Without fail, I almost always forget to put up an out-of-office email message when I'm headed out for vacation. It's one of those things I remember just as I'm shutting down, or sometimes even after I've already left. (Heh, sorry guys.)
Since I usually throw them up in a hurry, I don't take a lot of time to get creative. However, I remembered to put up my OOO message early this time around -- so I decided to do some Googling for funny, clever, and snarky messages people have used in the past.
Reddit is a website built upon hundreds of different groups, also known as subreddits. Each subreddit has its own rules, and depending on the rules, you can either start a new thread with a link and/or a text post (links can be added inside the text). The only identifiable information to others is your username (which doesn’t even have to be your name).
Aside from your username the only other relevant element of your profile is the amount of “karma” that you have. Karma reflects the quality of the content you have provided: the upvotes or downvotes that you get for your comments and posts compromise your “karma” count. More Reddit “karma” only means that you are a trusted source and a healthy Reddit user (and not another brand spamming Reddit). There is no added benefit to your posts as someone with more “karma” versus someone with less....
Who could have predicted when Instagram first came on the scene five years ago that it would have experienced such skyrocketing popularity? The platform, which has gained over 300 million monthly active users in such a short time, clearly made some correct assumptions about the future of social media usage.
Whether due to the increasingly visual nature of social media or users’ growing displeasure with the bombardment of sponsored content, political opinions, and negativity on some other platforms, Instagram is truly in the right place at the right time with its photo and video-focussed offering.
In fact, according to content marketing company TrackMaven, Instagram has a much higher engagement ratio over time relative to all other major social networks. Their findings echo those of Forrester research, which noted that Instagram’s ratio of interactions to followers was 140 times greater than Twitter’s....
Two months after Amazon (Nasdaq: AMZN) announced a platform to connect appliances to the internet, Amazon Web Services’ Internet of Things is out of beta and available to customers.
The platform – similar to offerings from Microsoft (Nasdaq: MSFT) and IBM – can command smoke alarms and fitness trackers from computers.
Moreover, it extends far beyond the home; it can monitor and manage critical infrastructure such as wastewater treatment facilities and wind turbines.
The Internet of Things, as it is known, is big industry for tech companies working to connect devices to the cloud. Microsoft – which estimates there will be 30 billion connected devices by 2020 – launched in the space last year with its Azure platform. Google-owned home automation company Nest, which makes smart thermostats and other connect devices, announced earlier this year plans to open a Seattle-area engineering center and hire 100 employees....
Many (but not all) might argue that a tweet isn't nearly as powerful as a lightsaber. However, last week a number of brands joined the Star Wars frenzy on the platform, helping to churn out an impressively high number of tweets that could potentially populate a small planet.
Conversation on Twitter related to the newest movie was massive. According to Twitter, "Star Wars" was mentioned 6.5 million times in the week leading up to opening night, with 2.4 million of those happening in the final 24 hours.
The tweets, brand partnerships and overall collectively massive campaign paid off, with the movie breaking box office records on its opening weekend and taking in around $238 million.
Here's how five brands celebrated Star Wars: The Force Awakens.....
On the 10th day of Christmas, Spin Sucks gave to you… 10 communicators to follow, nine PR blogs to read, eight PR up-and-comers, seven must-listen podcasts, six communicator gifts, five communications trends, four free webinars, three strategy games, two Crazies secrets, and the PR win of 2014.Only two days left in this series and it won’t be me who finishes it up (though Lindsay and Jess won’t disappoint!).
My last work day of 2014 is tomorrow so I will be digging into the case of wine that arrived last night. Merry Christmas to me! Today we bring you the 10 communicators you should follow. Though, with the PR blogs to read and the up-and-comers we’ve already covered, you really have a good list of about 30 people who will keep you abreast of industry trends in 2015....
Mobile is overtaking desktop, social is beating search, on-demand is undercutting TV, messaging apps are challenging email, and everything around us is becoming connected. These shifts in trends can rattle our businesses, our portfolios, and even our lives. But they don’t have to…
The well informed and well prepared don’t view innovation as a threat; they see it as an opportunity....
The majority of brands that researched and targeted long-tail search terms have experienced a leap in organic traffic and rankings, but that doesn’t mean you won’t experience challenges.
Truth be told, if you want an immediate organic traffic boost, creating content around long-tail search phrases may not yield those results. But your focus should be on the long-term. That’s when your web pages start showing up in results, even for keywords you didn’t primarily target.
If you’re willing to play the long game, long-tail keywords can increase your organic traffic and convert better than head terms....
There's a story behind this photo! Who took the photo? What was it like? How were the 167 relocated residents handled? Did anyone ever go home? What happened after the bomb? Imagine?
Content marketing is widespread in the UK, according to 2015 research that found nearly nine in 10 marketers in the country use it. Tactics are tilting toward video, and YouTube has become a more important part of the landscape.
The Content Marketing Institute (CMI) and Lionbridge asked content marketers in the UK what social sites they were using to distribute content in 2015, after asking the same question the previous two years.
LinkedIn was No. 1, at 93%, slightly down from 2014 but maintaining its rank. Twitter, similarly, continued in second place, at 92%.
There was significant movement for YouTube in terms of the share of content marketers using it, however: it rose from 65% in 2013 to 68% last year and then dramatically to 81% of content marketers this year. Use of video as a tactic is also up: from 73% of content marketers in 2014 to 83% this year....
Obviously, you want to reach as many of your fans as possible, so you want your page to be on the upper end.And I can show you how to do that.There are five main ways that you can improve your Facebook page’s reach.I’m going to simplify them and walk you through the ways you can implement them to drive more traffic to your website and sales through Facebook....
We all know craft beer is a budding industry, but do you know the extent of its growth? Today’s infographic breaks down the numerical growth of the industry and why it is becoming so popular.
In my hometown of Austin, TX we have a nationally recognized craft beer industry. We have over 30 breweries, or brewpubs within the Austin metro area and over half of them participated in this year’s Great American Beer Festival. Five of our breweries took home gold medals during the fest. Enough bragging about my city, but you do get the point that craft beer is a huge industry.
The war on the craft industry is only getting started though. The big players in the beer industry like Budweiser and Millercoors easily see the craft industry as a threat, as they should. People enjoy being able to buy local beer, or to be able to go to the brewery where their favorite beer is made. Although, the main reason why craft beer is so popular is the taste. Nothing beats the variety and depth of a crisp IPA, or powerful stout.....
While it's certainly important for a beer to taste good, there's no denying that packaging has some influence on people's buying decisions.Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore. With so many beers competing for attention on the shelves, standout beer labels have become a critical part of any brewery's marketing strategy.So which breweries have come up with those really standout designs? Let's take a look at 14 breweries that set themselves apart....
L'utilisation d'une canette pour de la bière, à défaut d'une bouteille, permet de nombreuses innovation :
- facile à transporter
- facile à recycler
- pratique pour l'extérieur
- permet de développer un storytelling unique !
En Belgique, les bières industrielles ou d'abbayes répondent à certains codes graphiques bien connus depuis longtemps (abbayes, moines, monastères, etc...). Là, ou une brasserie artisanale se distingue par l'élaboration de ses produits, un certains graphisme doit suivre pour rompre avec cette tradition quelque peu mensongère (prenons l'exemple de Leffe, cela fait bien longtemps que ce ne sont plus des moines qui brassent la bière).
Les nouveaux brasseurs l'ont compris et, depuis quelques années, se sont mis à développer de nouvelles identités graphiques particulièrement intéressantes ; elles sont plus colorées, inspirées de la publicité des années 70 ou du pop-art, elles représentes de nouvelles figurent associées à l'univers du rock ou de la nature, etc...
Un renouveau du genre qui colle parfaitement à cette rupture avec la bière industrielle !
'The year of...' is a much-derided term among many in the digital industry. But statistics published recently by enterprise software giant Adobe indicate 2016 will be the year wearables become a mainstream concern for marketers, as over half of all smartphone owners have already used a household device connected to the internet.
Adobe Digital Index (ADI) Digital Trends Report examines the development of the Internet of Things (IoT) and consumer attitudes towards 'wearables', such as the Apple iWatch, and the knock-on effect on how users will access the internet.
The report claims 51 per cent of existing smartphone owners have already interacted with a home-based IoT device - such as a thermostat that can be controlled via a smartphone app.
Adobe also examined user sentiment towards such trends by analysing attitudes expressed in over 20 billion social media interactions, finding that 33 per cent of those analysed had used a digital personal assistant service, such as Apple's Siri, in the last 30 days. ...
The toy maker, one of many brands that partnered with Disney and its record-setting Star Wars: The Force Awakens, outpaced every other brand in 2015 in online engagement, according to data from social analytics firm ListenFirst Media.
Bolstered by collaborations with Star Wars, Marvel and The Simpsons, Lego collected some 727,023,059 engagements this year, per the company's Digital Engagement Rating, which measures engagements across a variety of social platforms. Lego was especially strong on YouTube with its vast array of commercial spots, becoming the most-engaged brand on the video platform with some 1,841 uploads this year....
Wish you didn’t have to keep creating new content?
Do you need a better return on the content you create?
Having a plan in place for posting, and repurposing your best content will give your content a longer life and make the most of the time you spend creating it.
In this article you’ll discover how to get more value out of your social media content....
These are the prettiest free minimalist fonts you will ever want to use in order to create super-clean, gorgeous designs!
Whether you want to use them for prints or logos, or want to add them to a website, these minimalist fonts are very versatile and can be used in pretty much any kind of design.
The trend of minimal design is here to stay, which is why minimalist fonts are so popular among designers. With the overwhelming use of mobile devices, and the increasing emphasis of search engines on website speed and usable, users are now looking for designs that are easy to use, without any over the top effects or graphics.
The 25 free minimalist fonts showcased here in this list include both free serif fonts and free sans serif fonts. They have clean shapes, unique details and will make your designs pop out if you decide to use them!...
While many find the press release to be an antiquated and now inefficient method of delivering content, the truth is that the press release is far from dead.
There are many audiences online who still rely on press releases as key sources of information.
Be it tradition or its deep roots, they continue to be used, and by more than just public relations (PR) departments. Except nowadays, many different types of press releases serve many different purposes.
But if you’re interested in creating effective and relevant press releases for distribution, you’ll have to understand the history, its evolution in a growing content universe, and all of the options you have available to you.
Consider this a crash course in all things press release...
If you’re interested in creating effective and relevant press releases for distribution, you’ll have to understand the history, its evolution in a growing content universe, and all of the options you have available to you.
How do you make effective, engaging content that gets people to take action? Take some lessons from Carlos Abler, leader of content marketing strategy for 3M Global eTransformation. At the Intelligent Content Conference, Carlos demonstrated how personalized content can not only change behavior but also transform lives.
In his presentation about a University of Michigan case study, he described how a six-week program of personalized online content reduced smoking and increased healthy behaviors for the young adults who were enrolled in the study....
UK News reporter Jonathan Pie has a go at David Cameron, Alan Sugar, Nuclear Weapons, Matt Damon's treatment in the press, Jeremy Corbyn's treatment by the press...you name it, he has a go about it!
Jonathan Pie delivers the news the way we all really feel it should be delivered. He loses it wonderfully in this superb comic spot. Recommended viewing! 10/10
The new streaming video platform Blab is all the rage. Is it really this good? Is it going to “stick” or is it the Ello of the month?
I am going to say something that I have not said in a long time — this platform is a winner. In fact, this is the best social technology I have seen since Twitter.
I think the potential of this platform is vast. It’s easy, it’s collaborative, it’s real-time, it’s fun to the point of being addictive. It’s a content-creation machine. It’s a network of personal “television shows.” New users are already spending an average of one hour a day on this brand new forum....
The video streaming platform Blab is red hot. Here's why this may be the most important social media development since Twitter according to Mark Schaefer on the business case for Blab.
Blab is een nieuw sociaal videoplatform waarmee je live je eigen programma kunt maken. De opnames zijn daarna beschikbaar als video of mp3. Is met name in Amerika enorm in opkomst momenteel.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow. Mobile is a key contributor to the ever-blurrier lines between work time and personal time, giving B2B marketers a growing number of reasons why they should be working harder to reach mobile audiences.
In 2014, the average nonvoice time US adults spent on mobile devices surpassed that of desktops and laptops for the first time, and growth will continue for the next several years, eMarketer estimates. By 2017, US adults will spend more than 1 hour per day using their mobile device than they will on their desktop or laptop, as explored in the new eMarketer report “Six B2B Mobile Marketing Trends for 2016: With a More Mobile Workplace, Budgets and Tactics Must Follow.”...
Every day people watch hundreds of millions of hours on YouTube, Facebook has 8 billion daily video views and Snapchat users watch 6 billion videos daily.
Video views are growing so fast that if you don’t jump in now, you might miss out on one of the biggest opportunities for you and/or your company.
And that’s why I wanted to talk about Twitter video, which is something not a lot of marketers have embraced yet!...
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Here's mine: "I was out putting up the Christmas lights and I'll be back when someone returns my ladder"...