why I mentioned it. The principle I pointed out––social proof––is important to Google.
Jeff Domansky's insight:
Neil Patel shows how to increase your search rankings by building brand mentions. It's basic but important SEO stuff. 
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The "hub and spoke" model is not a new concept in marketing, either: I'm not the genius who came up with it. I'm just the dude trying to illustrate it and advocate for it using this comparison with the Disney theme parks. The idea has been around for so long because it works: it is a fantastic way to envision our overall marketing strategies and how each component works together to reinforce the central ideas of our businesses. It can help us to ensure we aren't leaving out or neglecting one or more of those components so that we always know that our marketing machine is working at its most efficient....
Jeff Domansky's insight:
Disney theme parks often use a common layout known as the hub and spoke model. Let's talk about how we can make use of this in Hub and Spoke Marketing!
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From
sumo
No matter what industry you’re in, you always look at the top-dogs and think, “Man, I wish I had their resources.” Hundreds of employees. Thousands of social media followers. Millions of dollars in budget. It seems like they can do everything better and quicker than you. But when it comes to email marketing, a lot of times it’s they who envy you. For example, did you know 26% of the most well-known sites don’t even send a confirmation or welcome email? Guess they didn’t want those new subscribers to stick around, anyways. Or how ‘bout the 37% of marketers at bigger brands that wish they could switch email service providers, but they can’t because “they feel stuck with their current provider.” Feels nice to have options, doesn’t it? That’s why I dug into 106 of the top sites (most visited, biggest fan base, hot risers, etc) across the biggest industries on the internet to see what was really going on in the world of email marketing....
Jeff Domansky's insight:
Here’s how the top sites use email marketing in 2017. Lots of learning! Recommended reading for marketers. 9/10
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If you ask us, there are three things that we marketing nerds might love more than anything else: History, visual content, and the 1985 film Back to the Future. So when it came to our attention that our friends at Uberflip combined all three of them, we were thrilled, to say the least. An infographic that uses our most beloved 1980s movie characters to explain the history of content? Be still, our beating hearts. In all seriousness, have you ever thought about where this whole idea of content marketing really began? Perhaps you've wondered what its earliest forms looked like, before there was social media, blogs, or even -- gasp! -- the internet. After all, it's the very thing that, for many of us, can make or break an online presence. So who do we have to thank for it? This fun infographic has the answer, pointing out some of the most important landmarks and developments in content marketing's history along the way. Let's hop back in time, and figure how we got to the present -- something that was once a rather futuristic vision....
Jeff Domansky's insight:
Explore this brief, visual history of content marketing, as told by the characters of the beloved 1980s film Back to the Future.
Jeff Domansky's curator insight,
May 5, 2017 10:18 AM
Explore this brief, visual history of content marketing, as told by the characters of the beloved 1980s film Back to the Future. 
rodrick rajive lal's curator insight,
May 8, 2017 11:34 PM
Amazing way to trace the history of content marketing. Surprisingly, the cave painters were amongst the first content marketers.
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Are you searching for the perfect image for your website, blog post, advertisement, or media project, but don’t want to spend a dime? StockPhotosforFree.com has you covered, providing a selection of over 100,000 completely free stock photos that you can use in all types of projects (even commercial!), and there are never any fees. Who we are and why we’re free: StockPhotosforFree is your best resource for high-quality free stock photos. Most of the free stock photos found on our site originate on our parent sites, GraphicStock and VideoBlocks. It is because of these two sites that we are fortunate enough to provide you with the high-quality stock photos found on StockPhotosforFree. Explore our content and check out our parent sites to find amazing free stock images and build your collection. Where our free stock photos come from: Most of the original 100,000 photos on our website are from still frames pulled out of HD videos on VideoBlocks.com. That said, we are constantly adding new photos to our site. This includes super high resolution shots provided by professional photographers from around the world. Everything is free, so check back often!...
Jeff Domansky's insight:
Download thousands of free stock photos and royalty-free stock images, only on StockPhotos4Free.
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For efficient marketing, we need instruments. With hundreds of them available, we try dozens and opt for the best. But how to choose the best without money to burn, especially when it appears that most instruments digital marketers need for work are free?
Jeff Domansky's insight:
Eexcellent list of mobile apps. Marketers will find something you can use for sure.
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You have a content calendar. You have a blog. You have a social media strategy. All you’re missing is, well, the big kahuna: audience share that reflects the value of all the fantastic content you’ve created to promote your brand and your services to the big wide world.
Jeff Domansky's insight:
CMI shares SEO best practices for content marketing results.
donhornsby's curator insight,
May 5, 2017 9:20 AM
Content marketing, of course, is the practice of creating organic content and publishing it on your own site or other online channels to attract users who eventually convert on your site (becoming subscribers or taking some desired action). When you optimize for search, you’re really getting at the practice of making sure your content can be found by search engines, prioritized in results pages, and acted upon by the type of user most likely to convert once on your company’s website.
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More and more, marketers and social media managers are looking to technology for content curation tools to help them uncover great content, share it quickly, be more productive, and get detailed analytics surrounding what content works and what doesn’t.
Jeff Domansky's insight:
Here's an excellent list of content curation tools, including several relatively new ones. Definitely worth checking out.
Jeff Domansky's curator insight,
May 4, 2017 11:44 PM
Here's an excellent list of content curation tools, including several relatively new ones. Definitely worth checking out.
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From
www
Software doesn't have to be expensive for small to midsize businesses (SMBs). To help you celebrate National Small Business Week, here are 20 free tools to get your SMB up and running. Via Daniel Watson, Jeff Domansky
Jeff Domansky's insight:
Good list of social media tools.
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This headline is a bit misleading. In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation with BuzzSumo founder Steve Rayson. The episode posted a few days ago and we have already received more comments on this conversation than any other episode. Arguably, Steve Rayson analyzes more content than any other person in the world — billions of pieces in all. Tom Webster and I tap into his years of experience and I think you’ll find some of his insights both remarkable … and perhaps even a little controversial. Here’s a sample:...
Jeff Domansky's insight:
The founder of BuzzSumo provides exclusive content marketing insights from years of analyzing billions of pieces of content. Highly recommended! 10/10
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The stats don’t lie – if you want to share better tweets, you need to think visually. Images score your tweets more clicks, favorites, and retweets, so it’s no surprise that 55% of all tweets sent by brands include them. But just like you get writer’s block when you’re trying to outline your next blog post, you might get creatively blocked when you’re trying to think of an image to attach to a tweet. Everybody gets a little stuck sometimes. Not sure what kind of visual would go best with your next tweet? One of these classics is sure to do the trick....
Jeff Domansky's insight:
Using these mega popular types of images on Twitter? You should be! Check out these examples from the pros and our favorite resources for making your own.
donhornsby's curator insight,
May 4, 2017 9:34 AM
Twitter is literally made for sharing soundbite-sized thoughts, making it just about the perfect venue for quotes. They’re super-shareable, which can help you reach tons of new fans in a short period of time, and since they so rarely become outdated, you can put together a list in one sitting and then share them in a trickle over time. Putting your quote of choice on an image makes it more noticeable (and, statistically, more shareable), it gives you the freedom of not adhering to the 140-character rule, and it allows you to add your own commentary. The image doesn’t even have to be particularly bold – all you really need is an attractive typeface, and you’re done.
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From
moz
The craft that is your business navigates the local waterways. Whether yours is an independently owned natural foods store or a medical enterprise with hundreds of locations, it can be easy to get lost cresting all of the little waves that hit our industry, week by week, year after year. Google endorses review kiosks and then outlaws them. They pop your dental practice into a carousel and then disband this whole display for your industry. You need to be schema-encoded, socially active, mobile-friendly, voice-ready… it’s a lot to take in. So let’s weigh anchor for a few minutes, in the midst of these never-ending eddies, to evaluate whether all of the developments of the past few years add up to a disjointed jumble of events or represent a genuine sea change in our industry. Let’s see which way the wind is really blowing in local search marketing....
Jeff Domansky's insight:
When the local SEO industry is in the midst of a sea change & Google's willing to change the rules at a moment's notice, your best bet is to safeguard your efforts with an offline and organic approach. Sound advice.
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From
digiday
When Helen Havlak, engagement editor at The Verge, looks to the future, she sees video — and Facebook. Last year, the Verge’s video views overtook its pageviews. This year, she expects the tech site to more than double the number of videos it produces this year. “Video right now is the only way to build a Facebook page,” she said. “The audience there is huge.” Publishers are all trying to become video producers, tantalized by the prospect of lucrative video ad rates and exposure on Facebook, where publishers have a better chance of getting their content seen by posting video than they do photos and text links. Media companies uploaded 931,000 social videos to Facebook in the first quarter of 2017, an increase of 109 percent year over year, according to Tubular Labs (measuring across 2,000 media companies). But producing video is time-consuming and expensive, which is why, for better or for worse, they’re turning to various hacks. Here’s a guide to some of the most common tactics. We’ll let you decide if they’re brilliant or despicable....
Jeff Domansky's insight:
Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. Smart thinking!
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![Turn Boring PowerPoint Slides into Visual Masterpieces using these 11 Image Hacks [Presentation Hackathon Part 2] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/6XaR9jf1KN5H88Bnf66CFDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
We, the digital natives, are visual learners. We prefer to watch a video tutorial rather than go through a PDF document, prefer an infographic over a bullet-point article and a picture quote over a text quote. Several sources claim that the human brain processes visual information 60,000 times faster than text. Studies prove our visual memory is also far superior to auditory one. We are able to recall only 10-20% of a spoken lecture but 65% if the lecture is visual and verbal.
Jeff Domansky's insight:
Several excellent PowerPoint templates for presenters, PR and marketing pros.
Everett Bowes's curator insight,
May 11, 2017 12:44 PM
Several excellent PowerPoint templates for presenters, PR and marketing pros.
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There will always be times in the day when you are in desperate need of a caffeine boost, yet no where near the closest café. and for these times, mokase have comprised the answer to your caffeine-deprived prayers, in the shape of a phone case that converts your smartphone into an on-the-go espresso maker. using a simple system of a disposable insert which houses the coffee, and an app that heats it up on demand, the mokase pours out an espresso made by your smartphone. On setting out to develop a product to brew coffee whilst out and about, Luigi Carfora and clemente biondo of ‘smart k’ had the idea of incorporating it into a gadget already carried around every day—the smartphone. the duo successfully designed a case that measures less than 1cm in thickness, is completely waterproof and insulates the coffee when brewed. through a side slit in the mokase, the ‘mokaromi’ cartridge is inserted. the coffee—sealed within a vacuum on the inside of the cartridge—is freed when inserted into the phone, as the ‘spout’ breaks the membrane of the vacuum allowing the drink to exit....
Jeff Domansky's insight:
Using a disposable insert which houses the coffee, and an app that heats it up on demand, the mokase pours out an espresso made by your smartphone. At least, that's the intended design. Fanciful? Yes. Bring it on!
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From
mention
In our content marketing webinar, we looked at 10 brands from some boring and unexpected industries, and how they’re absolutely crushing it. His examples prove how content really can drive success for any brand. In fact, you might have an advantage if you’re in a “boring” niche. That means you’ll probably have less competition, so it won’t take as long to see results. So, what content marketing tips can you learn from boring companies? Let’s take a look....
Jeff Domansky's insight:
Think content won't work in your industry? These content marketing tips from Sujan Patel prove you can crush it in even the most boring niches.
Jeff Domansky's curator insight,
May 5, 2017 10:17 AM
Think content won't work in your industry? These content marketing tips from Sujan Patel prove you can crush it in even the most boring niches. 
♫░M░I░C░H░A░E░L░░♫'s curator insight,
May 7, 2017 5:08 PM
10 Content Marketing Tips from Dry and Boring Industries | @scoopit via @ThePRCoach http://sco.lt/...
Symbiotic Design's curator insight,
May 9, 2017 7:11 PM
If you have ever doubted that content is king, here is your proof why and how to make your content work for you.
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Whether you’re looking to spice up a home movie or polish a professional video, production music has the unique ability to add a masterful touch to your project. And Free Stock Music wants to give you the absolute best production music — without charging you a dime! With daily additions to our free soundtrack music library, we’re committed to helping you find the perfect song.As a registered user, all of the songs on the site are available to you and you may use them freely and legally in your own projects, royalty free....
Jeff Domansky's insight:
Expand your creative voice with professional-quality Free Stock Music. Browse hundreds of royalty-free loops, tracks and sounds. Start downloading today! Great, free resource.
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Sometimes you do everything right, and it works like it should. Other times you do everything right, but nothing happens. But here’s the good news.If your rankings are stuck, there are things you can do to help them move up in the SERPs. It’s absolutely possible. Today, I’m going to show you exactly what to do to get your rankings up....
Jeff Domansky's insight:
Neil Patel shares practical SEO tips to get your site ranking better on search engines.
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From
2b
Mary Meeker's annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year's presentation underscores the growth of mobile, particularly on social platforms that now control the bulk of ad spending and time spent by users.
Jeff Domansky's insight:
What's ahead for social media? Mary Meeker has the trends covered.
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Back in the day there was a real issue with finding relevant content online. Now our problem is quite the opposite. There is SO much information and entertainment online that it can be hard to find quality content without getting lost in a sea of cat videos or “fake news.”
Jeff Domansky's insight:
Seven more useful content curation tools.
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From
www
Talking about website builders, we have a plethora of options. But those that simply build a site as fast as 123 are few. Mobirise is the quickest builder I ever ran across.
Most small businesses don’t aim at delivering the most innovative website ever. All they want is a digital representation of their business on the web. Sure it’s supposed to look quite decent and not as if it was born yesterday. But it doesn’t have to be cutting edge technology either.
So what do these businesses or brands (which includes the many lone-wolf freelancers out there) really need? They need content, and they need a website that works across devices so that their content has the chance to get noticed. That’s about it.
Jeff Domansky's insight:
I can vouch for the Mobirise website builder. It's easy, fast and responsive. If WordPress is too much for you, this is a great alternative.
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If you’re a B2B salesperson, you’ve probably heard about SPIN Sales. It’s one of the most well-known -- not to mention oldest -- selling systems. SPIN gives reps a research-backed framework for working and closing complex deals with extended sales processes. You can use SPIN principles along with your current sales methodology. The strategy focuses on asking good questions in the right order, using active listening, and translating the prospect’s needs into your product’s features. (Many of SPIN’s principles align well with inbound sales.) To help you implement the most useful tips, aspects, and templates from SPIN Selling, we’ve put together the following guide:...
Jeff Domansky's insight:
Learn the principles of SPIN Selling, get a summary of the book, and more in this excellent guide from HubSpot. Highly recommended for content marketing pros! 9.5/10
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For almost a year after launching in 2015, only Twitter employees and an exclusive list of publishing partners were able to create Moments. Now, though, anyone can do it – including you!How does creating a Twitter Moment work? Why is it such a big deal that you can do it now? And what are Twitter’s tips for creating the most eye-catching, share-worthy Moments you possibly can?Let’s take a closer look!...
Jeff Domansky's insight:
Creating Twitter Moments used to be limited to a select few users, but now anyone can make them. Not sure how to get started? Here's what you need to know!
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There will be more than one front-runner, but start with a single blog post, or a series of related posts, and brainstorm ways to transform that content into a fresh format that will attract a new segment of your audience. Got that down? Cool. Lather up your content archives, rinse, and repeat. To get your creative juices flowing, here are ten content ideas to consider:...
Jeff Domansky's insight:
Need some content marketing ideas? Here are 10 ways you can create brand new stuff by repurposing the blog posts you've already written!
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Since the beginning, marketing has required a balance between analysis and execution. Especially in digital marketing, the cycle of analyze > optimize > execute > repeat is the nucleus of all successful initiatives. But the age of cognitive marketing has begun, and robot assistants will handle more and more of the creation duties that used to belong to human marketers. IBM (a Convince & Convert partner) is the forward guard of this movement, with their Watson Marketing suite of tools and APIs powering an increasing number of real-time analysis and optimization opportunities. The IBM Think Marketing portal, for example, uses the Watson CMS to automatically serve up a different mix of content based on what you’ve read in the past. This past weekend gave us another glimpse of marketing’s future, at The Masters golf tournament. IBM is a long-time sponsor of the storied event and provides all the technology for the tournament, using it as a product showcase. This year, for the first time, IBM used Watson’s cognitive capabilities to automatically determine which video clips should appear on the official Masters website and mobile app1. Based on real-time signals such as loudness of crowd reaction and announcers’ use of superlatives in their commentary (the shot was “terrific” or “spectacular,” etc.), Watson instantly identifies a snippet of video as a highlight, tags it, and pushes it live in seconds, including to Twitter....
Jeff Domansky's insight:
As seen at The Masters golf tournament, cognitive technology from IBM Watson forever changes the skills and mindset needed to be a pro marketer.
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Neil Patel shows how to increase your search rankings by building brand mentions. It's basic but important SEO stuff.