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Scooped by
Jeff Domansky
December 21, 2015 12:00 AM
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I didn’t plan to write a blog about why Twitter for business is so important because as a social media professional, its pretty obvious.
But as I was gathering research for another Twitter marketing subject to write about, I was blown away at how many brands are either stepping back from executing a consistent Twitter strategy or aren’t participating at all.
The media may rant and rave about how Twitter is fading because it doesn’t have a CEO or because it’s not making money, but none of those things make it any less of a social network. Its still at the top, and I predict it will only continue to grow....
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Scooped by
Jeff Domansky
December 20, 2015 12:13 PM
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In early days of the Internet, web developers didn’t have or needed much in terms of software or technology. Today, however, websites are far more complex. Even the most seasoned veteran must have a much deeper assortment of Web development technologies to get the job done.
While there is no definitive list, we have collected some of our favourite solutions for many tasks that web developers face while building websites and applications. From coding to deployment, file sharing to transfer, here is our list....
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Scooped by
Jeff Domansky
December 20, 2015 11:51 AM
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A/B Tests aren't for every website. If you have a high value item that only 20 people see a week, but when it converts it means a bigger return, A/B testing would be a lot harder to implement in a way to get return on investment. A/B Tests and multivariate tests are perfect for websites where you have a solid amount of traffic coming in so that you can reach statistical significanc.
A/B Tests are only as good as your assumptions and guessesSo a deep dive into what has worked for other eCommerce websites is a prerequisite for implementing any meaningful change on your website. Familiarize yourself with many sources of information about eCommerce sites and come up with the tests that you feel are most likely to move the meter as far as revenue goes.
Two of the crucial moments on a website are when a visitor lands on your homepage and product page/buy button. So many of the case studies, I've read and implement changes around these crucial areas....
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Scooped by
Jeff Domansky
December 19, 2015 11:33 PM
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Marketers are ramping up their technology investments to better understand consumer needs and behaviors. Technologies to power social marketing, digital commerce and marketing analytics are the highest priorities, per July 2015 research.
Gartner surveyed more than 330 organizations in the UK and North America on their 2015 marketing budgets and 2016 expectations. Almost two-thirds of respondents said that social marketing and digital commerce were leading technology investment priorities.
Additionally, 61% of marketers said that marketing analytics were a priority and more than half of respondents were prioritizing tech for customer experience and advertising operations.
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Scooped by
Jeff Domansky
December 19, 2015 11:21 PM
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To say native content has grown since last year would be an understatement. In 2014, Pressboard combed through 1,500 pieces of content for our "best of" list -- this year it was closer to 7,000. To give you an idea of how far the space has come, we had to buy VR headsets just to review a couple of the entries.
2015 was the year that native content moved from experimental to fundamental and nearly every major publisher and brand discovered the power of stories, instead of ads. Here are some of the best from the last 12 months...
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Rescooped by
Jeff Domansky
from Digital Delights for Learners
December 19, 2015 8:14 PM
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Working in a one-to-one school district, where every student is provided with a device such as an iPad or Chromebook, can be a great opportunity of freedom for teachers and students. The device serves as an efficient tool to create and curate information, as well as, a flexible environment to share content.
No longer does an individual need to negotiate with textbook publishers and be locked into the confines of the perception of the authors of a company when it comes to the content and methods that should be used to teach a specific skill or understanding. The digital world allows for educators to create e-books, or electronic versions of a book that may contain interactive elements, that can be produced, shared, and modified quickly and with little expense to a school district....
Via Ana Cristina Pratas
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Scooped by
Jeff Domansky
December 19, 2015 4:43 PM
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Transparency is important to all elements of the food movement, but it is particularly relevant in the realm of chocolate, Carla Martin, lecturer on African and African American Studies at Harvard University, and founder and executive director of the Fine Cacao and Chocolate Institute, told Quartz. She cites examples like Cadbury’s ignoring the use of slave labor in its supply chain in the early 1900s, and early industrial chocolate makers who were found to be bulking up chocolate with corn sugar.
“It’s something that people involved in the craft chocolate movement are very concerned with,” she says. “There are ideals about this kind of openness in one’s business practices and it comes from very real concerns about fraudulent practices in the food industry.” Similar concerns continue to the present day: Most of the world’s chocolate comes from West Africa, where practices like child labor and rainforest clearing are rampant.
It’s easy to attribute all of the negative comments to resentment from other chocolate makers—Mast Brothers gets incredible press from a range of publications all over the world. “There is a certain kind of jealousy,” Bernardini told Quartz over email, “but more of an anger.” “But [chocolate makers] should also be angry with the media as it is the fault and responsibility of the media that Mast Brothers became so famous (with a mediocre and sometimes also bad quality). Only because they wore clothes like Amish people with long beards.”
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Scooped by
Jeff Domansky
December 19, 2015 3:23 PM
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In this post, I want to dive deeper into one of these elements: the content aspect.
There are things you can do to instantly expose your content to a larger audience. In fact, I’m going to show you 5 of them in this post.
If you’re looking to get hundreds or thousands of extra views on your content, this is a post you’ll want to read closely....
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Scooped by
Jeff Domansky
December 19, 2015 1:55 AM
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Help! I don’t know what to write!
Does this sound familiar? I feel like this about 50% of the time!
I'm responsible for a lot of content every week… and sometimes I draw a blank when it comes to inspiration. Today, I have a great infographic for you that is packed with ideas for blog posts when you just have no idea what to write.
There are some broad categories:
- Be useful. One of my favourite kinds of blog posts is a DIY or a how-to. They create a lot of value!Be human. We long for the human connection, so writing about your experience can really draw people in. - Be generous. “Pump the tires” of your colleagues, or other businesses you admire.Be controversial. It’s a great way to generate (heated??) discussion. - Be entertaining. We love to be entertained. We love to laugh or think we are the smartest kid on the block because we learned something new. Share that kind of content, and your readers will love you. - Be timely. Some of the best-trafficked blog posts I’ve ever written have been in response to world events....
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Scooped by
Jeff Domansky
December 19, 2015 1:37 AM
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CRM software tools have a wide variety of features, including Salesforce automation, marketing automation, customer support, reporting and analytics, mobile and social, platform, and integration. The Salesforce automation feature category garnered some of the highest ratings across the board, with contact and account management receiving the highest average satisfaction score of 86 percent. The platform feature category had comparable ratings, with scores spanning from 77 percent to 85 percent.
Across the board, customer service was king as products with the best customer service faired better in other satisfaction categories as well, and poor customer service tainted reviewers’ entire sentiment about a product. Reviewers often demanded quicker response times, around the clock support, better educational materials and optimization ideas from their software providers.
Key findings also revealed that mobile and social features need improved functionality. Within the mobile and social feature category, mobile user support, social collaboration features and social network integration were all rated at 72 percent, the lowest rated features across all product feature categories....
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Scooped by
Jeff Domansky
December 19, 2015 1:09 AM
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Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market.
Logos are also used to identify organizations and other non-commercial entities. These types of corporate identities are often developed by large firms who specialize in this type of work. However, if you want to save some bucks and want to design your logo then there are many sources to get logo design inspiration. Infact, we might able to help you by presenting this showcase of Highly beautiful, original and creative logo designs for your design inspiration.
All of these logos are very creative and following different trends like PhotoFill, Concealed, VariDots, Candy Stripe, Flip Flop, Sequential, but most importantly Texting which is a common element among all of them. Also, try to catch how they created using specific colors combination, typography adjustments and font selection....
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Scooped by
Jeff Domansky
December 18, 2015 11:57 PM
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If you look at how product pages take shape from company to company, you'll notice they truly run the gamut. Some go for the direct approach and put up an image of their product with short explanations of why visitors should want it. Other companies create elaborate pages with moving parts and fancy coded elements.
Of course, some companies fare better than others at creating awesome product pages. We prefer to focus on the positive, so here are 15 examples that we think are really admirable. They nail it with messaging, value propositions, and promoting their product features in a persona-friendly way.
After checking out these pages, why wouldn't you want to buy their product?...
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Scooped by
Jeff Domansky
December 18, 2015 2:50 AM
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With 79% of Internet traffic expected to consist of video by 2018, there's little disputing that video has a bright future in marketing.
Video content is engaging and easy to consume, and it helps you connect to the people that matter most—your audience.
But how can you get the full benefits of video? Take a look at these six actionable ways you can implement video into your marketing strategy....
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Scooped by
Jeff Domansky
December 20, 2015 11:53 PM
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What’s even more painful is that the road to recovery is a long one. Google processes less than 1 reconsideration request for every 20 penalties. And after filing such a request it takes about 4 weeks to hear back from Google.
You should not panic and get frustrated. But take immediate action.
The brighter side of the picture is only 5% of webmasters actually attempt to recover from a penalty.
So if you’re reading this article, you belong to the elite class.
I want to share 11 tools and strategies to help you recover from link penalties. They’ll also help you to stay in the safe zone....
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Scooped by
Jeff Domansky
December 20, 2015 12:04 PM
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50% of content gets eight shares or less. So even if you’re a great marketer, it’s really tough to get people’s attention — never mind getting the rightpeople’s attention.
But in a world of constant noise, competing channels, and short attention spans, there is still a way to win and build an audience: you have to make something that is genuinely worth someone’s time. Plain and simple you have to make something that is better.And if you’re doing startup marketing, this should be encouraging, because for the most part, people are lazy. Everyone is looking for a hack or a shortcut, and that means that most people won’t put in the effort needed to get someone’s attention....
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Scooped by
Jeff Domansky
December 19, 2015 11:47 PM
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Twitter lists are very powerful.
As your following grows, using the list feature is crucial. Twitter lists are a way for you to group Twitter users together. You may choose to create your lists or subscribe to others lists or both.
If you’re unsure how to create a Twitter list you can learn how right now. Quick tip on naming your Twitter list, be creative. List can show up in Google Search so name your list for keywords pertinent to your business or service.
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Scooped by
Jeff Domansky
December 19, 2015 11:28 PM
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t every marketing effort can be a success, that’s why there’s testing and optimization programs – to find what works and build on those wins and learn from those losses. And usually when things don’t totally go as planned, the result is more, "meh," than "time to break the panic glass."
But then there are situations marketers never want to find themselves in, whether it’s a social media meltdown of their own creation or worse, a full-blown crisis.
Here are cautionary tales from 2015 where marketing definitely went wrong... in a major way
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Scooped by
Jeff Domansky
December 19, 2015 11:09 PM
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by The Morning News
We asked writers and thinkers to tell us: What were the most important events of 2015—and what were the least?
Interviews by Hayden Higgins
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Scooped by
Jeff Domansky
December 19, 2015 5:23 PM
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Just take a look at your social media feeds and you’ll see that even traditionally text-based platforms like Twitter have started to look more like image-based platforms such as Instagram and Pinterest.
Why?
Because 90% of the information we receive from the world is taken in with our eyes and is stored in our great memory bank of images. It’s not for no reason that 30% of the entire brain cortex is occupied by optic nerve fibers–much more than any of the other four senses.
To aid you in your mission to become more visually literate, we will go over the basics of visual grammar and provide some exercises to help you not only train yourself to really see the visual messages around you, but also learn the tools to create them yourself....
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Scooped by
Jeff Domansky
December 19, 2015 3:39 PM
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YouTube is another example of Natalie’s method at work. When she started her YouTube channel about a year and a half ago, she had a few videos but no subscribers. She shares how she’s built her YouTube channel to over 100,000 subscribers, thanks to a board on Pinterest called “Printable Workout Cards.”
Natalie creates Printable Workout Cards from her YouTube videos and pins them to Pinterest.
Natalie explains how to use Pinterest as a connector platform to put your content on various sites and to increase views and traffic everywhere. She also shares how she uses apps like PicMonkey to make visually appealing infographics for Pinterest....
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Scooped by
Jeff Domansky
December 19, 2015 2:55 PM
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While it is undeniable Instagram has become an indispensable social network for brands, few of them are able to benefit from their digital communication strategy!
Whether through lack of content, ideas or time (or all that at a time), many brands on the social network decide to give up or abandon it in favor of more platforms generating benefits, such as may be a Facebook or Twitter.
But the app, which now has 300 million active users worldwide can prove to be a showcase of the DNA of a brand, allowing it to sublimate its products / services and create its own visual identity so instant and creative, to the delight of its customers and / or clients!
When we know more than 46% of its users follow brands, we can understand the interest and the need to read the following 20 tips. So here we go!...
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Scooped by
Jeff Domansky
December 19, 2015 1:43 AM
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One of the most effective types of content (when you look at results vs time to create) is curated content. The basic idea is to take some (or all) of content created by someone else and feature it along other related content. (Of course, you always provide credit.r)
Even something as simple as a link to a guide in a post for more information could be considered curated content. You’re finding content you know your readers will be interested in and then connecting them to it.
Almost all content marketers curate content in one way or another. In fact, one report found that 82% of marketers curate content. Overall, the best marketers create around 65% of their own content and curate an additional 25%.
One of the most common ways to use curated content is for social media marketing. You typically need to share content other than your own to be successful, so finding the best content for your readers (that you didn’t make) is a key part of the process....
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Scooped by
Jeff Domansky
December 19, 2015 1:26 AM
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As a B2B startup, we’ve found LinkedIn really powerful in pin-pointing new potential customers. Where LinkedIn falls down is actually connecting with those people (does anybody actually read their LinkedIn messages?… mine is just filled with InMail spam from recruiters). Fortunately we’ve worked out a couple of tricks.
Email Hunter and ReplyApp.io combo. The Email Hunter Chrome extension will find anybody’s email address from their LinkedIn profile. Does it work 100% of the time?… no, but it’s pretty damn good.
Once we’ve identified the person we want to contact, at the touch of a button we’ll (almost always) have their email. That’s where ReplyApp.io comes in.
ReplyApp.io automates your sales outreach. Essentially you can pre-write follow-up emails that are sent only if you don’t get a reply. With all the time you save not having to follow people up, it will feel like your sales team has been multiplied by 2 or 3. We love it and are very happy to have finally made the discovery after researching about 20 different competitors (in fact I’ll write a separate blog post on this if anybody is interested, because finding the right tool was painful — we were using our own custom solution for a while)...
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Scooped by
Jeff Domansky
December 19, 2015 1:00 AM
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Each year, we see new trends surfacing in the world of presentation design. From passing fads to design standards that will endure beyond 2016, these trends will continue to shape the way presentations are created and delivered before boardrooms, classrooms or even TED audiences across the globe.
While some of them may exist only for the sake of aesthetics, others have actually been adopted to suit the needs and preferences of modern-day consumers. For example, the use of flat design, many experts say, is more than just the latest craze; it responds to the fact that realist elements are very hard to incorporate into responsive systems designed for screens of all sizes.
To keep you up to date with the latest design techniques, we’ve compiled a list of presentation design techniques that will help you create a presentation that looks fresh and contemporary–just like the content you will hopefully deliver to your audiences....
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Scooped by
Jeff Domansky
December 18, 2015 5:04 PM
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Andreessen Horowitz partner and longtime mobile analyst Benedict Evans met with reporters in San Francisco yesterday morning to discuss the 16 mobile trends that he thinks will be the most worth watching in the New Year.
Since Evans has a long history of producing sharp analysis, we thought we’d share his observations with you.
Mobile is the New Central Ecosystem of Tech The mobile ecosystem is heading toward perhaps 10x the scale of the PC industry, says Evans, who calls the smartphone the “new sun.”…
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![How Visually Literate Are You? [Quiz] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/9WLBYBrJnXVeNsI67UU69Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
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(From the article): Drive trafficAnother major reason for investing in Twitter is that is can drive MAJOR traffic to your website.Twitter is typically the #1 social traffic source for our clients, and it doesn’t take an enormous amount of effort.Yes, you must consistently create new native content to share on Twitter, and yes, you must be sure to promote yourself clearly, but Twitter will streamline that traffic without issue.Its not like Facebook who continues to become more and more possessive about keeping its users ON Facebook. Twitter isn’t jealous and doesn’t overwhelm us with ads – it allows businesses to easily push followers through to a website.And with its recent 2015 updates of video and photos, its even easier to drive traffic wherever you want it to go.