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Scooped by
Jeff Domansky
January 8, 2016 9:08 PM
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Wearables are one of the most exciting developments in technology, and have inspired the fashion industry in some intriguing ways. But there’s still plenty of skepticism about everything from battery life to appearance. Some even wonder if computers strapped to our bodies 24/7 could have adverse health effects (although, to be fair, it’s hard to see how wearables would be any different from an iPhone in that regard).
TO PUT IT BLUNTLY, WEARABLES ARE STILL UGLY.
Wearables are taking time to gather momentum. Google Glass was disbanded, and Apple hasn't disclosed how many watches it is selling. Even if sales are stronger than analysts estimate, the Watch hasn't exactly gotten glowing reviews. Even the most favorable reviews suggest it is not a device for "tech novices." Walt Mossberg at Re/Code went further, dubbing one wearable a "celibacy band."
If the people who test gadgets for a living are having trouble adapting, it’s safe to say we still have a few years before wearables will be relevant to typical consumers, much less those who care about looking stylish....
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Scooped by
Jeff Domansky
January 8, 2016 8:05 PM
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The workforce shift from baby boomers to millennials is creating a sense of urgency for small and large company leaders to focus on culture, as talented, creative employees search for a place where they fit in, feel valued, and enjoy what they are doing.
To figure out how to identify the right interactions to promote, CultureIQ measures 10 different operational and strategic company qualities. Shanklin said that three are most important: support, work environment, and mission and value alignment.
“It’s really about a company’s response to employee input,” he said. “And resources — people feeling that they’re equipped to do their jobs. When it comes to the mission and value, it doesn’t matter so much what those are, just that they exist, are clear, and the leadership models them.”...
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Scooped by
Jeff Domansky
January 8, 2016 6:26 PM
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Here’s one thing to impress your friends with the next time you order a takeaway: new and exotic ways to slice a pizza.
Most of us divide a pizza using straight cuts that all meet in the middle. But what if the centre of the pizza has a topping that some people would rather avoid, while others desperately want crust for dipping?
Mathematicians had previously come up with a recipe for slicing – formally known as a monohedral disc tiling – that gives you 12 identically shaped pieces, six of which form a star extending out from the centre, while the other six divide up the crusty remainder. You start by cutting curved three-sided slices across the pizza, then dividing these slices in two to get the inside and outside groups, as shown below....
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Scooped by
Jeff Domansky
January 8, 2016 2:10 AM
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Over the years, I’ve come to understand that building links with useful content is easier than most people think.If you can develop and document your strategy, you’ll ultimately generate more authority links for your pages. Both content marketing and link building are like those interconnected steel rings magicians use — the ones that can’t be separated.
In this in-depth post, I’ll show you 9 link building resources that you can tap into any time you want to get backlinks.These resources provide scalable link-earning techniques, tips and best practices that are proven to work. When you implement them, your rankings and site traffic will both improve....
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Scooped by
Jeff Domansky
January 8, 2016 1:50 AM
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When LinkedIn announced that they'd be opening up their publishing platform, Pulse, to the public in February 2014, the professional network suddenly turned into a more interesting destination for marketers to explore.
What does my mom's tomato sauce have to do with this? Well, while many were quick to see results from the new platform, others felt hesitant about whether or not they should give it a go. And without a clear formula for how to approach the unfamiliar territory, many continue to remain sidelined today.
Unwilling to leave good marketers behind, we've put together a roundup of everything you need to know before you hit publish on LinkedIn Pulse. From topics, to structure, to timing, this post will have you up to speed in no time....
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Scooped by
Jeff Domansky
January 8, 2016 1:20 AM
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Branded Twitter accounts can now have a direct way of reaching users thanks to the latest rollout that encourages a dialogue between the brand and user.
Twitter has launched a new ad product to entice users to directly engage with branded accounts. The feature is called Conversational Ads and combines the platform’s polls feature with custom hashtags.
Conversational ads can ask an either/or question to users, which allows them to respond with one click. The connection between parties is a custom hashtag....
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Scooped by
Jeff Domansky
January 7, 2016 1:48 AM
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For 365 days, while going about my daily business, I stash away cool new websites I stumble across in an Evernote list which I then crack open in January and start curating. Of course the prerequisite time-wasters and entertainment sites are here but there are also plenty of sites with serious and substantive information (along with some real indie gems). There’s even one creative website that is made of nothing but sound!...
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Scooped by
Jeff Domansky
January 7, 2016 1:20 AM
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The basics of using LinkedIn for business: The goal with LinkedIn should almost always be to generate leads (and subsequently sales).
To do this, you start with your network on the site. The larger your network, the more potential you have to engage with someone in your network, who might become your customer.
That’s why I’ve dedicated this post specifically to strategies that will help you build the most effective network possible, both in size and quality....
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Scooped by
Jeff Domansky
January 6, 2016 10:32 PM
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So, Recode reported today that Twitter was tinkering around with the idea of expanding its 140 character limit to a number a bit higher….10,000 characters.
But what, you ask (and I’m glad you did), does 10,000 characters look like? Well, hey. Let’s find out.
Soooo, did you see the Warriors game last night? Crazy, right? It was nice to see Harrison Barnes back and the entire crowd cheered when he entered the game. Steph Curry is probably not human, because he shoots the ball from the parking lot and it swishes like butter. How many characters am I up to now? Lemme check, so hold on….
597....
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Scooped by
Jeff Domansky
January 6, 2016 2:34 AM
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TapInfluence has created an influencer marketplace and platform that automates the process of identifying, distributing and measuring influencer marketing campaigns. eMarketer’s Yory Wurmser spoke with Rustin Banks, TapInfluence’s co-founder and chief product officer, about the evolution of influencer marketing into a media channel with audience targeting and offline attribution....
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Scooped by
Jeff Domansky
January 6, 2016 1:16 AM
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To say that the digital marketing industry moves rapidly would be a considerable understatement. With everyone moving fast and breaking things, it’s easy to fall behind on the news that really matters.With that in mind, I’ve gathered 25 of what I consider essential sources of the latest marketing news. From breaking headlines to in-depth analysis of emerging trends, these publications will see you right when it comes to the bleeding edge of digital marketing....
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Scooped by
Jeff Domansky
January 5, 2016 10:25 PM
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I’m a huge planner, and I’m sure you are, too. That’s why I like to know how to repurpose any content we publish at CoSchedule to get the most out of the hard work that goes into the content creation process. I also like to mix up our content types to keep our editorial calendar fresh for our audience.
So I asked myself:
Why not pull together the world’s largest list of types of content to help you get the inspiration you need to fill out a super-diverse and detailed editorial calendar to kick butt at content marketing?
Here ya go....
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Scooped by
Jeff Domansky
January 5, 2016 10:01 PM
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The upcoming changes are new to Facebook, but not to the social media landscape. Facebook appears to be borrowing the best aspects of other popular social networks.
For communications professionals, this means that the ways you can communicate on Facebook are expanding. Imagine a platform with all of the functions of Facebook, Periscope, Yelp, Google, Yammer, Uber, Amazon Marketplace, Evite and Razoo. That appears to be what Facebook hopes to become in 2016....
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Scooped by
Jeff Domansky
January 8, 2016 8:52 PM
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We asked several sources from the last year -- each of whom approaches content marketing from a different angle -- to share their takes on the major trends emerging in the discipline.
Michael Farmer, chairman, Farmer & Co.; author, “Madison Avenue Manslaughter”:
Content marketing, which requires 24/7 storytelling to engage consumers, is more the natural domain for PR firms than for advertising agencies. As content marketing becomes more important in the media mix, advertisers will be prepared to assign relationship leadership to their PR firms....
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Scooped by
Jeff Domansky
January 8, 2016 7:58 PM
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The acceptance of mobile payments in countries such as Japan, North America and some Western European countries will lead to 50% of consumers in such mature markets using a wearable device or their mobile device to make payments by 2018.
Three types of mobile payments or wallets were identified by Gartner, namely smartphones or wearable tech, branded mobile wallets from banks or credit cards and branded mobile wallets from retailers.
However, rather than mobile payment wallets that are tied to a device, Gartner forecasts that cloud-based solutions will have a better rate of adoption as they are able to "reach a wider audience and can support many use cases beyond face-to-face or in-store options".
Last year, a report on wearable payments from Tractica predicted transaction volumes will increase significantly over the next five years rising from around $3.1billion in 2015 to $501.1billion by 2020 and accounting for about one-fifth of all mobile transactions and 1% of all cashless payments in retail....
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Scooped by
Jeff Domansky
January 8, 2016 2:20 AM
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When everyone on your content team works from the same core content strategy statement, your organization has the best possible chance of getting the results you seek.
I’m not talking about an editorial mission statement or vision statement. Those types of super-high-level statements typically get crafted once and apply to everything everyone does from then on. A core content strategy statement is more flexible and more performance-oriented, and you can create as many as you want. You might create one for a given content marketing initiative or for a specific audience. You can make it broad or narrow.
I introduced the idea of the core content strategy statement in Why You Need Content Strategy Before Editorial Planning, which I ended with a promise to follow up with another article. This is it. Explore the three things you can do to keep your content ideas on-strategy every time:...
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Scooped by
Jeff Domansky
January 8, 2016 1:57 AM
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I mentioned at the beginning of the article that mobile marketing will be a game-changer akin to other major shifts in marketing in the past decades. But you might wonder why. Let’s look at some statistics.In 2013, according to reports by comScore and Nielsen, users were spending 40% of their internet time on mobile devices. And at the end of 2009, Morgan Stanley made a prediction that in five years, internet users would prefer mobile devices to desktops to access the web. Unsurprisingly, these predictions turned out to be correct. And it seems that things are looking ever-brighter for those hoping to use mobile marketing.
Comprehensive reports show that the trend is ever increasing, so much so that in 2015 alone, mobile phone internet traffic increased by 39%. And in January 2015, web-pages served to mobile phones comprised a third of all served pages. This means that mobile advertising must have grown also. And it has.
To put things into perspective, in 2009, internet advertising grew by 9%, while more traditional forms like newspapers, radio and TV went down 18.7%, 11.7% and 10.1% respectively. Billions of dollars go into mobile advertising every year and by 2017, experts foresee that mobile ad spending will reach just shy of $60 billion worldwide....
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Scooped by
Jeff Domansky
January 8, 2016 1:31 AM
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Yes, visual marketing is big right now but it’s not an over-saturated market yet. There’s still a good opportunity to stand out and build your own unique business model.
Truth be told, the visual content marketplace is pretty sparse. It is a new concept, and one that is continuing to grow. There’s still lots of opportunity there: New platforms, models and monetization ideas are coming up every month. Those who make visual content may not know where to start making money.
Visual content can be monetized if you know where to look. Below is a list of current experiments and solutions that may provide a way for you to make money with your own visual content....
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Scooped by
Jeff Domansky
January 8, 2016 12:58 AM
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Remember 1995? That was the year we put ‘e’ in front of everything to signify that it was being done ‘electronically.’ eBusiness, eCRM, and eProcurement were all the rage.
Fast forward to 2016 and we’ve dropped the ‘e’ because doing things electronically has become the norm. The same will happen with the term ‘Digital’ Marketing. Cisco’s CMO Karen Walker has said, “Marketing was the last function to be industrialised and the first function to be digitised.” Marching into the future, that means we’re no longer doing ‘Digital’ Marketing, we’re simply Marketing in a digital world.
As the term Digital Marketing dies and Marketing regains its place, what other trends will accelerate in 2016? Here are my thoughts....
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Scooped by
Jeff Domansky
January 7, 2016 1:35 AM
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Simplicity never feels big enough. We want big, impressive, inspiring, creative ideas, right?
So we add, and add, and add. Paring back -- removing extra words, images, slogans, and the innumerable things a brand wants to communicate to a consumer in one ad -- isn't easy. But when a brand conveys a message using only the most essential images and text, we take notice. We recognize how difficult it was to tell a story or highlight a benefit using only a few elements.
If you're looking for inspiration on how to make simple attention-grabbing, check out these minimalist print ads....
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Scooped by
Jeff Domansky
January 7, 2016 1:11 AM
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What can you do? How can you guide Google to improve the ranking of a page for the keywords you want?
The simple answer is that you need to make sure that Google “receives” the right signals from your page to optimize it, but this is not always easy.A thin line separates optimization and over-optimization.
Optimization is good, as it will increase the page’s rankings, while over-optimization is bad, as it can generate exactly the opposite results.
Let’s see how you can optimize a page for a keyword and improve its rankings in an efficient way by avoiding over-optimization mistakes....
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Scooped by
Jeff Domansky
January 6, 2016 2:49 AM
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Native advertising continued showing strong signs of growth in 2015, as more publishers began offering sponsored articles to brands and effective mobile advertising options became more important. In fact, Business Insider Intelligence predicts that overall native advertising revenue growth will reach $21 billion in 2018, up from $7.9 billion in 2015.
The success of native ads -- studies have shown that consumers looked at native ads and original editorial content for the same amount of time -- has attracted brands who are willing to experiment and push the limits of sponsored articles. And in 2015, that's exactly what happened. We reviewed some of the most interesting, engaging, and inspiring native advertising campaigns of 2015. Here are our favorites of the past year....
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Scooped by
Jeff Domansky
January 6, 2016 2:00 AM
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Considering everything else that is happening, the way in which business logos are designed is changing as well. The “rules” that worked before the turn of the century no longer count today. In fact, what has held true for the last five years no longer has the same authority. The art and science of logo design is changing as fast as the “opportunity to engage consumers” grows. And again, this “opportunity,” is changing as fast as technology develops.
Fortunately, there are many people who have dedicated themselves to closely studying these changes, establishing patterns and forecasting trends in logo design. Bill Gardner of theLogoLounge (read the interview here) remains one of the most credible sources for such forecasts. His observant eye and attention to detail, as well as his innate “radar” to detect design approaches fast becoming “trends”, is what sets him apart from the other forecasters.
So what will logo design be like in coming months, or in the near future?...
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Scooped by
Jeff Domansky
January 5, 2016 10:34 PM
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Ideas come to us in all shapes and sizes, in all levels of importance, and at all different times of day. Sometimes, we get inspired by something we read online and want to capture it and comment on it. Other times, we come up with an idea out of nowhere and want to jot it down, or say it out loud into our phones before we forget it.
When we have these ideas, it's far too easy to forget them or let them slip through the cracks -- especially if we don't have a system for organizing them. Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations.
Here are the best tools out there for organizing your ideas -- including note-taking tools, visual organization tools, collaboration tools, and general organization tools....
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Scooped by
Jeff Domansky
January 5, 2016 10:12 PM
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You might think Instagram is all about photography. Not so, says David Kolbusz.
"Instagram is a writer's medium," the creative director declares at the top of his feed. And he makes a good case for that with his posts—a hodgepodge of everyday shots brought to life with hilariously twisted, ranty, profanity-laced captions.
Kolbusz frequently tees off on society's ills, harboring a particular distaste for idiotic technological "advancements." (Recent recurring targets include selfie sticks and hoverboards.) But some of the best posts are almost like short stories, as Kolbusz invents a whole ludicrous backstory to the image presented. Check out a handful of our favorite posts below....
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![Keep Your Content On-Strategy With This Single Statement [Templates] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/PgZENjM22NAhc1RglFuNBjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Impractical, mostly ugly and expensive. After all the hype, are wearables losing their wind?
Impractical, mostly ugly and expensive. After all the hype, are wearables losing their wind?