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Scooped by
Jeff Domansky
December 4, 2015 1:00 AM
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Retailers eager to capture the lucrative Millennial market should deploy loyalty programmes that prominently feature mobile technology, embrace the value of peer recommendations and are dedicated to helping Millennials save money on everyday expenses that include driving and gasoline, according to survey results featured in the latest Excentus Insight Series report.
The study entitled The Roads to Rewards: What Drives Millennial Loyalty?, found that Millennials are more willing than their Baby Boomer parents or middle-aged Generation X consumers to switch retailers (78%) or brands (55%) in order to earn fuel savings rewards. Their preferred brand loyalties differ from older consumers by rates of 10%-17%....
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Scooped by
Jeff Domansky
December 4, 2015 12:01 AM
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It would be somewhat of a great understatement to say that The Internet of Things is a work in progress.
As more connected things join the network, more people around the world are becoming connected to those things.
There are 7 billion mobile cellular subscriptions and almost all (95%) of people are now within reach of a mobile network, based on a new major study by the International Telephone Union (ITU).
The seventh annual global study, Measuring the Information Society Report, in more than 200 pages covers 167 economies in an in-depth analysis of IoT and a connected world....
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Scooped by
Jeff Domansky
December 3, 2015 11:51 PM
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If your pricing page isn't well designed and user-friendly, you're going to lose people.
What does a great pricing page look like? To help inspire you, we found 11 of the best examples of pricing page design. You'll notice the best pricing pages have clean layouts, use simple language that speaks to the customer, and aim to inspire trust between the business and the user. Check them out.
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Scooped by
Jeff Domansky
December 3, 2015 5:19 PM
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Many corporate investors and smart money VCs have placed significant bets on the Internet of Things industry, which is expected to see nearly $2B in funding through the end of 2015.
Which firms are most active? We used CB Insights data to rank VCs by their unique IoT investments over the past 5 years.
Intel Capital tops the list as the most active investor in IoT startups, followed by Qualcomm Ventures. Both small-chip companies’ venture arms have been active investors in wearables startups and sensor companies. Since Intel and Qualcomm are involved in designing and/or manufacturing ever-smaller chips to power mobile devices, this area likely offers them strategic value....
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Scooped by
Jeff Domansky
December 3, 2015 1:29 AM
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Despite the increasing availability of digital coupons, shoppers still prefer paper coupons, according to a new report from CreditCards.com.
Experts say the reasons are largely because paper is an ingrained habit and a convenient shopping reminder.
“While shoppers are changing their behaviors with gusto these days, digital couponing has not caused the revolution that many had prognosticated,” said Mark Heckman, Principal, Mark Heckman Consulting. “One reason is paper coupons are still in vogue is their visceral nature. Digital coupons require action to select or load, and then the hard part; that is, remembering what you have loaded. Contrast that with paper. Paper coupons are front and center in the shoppers pouch, bag, wallet or purse.”...
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Scooped by
Jeff Domansky
December 3, 2015 1:12 AM
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Wait. Stop the train. Listen up. People still buy things in stores. I know. I know. It’s not sexy to say we actually bought a book in a bookstore.
According to US Census data, the total amount of retail dollars Americans are expected to spend this year is approximately $4.5T. That’s $4.5 trillion retail dollars spent in physical places (stores, restaurants, etc.) and in digital spaces (online, mobile, etc.).
Of that $4.5T dollars spent on retail goods and services, 93% of is being spent in physical places with only 7% being spent in digital spaces....
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Scooped by
Jeff Domansky
December 3, 2015 12:03 AM
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The branded content singularity is near. In November, a piece of content marketing rose to the top of the charts.
I’m talking, of course, about GE’s fictional podcast, The Message, which tells the story of a group of cryptologists who use GE technology to decode a message sent from space 70 years ago. It rocketed up the iTunes chart to No. 1 on November 26, passing mainstay titans like This American Life and Serial.
In fact, as Nieman Lab notes, one listener even wrote in a review that the show is so good that they should start a Kickstarter to turn it into a movie. GE definitely doesn’t need a Kickstarter, but a comment like that is a clear sign that its branded podcast can stand on its own as a damn good replacement for those of us who are in Serial withdrawal....
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Scooped by
Jeff Domansky
December 2, 2015 11:37 PM
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Do you manage several social media accounts?
Are you having trouble keeping them all active with fresh content?
Content curation plays a key role in keeping your social profiles and pages active, and your audience satisfied.
In this post I’ll show you how to quickly and efficiently post curated content across all of your social networks using Sendible with Feedly and Zapier....
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Scooped by
Jeff Domansky
December 2, 2015 2:55 AM
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Marketer Jay Baer may have said it best with this tidbit: Content is fire, social media is gasoline.
It's simply not enough to create epic content anymore. You have to get that content in front of people, be seen and entice social signals through sharing and conversation.
And it's pretty hard to do that without some pretty spectacular tools.
We've got seven for you to check out today - some you may have heard of and others you may not have. Either way, they're worth using to cut on the time it takes to deliver on a stellar content marketing strategy in 2016....
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Scooped by
Jeff Domansky
December 2, 2015 2:25 AM
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Most digital marketers post content on their blog then dispatch a few updates via their social media networks. If this strategy isn’t working for you (it works for very few), you need to do more. Of course, you’ll have a unique set of objectives and how they map to your marketing process will also be unique.
So, like everything in digital media, you’ll experiment with different tactics, measure, and refine. To begin with, it’ll be helpful to understand the nuances of paid, earned and owned media and consider investing time, energy, and possibly, money, into all three. We’ll take a look at each and dig into a heap of tactics that might serve your content promotion plan....
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Scooped by
Jeff Domansky
December 2, 2015 1:03 AM
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Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a recent report from GroupHigh.
The report was based on data from a survey of 441 influencers; respondents were selected based on size of reach, social footprint, and vertical. The topics covered by the influencers surveyed include parenting, fashion, DIY, technology, and food, among others.
Some 85% of influencers say they accept monetary compensation from brands, 11% say they do not take any form of payments, and 4% only accept only products....
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Scooped by
Jeff Domansky
December 1, 2015 11:41 PM
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Despite the rise of websites and search engines as alternatives to „classic“ news sources such as television, newspapers and the radio, the TV is still the news source most people around the globe rely on. That’s the result of a global survey of more than 30,000 online consumers across 60 countries conducted by Nielsen.
When asked where they get the news, 53 percent of the global respondents named the television as one of their go-to sources. Search engines and social media sites were the second and third most popular choices with newspapers relegated to fourth place.
Not surprisingly, news preferences vary across different generations. However, TV is the most popular choice for Millennials (21-34), Gen Xers (34-49), Baby Boomers (50-64) and the Silent Generation (65+) with Generation Z respondents (15-20 years old) the only ones favoring social media sites over TV for news consumption....
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Scooped by
Jeff Domansky
December 1, 2015 2:25 AM
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We learned over the weekend how prominent mobile devices were in the Black Friday shopping melee. And while a growing number of purchases are happening on mobile devices, smartphones are primarily being used by consumers to find store locations, check hours information and do price comparisons while in stores.
In a new mobile shopping study, using Prosper Insight survey data, the IAB examined the attitudes and self-reported behaviors of different age groups. It found shopping activity that was broadly consistent but varied somewhat by age category, with 18–34-year- olds emerging as the most aggressive group when it comes to mobile “showrooming.”
The IAB defines “showrooming” very expansively to refer to in-store mobile price comparison activity and not necessarily in-store shopping with a premeditated intent to buy online (e.g., via Amazon). Using this definition, the IAB analysis found that the majority of those doing in-store mobile price comparisons were still inclined to buy in physical retail stores....
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Scooped by
Jeff Domansky
December 4, 2015 12:50 AM
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The research found that retail therapy is an emotional rollercoaster for consumers, with a high proportion of shoppers worrying about making a mistake when buying a product, despite the endless opportunities to compare and contrast online.
When it comes to bigger purchases, two-thirds of shoppers often choose between just two brands from the outset. For consumers who have only one brand in mind before shopping, seven in 10 do not even try another brand.
The research shows that shoppers with brands in mind before they start looking to buy are less likely to worry about the choice they’ve made after buying (27%)....
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Scooped by
Jeff Domansky
December 3, 2015 11:55 PM
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Why does certain content get shared so much and go viral? Last year we looked at 100m posts and highlighted the common characteristics of viral content. This year we added over 1 billion articles to our content database and looked again at the most shared posts. Our analysis shows that viral posts remain outliers, and unfortunately there is no magic formula to go viral.
However, there are insights from viral content that we can use to improve the shareability and engagement of our own content. Below we have provided examples of the most shared posts of 2015 and tried to break down why they went viral. If you haven’t got time to review them individually, you can jump straight to our conclusions.
Our review has identified four different elements which occur frequently with viral content. A combination of these elements may not guarantee viral success but they can improve shareability. Look out for these elements in each of the viral posts below....
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Scooped by
Jeff Domansky
December 3, 2015 11:40 PM
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The recent poll on the Now Novel blog reminded us of one of writers’ greatest challenges: finding time to write. Not knowing how to find time to write often simply means not prioritizing your writing.
Here is how 12 writers have made time in their own busy lives to prioritize their creative work and write...
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Scooped by
Jeff Domansky
December 3, 2015 1:40 AM
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Video editing is a design niche which involves a wide range of actions, all related to specific sectors of web, motion, and audio design. The process of creating a video combines graphic design, typography, photography, motion graphic, 3d design and audio editing.
This makes video design one of the most challenging design niches out there. The creation of a compelling video doesn’t end with shooting it. Unlike other types of digital content, videos combine both graphic and audio elements which need to be perfectly synchronised.
This article will introduce you the best online tools and resources you can use to create a striking video....
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Scooped by
Jeff Domansky
December 3, 2015 1:26 AM
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According to a recent study at the University of Miami School of Business Administration, online shoppers are proving to be 80% more likely to choose more expensive products and services when accompanied by a video demonstration. If your brand hasn’t implemented video to your social media mix, you may potentially be missing out on a large market share.
Interestingly enough, 79% more shoppers are most likely to choose products centered on entertainment and pleasure as opposed to functionality. They are even willing to pay a higher price for this. Could this be the correlation between video engagement and a product that entertains?
"It is clear from our study that online retailers, particularly those selling a product that beats the competition less on function and more on attributes about pleasure and enjoyment, can substantially increase their sales and profits by systematically incorporating more dynamic presentation formats like video to convey their product and service offerings," states Claudia Townsend, Assistant Professor of Marketing at the University of Miami School of Business Administration....
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Scooped by
Jeff Domansky
December 3, 2015 12:54 AM
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As a marketer, it’s time to reclaim your brand. And this, of course, begins and ends with the customer–but the real magic happens when you win over the people your customers trust the most: the influencers.
Influencer marketing is quickly becoming an important component of your company’s marketing practice and you already know (some of) your key influencers. Now, you’re itching to figure out how to engage and build lasting relationships with these influencers.
Create an Ongoing Plan to Engage with Influencers By creating an ongoing plan to engage with influencers, you’ll create lasting, relevant connections with the people your customers trust the most. Thereby connecting your future customers with your brand. This practice has been adopted by leading organizations that rely on building relationships with their influencers and access the communities that value their knowledge and trust their opinions.
Welcome to your elevated influencer marketing practice, we have a feeling you’ll stay for the long haul....
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Scooped by
Jeff Domansky
December 2, 2015 11:45 PM
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Ask any communications practitioner what the measure of success is for their campaigns, and most often the response will be a list of well written coverage pieces, shared aggressively across social channels. Ask any marketer what the measure of success is for their campaigns, and they will reply with a litany of metrics. Guess what, social media pros — you’ve been doing it wrong. It is time to measure like a marketer....
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Scooped by
Jeff Domansky
December 2, 2015 11:31 PM
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Campaign Monitor, a simple email marketing solution for businesses and professionals, has taken this bottom-up approach to building a social strategy. And we’re honored to share how they’ve done it.
Campaign Monitor is a fast-growing, industry-leading company with some really incredible ideas on growth and strategy. Their marketing team, which has grown to five times the size in just over eight months, has the awesome privilege of sharing the email marketing message with others via a big number of different channels, social media included, and has just undergone this very exercise of hitting the drawing board and coming up with a rockin’ new plan.
Here’s a bit more about how Campaign Monitor redefining their social media strategy in light of their new ambitions, and how social management tools like Buffer fit into their daily workflow....
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Scooped by
Jeff Domansky
December 2, 2015 2:34 AM
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An email interview is one of the simplest ways to get expert knowledge onto your blog.
You can stretch your content calendar and add more blog posts to your weekly schedule with this one technique. The more often you blog, the more traffic you'll get to your website. That is a fact backed by research data and our own personal experience. We've seen SpinWeb's traffic and leads increase over the years as we've ramped up our blogging from once a week, to twice a week, to our current five days a week schedule. More content is a key factor in this growth (note, I didn't say only factor). It works.
Yet we recognize how hard it is to consistently produce quality content. So, do yourself a favor and make it a little easier with an email interview....
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Scooped by
Jeff Domansky
December 2, 2015 1:28 AM
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So the question that comes to mind is “What has caused this unremitting demand for online commerce? So, what really drives the customers to visit a particular online marketplace and choose the same for purchase? What are the factors that make shopping both a comfortable and pleasurable experience for them? And, on what basis do they decide to revisit the portal or repeat purchase?
Irrespective of how utilitarian the concept of online buying sounds, shopping either from a real or virtual platform does entail a splash of hedonism as also grants the whole affair a distinctive upmarket feel.
That’s precisely why there are as many customers who shop purely to elevate their moods (and trigger the release of dopamine) as those who shop to meet their immediate needs without the pressure of wants influencing the purchase. At the same time, given the rapidly transforming global marketplace led by technological innovation and a furious digitization spree, online buying has to a large extent become inevitable....
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Scooped by
Jeff Domansky
December 2, 2015 12:55 AM
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And boy is it easy to lose control. After all, email is one of the top ways we communicate with a lot of the people in our lives, from our best friends to people we've never spoken with before. Many of us get bombarded by new emails on a regular basis, and it's stressful to know that we might be missing out on the truly important stuff amid the flood of less pertinent stuff.
Luckily, there are a lot of tools out there that can help us get more organized. In this post, we'll go through 11 of our favorite tools for organizing your inbox. Try 'em out, and help pave your own way to a more productive and less stressful email experience....
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Scooped by
Jeff Domansky
December 1, 2015 11:19 PM
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A new video made by Shopify, an e-commerce software company, delves into this bit of Internet history to track down the first official e-commerce transaction. The trail begins on the ARPANET, with a 1971 deal between computer science students at Stanford and MIT to buy some pot. But, explains the narrator, that technically didn’t count because money wasn’t exchanged online: they only used the network to arrange a meeting place.
Next, the trail leads to 1984, when a 74-year-old British grandmother named Jane Snowball used a Videotex—essentially a TV connected to telephone lines—to order provisions from her local grocery store: margarine, eggs, cornflakes. However, the groceries were delivered by hand, and Snowball paid for them in cash. That’s not exactly e-commerce.
The first true e-commerce transaction didn’t happen until 1994 with the advent of the Internet as we more or less know it today. Though Pizza Hut often gets credit for the first e-commerce transaction (they started selling pizzas online in late August 1994) the actual credit goes to Dan Kohn, a 21-year-old entrepreneur who ran a website based in New Hampshire called NetMarket....
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Marketing to Millennials may encompass mobile and money-saving tips.