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Scooped by
Jeff Domansky
January 12, 2016 1:08 AM
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Police departments around the country are using high-powered analytics software to comb social media and calculate threat levels for individual suspects before they are arrested, according to the Washington Post, which first reported the news.
The program, called “Beware,” uses addresses awaiting police response, finds the names of individuals who lives there, and checks their name against social media and other publicly available sources of information like property records and prior arrests to determine if they may pose a threat to responding officers. In one example cited by the software’s manufacturer, Intrado, an individual who is a military veteran with post-traumatic stress disorder and posted troubling comments on social media would raise a red flag....
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Scooped by
Jeff Domansky
January 11, 2016 10:10 PM
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The study, which will be published in the July edition of the Journal of Consumer Psychology but is already available online, builds on earlier research suggesting that most shoppers experience a kind of ethical dissonance: If we're actually told that a specific product was produced in an unethical way, we won't want to buy it. Yet given the choice, most of us would rather not know the backstory. We won't make the effort to, say, download an app or check out a website that could give us ethical ratings of manufacturers. And the reason we avoid this extra checking-up is at least partly that we're unconsciously afraid of being upset by what we'll discover.
"Anger is one of the emotions people most often feel if they find out a company is doing something unethical," says Rebecca Reczek, a professor of marketing at the Ohio State University Fisher College of Business. "So choosing not to find out is a way to avoid that kind of negative emotion."...
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Scooped by
Jeff Domansky
January 11, 2016 10:53 AM
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David Bowie: Rest in Peace
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Scooped by
Jeff Domansky
January 10, 2016 10:11 PM
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There is a lot of research and opinion on what ingredients are necessary to build a high-performing team because it is one of the most difficult things to do -- you are essentially forcing people together -- but it's one of the biggest drivers of success in an organization. A poor performing team can negatively impact an entire organization, not to mention be the cause for missing goals or revenue targets.
Weekdone created the below infographic detailing some of the defining characteristics of great teams. Learn what you should look for in a high-performing team and how to recruit to create your own. ...
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Scooped by
Jeff Domansky
January 10, 2016 8:28 PM
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The tremendous thing about the design community is that we all love to share. We really do. Whether we share our thoughts and ideas via an in-depth article or by giving advice/feedback on a forum, or even by freely offering high-quality resources. The sharing is what makes our community truly great!
Here are last month’s 50 best free resources for designers…
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Scooped by
Jeff Domansky
January 10, 2016 1:38 PM
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As we look forward to the coming year, the self-publishing world will undoubtedly present us with a few new surprises. As self-publishers, you probably have some thoughts on this topic as well. So, I felt it was timely to take a pause to collect a few 2016 predictions from some of the pros—those experts who have a proverbial finger on the pulse of industry changes. Many of these folks you will recognize as they have served us as reliable resources for BookWorks in the past. They include marketing strategists, publishers, and bloggers, in addition to the founder of Smashwords, one of the top self-publishing platforms in the world.
Learn about their prognostications and what they had to say when asked the question, “What do you predict for the self-publishing industry in 2016?”...
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Scooped by
Jeff Domansky
January 10, 2016 1:12 PM
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Compared to customers who are referred to a product by Facebook, customers who reach a product via Pinterest are 10% more likely to purchase that product, according to Wayfair. Additionally, according to Digital Buzz Blog, 25% of Fortune 100 companies maintain Pinterest accounts, showing that the platform is truly one of the best places to promote your business.
These foundational tips can help you get started optimizing your Pinterest profile to get better visibility and engagement for your brand....
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Scooped by
Jeff Domansky
January 10, 2016 10:12 AM
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There’s no reason for your designs to look drab – especially when it comes to color. A quick glance online and you’ll find a stockpile of color scheme apps ready to help you learn, play and perfect your next palette.From clever Hex code games to comprehensive color wheels, here are 15 of our favorite free color scheme apps to take your designs to the next level....
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Scooped by
Jeff Domansky
January 10, 2016 1:38 AM
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Buncee is a great tool for creating multimedia stories. Earlier this week two of Buncee's team members gave me a tour of all of the features available to teachers and students within the Buncee platform.
Three features stood out to me during that tour. Those features are animations, integrated image search and citation, and hyperlinked writing.
What is a Buncee? At its core a Buncee is essentially an online slideshow. But you can save your Buncee offline as an interactive PDF which makes it a great way for students to build ebooks. A Buncee can also be used as an online invitation to an event. When you have completed the creation of your Buncee you can select "RSVP" when you share it and recipients will have an option to register their interest in attending your event.
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Scooped by
Jeff Domansky
January 10, 2016 1:15 AM
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The value you’re providing on your website needs to reach your audience. Because it’s your duty to serve them. Avoiding these 6 design mistakes will ensure that your website doesn’t get lost in search rankings and your work reaches your customers.Ready?Let’s begin with the first mistake....
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Rescooped by
Jeff Domansky
from Google Plus Business Pages
January 9, 2016 2:20 PM
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We'd like to tell you where to find the super-great content to curate. The undiscovered gems. The stuff your audience will love, and hasn’t ever seen before. Finding that type of content can actually take some work.
Via Neil Ferree
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Scooped by
Jeff Domansky
January 8, 2016 11:50 PM
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How can we set the table for 2016?
Advertising woes continue — deepen, actually. Whole new forms of storytelling open up and go mainstream more quickly. Virtual reality joins the harsher realities. Hundreds of millions in new investment develops alongside an equally strong belief that legacy media decline can be managed profitably.
The business of news remains a business like no other. On the other end of all the business machinations, fascinating as they can be, are the readers. They are veteran and young, mobile and stay-at-home, all trying to make sense of a wider world in paroxysms of change. It is their news diet — one that has consequences, especially in election years like 2016 in the U.S. — that matters most.
Let’s use that metaphor to start the year and preview what’s on the menu for the business of news in 2016....
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Scooped by
Jeff Domansky
January 8, 2016 9:19 PM
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To prove the value of what you have to offer, why not let your happy customers do the talking?
Your testimonial page serves as a platform to show off how others have benefited from your product or service, making it a powerful tool for establishing trust and encouraging potential buyers to take action. Plus, having a testimonial page serves as yet another indexed page on your website containing content covering product features, pain points, and keywords you're trying to rank for.
What are some examples of great testimonial pages? Here are 11 of the best examples out there to inspire you....
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Scooped by
Jeff Domansky
January 12, 2016 12:52 AM
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When Bill Cosby was arrested in late December for the alleged sexual assault of one of his many accusers, the New York Daily News ran a memorable cover.That cover immediately struck me as powerful—and has lingered in my mind ever since.To discuss why that cover struck me as such a good example of the power of well-designed visuals, please read the passage below from my book The Media Training Bible ...
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Scooped by
Jeff Domansky
January 11, 2016 11:27 AM
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In an effort to provide the best experience possible, the algorithm behind the News Feed has grown increasingly complicated over the years. In a nutshell, it scans and collects every single post put out by your Facebook friends, the people you follow, the groups you belong to, and the pages you've Liked. Then, it does its very best to rank posts according to each user's preferences.The result? Facebook's best estimation for what you actually want to see on your feed.
That explanation barely skims the surface, though. There's a lot of cool stuff out there about Facebook's News Feed, including how it's changed, what Facebook's doing to improve it, and all the neat features they've added along the way.Check out these 20 facts about and features of Facebook's News Feed you may not have known about before, and get ready for your mind to be blown....
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Scooped by
Jeff Domansky
January 10, 2016 10:32 PM
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Automated journalism is here to stay, according to a new report from Columbia’s Tow Center and research fellow Andreas Graefe. But what are the most efficient uses of this technology, and what are its limitations? What is it good for that news organizations might not have considered yet? How do readers respond to automated articles? How does the spread of automated journalism affect the way human journalists do their jobs?
The report explores some of those issues in depth, presenting several case studies (and allaying some fears of a robot takeover).
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Scooped by
Jeff Domansky
January 10, 2016 8:42 PM
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What do the Huffington Post, “The Simpsons,” Minecraft, and Led Zeppelin’s first album have in common?
All of them started as experiments. The Huffington Post was launched in the mid-2000s as a link list and blogging site, leveraging the celebrity network of co-founder Arianna Huffington for content. The Simpsons began in 1987 as short animated clips shown during the commercial breaks of a sketch comedy show on the upstart Fox television network. Minecraft was created in 2009 by a Swedish game programmer, Markus “Notch” Persson, as a part-time project. Led Zeppelin I was recorded in a few weeks in 1968 after the British rock band toured Scandinavia, with production self-funded by guitarist Jimmy Page and the band’s manager.
When the artists, creators, and producers launched these experiments, there was no guarantee they would do well. But the way they innovated greatly increased the chances of success. They moved fast, used low-cost methods of production, and kept the teams small. When they released early versions to the public, they paid close attention to what audiences liked—and didn’t like. This feedback could be incorporated into subsequent releases, and could also help drive marketing and business decisions.
All of the examples listed above are examples of what I call lean media. While their creators went on to enjoy great success, lean media is not just the domain of superstars. Lean media methods can be applied to products designed for niche or local audiences, or products that have a short shelf-life....
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Scooped by
Jeff Domansky
January 10, 2016 8:17 PM
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Last week, I received a beta invitation to Peach, Hofmann's latest iteration on creative tools. Peach is a slimmed-down version of Byte designed for more simple sharing of photos and text, along with some special posts created by "magic words." Type "here" and you can choose to share your current location. Or type "GIF" and a GIF search bot pops up. You can heart your friends' posts, but there's no central feed of all your friends' activity: to see it, you'll have to tap on them individually and see what they're up to.
WAVE AT THEM, BOOP THEM, OR BLOW THEM A KISS
The funniest part of Peach comes in its variations on Facebook's "poke." If you want to get another user's attention, you can wave at them, "boop" them, or blow them a kiss. (Each variation is accompanied with the appropriate emoji.) But you can also hiss, "100," "cake," or "put a ring" on a friend. Or, best of all, you can "quarantine" them, an action that you use once and immediately wish existed in every other social network....
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Scooped by
Jeff Domansky
January 10, 2016 1:25 PM
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A survey from Limelight Networks revealed that there are many reasons why internet users in Australia, Canada, the UK and the US abandon digital videos. Advertising was one of the main ones. For example, 61.8% of respondents said that if there were too many ads during the video, they would stop watching.
Similarly, 26.7% of internet users said that if there was an ad before the video and they couldn’t skip it, then they would abandon that video. Even skippable pre-rolls were a turnoff: 16.4% of respondents said they would abandon any videos with ads running first....
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Scooped by
Jeff Domansky
January 10, 2016 10:35 AM
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When asked about major changes in social media that have taken place between his first book and today, Brian talks about creating an infographic called The Wheel of Disruption while he was writing What’s the Future of Business? The infographic showed all of the things that were disrupting industries, with an emphasis on brand, marketing and engagement.
He explains that then and now, the three things Fred Wilson once called The Golden Triangle are at the core of everything.Brian goes on to discuss how wearables, augmented reality and services like Uber, Instacart, Postmates, Amazon, Drone Delivery and Google Express are creating disruption not only on technology fronts, but also on behavioral and expectation fronts at a human level....
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Scooped by
Jeff Domansky
January 10, 2016 1:49 AM
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To start, agencies need a better idea of how happy, fulfilled, challenged, and dedicated employees are. They need to understand the health of their company culture and how employees perceive the organization. They also need a system for eliciting feedback and tracking satisfaction and issues over time. Only with this information can leadership address issues, make changes, and improve their agency's employee engagement.
To get you started gathering this information, we've put together a list of some of the best employee feedback and culture tools. Check them out to see which one might help you make improvements in your own firm....
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Scooped by
Jeff Domansky
January 10, 2016 1:25 AM
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A marketing strategy is incomplete without exploring the prospects that Instagram has to offer. With users being obsessed with it, marketers just cannot avoid it. The marketers have mastered the de-cluttering Facebook and reached their desired audience and they have understood the limitations of Twitter’s 140 characters, but Instagram can be slightly tricky. In order to boost your followers on Instagram, you need to have some tricks up your sleeves. I have compiled a list of five easy ways to boost your Instagram followers.
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Scooped by
Jeff Domansky
January 9, 2016 2:53 PM
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As a blogger, you are limited by three things. First comes creativity. If you don’t have creativity, you’ll never be able to launch a blog and consistently populate it with fresh, relevant content that engages readers. Second comes your writing ability. A creative idea is only successful if you’re able to put it into words and convey your thoughts with compelling language. Third comes your tools. Every blogger needs tools and resources to maximize time, polish posts, and produce share-worthy content.
You Need These 7 Tools
As a blogger, are you missing out on the third part of the success equation? While you may be a creative and skilled writer, you also need access to the right tools. In particular, you need the following tools:
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Rescooped by
Jeff Domansky
from Business Improvement
January 9, 2016 1:48 PM
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Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads?
Via Daniel Watson
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Scooped by
Jeff Domansky
January 8, 2016 11:09 PM
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What if I told you that the key to increasing revenue, employee productivity, and lead flow was as simple as sending a tweet? The modern buyer is changing and starting to rely on social media for input and information on products and services. In order to keep up, sales reps need to adjust accordingly and meet buyers online to build a relationship and convert them into customers.
Bearing buyers’ behavioral changes in mind, social media has become an incredibly powerful tool for sales. For example, did you know 40% of salespeople close two to five deals per year as a result of social selling? Or that companies that invest in social selling have seen their revenue growth double?
But the numbers don’t stop there. For more information on social selling and the “why” behind it, check out the following infographic from PostBeyond.com....
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![What Makes a Team Truly Great? 9 Defining Traits [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/V8CzC9nPiFIXGJJ6yXtWozl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social media helps monitoring of threat levels.