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Do you want to improve the quality of the infographics you create? Want more people to share and link to your work? Infographics are a great way of showing the world (especially Google) that you’re an expert in your field, but only if the design is of a sufficient standard. Graphics that are hard to read or poorly designed simply won’t generate the desired results. For help improving your infographic design skills take a read of this infographic from Venngage....
Jeff Domansky's insight:
Infographics tips you can use. 
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You may call yourself a successful blogger only if the comment section under your posts is busy and you get tons of shares and likes on social media websites. So, how can you engage your readers and make your content more exciting? Fortunately, the Internet and technology are developing fast and today you may find many tips and tools on content marketing. The 12 online tools listed in this article will help you make content more engaging and save your time. In case you’ve decided to boost your blogging success and try new approaches, you need to start exploring these websites without any delays!...
Jeff Domansky's insight:
A step-by-step blueprint for beginning bloggers
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Thanks to the wonders of the Internet, writing is back in vogue.Yet, fresh challenges stand between today’s business writing and grabbing the reader by the scruff of the neck.As we scrutinize our own writing and the associated internal training, we view seven issues that guide us....
Jeff Domansky's insight:
Lou Hoffman discusses seven issues that can crush today's business writing and shares storytelling techniques to overcome them.
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I analysed the most shared content of three media organisations. One of the most striking features was the absence of news. News is not that widely shared, unless in breaking news situations. The again, features are shared a lot. In Helsingin Sanomat, only 17% of the most shared articles were news, and yet we know from the metrics that the absolute majority (up to 85%) of the articles are produced in the news departments. The feature departments produce only 15% of the HS articles, but they account for 67% of the shares.
Jeff Domansky's insight:
Satu Vasantola analyzed the social media performance of several large European media with some interesting results.
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Tufte writes, “Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest amount of time with the least ink in the smallest space.” These are words to live by for the slide designer. I thought I would share five lessons I’ve learned from Tufte over the years that could easily contribute to more effective presentations. While he emphasizes simplicity and clarity in his graphics, he focuses on the importance of balance and complete, accurate presentation of information. This allows the audience to form opinions and make informed decisions about what they see....
Jeff Domansky's insight:
Peter Khoury shares Powerpoint presentations Edward Tufte.
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what if a dawn of a doom of a dream bites this universe in two, peels forever out of it's grave and sprinkles nowhere with me and you?
Jeff Domansky's insight:
Here's a little creativity with your coffee courtesy of e.e. Cummings. Lots more on this wiki.
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From
tech
Video ad sharing has improved 63 times over in the last ten years. Part of the reason for this is the increase in technology, so anyone can view videos both at home and on the go. Nevertheless, the general increase in popularity is also to blame for this.
Jeff Domansky's insight:
Video rocks marketing.
véronique valentino's curator insight,
November 30, 2015 3:56 AM
The importance of video in marketing.
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![The Best Times to Send Business Emails This Holiday Season [New Data] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/PipMEKfr-GOfpoWaWPjInjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
We’ve finally found an effective email strategy. Our open and clickthrough rates are optimized -- or so we thought.
Jeff Domansky's insight:
Here's some research to help your holiday emails be more effective.
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Nielsen's 'Global Generational Lifestyles' report, based on the responses of 30,000 online respondents across 60 countries, will help marketers better understand how consumer behavior differs across life stage. The interesting take-out is that, in some aspects of life, generations are bucking preconceived notions of how they behave. Take eating out, for example. While older generations may have more time and money to indulge in out-of-home dining, it is Millennials (21-34 year olds) who were found to eat out most often. Sixty percent eat out at least once per week and a third say they eat out three times a week or more....
Jeff Domansky's insight:
Generational gaps in the way we eat, work, live, and play are perhaps not as wide as first thought, according to new research from Nielsen.
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Much has been written about “millennials” and much of it makes sweeping assumptions, often representing this vast group as “the yoof,” a homogenous bunch of bright young things with idealistic worldviews and a love for over-sharing on social media. However, since the term was first coined, sections of this group have become proper grown-ups, albeit of a slightly different sort than the generation before. They aren’t the buyers of tomorrow; they are the buyers of today. Some are running proper, functioning companies and not just aspirational start-ups with their friends. Some are even doing both of these things and succeeding. Some are already political leaders, parents and professors. “By 2017, the “millennial” generation is expected to outspend the baby boomers, according to a study by Berglass + Associates recruiting firm.” - CNBC All this means that when it comes to luxury or premium brands, the millennial mindset and lifestyle isn’t something to consider for “future-proofing” workshop exercises; it’s something to act upon now. Those who don’t technically fit within the demographic are being influenced by the “millennial way,” either as their parents or as colleagues. Therefore, any brand looking to maintain or move into a premium or luxury space needs to take note and act fast. Let’s look at some of the key characteristics of this group and then explore the implications when it comes to brand design, experience and communications....
Jeff Domansky's insight:
Valuable research and recommended reading. 9/10
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Thanksgiving is upon us! As someone who’s half English and half American, I normally eat half a turkey on Thanksgiving, with a side of half a fish with half a portion of chips that have all been cut in half lengthways. After that, I watch an entire football game whilst kicking a soccer ball at my television. One of my other holiday traditions, which is less particular to me, is to look at cartoons about Thanksgiving—some of my favorites are in the slide show above. If you need me, I’ll be repairing my broken T.V. whilst clutching my stomach in pain....
Jeff Domansky's insight:
Nothing like a Thanksgiving cartoon collection from The New Yorker. Recommended reading!
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Are you completely stuffed yet? If not, get to it! You’re in a dining room with family you unfortunately haven’t seen in way too long. In front of you sits some of the nation’s most iconic dishes. Family style sets in and the race begins.
Jeff Domansky's insight:
Jackson Sanders reminds us that it will take 3-1/2 hours of running to work off the calories from that family Thanksgiving dinner. What the heck! Enjoy yourself and go for a run tomorrow
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Consumers plan to use a combination of online and traditional channels to research and purchase gifts this holiday season, according to a recent report from the Blackhawk Network. The report was based on data from a September 2015 survey of 1,140 adults living in the United States. Some 73% of respondents say they plan to research gifts online this year, 66% plan to visit retail stores in person, and 46% plan to simply ask recipients what they want. As for actually purchasing holiday gifts, 84% of respondents say they'll visit brick-and-mortar retail stores, 78% plan to shop online, and 20% will use a retailers' mobile apps....
Jeff Domansky's insight:
Useful consumer research.
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Andy Martin spent much of the past year with author Lee Child as he wrote the 20th novel in his Jack Reacher series. Here he describes Child’s bold approach to writing. Nobody really believes him when he says it. And in the end I guess it is unprovable. But I can put my hand on heart and say, having been there, and watched him at work, that Lee Child is fundamentally clueless when he starts writing. He really is. He has no idea what he is doing or where he is going. And the odd thing is he likes it that way. The question is: Why? I mean, most of us like to have some kind of idea where we are heading, roughly, a hypothesis at least to guide us, even if we are not sticking maps on the wall and suchlike. Whereas he, in contrast, embraces the feeling of just falling off a cliff into the void and relying on some kind of miraculous soft landing. Of course he is not totally tabula rasa. Because he, and I, had a fair idea that the name Jack Reacher was going to come up somewhere in this, his 20th novel in the series....
Jeff Domansky's insight:
As a huge Jack Reacher fan, I couldn't resist this post. It is the ultimate 'meta-novel': Andy Martin got his own book out of watching a popular author write his latest tome.
rodrick rajive lal's curator insight,
December 5, 2015 9:20 AM
I too am a fan of Lee Child and I have read a lot of his Jack Reacher books. They are page turners and have enough suspense to drive the reader on! What surprises me however is to hear how a man with no plot can be such a successful writer. I guess it is about not being straight jacketed by a framework! The opportunities for creativity could be immense, although I would not suggest any aspiring writer to work without a plot. It is like going to teach a class without a lesson plan. This however not to discount some of the most successful teachers who manage very well without a written lesson plan. They however do have a mental plan of what they will do in class. Authors who develop the plot as they write however must have some idea about what they are going to write.
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A logo is the strongest symbol of a brand. It's what consumers stop at when scanning the shelves, trying to choose between 20 seemingly similar products. These signs and symbols helps people to make decisions faster, and it helps people to feel like they made the right purchasing decision. That means the colors, shapes, and fonts you choose for your client's brand image are essential to not only making them recognizable but also creating a sense or trust or authority or affordability or even excitement -- whatever emotions the company wants to be associated with. Colorfast created the below infographic to detailing how influential color, font, and shape choice is when crafting a logo. Learn the science behind how we interpret these small symbols...
Jeff Domansky's insight:
Learn how consumers interpret color, font, and shape choice in logo designs.
Adriana Kachivache's curator insight,
December 3, 2015 3:39 PM
Learn how consumers interpret color, font, and shape choice in logo designs.
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As President Xi Jinping continues his crusade against corruption in China, we're learning how high the rot reaches into the ranks of the Communist Party. Yet amid the headlines about avaricious officials and unsavory ties between senior party leaders and moneyed interests, stories about the pervasive workaday ethical challenges are often lost. One example of relevance to marketers is the practice of paying for editorial coverage.
Jeff Domansky's insight:
Old world PR practices die hard in China
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I got 1,406 page views to my site on November 23. This post will explain how you can do it too! Saturday is the most frequent day for blog readers since it’s the day most people read their Emails. So, to have 1,406 page views to my site on a Monday, I felt, was even more astonishing....
Jeff Domansky's insight:
Janice Wald shares practical blogging tips.
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Coming up with exciting content is a bit tricky though, not just because everything has already been done to death, so it’s hard to come up with anything original, but also because once you set out to create it, it seems as if everything is turning against you and wants to prevent you from creating it. You name it: procrastination (although that one is on you), writer’s block (a little bit on you), distractions, the agony of having to edit your work, the list is seemingly endless. We've mentioned tools to help with content marketing several times at Smart Insights. We thought it worth mentioning these tools because whilst you may already be using the likes of Trello and Hootsuite, these less well-known tools may also help you be that extra bit more effective when it comes to writing content....
Jeff Domansky's insight:
10 writing tools you can use.
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Yes folks the air is crisp, people are planning holiday parties and that can only mean one thing: it’s time for 2016 trend predictions! It’s also something I love to do and I have had a pretty good track record with prognostications in the past, so here we go with five marketing megatrends that will affect many businesses in coming months....
Jeff Domansky's insight:
Mark Schaefer looks into his marketing crystal ball to predict the future.
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Whether you're a published author or just getting started with blogging, it's not always easy to string words together in a way that makes sense, sounds good, and makes the reader feel something.
Jeff Domansky's insight:
31 tools you can use to improve your writing. Several new to you I'm sure.
Penelope's curator insight,
February 10, 2016 12:57 PM
Thirty one different ways to improve our writing should give us at least one or two new options that we can pull out to get started, get moving, and get finished!
***This review was written by Penelope Silvers for her curated content on "Writing Rightly"***
Link to the original article: http://blog.hubspot.com/marketing/improving-writing-skills-tools 
Luke Padilla's curator insight,
April 4, 2016 1:47 PM
31 tools you can use to improve your writing. Several new to you I'm sure.
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The job skills gap doesn’t necessarily mean employees aren’t grasping new software or can’t complete a new technical task. More often it refers to soft skills: communication, creativity, critical thinking and collaboration. Learn what managers and millennials (those born between 1980 and the early 2000s) expect and deliver in today’s workforce.
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User reviews have been proven to be a sales driver, through consumers taking time to read third-party reviews from the likes of Trip Advisor and Open Table. A recent Censuswide survey of 1,000 UK consumers, commissioned by sales promotions experts Opia, found that 77% would be persuaded to make a purchase after reading a positive review, whilst 61% said they would consider pulling out of a purchase if the reviews weren’t good. As online reviews grow as a reliable source for consumers, more people are choosing to engage directly with the process, with 52% following up their purchase by posting a review.The survey also showed that 61% of consumers decided to leave a review in order to share the great experience they had with a brand, retailer or service provider....
Jeff Domansky's insight:
Online endorsements and good reviews are essential for ecommerce companies. User reviews have been proven to be a sales driver.
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The act of deleting photos, apps and other content from phones causes many people to feel low, research has revealed. Dubbed "Post Deletion Stress Disorder" (PDSD), experts have warned that more than half of consumers suffer emotional effects after deleting content to make way for pictures, videos and selfies. The research conducted by Western Digital (WD) suggested that more than half (56%) of UK consumers are forced to delete content from a technology device and have then regretted doing so. The link between deleting content and feeling down because of it could stem from the fact that the average consumer is now spending roughly £3,241 on content such as pictures, music, apps and movies, only to have to delete it. "Running out of storage space isn't the greatest challenge threatening mankind at the moment, but it's certainly an annoyance for a great many consumers," said Jim Welsh, executive vice president and general manager of Content Solutions at WD. "Our findings clearly show that currently consumers are sacrificing precious memories and valuable content to make more space on their devices."...
Jeff Domansky's insight:
Interesting research. Many Britons experience a sense of distress after deleting content from their phones to make space.
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45 million turkeys are killed every year at Thanksgiving, compared to just 22 million at Christmas. This year, a Thanksgiving dinner will be more expensive than ever - $50.11. Back in 2000, it cost an average of just $36.78. Most Americans are going to drink wine around the dinner table this year, followed by liquor/spiritis/cocktails and non-craft domestic beer....
Jeff Domansky's insight:
Fast Thanksgiving facts you can use around the dinner table.
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When it comes to turkey, some things are just too good not to share. Witness the lame duck or should I say sales turkey and marketing mashup I received on the evening before Thanksgiving. The individual’s last name, email, direct phone and LinkedIn link are removed but the lessons about this Thanksgiving Eve roast are valuable for junior sales associates everywhere, though according to the LinkedIn profile of the chef of this sales flop, he has an MBA and more than eight years sales experience. Lord! First, the offending turkey of an email from Eduardo at Marketo…
Jeff Domansky's insight:
First there's Thanksgiving and then there's bad marketing. Yikes!
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