 Your new post is loading...
Your new post is loading...
|
Rescooped by
Jeff Domansky
from Top Social Media Tools
January 5, 2016 2:50 PM
|
In terms of visually displaying information, infographics serve as an ideal way to convey a complex idea in an interesting and manageable format. Whether it's a comprehensive side-by-side comparison, a lengthy timeline, or robust collection of numbers and statistics, a well-designed infographic can help you make your point without fussing over a ton of words.
The big issue is, of course, the amount of time needed to create infographics. Nearly 66% of marketers reported that both lack of time and staff resources are the biggest challenge to creating effective visual marketing, according to a report from Digiday and Chute.
That's where we come in. We've created 20 fully customizable infographic templates that will give you the inspiration and foundation you need to build your own infographics -- 15 templates in PowerPoint with an additional five versions in Adobe Illustrator. Here's a sneak peak at what you can expect:...
|
|
Scooped by
Jeff Domansky
January 5, 2016 2:14 PM
|
Having your post go viral on social media – getting hundreds of Likes, Shares or Retweets as a response to your efforts – is the one thing that excites every social media administrator. But in order to get one step closer to achieving that, you have to understand what triggers people to share in the first place.
The New York Times Customer Insight Group published a fascinating study called the Psychology of Sharing, and defined 5 top reasons that motivate people to share content with others online:
- To Inform and Influence - 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action
- To Show Your Identity - 68% share to give people a better sense of who they are and what they care about and to reinforce the image they would like to present
- To Connect with Others - 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with, and 73% share information because it helps them connect with others who share their interests
- To Feel Valuable - 69% share information because it allows them to feel more involved in the world
- To Show Support - 84% share because it is a way to support causes or issues they care about...
|
|
Scooped by
Jeff Domansky
January 5, 2016 12:53 PM
|
If you haven’t had great success with social media, I urge you not to give up. You just need to keep learning and testing until you find the right tactics for the right situation.
I’d like to give you a complete strategy filled with effective tactics that complement each other.
But to do that, I need to focus on one particular social network: LinkedIn.
I’m going to give you a strategy that you can use to produce as many B2B leads as you need (provided you have the manpower to put behind it)....
|
|
Scooped by
Jeff Domansky
January 4, 2016 11:56 PM
|
Staples today announced the launch of its Quick Wins app to help small businesses succeed and grow in the New Year. The Quick Wins app offers business-specific ideas, metrics and community support in one easy-to-access place.
Most small businesses (72%) want assistance getting their business metrics on track, yet two in five (41%) are not sure what business metrics they should focus on in order to ensure their success.
Through Staples Quick Wins app, small businesses will sync their most important business metrics such as Facebook and Twitter engagement, site traffic, sales and tools such as Google Analytics and QuickBooks to pull in key financial, website and marketing metrics that can be tracked daily and weekly. Instagram and MailChimp will be available at a later date....
|
|
Scooped by
Jeff Domansky
January 4, 2016 4:18 AM
|
The fantasy world of merger announcements bears no resemblance to the reality of mergers. Michael Dell’s post about the Dell-EMC merger is a fine example.
Why do companies merge? There’s always language about “complementary skills and assets,” but that’s always bullshit. There is always language about “serving customers better” but that is also bullshit.
Companies merge for growth — period. It’s not about customers. It’s about money.There are two basic merger scripts, none of which you will ever read, and both of which are bad for customers....
|
|
Scooped by
Jeff Domansky
January 4, 2016 4:01 AM
|
Have you heard of Snapchat?
Want to use it to connect with your customers?
Snapchat is a mobile app that lets you send public or private snaps of images and video to people from your smartphone.
In this article, you’ll discover how to use Snapchat‘s features to connect with your customers....
|
|
Scooped by
Jeff Domansky
January 4, 2016 2:59 AM
|
Regardless of whether your business is looking to build or buy your content marketing expertise, setting yourself up for greater success will take dedication, determination – and an enterprise-wide view of every piece of content you produce. Fortunately, the processes don’t need to be overwhelming if you have the right tools and guidance on hand.
When it comes to creating successful content marketing initiatives, I’ve found that most of the tasks can be divided into four key areas (with a bit of overlap here and there): thinking, planning, doing, and improving.
With this in mind, I’ve compiled a DIY tool kit of checklists, templates, and resources that can help make running your content marketing program a lot more manageable....
|
|
Scooped by
Jeff Domansky
January 3, 2016 2:00 PM
|
SAN FRANCISCO — If you have sent email on Google or used Microsoft’s browser or databases, you have touched the technology handiwork of Adam Bosworth.
Mr. Bosworth, a tall and grizzled but still trim 60-year-old, is a Johnny Appleseed of sorts in the tech industry, with a penchant for being intimately involved in the creation of generations of widely used technology.
While it is never easy to predict what the next big thing will be, identifying what Mr. Bosworth is working on is always good for clues. Right now, along with competitors at companies like Amazon and Google, he is building what some call a “data singularity.”...
|
|
Scooped by
Jeff Domansky
January 3, 2016 12:53 AM
|
Wondering what the future is for blogs?
Is blogging dead?
To discover what the future holds for blogging, Michael Stelzner interviews Mitch Joel and Mark Schaefer....
|
|
Scooped by
Jeff Domansky
January 3, 2016 12:13 AM
|
We all want to be more creative -- to be able to produce insightful, novel ideas whenever we need to. Yet too often, we sit down with the goal of coming up with an interesting idea only to find ourselves overwhelmed by the activity. Our brains feel as if all the matter has turned to slush. We chastise ourselves for our lack of original thought.
Most people think they know how to "think" -- it seems like it would be a natural skill. But actually, the art of thinking with the goal of coming up with ideas is a specific and trainable skill.
Creativity 101 put together the below SlideShare on how to generate more ideas using a few proven techniques. Check it out to learn more about how to produce more ideas...
|
|
Scooped by
Jeff Domansky
January 2, 2016 4:31 PM
|
Wearables had a varied year in 2015, with a lot of hype and a few big winners streaking ahead of the field, leaving plenty of also-rans struggling to stand out.
It’s fair to say that the entire category is yet to prove whether it offers lasting utility or mere faddish novelty. The success of the smartphone is such than any supplementary technology inevitably lives in its shadow — and wearables are all about offering some kind of add-on functionality. Mobile undoubtedly still wears tech’s crown, and will do for the foreseeable future....
|
|
Scooped by
Jeff Domansky
January 1, 2016 5:03 PM
|
If you've read anything on the costs of customer acquisition vs customer retention over the last 20 years, you'll have heard that customer retention makes good business sense. And while the traditional loyalty card is dying out, loyalty itself is more alive than ever - but marketers need to take a different approach, according to myCircle.
Experts claim that it costs anywhere between 3 and 30 times more to get a new customer through your door than it does to persuade an existing one to return - even if that door is virtual, in the form of a website or mobile app. With figures like that, just imagine the increase in profit margin a business could make on something as simple as a cup of coffee… if it's customers loyally returned on a daily basis. 64.180.55.243 This article is copyright 2015 TheWiseMarketer.com.
The traditional answer to this has always been the loyalty card, but the truth is, whilst loyalty schemes are more popular than ever, the loyalty card that you are so readily handing out… the one that your customer has just stuffed inside his or her wallet or put on a key fob, is dead weight. In an age where the world is moving toward an integrated online/offline experience, the loyalty card is inflexible, inconvenient and simply no longer fit for purpose. Cards get lost or forgotten, rewards go uncollected and the loyalty that you're expecting your card to deliver, will never arrive....
|
|
Scooped by
Jeff Domansky
January 1, 2016 10:18 AM
|
Our annual content marketing research literally has thousands of data points our research team digs through each year. While the quantitative data is interesting, we get most excited about pondering ways to turn the findings into actionable ideas to help you improve your content marketing.
One of the key areas we focus on is effectiveness: What percentage of survey respondents say their organizations are effective at content marketing, and how has this changed since last year? And, more importantly, what can you do to become more effective at content marketing?
The chart below shows the percentage of responding marketers who rated their organizations a 4 or 5 in terms of effectiveness (on a scale of 1 to 5, with 5 being “very effective” and 1 being “not at all effective”) on our last two annual content marketing surveys...
|
|
|
Scooped by
Jeff Domansky
January 5, 2016 2:21 PM
|
Are you looking for new content to share to your fans and followers?
Have you considered Reddit as a source for valuable content?
Using Reddit will reveal unique and interesting content that helps you stand out from the crowd.
In this post you’ll discover how to use Reddit for content curation and inspiration....
|
|
Scooped by
Jeff Domansky
January 5, 2016 1:05 PM
|
Coupons are quickly growing as a significant component of beacon-enabled proximity marketing thanks to strong redemption rates, with brands and retailers forecast to deliver 1.6 billion coupons a year by 2020, according to a new report from Juniper Research.
The results point to how proximity marketing is gaining traction as retailers look to engage more deeply with consumers in and around their stores, prompting the volume of beacon-enabled coupons to grow quickly from the 11 million expected to be delivered in 2015. However, the research also underscores the potential danger of turning beacons into nothing more than another offer channel, which is likely to cause shoppers to lose interest....
|
|
Scooped by
Jeff Domansky
January 5, 2016 12:03 AM
|
Pinterest usage has doubled in the last three years (the highest growth rate among major North-American/global social networks), presenting a huge opportunity for B2C marketers looking to expand their brand’s reach. In our recent report analyzing the impact of social media for B2C marketers, we found that two industries have been surprisingly effective at marketing on Pinterest: telecommunications and cable, and consumer products.
|
|
Scooped by
Jeff Domansky
January 4, 2016 9:03 PM
|
Just five years ago the world was a very different place. In 2010, the iPad had just made its debut, Kickstarter was introducing a new form of venture capitalism that would change the face of fundraising and Square was letting vendors of any size accept payment with a swipe of a card on a mobile device. And we haven’t looked back.
The next five years will no doubt unleash products and services that we have yet to imagine. But as we progress, what will we leave behind? Here are a handful of things we use today that likely will either be gone completely or on their last breath, disrupted by new innovations, technology and methods....
|
|
Scooped by
Jeff Domansky
January 4, 2016 4:13 AM
|
If you get a kick out of grammar jokes, you'll love this list of 23 of our favorites.
Have you ever cringed at a "Got Milk?" ad? Feel a strange sense of pride when you find a typo in a reputable book? Did you secretly (or not-so-secretly) love making syntax trees in school? Then you might just love these grammar jokes as much as we do. Here are a few of our favorites -- share yours with us in the comment section!...
|
|
Scooped by
Jeff Domansky
January 4, 2016 3:15 AM
|
So why are some infographics destined to die in obscurity while others get passed along to every corner of the web?
Content marketing researchers have been burning the midnight oil trying to figure out how to reliably produce viral content. After observing and analyzing a thousand different infographics across multiple industries and platforms, the team at SiegeMedia collected some interesting insights and patterns. As it turns out, going viral isn't entirely up to the hands of fate - the most popular content shared certain key characteristics.
Take a look at the following visual and learn what makes an infographic popular...
|
|
Scooped by
Jeff Domansky
January 3, 2016 6:48 PM
|
While psychology and marketing are two very different fields, that doesn’t mean that learning psychology can’t help you.
In fact, I think it’s one of the most important things a marketer can study.
In this post, I’m going to show you eight different psychological principles and the ways they can affect your sales.
To take it even further, I’m going to show you how you can apply each principle to your business....
|
|
Scooped by
Jeff Domansky
January 3, 2016 12:57 AM
|
Last year I did a post for the Writers Digest website, explaining why (my opinion) “just write” is among the most dangerous soundbytes of writing advice ever uttered. It’s like telling someone about to on trial without a lawyer (an apropos analogy to trying to write a story without knowing how to write a novel) to skip law school and “just talk.” One reader commented in response that, because after years of practice some writers can indeed “just write” and be successful… I thank her for helping make my point.
There is a huge, hard-won backlog of knowledge and principle that makes anything that can otherwise be “made up as you go along” functional, if not downright fatal.
“Just do it” can get you killed, and it can kill your story, as well.
In that context, I’ve yet to encounter a writer who can disprove the existence or need for a largely given structure – the order and context for how a story should flow – for the rendering of long form storytelling....
|
|
Scooped by
Jeff Domansky
January 3, 2016 12:44 AM
|
In a previous article, I shared the 5 Core Steps to Consultative Selling. The steps were: - building rapport,
- conducting a needs analysis,
- crafting a solution,
- proposing / selling the solution,
- and then servicing the account.
Today, let's look at each of those steps from a social selling perspective.
According to Forrester research, 74% of your sales process happens before a buyer calls you. These invisible sales stages, in which buyers initiate the selling process without calling on sales, gives them tremendous freedom to browse, learn, and compare without your influence. This customer-controlled, pre-selling environment has given rise to "social selling."
So how do we apply social selling to each of the 5 core steps?...
|
|
Scooped by
Jeff Domansky
January 3, 2016 12:07 AM
|
What’s the first thing that comes to mind when you think about laptops? The tactile sensation beneath your fingertips as they gracefully jump around the keyboard from home position? The calming ohm sound that seems to emanate from the machine when you turn it on? That alluring hard drive capacity? What about included software? Number of auxiliary outputs? Ooh la la. No matter how you spin it, it’s difficult to make laptops seem…well… sexy. That is until HP had the ingenious idea to take laptops completely out of the tech vertical and see how their product floats with other viewers.
Not to be rude, but HP isn’t exactly everyone’s idea of a luxury tech device. This generation tends to live, breathe, and generally go gaga over Apple’s sleek designs. It oozes fashion, vogue, and lifestyle, honey! However, just because HP is perhaps a more affordable option doesn’t mean it isn’t chic. And to prove it, HP tapped into trendsetters in a completely unique way. Before we go deeper into the big reveal, please allow a brief intermission in which we applaud, bow down, and shower HP’s marketing team with endless pastel colored macarons. Okay, we are done....
|
|
Scooped by
Jeff Domansky
January 2, 2016 3:25 PM
|
Donald Trump can be entirely banned from the internet using a Chrome extension.
The software analyses websites for the use of his name and stops access to any website that contains it.
Its creator says that the tool hasn’t just been created to filter out the often incendiary pronouncements of the presidential candidate — but in the hope of broadening the debate, too.
"I hope folks will take this opportunity to learn more about the wide field of candidates out there," Rob Spectre, who created the Trump Filter, told CNN. The extension could allow people to actually learn about the issues that are at stake in the race to be the Republican candidate for president, he said....
|
|
Scooped by
Jeff Domansky
January 1, 2016 1:45 PM
|
It has been a while since my last blogpost. Last month, I had the great honor of writing four guest posts on the topic of mLearning for ASTD. Furthermore, I have been studying hard to complete my postgraduate studies, which made me step aside from some other projects for a while.
Having said that, last week I came across a very interesting discussion on the eLearning Heroes site and I thought it would be a great opportunity for me to share with you my favorite tools for storyboarding....
|
![15 Customizable Infographic Templates for PowerPoint [Free Download] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/L0tDVg9NsiVawXTRHsBEZzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Infographics templates you can really put to use thanks to HubSpot.
Infographics templates you can really put to use thanks to HubSpot.