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Scooped by
Jeff Domansky
December 18, 2015 2:45 AM
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I often go in search of interesting new people to follow, especially in digital marketing. I spend at least an hour every day reading and engaging communities — I consider it part of my lifelong education.
Relevance is important and so is overall reach, so one of the metrics I use as my yard stick for top digital marketing experts is Retweets, as measured by awesome influencer and content discovery tool BuzzSumo.
However, my completely unscientific method also includes checking out influencers on specific hashtags using TweetReach (which shows you how far tweets and topics travel), and even going back through the list of people I’ve followed lately to get to know them better. After all, if they said something to pique my interest in the first place, this could be someone worth connecting with on LinkedIn, as well....
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Scooped by
Jeff Domansky
December 18, 2015 2:23 AM
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Hey, guys, this is the second part of our blog post aimed at giving you a bunch of useful resources that will help you create your perfect showcase for free.
Would you like us to tell you the brief contents of the first part? Ok, we talked about showcase definition, the items that can be showcased, its structure, some tips on efficient title writing and so on. Currently you already have a list of free URL shorteners and websites to find free pre-designed themes. But how will you illustrate your showcase?
You definitely need some good online image editors, as nice, neat pictures not only decorate the web page, but grab readers’ attention, make it look professional, expensive and help to create a positive image for your company online.
Here they are, check out all of them and find the right ones for you....
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Scooped by
Jeff Domansky
December 18, 2015 1:55 AM
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When the worlds of content and data meet, infographics are born. That means 2015 was a pretty great year.
At Visually, we don’t believe in wasting time, so we’ve pulled together all the best and brightest infographics in one place. To give the search for the best a little direction, we tried to select infographics that: - Use design to succinctly tell a story that images, data, or words couldn’t have conveyed on their ownInclude a narrative that keeps the viewer engaged (as opposed to a list of facts or data points) - Require little or no additional context to be understood - Create an emotional connection to the information that’s being shared.
Mull over these fine specimens to get fired up for some awesome content creation in 2016. Or if you want to dig deeper, check out the complete list of our staff picks from the Visually Community. You know you want to!...
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Scooped by
Jeff Domansky
December 18, 2015 1:27 AM
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I suppose there’s a reason that “time flies” became a cliché.
It does.
I think 2015 saw a better product from Ishmael’s Corner. It certainly looks better, finally bulldozing the original design and bringing the “look and feel’ into the 21stcentury.
And with Ron Howard resurrecting the “Moby Dick” narrative, a new audience learns to associate Ishmael with storytelling. OK, that’s a stretch.
Back to the product, this year’s 100+ posts covered a lot of ground.
Which brings me to what I consider to be the top 10 posts from the lot with five coming at you today. I’ll share the second half of Monday....
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Scooped by
Jeff Domansky
December 16, 2015 12:15 PM
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Society always emphasizes on the need to help people. I do it too.
They tell you that you should help people unconditionally and when they least expect it. None of that is, of course, wrong. Random acts of kindness can change a person’s life in many instances. However, there is a flip side to every coin. And it is essential not to mask the other half of the impact of any such gesture.
Not everything is bad. Same as, not everything is good. There is the good in bad. And there is the bad in good. It’s not necessarily the worst idea to help people. But it’s also neither a great one. And here are the 3 cases where I personally stopped helping people and recommend that you should too....
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Scooped by
Jeff Domansky
December 16, 2015 2:08 AM
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There were trends that carved a quite niche for themselves such as responsiveness, mobile-friendliness, animations; others that matured such as flat style or scrolling effects; a few that remained unchanged like hamburger menu button or one-pages; and those that took the web by storm and quickly passed like dynamic patterns.
The year certainly supplied creative folks with a fertile environment where one can easily go wild. Although it is challenging to trace every key moment, however, we can demonstrate the overall picture through a collection of ingenious and exclusive projects.
We are going to dive into the best web designs of 2015 that were highly and justly rewarded by Designmodo team. Here’s what we have for you....
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Scooped by
Jeff Domansky
December 16, 2015 1:48 AM
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WordPress is known as the easiest and most powerful blogging and website content management system. The number of people using WordPress is increasing significantly for last few years and it’s still growing up now.
However, for those newbies who never use any kind of CMS, they might not know about the risks when using an open source (especially the most popular open source like WordPress). Therefore, in this article, we would like to share with you 8 “must have” plugins for WordPress blog to help you not only protect your WordPress site but also to improve your blog and make it work at best....
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Scooped by
Jeff Domansky
December 16, 2015 12:02 AM
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Immediate gratification: It’s not just for toddlers anymore. Mobile has trained all of us to expect to get what we want, in the moment we want it. We expect brands to be there in those micro-moments when we are looking for local businesses, researching a product, or looking for instructions. In fact, 60% of online users say that thanks to online research, they make purchase decisions more quickly now than they did a few years ago. For brands, these micro-moments are crucial, and they happen in a split second.
When your site or app is clumsy or slow, 29% of smartphone users will immediately switch to another site or app if it doesn't satisfy their needs (that is, they can't find information or it's too slow). In fact, of those who switch, 70% do so because of lagging load times. And 67% will switch if takes too many steps to purchase or get desired information....
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Scooped by
Jeff Domansky
December 15, 2015 11:26 PM
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From an opportunity a few years ago, it’s rapidly becoming a necessity these days. So as a consequence, the expectations from the C-suite have risen accordingly. In 2016, gone will be the days when you could get away with a few tricks.
Sure, content marketing will remain an area where you have to experiment and make mistakes. But some fundamental best practices are now solid enough that you shouldn’t ignore them in the coming year. Trust us: we know as we learned the hard way. Here are 8 ways to get fired in 2016 as a content marketer. As a team of marketers ourselves, we’ve done each and every one of these mistakes ourselves in the past.
Which of these will you still making next year?...
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Scooped by
Jeff Domansky
December 15, 2015 1:27 AM
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Here’s my summary view of the current state of “blogging:” - Written content is an important pillar of “rich content” and will remain so although people will diversify the way they consume content. - Our written content will look less like traditional blogs as we publish on increasingly diverse platforms. - The Content Shock of information density will prevent some businesses from succeeding with any kind of content marketing strategy as the competition increases and the cost of success goes up. - Content is becoming less effective as an inbound “magnet” as platforms become the publishers and move eyeballs away from our home base. - To win the battle for attention, focus must be placed on distribution as an “ignition” strategy.
At first glance, this projection may seem bleak. It’s not. This just means things are changing and the rewards will come to those who can make the transformation....
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Scooped by
Jeff Domansky
December 15, 2015 1:00 AM
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Newer messaging apps like these are getting popular, and millennials and marketers are taking note.
When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing in popularity. Players like WeChat, Line, Kik and Viber are beginning to quietly capture the attention of brand marketers via sponsored stickers and chat bots reaching millions of millennials and teens.
"Messaging today is what Facebook was in about 2006," said Evan Wray, co-founder and vp of Swyft Media, which builds messaging-based campaigns for advertisers like L'Oréal and Coors Light. "The tricky part is that every single app is different and [also] a new environment for brands. They're each trying to differentiate themselves slightly." Here, is what marketers need to know about four hot messaging apps in the coming year....
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Scooped by
Jeff Domansky
December 15, 2015 12:47 AM
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The Seattle Times—and many publishers like them—is in an interesting place.
These are some of the big challenges that The Seattle Times, one of the largest daily newspapers in the Western U.S., has looked to solve. And solve they have!
With huge increases in social traffic and a smart and simple content workflow, The Times has made grown by leaps and bounds with its new social media strategies. Here’s a bit more about the tools and workflows that are helping them reach the next level on social media.
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Scooped by
Jeff Domansky
December 14, 2015 5:01 PM
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Putting your post on the wildness of the web and imagining that the world will find it, is much like stepping outside your house to hum a bit, and then waiting for a music director to spot your singing brilliance.
It’s tempting to believe otherwise, but we all know the myth-busting truth – no matter how hard you worked on writing a terrific post, you’ve got to sweat and hustle a whole lot more to get it noticed!
And to make that a little easier, we’ve got you a comprehensive, step-by-step checklist of all the 41 odd things that need to be done once a post has been written. Here we go!...
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Scooped by
Jeff Domansky
December 18, 2015 2:31 AM
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Users like to get items that save them time and effort for free. Both professionals and amateurs use these small tricks. So, you can compile free themes from reputable providers, UI elements (mockups, icons, buttons, textures, patterns, etc.), fonts, photos,different tools (URL shorteners, online text generators, online image editors and so on) and many other goodies.
But let’s put first things first and start with an obvious open-and-shut example like a blog post showcase structure. As a rule, a showcase consists of a catchy title, short, but informative introduction, where you explain how the reader can benefit from its contents. Then there is the main part, where you feature the freebies you have collected (it’s better to supply them with short descriptions).
Finally there is the conclusion, where you ask the readers if the showcase was useful to them (the questions should be concrete, otherwise the users are not inclined to answer them or leave any comments) and try to involve them in the discussion. This will help you get to know your audience better and create a community around your blog.
Your articles will always be straight-to-the-point and the readers will visit your website regularly in search of updated information. By the way, you can ask your readers to share your content if they like it. As a rule, people share content more willingly if they are asked to do so. Besides, it’s a great way to promote your site on social networks for free and attract more traffic to it.
Our short introduction is finished. Now you know what the blog post is about, how you can benefit from it and is it worth your attention at all. Here follows the main content part....
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Scooped by
Jeff Domansky
December 18, 2015 2:11 AM
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Unfortunately, this had led many MSP’s to turn to cookie-cutter websites with content farm blog articles that bring no value to anything and serve no real purpose outside of satisfying Google’s want of consistently fresh content for them to crawl and index, ultimately adding to the value of their business, and no one else’s.It does little to nothing to actually drive traffic to your site.
This technique may help you rank for web searches, but leaves you at the mercy of ‘waiting by the phone’ for someone to search for that specific term.
Even worse, multiple MSP’s in the same service area all using the same generated low-value content with the same low-value newsletter.
How is that going to help stand out from the crowd in an over-saturated market?
The simplest resolution to that problem is for the MSP to create their own original content that accurately reflects their corporate culture and approach to technology solutions, making leads derived from content much easier to classify and pre-qualify....
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Scooped by
Jeff Domansky
December 18, 2015 1:35 AM
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Whether you’re making your case for content marketing buy-in or negotiating a bigger budget, it’s all about the stats. Comparing your own analytics to industry figures and survey data from your peers can help guide your content strategy, or provide some insight into tactics you might like to try.
We put together a snapshot of some of the most compelling themes about content marketing in 2015 based on the excellent research conducted by industry leaders, along with suggestions for further reading. Let these content marketing stats serve as a cheat sheet for your own digital marketing research as you forge forward in the New Year....
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Scooped by
Jeff Domansky
December 17, 2015 12:02 PM
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Prezi designs and creates presentation software that is enabling millions of people to be great presenters.Meet the 2015 Prezi Award winners!We’re delighted to announce the very best prezis of 2015. Prepare to be impressed. Prepare to be inspired....
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Scooped by
Jeff Domansky
December 16, 2015 2:18 AM
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PageGauge is a free online tool to assess the website’s usability. It estimates the usability of your website with the help of automated analysis. All you have to do is feed your website’s URL and it will automatically produce the usability score. The generated score depends on some test elements such as accessibility, navigation, design, and interaction. Using the results, you can easily understand that where your website needs improvement among the above elements.
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Scooped by
Jeff Domansky
December 16, 2015 1:58 AM
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If you’re wondering about how to keep online consumers engaged with content, wonder no more.
Adobe has laid out five such rules in its new report, “The State of Content: Rules of Engagement.” It builds on the first installment of this two-part series, “The State of Content: Expectations on the Rise,” which was released in October.
The earlier study presented many of the statistics that describe the multi-device, content-aware consumer population in six surveyed, Western countries, while the newer report summarizes the marketing takeaways from that data. Here, then, are the five rules....
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Scooped by
Jeff Domansky
December 16, 2015 1:38 AM
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Social selling continues to be one of the rising stars of the sales industry as large and small businesses continue to incorporate in into their existing processes.
But what results are they seeing? How do they go about implementing social tactics? What challenges do they face?
Here's an infographic from SalesForLife that looks at the current state of social selling, including trends, benchmarks and results.
Key Stats:
The importance of social selling will continue to increase in 2016 as (almost) 63 percent of respondents state that social selling is important to close more business.
61 percent of organizations that are actively engaged in social selling report a significant positive impact on their sales revenue growth....
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Scooped by
Jeff Domansky
December 15, 2015 11:34 PM
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The question he feared most looked something like this:
“What would you say to one of your customers who purchased one of your older—and therefore less safe—products?”
To help the executive develop an answer, I asked whether he viewed the older products as unsafe. “Absolutely not,” he said. “Best in the marketplace. But the new ones are even safer.”
Based on his response, I immediately categorized the question as a “false frame” question, because it contained a logical-sounding but incorrect assumption. The question’s frame was wrong, meaning we’d have to create a new and more accurate one.
To do that, I advised him to quickly rebut the false frame and then immediately make a positive and confident case that looked something like this...
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Scooped by
Jeff Domansky
December 15, 2015 2:39 AM
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On the other side, a brand new look has emerged from the rapid development of new technologies. The expansion of the Internet, responsive design, grid-layouts, and UX/UI practices has influenced how a logo needs to fit into this world. 2016 logos are breakout stars focused on leading the pack through innovation. A common tactic to turn heads is the embracement of bright, eye-catching color.
The past decade focused on simplicity, and the reduction of logo embellishments. With the increased priority on user centricity, many designs are streamlined, yet lacking originality. The desire to incorporate both these traits in order to be branded as unique is at the heart of 2016 logo trends....
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Scooped by
Jeff Domansky
December 15, 2015 1:13 AM
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From visual marketing to podcasting, 2016 is going to be the year of the storyteller and matching content creation tools with content marketing strategies can give you a competitive edge. Building your company's reputation in multiple formats is going to be crucial.
Business blogging, social media networking, and video marketing are just three of the numerous ways you'll find yourself reaching out to customers. While content marketing and social media tools like Instagram, Pinterest, and LinkedIn Pulse are commonplace, there are a growing number of newly released/in-development resources that might not yet be on your radar.
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Scooped by
Jeff Domansky
December 15, 2015 12:55 AM
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What is the purpose of blogging?
If you ask this question to someone who prescribes to the inbound marketing methodology versus someone who doesn’t, you’ll get very different answers. Here are the types of responses I would expect: The Non-Inbounder: To write about our industry, get web views, and build SEO. The Inbounder: To establish industry expertise, build brand awareness, increase SEO, and promote content to drive traffic back to our site, get conversions, and fill up our pipeline to continue marketing to prospects.
Pretty different, right? While one has a very basic understanding of the importance of blogging, the other knows how to harness the power of blogging and incorporate it with other marketing efforts.
Here are some things a blog built on the inbound marketing methodology will have that others may overlook....
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Scooped by
Jeff Domansky
December 15, 2015 12:39 AM
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Undoubtedly, Adobe Creative Cloud is still the best choice for working with visuals and doing advanced design work. But creating great visuals no longer requires you to be a graphic design professional. Even if you don’t have the skills, you can use a variety of free web-based visual tools for designing eye-popping graphics directly in your browser. In this blog post, you’ll find six of the top free visual tools that you can use for your online project.Which visual tools do you use?...
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