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Better watch out, you better not cry, you better not pout, I'm telling you why: Santa Claus is coming to town, and this year he's handing out 2015 ratings victories to seemingly everyone.
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As we head into the new year, many content marketers are taking a look at past achievements and beginning to plan their strategy and budget for the coming year. Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:
Here's what's ahead for content marketing in 2016.
Raluca Barett's curator insight,
December 28, 2015 6:29 PM
Content should reign, high-quality one, could not agree more.
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As more companies move to embrace content strategies as part of their SEO efforts, we hear over and over again from all sources that the key to getting those content pieces found is about creating good content that users find engaging. Don’t worry about old school SEO tactics – write good content, and they will come. Not so easy, is it? Millions of items of content are generated online every day, and chances are not all of them serve the reader. And realistically, can we expect people to read blog content from every company they might purchase from? Would you, in your own personal time? Do you regularly read your own company’s blog?
Jeff Domansky's insight:
Learn more about the measure of success in your content marketing from Christine Bellefontaine.
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Today's customers are having their service expectations reshaped by advances in consumer technology, and will become increasingly frustrated when having to engage with brands that don't perform to the same levels as their best practice competitors, according to Sabio, which has outlined 2016's top technology trends for more effective customer engagement.
Jeff Domansky's insight:
Can technology help you be more effective in customer engagement? Find out here.
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Content curation is not just for people in marketing. The folks of this field know to create a hub of information regardless of the type of your niche. Since it is a fairly broad topic, you need to play with your site from different perspectives. Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:
Great social marketing reference and checklist.
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Content distribution has been a BIG topic here on {grow} and around the social sphere.
Jeff Domansky's insight:
Practical tips and checklist to promote your content
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It’s that time of the year again - the time we look back on all of the success that our clients have had with our tools.
Jeff Domansky's insight:
Excellent learning from these landing page successes.
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The holiday are in full swing, so we couldn’t help pulling together some of our favorite wintery designs to celebrate. From sassy Santas and elves to Christmas and holiday cards, there’s a little something here for everyone.
Jeff Domansky's insight:
Creativity with your Christmas coffee.
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Get ready to immerse yourself in the whimsical and enchanting world of mid-century Christmas illustrations by the late Ralph Hulett, one of Disney’s most prolific background animators from 1946-1973.
Jeff Domansky's insight:
Magical and truly talented. Recommended viewing by Santa! 11/10 ;-)
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Ever wondered how Santa Claus does it all? In the festive spirit our logistics consultants decided to investigate. This fun infographic explores the options (besides Santa's sleigh) that could be used.We hope that you enjoy this infographic.
Jeff Domansky's insight:
A festive infographic Go Supply Chain created that takes a look at the logistics of Santa Claus
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Face it, we all end up with the occasional unwanted gift, and returning them can often be more trouble than it's worth. But Zappos is trying to fix that.
Jeff Domansky's insight:
This is a very innovative promotion designed to get lots of chatter online.
Julie Wright's curator insight,
December 26, 2015 1:34 PM
Clever. Return an unwanted gift and get a $100 gift certificate from Zappos.
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When you think of Santa Claus, we're willing to bet that words like "jolly," "bearded," and "rosy-cheeked" come to mind. After all, that's the image of Santa many of us -- regardless of age -- have grown to know and love, right? The mall Santa that our parents forced us to take an annual photo with (despite the trauma it caused). The Santa we watched Tim Allen transform into in the first installment of The Santa Clause trilogy. And the Santa we've seen used in countless holiday advertisements -- from Coca-Cola to Kodak. Below, we've put together a festive timeline of Santa-inspired print and video ads, dating back to the early 1900s. Check 'em out to see how different companies over the past century have used Santa Claus to sell more products....
Jeff Domansky's insight:
Check out this timeline of festive Santa Claus advertisements from brands such as Kodak, Coca-Cola, and Hoover. Curated by HubSpot.
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Expert tips to help you design the perfect Christmas-themed holiday messages. To save you the time and energy, we’ve curated 50 modern holiday designs to help inspire your holiday message, whether it be a corporate send out or a personal one. Using any of the holiday cards as reference will make your card sure to be a hit with all its recipients.
Jeff Domansky's insight:
Very festive...
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Earlier this year, content marketers expected to increase their budgets, expand their offerings, and deepen their commitment to content marketing. Almost 30 percent expected content marketing to be their most important tactic in 2015. A retrospective of the year from BuzzSumo examines how that investment panned out.
Jeff Domansky's insight:
Here's what the year in content marketing looked like according to Social Times.
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From how Star Wars toys get designed to the power of type to Apple's fall from grace, here are the best features we wrote in 2015. Deep dives, thrilling tales of derring-design, and damning essays by industry giants like Don Norman—we've put together a list of our favorite design longreads of the year. We hope you enjoy reading them as much as we liked writing them....
Jeff Domansky's insight:
Great reading from Fast Company's Co.DESIGN blog.
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Facebook and its Messenger application dominated Nielsen’s list of the top apps of 2015.
Jeff Domansky's insight:
What's app according to Nielsen research.
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Let’s face it: successful Facebook marketing is hard. Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:
Practical tips for better Facebook posts including links, images and videos.
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Whether it’s starting from the beginning (making the case for content marketing) or enhancing your programs (figuring out what’s working), the opportunities for content marketing learning are endless.
Jeff Domansky's insight:
Content marketing tips you can use.
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Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:
Here's a useful set of social marketing stats.
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2016 holds a lot of promise for content marketers. But there are some challenges. Things like content shock and mobile usage aren’t going to go away, but there are plenty of ways to mitigate the damage. If you’re smart and fast, you might even come out ahead. Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:
More predictions for the future of content marketing.
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Santa Claus has a rich history pieced together over hundreds of years and a myriad of cultures. Today’s graphic will touch on the most famous and influencing Santa like characters the world has seen.
Jeff Domansky's insight:
Merry Christmas!
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These words sum up our thoughts and feelings on the holiday.
Jeff Domansky's insight:
Enjoy your Christmas Day.
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Scooped by
Jeff Domansky
December 24, 2015 1:30 PM
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![How to Fall Asleep On Christmas Eve [Infographic] | Daily Infographic | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/jGk2BtZq2N67i6jM_5lm1zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Many adults are as giddy as little kids Christmas morning, but these adults don't usually have small children. Hence the fact that those who are aged 16 to 24 are the most excited age group for adults when it comes to Christmas morning. Being a parent comes a whole different reason to be excited - Christmas is almost over.
Truth! ;-)
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Scooped by
Jeff Domansky
December 24, 2015 10:42 AM
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Tips to help you design the perfect Christmas card.Christmas cards have a very distinct design language and vocabulary that sees images of reindeers, trees, snow and Santa accompanied by words such as ‘joy,’ ‘peace,’ ‘merry’ and ‘happy’ topped off with a color palette of green, red and gold. But there’s no reason you can’t be creative within this framework or experimental outside of it while still expressing the sentiment of Christmas.
So no matter who the recipient is – whether it’s customers and clients or friends and family – here are 50 stunning designer Christmas cards that will have you decking the halls and singing joy to the world....
Christmas creativity...
To me, this shows the reason why traditional network TV is losing ground to social TV. No differentiation and very little true innovation.