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Snappa is a new design tool for undesigners and content marketers. If you've ever been frustrated with Photoshop, this is a stripped down but still viable alternative. Key features to note:
Try the free account. You'll love it.
Jeff Domansky's insight:
I'm very impressed with Snappa for its ease-of-use and great value. It'll pay for itself in time saved alone. Kinda like Photoshop-light. Recommended tool for content people who are not designers. 9.5/10 
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To help our clients understand their buyers, SiriusDecisions conducts significant and objective primary research. One of the most interesting discoveries revealed via our most recent b-to-b buying study is that there is not one buyer's journey. In fact, there are three common, distinct scenarios of buying behavior that we isolated. It's important to know which buying scenario that an offering or campaign is associated with in order to align go-to-market strategies to how b-to-b buyers buy.
Jeff Domansky's insight:
Three key buying decision scenarios every B2B marketer should know.
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More consumers prefer to shop in a physical store so they can see and touch products before making a purchase. At the bottom of the list is turning to sales associates for help. Here’s why consumers say they like to shop in stores:
During the Mobile Shopping Life Cycle, consumers use their phones a lot, since with mobile consumers can always be shopping. Before they even head to a store, 63% of consumers use their smartphones to help prepare for the shopping trip. And once they get to the store, here’s how they use their phones, according to the survey...
Jeff Domansky's insight:
Research says it all. Shoppers use mobile but still prefer in-store.
Michelle Gilstrap's curator insight,
November 26, 2015 10:27 AM
Good reasons that consumers head to stores, but they use their smartphone for research before and during their trip.
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Do you know that there is an acceptable length for every type of content you make to optimize its readability and its SEO ranking?
Jeff Domansky's insight:
These guidelines may help you create the ideal length for your next social media post regardless of channel. But they are just guidelines.
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Much in the way Maslow’s famous hierarchy maps the most fundamental human needs, the Full Stack Marketer has their own set of needs to reach the ultimate end state — sustainable growth for their product and company.
Jeff Domansky's insight:
Kyle Tibbitts provides a blueprint to build the pyramids – I mean a full stack marketing channel.
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I have studied a wide variety of top notch writers (who are also great marketers) over the years and noticed that they all have certain skills in common.
Jeff Domansky's insight:
Neil Patel shares six tips to help you become a much better writer.
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Shopping will happen in moments, not marathons, this holiday season. Rather than relying on daylong trips to the mall or camping out overnight during Black Friday, shoppers will be turning to their mobile phones in hundreds of micro-moments, every day, all season long. In fact, 54% of all holiday shoppers say that they plan to shop on their smartphones in spare moments throughout the day, like walking or commuting.1 These shorter mobile sessions that occur throughout the day are visible in the data: shoppers now spend 7% less time in each mobile session, yet smartphones' share of online purchases has gone up 64% over the last year. The days of "look on mobile but buy on the laptop" are changing: 30% of all online shopping purchases now happen on mobile phones.2
Jeff Domansky's insight:
Three shopping trends for the holidays including mobile, merry and mostly video.
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High quality free photos in one place. We hunt for best free images from many online sources and pull them all together in one spot. Most of our photos are CC0 license (do whatever you want). Additionally we offer all Creative Commons and Public Domain photos from sources like Flickr and make it posible to embed them directly from our website.
Jeff Domansky's insight:
VisualHunt is a valuable source for photos for commercial, free and creative Commons usage. It has one unique feature that is very useful for bloggers and marketers – ability to search images by color. Designers take note.
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The promise of IoT is "smart" everything. Nest's Internet-connected Learning thermostat, Nest Cam surveillance camera, and Protect networked smoke alarm promise a more energy-efficient, safer home. IoT technology is a key part of the pitch for "smart cities," "smart buildings," "smart factories," and just about every other "smart" proposal from sensor manufacturers, networking companies, and big technology consultancies. Seemingly everyone is looking for a piece of the biggest potential collection of integration projects ever. Sometimes the "smart" is relatively close to the sensor itself, but it often relies on a remote cloud service or data center to process the information and control actions. On the consumer side, while devices like Nest's get much of the attention, wearable IoT devices are just starting to take off—despite the relatively low impact so far of high-profile efforts like the Apple Watch. "The Apple Watch may be on a slower liftoff cycle than other recent Apple hardware launches, but it has a complex number of use cases which are finding their home, purpose, and meaning," said Mark Curtis, the chief client officer at Fjord, Accenture's design consultancy. Within the next two to three years, he predicted, wrist-based devices will lose the need to be tethered to a smartphone. "At the same time, interactions between wearables and nearables (e.g., beacons, Amazon Echo, connected cars) will grow." The health field is the most immediate fit for wearables, because they can gather data that has a benefit without conscious human action. "A good example is our Fjord Fido diabetes platform," Curtis said. "It requires complex linking between devices and data but would not have been possible without a smartwatch."...
Jeff Domansky's insight:
IoT is about to explode, perhaps literally, if privacy and security issues aren't fixed.
Jeff Domansky's curator insight,
November 24, 2015 1:10 AM
IoT is about to explode, perhaps literally, if privacy and security issues aren't fixed.
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Who doesn't love free stuff?
Jeff Domansky's insight:
Very useful list of web design tools and resources for blogging, marketing and other web purposes.
Jeff Domansky's curator insight,
November 23, 2015 9:22 PM
Very useful list of web design tools and resources for blogging, marketing and other web purposes.
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Luxury in the form of premium experiences are seeing the most action in terms of spending, while high-end goods are lagging in comparison, according to new findings from a study by Boston Consulting Group.
Jeff Domansky's insight:
There's a great quote in this article from Jean-Marc Bellaiche: “The industry has moved from ‘to have’ to ‘to be,’” he said. “To have or to own or to buy a product is now to be and to experience service and we believe that is a big trend." Marketers take note.
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Previously available only in France, Babbler already boasts “300 customers worldwide and 5,000 reporters that use it everyday” in that country.
Jeff Domansky's insight:
Could it be time to get Babbling for media relations?
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But I’m going to assume that you have at least a decent grasp of how to manage your team and content strategy.
Jeff Domansky's insight:
Neil Patel suggests 15 content collaboration tools worth a look. Several may be new to you.
Jeff Domansky's curator insight,
November 22, 2015 4:35 PM
Neil Patel suggests 15 content collaboration tools worth a look. Several may be new to you. 
Chris Christian's curator insight,
November 24, 2015 1:40 AM
best team, best tools; best team, better tools.better content no brainer |
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Retailers worldwide are preparing for the most profitable time of the year, striving to make this holiday season the most lucrative yet. As always, a number of new trends are impacting the ways customers approach holiday shopping, and retailers must be on top of these developments to gain an edge. With a better understanding of these behaviors, brands will be able to capitalize on the huge opportunities that lie ahead in the next 6 weeks. To help brands optimize their holiday campaigns and maximize returns, here's a look at 11 retail stats that every marketer needs to know....
Jeff Domansky's insight:
To help brands optimize their holiday campaigns and maximize returns, here's a look at 11 retail stats that every marketer needs to know.
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The average user on Pinterest has money and is willing to spend it.
Jeff Domansky's insight:
Neil Patel puts 16 Pinterest tools in hand to help you get results.
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2015 has been an extremely exciting year for online video. Witness the rapid rise of Facebook as a serious player in online video. Just this month the social media site announced that more than 8 billion videos are displayed on the site each day. Or how about the 6 billion videos that are viewed on messaging app SnapChat daily.
Jeff Domansky's insight:
These video stats highlight the importance of video in social marketing and trends that matter.
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Your landing page must be the central point of your online marketing campaign. Designed wisely, it can generate more leads and increase the ROI rate of your bottom line. Today, we’d like to share 10 of the best landing pages that convert 100%. Read on the post to check their designs and find out what features make them a win-win solution for your marketing strategy.
Jeff Domansky's insight:
Lots of useful landing page lessons here.
Dade Ronan's curator insight,
November 25, 2015 9:23 AM
Great resource of what a perfect converting landing page looks like.
Michelle Gilstrap's curator insight,
November 25, 2015 1:37 PM
Very good examples of several industries landing pages that work.
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When you’re planning to write, but before you’re actually writing, you create an outline. Unfortunately, most outlines are worthless. You need a better outline: a fat outline.
Jeff Domansky's insight:
Josh Bernoff says fat is good – that is when you're writing an outline and intending to share it with editors, your boss or others.
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Are you active on LinkedIn?
Jeff Domansky's insight:
Practical tips for LinkedIn.
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If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn.
Jeff Domansky's insight:
Definitely news you can use. Great search tips. Recommended reading.
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We all want an audience for something these days. Whether it’s for our company, cause, creation, or just for ourselves to be heard, it’s an ongoing challenge to capture the attention of people we want to reach. In the course of profiling various smart people on my website/newsletter A Person You Should Know, I’ve learned a lot from them about how to build an audience and I thought I’d share some of their advice here. There’s a lot more where this comes from, so if you find it helpful and would like me to send you profiles of the people I feature in the future by email you can subscribe here. Here’s a taste of what I’ve learned from some of the people I’ve featured so far….
Jeff Domansky's insight:
We all want an audience these days — Josh Spector suggests the best people to learn from. Recommended reading! 9/10
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Creating a really cool, memorable and–above all–shareable infographic comes down to investing the necessary time and attention in all the steps that lead up to an awesome data visualization.
The visual format you choose will depend on how you want to organize your information. To help you identify which type of infographic will best serve your purpose and audience, we’ve compiled a list of the most-used types, along with advice on when to use them and examples of each....
Jeff Domansky's insight:
Useful idea triggers for your next infographic project from Visme.
Jeff Domansky's curator insight,
November 23, 2015 9:38 PM
Useful idea triggers for your next infographic project from Visme. 
Juhana Peltomaa's curator insight,
November 24, 2015 6:11 AM
Tell your numbers as a part of your #BrandStory.
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This holiday shopping season, customers are increasingly avoiding brick-and-mortar stores in favor of buying online, according to a new report on consumer shopping patterns commissioned by Salesforce titled “2015 Connected Shoppers Report." In fact, 88 percent of shoppers who avoid going to physical stores during the holiday season do so due to the crowds (82 percent), limited parking (48 percent), convenience of online shopping (48 percent) and a lack of knowledge/service from seasonal employees (24 percent). One of the study's key results is that retailers are failing to leverage technology to create multichannel experiences for shoppers.
Jeff Domansky's insight:
Leveraging digital technology is needed by retailers in order to accelerate customer service and compete.
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There’s only a “moderate appetite” for wearables that can improve health and wellness.
Jeff Domansky's insight:
Susan Young looks at why wearables are not more interesting to consumers.
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When you should—or shouldn't—send press releases over the wire is a popular topic.
Jeff Domansky's insight:
Latest research confirms what we've always known: it's the "news" not the noise that counts!
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