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Do you know where the content marketing industry is moving or why? Because if you don’t, you won’t know how to adjust your marketing strategy in order to grow. Sure, you may have a gut feeling, but nothing beats having concrete evidence. So, to make things easier on you, here’s 38 stats that will help guide your content marketing endeavors. Here we go…. 
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Podcasts are the perfect way to listen to a conversation about your writing craft or business. Think of it as professional development—accompanied by a chance to rest your eyes. Podcasts aren’t new, but they’re seeing an exciting surge in listenership. The problem with podcasts is that there are so many options to choose from. There’s no shortage of writing-focused podcasts by amateurs and experts alike. Here, we’ve compiled 15 podcasts worth subscribing to. Let the writer beware: You might find yourself binge-listening for hours....
Jeff Domansky's insight:
Podcasts are getting popular and attracting large audiences.
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The beginning of the New Year is the best time for new achievements. That's why we have decided to share a handpicked compilation of 20 ready-made WordPress themes for consulting companies, businesses and financial organizations, which will make it so much easier to get your project live on the Internet. All running on a fully responsive framework, these premium and free solutions can adapt flawlessly to any screen size and resolution on which they are being viewed. Gone are the times when you need to create a separate mobile version of your website. Now all this and much more can be done thanks to the implementation of smart web technologies, most of which were integrated into the following 20 themes. So, please welcome the compilation of free and premium Business Consulting WordPress Themes and enjoy your read!...
Jeff Domansky's insight:
A handpicked compilation of 20 business consulting WordPress themes for consulting companies, businesses and financial organizations.
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In reality, it is the status quo and those who defend it that are the enemies within. Disrupt or be disrupted is the battle cry. According to a study conducted by Accenture, high-performing companies that surpass their peers on financial metrics across business cycles and leadership eras, are those that develop capabilities before they need them. Average and low-performing companies don’t. Meanwhile, companies that support and encourage their employees’ dreams — the engine of disruption — breed loyalty, resulting in higher profitability. According toTowers Perrin, Intl., organizations with a highly engaged workforce increased operating income by 19.2%, while low engagement led to a 32.7% decline in operating profits. As the ever-pressing imperative of driving performance collides with a massive cohort of millennials bringing their dreams to work, I am naming 2016 ‘The Year of the Disruptor.’Here’s what I expect to see...
Jeff Domansky's insight:
Thoughtful post and concepts by Whitney Johnson, author of "Disrupt Yourself".
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In today’s EdTech Charts series, we are sharing with you a collection of some of the best web tools and mobile apps to use with your students to design creative comics. As is the case with previous charts, the titles we include have aunleash their imaginative potential and experiment with a number of various multimodal creative activities. Check out the chart belowll been reviewed here in previous posts. Our purpose is to provide you with a handy resource where you can access teacher-tested tools to use in your classroom. And as we have argued elsewhere, using comics in your instruction can be a great way to engage students in learning activities and boost their motivation. Students can use them to and share with your colleagues. Enjoy...
Jeff Domansky's insight:
Sometimes a laugh or a smile communicates more than a heavy post or deep insight. These comic strip tools might just offer an interesting solution or add variety to your blogging, content marketing or social media efforts.
Susanna Lavialle's curator insight,
January 22, 2016 4:31 PM
I want to create my own comic, will I dare ?
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There is a misunderstanding about how social media and SEO work together, whilst we know that social media does affect the search rank, nobody seems to understand how. Social visibility is only achieved by being active, engagement is key, but creating and posting great content that shares quickly is also only half the job done. One cannot simply schedule standardised posts to go out across all social networks. The SEO and Social Media discipline is not just about creating and posting great content, it’s about promoting that content so that it achieves the results we are looking for. Consider the following when thinking about your social media and how to derive the best SEO value from it....
Jeff Domansky's insight:
Practical SEO tips from Memeburn.
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It's not enough just to write some content, publish it, and cross your fingers it does well. Most experts have found it takes a lot of thinking, strategizing, and optimizing to create content that your audience not only reads, but shares with their networks and links back to on their websites. SEO Expert Steve Wiideman, for example, recommends starting with question-based keywords and prioritizing them by search volume. Erika Heald, VP & Head of Content at Highwire PR, finds that putting together an editorial calendar at the beginning of each quarter makes it easier to vary the types of content she and her team publish. Ryan Hoover, Founder of ProductHunt, reminds us that it's all about being authentic and adding value to the conversation.Venngage asked over 140 different experts to share their top tactics for creating addictive, shareable content. Check out the infographic below to learn what they had to say....
Jeff Domansky's insight:
Venngage asked over 140 different experts to share their top tactics for creating addictive, shareable content. Check out what they had to say.
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Salvador Dali once said, "Surrealism is destructive, but it destroys only what it considers to be shackles limiting our vision." Perhaps the artist would've said something similar about virtual reality, which The Dalí Museum is now using to bring his 1935 painting Archeological Reminiscence of Millet's "Angelus" to life. To help celebrate the opening of its new exhibition "Disney and Dalí: Architects of the Imagination" on January 23rd, which looks at the relationship between the artist and Walt Disney, the museum enlisted agency Goodby Silverstein & Partners to create "Dreams of Dalí" to give viewers a new way to experience his work....
Jeff Domansky's insight:
Creativity with your coffee: An early painting comes to life for The Dalí Museum's new "Disney and Dalí: Architects of the Imagination" exhibit.
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The data used on this page was fetched from sources around the web referenced in above link. Some statistics are based on a yearly reported data and are thus averaged down to per second basis and do not represent actual real time data but rather very accurate approximation of real time growth. - See more at: http://www.coupofy.com/social-media-in-realtime/#sthash.yCfBpC0B.dpuf
Jeff Domansky's insight:
See how data on social media is growing in Zuzana Padychova's very creative interactive Infographic. Recommended viewing. 9/10
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In online marketing, having the right analytics tools and software can make a major difference. A good program can save you time and help demonstrate the value of your work to supervisors or clients. Over the last couple of months, while preparing the syllabus for my next UC San Diego class and doing research for clients, I compiled and reviewed an extensive list of analytics programs for SEO and social media. I’m sharing what resulted in this column....
Jeff Domansky's insight:
Looking for software to help you do your job better? Look no further! Contributor John Lincoln has compiled a giant list of 80 social media tools for digital marketers.
Jeff Domansky's curator insight,
January 20, 2016 1:37 AM
Looking for software to help you do your job better? Look no further! Contributor John Lincoln has compiled a giant list of 80 social media tools for digital marketers.
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In the past few years, Instagram has quickly become the go-to social network -- and not just for middle and high schoolers. Pew Research Center reported in 2015 that 26% of adult internet users use Instagram. Compare that with the 23% of adult internet users who use Twitter. Not only do adults use instagram, 53% of adults ages 18–29 years old say they use it every single day. To help beginners and advanced Instagram users alike familiarize themselves with the platform, we've put together a list of 15 of the lesser-known tips and features Instagram has to offer....
Jeff Domansky's insight:
Lindsay Kolowich shares a list of 15 little-known Instagram tips and features for beginners and advanced users alike.
Jeff Domansky's curator insight,
January 20, 2016 1:12 AM
Lindsay Kowolowich shares a list of 15 little-known Instagram tips and features for beginners and advanced users alike.
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Listen first! is the first step in almost all advice on creating a social media strategy. To listen effectively you need to choose the right tool. There’s certainly no shortage of choice. Back in 2009 (and updated since) Smart Insights created a comparison of 36 of the best-known online reputation monitoring tools including free and paid.
Jeff Domansky's insight:
Free extract lists many of 240 tools to choose from in the full, very expensive report. Recommended reading.
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As digital video and streaming services continue to recast the viewing landscape, a handful of digital executives and Sundance Film Festival attendees pushed to have the burgeoning videosphere represented during one of filmmaking's highest-profile events—and Rick Parkhill, CEO of VMA Media, made it happen.
Jeff Domansky's insight:
Storytelling moves up the creative food chain at the Sundance Film Festival. Learn some interesting perspectives on brand storytelling.
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According to research by Cap Gemini, 97% of loyalty programs reward participants for “spend and get”. Yet, 84% of consumers, as reported by Loyalty360, said they would spend more with retailers that offer points for activities other than spending. In tapping into the desire for rewards outside of traditional spend and get programs, the question looms large: How to measure the ROI of a program that rewards for outcomes like brand advocacy. Working with leading brands to develop and measure social media loyalty programs, here at Chirpify we have developed an ROI model that can be used across loyalty programs to impact organizational goals. Without further ado, let’s break it down, diving into each of the metrics, why they matter, and how a social media loyalty program can increase the value of each....
Jeff Domansky's insight:
Interesting social media loyalty measurement tips.
Keepamericaheard Maria Catania's curator insight,
January 22, 2016 2:13 PM
What is your margin of spending, and what drives you as a consumer, get the scoop...! MariaCatania keepamericaheard
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I just came across a quote in an eMarketer interview with an agency CEO that made me stop and shake my head: “We don’t start to work with an influencer unless they have 50,000 combined followers across Facebook, Instagram and Twitter.” This thinking is soooo backwards and lazy. Picking an influencer isn’t about the size of their network, it’s the connections they have to that network....
Jeff Domansky's insight:
Mack Collier provides some interesting thoughts on influencer marketing.
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If you are a Google Chrome user, there is good news for you. Your web browser is about to get faster and better than ever, all thanks to a new data compression algorithm that Google is planning to roll out soon. Google employee Ilya Grigorik took to Google+ to describe the advent of Brotli compression algorithm. This new algorithm will replace the existing one, which is called Zopfli. Brotli was announced last year in September, and according to Google's internal benchmarks, it works faster than all existing data compression algorithms, and can compress data by 17-25% extra, as compared to Zopfli. Furthermore, its compression ratio is almost 25% better than all other data compression algorithms....
Jeff Domansky's insight:
Yesss! Time to trim the bloated browser.
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Medium seems to be all the rage these days.
Jeff Domansky's insight:
Dharmesh Shah @dharmesh leads a very valuable discussion on the pros and cons of reposting your blog material to Medium. the discussion thread is a great reminder of how much wisdom is often available by asking a simple question. Highly recommended reading. 10/10
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Influencer outreach has taken on a whole new meaning in 2016, and it has become crucial for brands to develop relationships with influencers. Getting the most from your influencers requires more than a simple email or InMail. You need to adopt an extended research and outreach process, cultivate the relationship, and continue it well beyond any campaign-related focus. Here are 4 questions that you must ask yourself to pinpoint why your influencer marketinginitiative may not be as successful as you had hoped....
Jeff Domansky's insight:
Discover how to assess your influencer marketing strategy if responses aren’t coming through in this overview from TopRank Marketing.
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Tracking and reporting social media analytics used to be a hurdle for digital marketers – now the problem is finding the ideal tool. The market is filled with different platforms, ranging in niche, effectiveness and user experience. And due to the recent Topsy shut down, more social media managers than ever are searching for a suitable alternative. Before we list the best 25 tools, it’s important to define social media analytics for those new to the field (if you’re a veteran, please feel free to skip this section)...
Jeff Domansky's insight:
Marketers and businesses alike should measure the impact of social media. Read Marcus Guido's list of the top 25 social media analytics tools to use.
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At CreativeLive, I'm constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of cold emails to people who are extremely busy. Over the past couple of years, I’ve perfected my email approach and have had the privilege of opening up doors with people like Rand Fishkin, Tim Ferriss, Brian Dean, and more. However, it didn't happen overnight. In fact, it wasn't until I had my own active blog and community of people reaching out to ask for help that I realized how poorly some of my emails must have come across. After hundreds of emails and countless hours of real-world practice, here are my top ten tips for emailing -- and getting a reply from -- really busy people. ...
Jeff Domansky's insight:
Want to connect with an influencer? Learn ten helpful tips for emailing really busy people.
rodrick rajive lal's curator insight,
January 21, 2016 11:48 AM
In times when we are deluged by thousands of e mails, most of them junk mails, how do you really write an e mail that really stands out? This article provides some very pertinent tips that will surely make your mails stand out! While most of us are adept in shooting thousands of mails on the spur of the moment, few of us spend time on thinking about the subject. In many cases, having an authoritative voice is beyond us as we adopt an almost wheedling tone. How often do we attempt make the receiver of our mails like us without appearing to be rather arrogant,? Sometimes our mails can be as impersonal as though we were addressing a rock. One of essential elements that make our e mails stand out is a voice. Excess of formality will surely make our mails seem rather dull and mechanical.
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More and more, those who look ahead will have an advantage in digital communications, in particular on social media. Anticipating future trends is not just fun, and incredibly difficult too, it’s also vital if you want to be able to allocate your resources properly and develop an integrated communications approach across online and offline channels. So, after some #Brusselslockdown week-end reading (Forrester, Gartner, Social Media Today, Mashable and more), here’s my take on what the 10 most probable social media trends of 2016 look like, with a focus on government communicators and how they can adapt to or anticipate these trends. Would love to hear about other trends I missed out on. Here’s a visual summarizing the 10 trends, in case you’re lazy – aren’t we all? Probably trend 11 :-)....
Jeff Domansky's insight:
Auralie Valtat put together a nice Trends Infographic.
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One of the reasons writing a great novel is so challenging is that there is no obvious starting place. Is it a character? A premise? A theme? A single sentence that won’t get out of your head? While that argument continues to rage, what remains in less dispute is this: there are a set of principles and essential elements that, before the story works, you need to get right. With that in mind, this series introduces – reintroduces, actually, since these are the foundation of this body of work, and my three writing books – ten of those essential elements. Today’s post defines and explores the one that is in the running for that Square One focus….
Jeff Domansky's insight:
Larry Brooks promotes the perfect starting point for a novel -- start with a concept and build a premise.
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![How to Create an Editorial Calendar for Your Blog [Free Templates] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/_AQEzaxF5IMB2Lnu95qQSTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Here's where we come in. With our free Blog Editorial Calendar Templates, you'll be able to organize, categorize, and color code to your heart's delight. Use these templates to target the right readers, optimize posts with the best keywords, and pair each topic with a killer call-to-action. In this download, we've included three different templates for you to choose from. Why three? We recognize that not all content teams are the same. While some feel most efficient with a centralized editorial calendar solution, others may need the gentle push of an upcoming deadline right on their personal calendar. Therefore, you'll have access to all three templates in Microsoft Excel, Google Sheets, and Google Calendar....
Jeff Domansky's insight:
Try HubSpot's blog editorial calendar templates to organize your upcoming blog posts and optimize for target audience, keywords, and calls-to-action.
Jeff Domansky's curator insight,
January 20, 2016 1:13 AM
Try HubSpot's blog editorial calendar templates to organize your upcoming blog posts and optimize for target audience, keywords, and calls-to-action.
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So if you commit to writing only long-form content, or posts over 1,500 words, you are also committing to creating far fewer posts. This creates another problem: It’s harder to build readership if you publish only a few times a month. Which means your 1 or 2 longer posts you publish a month are going to be seen by fewer people, which means they will gather fewer social shares. Given all this, it seems there IS a role for shorter content, despite what the ‘experts’ will claim. The bottom line is that while creating good content is important, creating MORE content is as well. There needs to be a compromise between quality of content, and quantity. Both are pivotal for building a readership....
Jeff Domansky's insight:
What's the ideal length for posts? Mack Collier answers.
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If you don’t monitor mentions of your brand online, then you’re missing out on some valuable feedback and opportunities. These are the people you need to interact with and build connections with.
Jeff Domansky's insight:
John Lincoln shares a very useful collection of social monitoring tools.
Joe Chierotti's curator insight,
January 20, 2016 12:32 AM
Social Brand Mentions continue to become a more important Google ranking signal. I don't see this trend coming to an end anytime soon, but I do expect a crackdown on fake, paid for, and/or spam social brand mentions in the near future. |
Neil Patel shares 38 useful content marketing stats.