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A snoozer slide deck can tank the best presentation no matter how strong your message. By including a short video in your slide deck, you can both clarify key points and spark an emotional response in your audience. Here are three ways to add video to a Google Slide. 
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Regardless of the industry you operate in, when it comes to the B2B world, a professional website is the crux of a successful marketing strategy. A B2B website is the landing spot for digital ads, email campaigns, social media advertising, direct mailers, and everyday communications. If you don’t already have a clear B2B web design strategy laid out for your firm, it’s time to set one in place. Before you determine whether it’s time for a website redesign or start bidding out website enhancements, check out at these six statistics that will help you determine what matters (and what doesn’t) in your web design strategy....
Jeff Domansky's insight:
Jeremy Durant covers B2B web design basics.
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In SEO, it’s often the little things that matter. After you’ve learned the basics, you can’t stop. You need to push yourself and learn more and more. You might not learn anything that will revolutionize how you look at SEO, but I guarantee that you will learn how to become a better SEO. One of my favorites? Using advanced search operators. Why are these so important? In one word: Google. Every SEO should know Google like the back of their hand. It’s by far the most important search engine to focus on, and it’s how many of your future customers will find you. I’ve met a lot of SEOs who could recite Google’s last 10 algorithm updates, but they can’t actually use Google all that well. Imagine that! By using search operators, you can slash the time you spend on Google and get better results. And the best part: It’s not difficult at all. Even if you’re not doing a lot of SEO, you owe it to yourself to learn these so you can use them in your day-to-day work....
Jeff Domansky's insight:
Search better with these excellent reresher tips on Google search operators from Neil Patel. Highly recommended. 9/10
Jeff Domansky's curator insight,
May 13, 2017 11:58 AM
Search better with these excellent reresher tips on Google search operators from Neil Patel. Highly recommended. 9/10 
rejaliclinic's curator insight,
May 22, 2017 8:49 AM
کلینیک دکتر رجالی متخصص کاشت موی طبیعی و پیوند موی طبیعی در ایران
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Directory of best content curation tools and services organized by categories and shared by Robin Good.
Jeff Domansky's insight:
Useful list of curation tools.
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Simply put, content curation is the process of sifting through huge amounts of digital content, gathering all the best bits and repackaging them in an organized and significant way. For the record, “repackaging” does not mean attempting to claim the content of others. Full credit must always be given where it’s due. Yet by cherry-picking select pieces of juicy, existing content and re-sharing it in a format that is compatible with your company’s unique marketing strategy, you’ll be able to capitalize off the expertise of others in order to provide your own business with credibility as an industry thought leader. How Do You Use Content Curation?Now that you know the answer to, “What is content curation?”, there are plenty of ways small business owners are able to fit it snugly into their marketing efforts. And once you’ve found the web’s top sources of dynamic, industry-specific content, you can set up RSS feeds and push notifications to ensure you’re always up-to-date on all the freshest material.
Jeff Domansky's insight:
Nice intro to curation and practical tips for SMB
Jeff Domansky's curator insight,
May 13, 2017 10:55 AM
Nice intro to curation and practical tips for SMB
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They’re two sides of the same coin, in that without a stream of discoverable content you have nothing to share and without any publishing tools you have nowhere to put all the great content you have in your back pocket. For that reason, we’re splitting our tool summary right down the middle and offering our top three picks for both content discovery and publishing that content in a way that drives traffic. Before you check them out, you might want to make sure you're up to speed with popular social media and marketing tools like Buffer and Tweetdeck....
Jeff Domansky's insight:
Six best curation tools worth a look.
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My two-year old son has become enamored with a colorful character named Blippi. He's one of the hottest rising YouTubers who has quite literally swept the children's educational market on the world's most popular video platform, soaring well past the billion-plus view mark. By curating content specifically geared towards helping children during their most important fundamental developmental stages, he's effectively carved a massive niche and a surprisingly large following. One day, as my son sat enthralled by one of Blippi's videos, where he sings and dances and teaches children about all the various parts and components of a garbage truck, I knew that I needed to learn more. As someone who's entrenched in the online marketing industry and obsessed with things like passive income, I knew that what Blippi had achieved was nothing short of fascinating and amazing. In fact, what I discovered from a rather extensive interview was even more amazing to me. Let's set aside the millions of dollars of revenue that Blippi has made, which is the brainchild of Stevin John, a creative professional from Washington State who once worked in Hollywood's film industry, behind-the-scenes, and let's look at the bigger picture here. From a branding and merchandising perspective, Blippi is sheer brilliant....
Jeff Domansky's insight:
Millions of YouTubers are vying for the attention of billions of viewers on the world's most popular video platform, but only very few rise to the top.
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Video content has exploded in popularity, and it’s no wonder. Consumers find video engaging, compelling and convincing — so much so that they’re anywhere from 64% to 85% more likely to buy after viewing a video. There’s a lot to think about, from actually shooting the video to post production, finding copyright free music and more. Equipment quality, lighting expertise, editing skill and audio optimization still matter a great deal (more than ever, in fact). So while the barriers to entry for video creation have been reduced, the barriers to creating exceptional video have actually skyrocketed. In this column, we’re going to explore some really useful places to find one element that can make your marketing and product videos way more professional and polished: background music....
Jeff Domansky's insight:
Terrific resource and advice from Larry Kim.
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LinkedIn is built on the back of the individuals that make up the network – and that means to succeed on LinkedIn, your company’s strategy must be inclusive of “the people.” Think of it this way. If you go around hugging babies and helping old ladies cross the street, people are going to think, “Now, that kid is a good egg, from a good family.” Same goes for your company. If the team is out there dropping knowledge bombs and lookin’ all smart and professional, it will reflect well on the company, too.
Jeff Domansky's insight:
LinkedIn refresher worth reviewing.
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Social selling is the art of using social networks to find, connect with, understand, and nurture sales prospects. According to HubSpot, “The use of social media in sales allows salespeople to delight their prospects rather than interrupt their daily lives with cold calls and hard sells, eventually converting them into loyal customers.” Even though there are an abundance of social media communities, LinkedIn remains one of the most powerful platforms to use for business. LinkedIn, in their own words, says “This sales technique enables better sales lead generation and sales prospecting process and eliminates the need for cold calling. Building and maintaining relationships is easier within the network that you and your customer trust.” They also share intriguing stats regarding the results of social selling: - Social selling leaders create 45% more sales opportunities. - Social selling leaders are 51% more likely to hit quota. - 78% of social sellers outsell peers who don’t use social media. So, how can you get the most out of your LinkedIn profile? Here are 5 ways to use LinkedIn for sales prospecting:...
Jeff Domansky's insight:
How to use social selling on LinkedIn -- the basics.
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The old world of publishing worked on a formulaic split between editorial and ads, with a certain number of pages sold to advertisers (say, 60/40). The internet separated the audience from the content, and made it possible to buy an audience wherever they went, rather than paying a publisher for a unique audience. Now, in the next twist, brands have the means of production at their fingertips, and increasingly have become their own publishers. Brands Become Publishers Let’s think about how the internet has changed reader behavior. Display ads on websites or in magazines, television or radio commercials, and billboards are interruptive; they’re inserted into the content you’re trying to consume, or simply stuck in front of you when you’re not consuming content at all. That model worked in the old publishing paradigm, and translated fairly direcly to the web. But on the internet, interruptive ads are easily recognized as ads and are just as easily ignored. In fact, 200 million people use ad-blockers to completely hide interruptive advertising in the first place. We can’t really blame them, either. Ad tech has led to slow-loading pages that can suck up the majority users' mobile data. Using up to 79% of a potential customer's mobile data isn't exactly the best way to start building brand affinity....
Jeff Domansky's insight:
Content marketing is more effective than other types of digital marketing because it cuts through the onslaught of promotional messaging with something your reader actually wants to read.
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Videos have become a very powerful medium. Hours of videos are uploaded to different video platforms every day. There are two ways to create a video. One of them is to invest time and resources and create a video and another way is to curate the videos available online. Video Curation Video curation requires a strategy. Curate the video content that is interesting and relevant and offers some value to the viewer. Choose the ones that are related to the brand. Change the title and description of the video. Have a clear thumbnail. Provide back links to the original video when you are posting the video on your blog post. Having transcription to videos is one of the good ideas to increase traffic. Give credit to the owner of the video. To be a successful video content curator, add your own descriptions to the video and also write a unique title. Include your own text. Have a playlist of curated videos on your site and break them into categories....
Jeff Domansky's insight:
Video Curation 101: The Ultimate Guide to Getting Started with useful tips.
Jeff Domansky's curator insight,
May 11, 2017 1:03 AM
Video Curation 101: The Ultimate Guide to Getting Started with useful tips.
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You might be wondering, what is all this fuss over the top content curation tools? Before we share the top content curation tools list below, you have to understand why the heck content curation is so important. Did you know that in 60 seconds the following content is being created and searched for online? - 1,440 blog posts published by bloggers. - 3.3 million posts are shared on Facebook. - 200,000 new photos are posted on Instagram. - 3.8 million searches are conducted on Google. Remember that’s all in 60 seconds! 60. Take some time to let those numbers sink in…No, we are not kidding. And YES, that’s insane! The sheer amount of content created on the web every second, every day, every week, every month, every year is staggering. Digital content is growing and accelerating exponentially. The only way to make sense of the influx of information is through content curation....
Jeff Domansky's insight:
These top content curation tools will help you with your digital content curation goals in any profession (social media marketer, influencer & blogger).
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The principles of minimalism in web design are that a website (and other mediums as well) should be stripped down to their bare bones, while carefully making use of whitespace and improving readability with clearer typography. When implemented correctly, the result will allow users to focus on what’s truly important without being distracted by non-essential elements. While this may sound easy, it can be difficult deciding what the truly important elements are and what’s little more than decoration. It can also be risky. Accidentally removing a seemingly innocuous element could be deemed critical by the user and could result in the wrong message (or worse, no message at all) being delivered to your target audience....
Jeff Domansky's insight:
Some inspiring minimalist web designs to consider over coffee.
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A Multipurpose WordPress theme is a great choice if you are faced with designing a variety of website types. Because of their versatility and flexibility, they can also be the right choice when you have one specific type of website on your mind. Specialty themes have their role as well; in some instances, they are the better choice. You’ll find both types here, including some with unique capabilities.
Jeff Domansky's insight:
Great choices for multipurpose WordPress themes.
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Over 2 million blog posts are published each day. No wonder many marketers struggle with inventing fresh content ideas to fuel their marketing efforts. Yet, 99% marketers agree that a constant supply of inventive ideas is critical to marketing success, according to research conducted by content marketing expert Jean Spencer. So, here are seven tactics to help you overcome your idea-generation hurdles....
Jeff Domansky's insight:
Marketing Profs shares seven tactics to will help you overcome writer's block and idea-generation hurdles and create effective content.
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From
additor
Content Discovery Tools Discover, search and find content on the topic of your interest BuzzSumo: great to find upcoming scoops and what's trending on social media AndersPink: perfect to create your own custom newsradar scouring the web on your topicl Google Alerts: real-time notifications on any topic across media types Feedly: the must-have tool to monitor topics and websites...
Jeff Domansky's insight:
Master curator Robin Good shares best apps to collect, clip, organize, curate and share resources.
Jeff Domansky's curator insight,
May 13, 2017 11:05 AM
Master curator Robin Good shares best apps to collect, clip, organize, curate and share resources.
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Anders Pink is a content curation platform that lets you set up “briefings” or content stream based on your topics of interest. These Briefings are automatically updated with fresh content every few hours. You can create them using keywords and additional filters so you get the latest content from specific sources, including websites, twitter influencers, or RSS feeds. Your briefings can be private or public, and most importantly – you can set them up for free!If you like to discover, read and curate content on the go, Anders Pink also has iOS and Android apps too. Here’s a quick look at what you can do with this tool: - Set up custom briefings Create teams to collaborate on briefings with your colleagues. - Take action on content – upvote, comment, and share. - Easily discover the latest content on any topic. - Save articles and organize them into folders for later reading. - Follow topics or public briefings that interest you....
Jeff Domansky's insight:
Ian Cleary recently tested a new content curation tool that can help improve your workflow and increase your efficiency. Here's a quick guide on how to use it.
Jeff Domansky's curator insight,
May 13, 2017 10:45 AM
Ian Cleary recently tested a new content curation tool that can help improve your workflow and increase your efficiency. Here's a quick guide on how to use it.
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15 Ways to Turn a Very Text-Heavy, Bullet-Ridden Slide into Amazing! [Presentation Hackathon Part 3]![15 Ways to Turn a Very Text-Heavy, Bullet-Ridden Slide into Amazing! [Presentation Hackathon Part 3] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/Q9NvKGxsTYqCEJkhpEq5Vzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Beware if you are still creating slides full of bullet points! Very soon, you will find audiences leave the hall in disgust or hold a placard in protest “No Bullet Points, Please.” Already you will find them moan in pain as soon as they see a bullet-ridden slide. That’s not surprising. The audiences are intelligent enough to know what will follow that boring slide on screen: a far boring talk with presenter reading the slides and audience figuring out whether to listen to the presenter or read the slides. Such is the bullet-point terror in the presentation world that cognitive psychologist Chris Atherton writes, “Bullets don't kill, bullet points do.” What are you supposed to do as a presenter then? All presentation experts will advise you to keep 1 message per slide. So if you have 6 bullet points on a slide, you can simply make 6 slides and save the audience a headache. But what if you do not want to follow this advice. What if you wish to keep those 6 bullet points on your slide. Perhaps you are not presenting your slides on a stage. You want to send the presentation as an attachment to one of your prospective clients. You would therefore need descriptive slides in such instances. Or maybe you have a slide full of steps and you do not wish the break the process into multiple slides that’ll make it complicated for you as well as the reader. What to do then?...
Jeff Domansky's insight:
Here's how bullet points are killers to effective presentations.
CCI VAL D'OISE's curator insight,
May 13, 2017 12:58 PM
Here's how bullet points are killers to effective presentations. 
rodrick rajive lal's curator insight,
May 15, 2017 4:13 AM
People who make presentations often will appreciate the suggestions made by the author. Text heavy presentations with the typical bullet points could become boring and somehow difficult to stay awake with. 
Gianluca Pirraglia's curator insight,
May 19, 2017 3:09 PM
Here's how bullet points are killers to effective presentations.
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Some fairly obvious characteristics have made video the web's most engaging media type when compared to text, images and combinations thereof. It's the perfect blend of audio and visual elements, drilled down into bite-sized chunks that appeal to the modern viewers' desire for immediate understanding. But that's not to say it's quite the perfect storytelling device. It's close, but falls down in one simple area: when it comes to interacting with video content, users have only really been able to play, pause, rewind and fast-forward. Interactive video changes that. In a nutshell, this emerging technology combines video content with user input -- allowing viewers to take a wide range of actions while watching video content. They can click areas of the screen to define their own journey, answer questions, complete forms, buy products, download content and more -- often without leaving the player window....
Jeff Domansky's insight:
Learn how interactive video can fit into your marketing strategy.
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One of the best ways to demonstrate your relevance and expertise is by publishing thoughtful and valuable content to educate, inspire, and entertain your target audience. The problem is, it’s a lot of work! So, how do you avoid CMF? The answer: Get smarter with content creation. Yes, there are fantabulous ways, like working with guest bloggers, to keep the original ideas and perspectives flowin’. But even so, when it comes to content creation, you need to get the most bang for your buck (time is money, right?). Try upcycling: The simple process of repurposing old content into something new and improved.
Jeff Domansky's insight:
Here are 10 ways you can create brand new content by repurposing the blog posts you've already written!
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"Curation" is one of those words that's always conveyed coolness to me. Take, for example, the job of curating art for a gallery, or curating music for a soundtrack. Cool, right? Content curation is just as much fun -- and just as important. For the uninitiated, content curation consists of finding material relevant to your audience from a variety of sources, and sharing it strategically through your communication channels. For example, writing a roundup blog post of great marketing examples would require you to curate strong samples of content relevant to what you're writing about. And while very cool, it can be tricky. There are many, many social networks, news feeds, emails, and infographics full of such content that can demand your time and attention. That's why the responsibility of content curation is important. Think of it as being a successful wedding DJ: Your selections can't all be ad hoc and safe. After all, people can only hear Kool & The Gang's "Celebration" so many times before the floor clears, and that sort of playlist isn't personalized for your audience. But if you know your audience, you can accurately gauge the temperature of the room and have the confidence to give the people what they want. The same goes for content curation. Instead of just rounding up the most generally popular things on the web, pick the ones that are going to be the most relevant and interesting to your audience, and provide the context around them that makes your site a destination. Of course, we never said that was easy. Where do you find this content, anyway, especially given the information overload we opened with? Good news: We're here to help you prioritize the resources by outlining some of our favorites below.
Jeff Domansky's insight:
Discover ten of the best tools for content curation, whether you're a beginner or advanced.
Imeo's curator insight,
May 12, 2017 9:38 AM
Discover 10 of the #besttools for #marketingcontent #curation, whether you're a beginner or advanced.
timjasink1998's curator insight,
December 9, 2021 11:20 PM
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Wondering what your competitors are up to on Instagram? Looking for an enterprise-level tool to compare their marketing efforts to yours? Researching how your competitors market on Instagram can help you find new ways to reach your shared customer base. In this article, you’ll discover how to research your competitors on Instagram....
Jeff Domansky's insight:
Want to compare your competitors' Instagram marketing efforts to yours? Discover how to research your competitors on Instagram.
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Storytelling and visuals are two of the most powerful tools content marketers have. Both of these attributes can help get ideas across more effectively and increase engagement. Combining these two elements—well, that’s a recipe for success. How can marketers go about creating a successful visual story? Luckily, there are plenty of tools available to help you take a marketing yarn and weave it into a beautiful visual. Here are 11 of the top software programs, websites, and more for creating your visual content marketing stories....
Jeff Domansky's insight:
Try your hand at some of these top visual storytelling tools to enhance your content marketing stories.
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Content is king. Create more content. Write more blog posts. That's the story that many content marketing gurus and social media gurus have been preaching for the last few years. It's a story and an idea that has been talked about so frequently that we're now living in a world that is overcome with content. It feels like every topic is being written about. It feels like every acquisition is being analyzed. It feels like it's impossible to keep up with all the great content being created and shared. Which is why now more than ever, there is a real need in the world for people who curate great content....
Jeff Domansky's insight:
Wondering why content curation is taking off as a great marketing opportunity? Ross Simmonds shares four benefits of content curation.
Jeff Domansky's curator insight,
May 11, 2017 1:03 AM
Wondering why content curation is taking off as a great marketing opportunity? Ross Simmonds shares four benefits of content curation. |
Adding video can pump up the interest in your slide presentation.