Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
January 25, 2016 12:01 AM
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24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation

Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there…

Jeff Domansky's insight:

Here's howto create better infographics.

Marco Favero's curator insight, January 25, 2016 3:55 AM

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Marco Favero's curator insight, January 25, 2016 3:15 PM

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January 24, 2016 11:49 PM
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The Storyteller's Secret

In his new book The Storyteller’s Secret Carmine Gallo, communication expert and the bestselling author of Talk Like TED, explains why some ideas catch on and others don’t. Learn more at StorytellersSecret.com...

Jeff Domansky's insight:

Carmine Gallo offers insight into what makes a great story and presentation.

Marco Favero's curator insight, January 25, 2016 3:56 AM

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January 24, 2016 11:33 PM
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See The Entire Observable Universe Beautifully Rendered On Your Computer Screen

See The Entire Observable Universe Beautifully Rendered On Your Computer Screen | Public Relations & Social Marketing Insight | Scoop.it

What does the entire observable universe look like? Not exactly like this—but it's a pretty (and fascinating) picture. The illustration, based on logarithmic maps from Princeton researchers and images from NASA, shows the universe from a human perspective: The sun is at the center, ringed by planets, galaxies, the cosmic web (the void between solar systems), and invisible plasma from the Big Bang.

Artist Pablo Carlos Budassi put the illustration together armed with Photoshop, recent research... and some weed. He included as many details as possible. "Something I didn't have time to do was to smoothly merge the cosmic web with the last single galaxies that appear," he says. "The rest was relatively easy and only took a couple of nights and about 100 grams of marijuana to do it."...

Jeff Domansky's insight:

Sometimes science is wonderful.

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January 24, 2016 11:11 PM
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17 Awesome Facebook Business Page Post Ideas for Small Businesses - Social Quant - Twitter Growth Done Right

17 Awesome Facebook Business Page Post Ideas for Small Businesses - Social Quant - Twitter Growth Done Right | Public Relations & Social Marketing Insight | Scoop.it
Wouldn’t it be great to have posts on your business page just popping with likes, comments and shares?

By making posts that leave people feeling excited and liking your content, they’ll be more likely to do exactly that.

Thus, you can get more people that are ready to engage with your brand and potentially your products or services.

This post will give you insight and ideas that can absolutely help you get more likes, comments and shares and ultimately increase traffic to your website.
Jeff Domansky's insight:

17 very useful Facebook business page tips and content ideas.

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January 24, 2016 1:23 AM
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The Uncensored Guide to Promoting a Blog Post | Neil Patel

The Uncensored Guide to Promoting a Blog Post | Neil Patel | Public Relations & Social Marketing Insight | Scoop.it

Today, we’re going to cover some the steps that you can take to promote your blog posts, so that they reach and help your audience.


We’ll examine how you can find people who will help promote your blog posts, and also the tools that you can use to help get the job done.


By the end of this article, you’ll know exactly how to maximize the exposure of your next blog post, gets it in front of the right people, and turns everything into a win-win....

Jeff Domansky's insight:

Great blogging promotion tips from Neil Patel.

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January 24, 2016 12:55 AM
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Drink Beers, Then Scratch Them Off This Infographic Like A Lottery Ticket

Drink Beers, Then Scratch Them Off This Infographic Like A Lottery Ticket | Public Relations & Social Marketing Insight | Scoop.it

The guys at Brooklyn's Pop Chart Lab's already put out the most comprehensive beer infographic on the planet, but you'd die of alcohol poisoning if you tried to drink your way through it, even in a year. Inspired by the annoyingly repetitive school bus tune, Pop Chart's latest is a lot more manageable. The 99 Bottles of Craft Beer on the Wall chart is a scratch-off checklist of almost 100 craft beers.

Jeff Domansky's insight:

A pint of creativity. 99 bottles of beer on the wall, literally.

Marco Favero's curator insight, January 24, 2016 5:05 AM

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January 23, 2016 11:10 PM
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How to Build Your 2016 Influencer Strategy

How to Build Your 2016 Influencer Strategy | Public Relations & Social Marketing Insight | Scoop.it

With more companies sending outreach emails, it’s getting harder to get the attention of your targets. The key is following the right steps in planning, research, and nurturing relationships consistently.


To demonstrate the entire process from start to finish, Paul May, co-founder of BuzzStream, joined us for a webinar last week walked us through the real, complete influencer strategy involved in the launch of a previous BuzzStream ebook....

Jeff Domansky's insight:

These tips will help you build an influencer strategy.

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January 22, 2016 11:47 PM
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The 21 technology tipping points that will transform our world - TechRepublic

The 21 technology tipping points that will transform our world - TechRepublic | Public Relations & Social Marketing Insight | Scoop.it
World and business leaders met at Davos this week to discuss the technologies that will change the world.

Ahead of the World Economic Forum annual meeting, the body compiled a list of technological "tipping points" the world will hit over the next 15 years. Here are the technologies the WEF, and experts it surveyed, believe will transform the near future, for better and for worse.
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Scooped by Jeff Domansky
January 22, 2016 11:20 PM
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What Should Marketers Do Differently in 2016

What Should Marketers Do Differently in 2016 | Public Relations & Social Marketing Insight | Scoop.it
Complacency is not an option in today's marketplace. Changeable buying behavior, channel and technology proliferation, data profusion—these are just a few of the realities marketers face today that necessitate transformation.  Whether it's improving on marketing strategies that work or taking an entirely new approach, marketers must shake up their practices in 2016.


Knowing where to start or what's most essential to improve on can seem overwhelming with so many possibilities. So, DMN asked 15 marketing leaders to provide insight into what they think should marketers do differently in 2016 to attract, convert, and retain more customers. Here, their advice....

Jeff Domansky's insight:

15 pundits share what to look for in marketing in the year ahead.

Marco Favero's curator insight, January 23, 2016 5:55 AM

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January 22, 2016 11:00 PM
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25 Art Directors You Need to Follow On Instagram in 2016 – Design School

25 Art Directors You Need to Follow On Instagram in 2016 – Design School | Public Relations & Social Marketing Insight | Scoop.it

Instagram is the social media home when you’re looking to share or be inspired by art and design.

But as of late September, 2015 the platform had over 400 million users, so while there are plenty of creative watering holes for you to find inspiration, the sheer volume can be overwhelming.

Luckily for you, we’ve done the hard work curating the best creative talent on the social mega-platform. From photographers to digital artists, painters and typographers, if you follow these creative thought leaders in 2016, you’ll not only find inspiration, you’ll also stay ahead of the creative curve.

Jeff Domansky's insight:

Get your daily dose of design inspiration from these thought-leading art directors.

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January 22, 2016 10:47 PM
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The Complete Guide to Building a Successful YouTube Channel

The Complete Guide to Building a Successful YouTube Channel | Public Relations & Social Marketing Insight | Scoop.it

YouTube.

It’s by far the largest video sharing site—nothing even comes close to it.

Get this: YouTube has over 1 billion users.

Those billion users account for over 4 billion video views a day.

You can find literally any type of audience on YouTube, which means that just about any business can find a way to benefit from marketing on it....

Jeff Domansky's insight:

Neil Patel offers playbook to help you make an impact on YouTube.

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January 22, 2016 2:55 PM
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20 SEO Link Building Tips for 2016

20 SEO Link Building Tips for 2016 | Public Relations & Social Marketing Insight | Scoop.it

No matter what others say, SEO is not dead and neither is link building. Actually, SEO has been dead for years, for those who failed to adapt to the ever changing rules and increased requirements on skills, tools, details and perseverance.


Five years ago, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you are on the first page. Well, that time is long gone.


Link building is not dead, it just reached a new level of complexity and is now more advanced than ever before.


Read on and learn more about smart link building techniques. You will learn how to build links without hurting your search rankings and see which tools can help you find the best links....

Jeff Domansky's insight:

Here are 20 link building techniques that will help you learn how to build links without hurting your search rankings and the right SEO tools to use. 

Jeff Domansky's curator insight, January 22, 2016 2:56 PM

Here are 20 link building techniques that will help you learn how to build links without hurting your search rankings and the right SEO tools to use. 

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January 22, 2016 2:21 AM
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Six Simple Social Media Image Variations

Six Simple Social Media Image Variations | Public Relations & Social Marketing Insight | Scoop.it

But while it’s true that a picture can add some pizazz to your posts, it’s not always easy to determine the best type of image to publish. They can also take a long time to create, especially when you’re not sure what you’re trying to communicate.


Thankfully, deciding which format best suits your posts can be a straightforward process. In this post, I’ll outline a few simple image variations and show you when it might be best to use them. Ready to dig in? Let’s go!...

Jeff Domansky's insight:

If you’ve been on social media for any length of time, you may be well aware that images can help boost your online engagement.

Marco Favero's curator insight, January 22, 2016 3:59 AM

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Nicolas Bailly's curator insight, January 22, 2016 8:43 AM

ajouter votre perspicacité ...

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January 24, 2016 11:54 PM
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The top sixty lessons in loyalty marketing (The Wise Marketer)

The top sixty lessons in loyalty marketing (The Wise Marketer) | Public Relations & Social Marketing Insight | Scoop.it

When The Wise Marketer's team began to research and write 'The Loyalty Guide 7', they found that the loyalty market has never been so active, so passionate, so fast changing, and so heavily relied-upon by companies of all sizes to drive customer retention and acquisition, incremental sales and profitability, competitive differentiation, engagement and advocacy.

After completing work on The Loyalty Guide 7, the team reviewed their findings and drew up their 'Top sixty new lessons in loyalty marketing' from the report's 1,420 pages of up-to-date facts, figures, forecasts, trends and loyalty case studies from all around the world....

Jeff Domansky's insight:

60 top lessons in loyalty marketing.

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January 24, 2016 11:39 PM
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This is How You Create Incredible Content for ‘Dull’ Industries

This is How You Create Incredible Content for ‘Dull’ Industries | Public Relations & Social Marketing Insight | Scoop.it
In this article, we’re going to take a look at how you can implement a content marketing plan for a ‘dull’ industry.


We’ll analyze a few of the key beliefs you should have when it comes to content marketing for ‘dull’ industries, but also the specific tactics that you can put into action in order to generate results.


By the end of this post, you should be able to create incredible content for any industry you want to tackle now or in the future....

Jeff Domansky's insight:

in my opinion, there are no dull industries, only dull storytellers. Useful business storytelling tips from Neil Patel.

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January 24, 2016 11:14 PM
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Benefits of Social Media for Small Businesses

Benefits of Social Media for Small Businesses | Public Relations & Social Marketing Insight | Scoop.it

Having a social media presence isn’t enough, however. What you do with it and how you maintain it is what is important when it comes to brand recognition, generating business, and creating lasting, meaningful relationships that help to grow your business. Below are some of the many benefits of social media for small businesses and how those benefits can help you compete with larger businesses....

Jeff Domansky's insight:

Good reminder of the value of social media to small business.

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January 24, 2016 11:04 PM
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Facebook Audience Optimization: What Marketers Need to Know : Social Media Examiner

Facebook Audience Optimization: What Marketers Need to Know : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Do you have a Facebook page?

Do you want more organic engagement for your posts?

Facebook recently added a feature to let you specify the audiences most likely to engage with each Facebook page post, based on interests.

In this post I’ll show you how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific audiences....

Jeff Domansky's insight:

Kristi Hines shows how to optimize your Facebook marketing with its new feature.

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Rescooped by Jeff Domansky from Literature & Psychology
January 24, 2016 1:00 AM
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The Psychology of What Makes a Great Story

The Psychology of What Makes a Great Story | Public Relations & Social Marketing Insight | Scoop.it

"The great writer's gift to a reader is to make him a better writer."

 

“Stories,” Neil Gaiman asserted in his wonderful lecture on what makes stories last, “are genuinely symbiotic organisms that we live with, that allow human beings to advance.” But what is the natural selection of these organisms — what makes the ones that endure fit for survival? What, in other words, makes a great story?


Via Mary Daniels Brown
Jeff Domansky's insight:

What is it that makes a story have lasting impact? Recommended reading.

Paul Deemer's curator insight, January 24, 2016 4:58 AM

Fantastic article exploring the unique qualities of storytelling.

Mike Donahue's curator insight, January 24, 2016 11:21 AM

This contains some great insights from Bruner and others that can help anyone approach their storytelling challenges in more effective ways.

Andre Piazza's curator insight, January 29, 2016 4:40 PM

#Storytelling

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January 23, 2016 11:20 PM
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When Is The Best Time To Publish A Blog Post?

When Is The Best Time To Publish A Blog Post? | Public Relations & Social Marketing Insight | Scoop.it

You have just written the blog post of a lifetime. The one that you know has the potential to go viral on social media. The one that you know will drive a lot of qualified traffic to your website generating leads and ultimately sales. You’ve optimized it for search, checked it twice for grammatical errors, and you’re ready to schedule it to go live.

Then you stop.

Why?

Because it’s at this point, you ask yourself the ultimate question—when. When is the best time to publish an amazing blog post? What day of the week? What time? What timezone?...

Jeff Domansky's insight:

Great guidance for best times to publish your blog posts. Recommended reading.

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January 23, 2016 4:07 PM
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Top 16 Marketing Blogs to Follow in 2016

Top 16 Marketing Blogs to Follow in 2016 | Public Relations & Social Marketing Insight | Scoop.it
When researching to write your own articles — or just educating yourself on trends and best practices in today’s marketing world — it’s important to read a variety of marketing blogs to gather different perspectives and apply them to your campaigns.


The following list are some of our favorite content pieces we read regularly for education, tips, tricks, and more....

Jeff Domansky's insight:

Good list of 16 best marketing blogs to follow including several that may be new to you.

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January 22, 2016 11:33 PM
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130 Ways to Get More Website Traffic: A Sumo-Sized Guide - SumoMe

130 Ways to Get More Website Traffic: A Sumo-Sized Guide - SumoMe | Public Relations & Social Marketing Insight | Scoop.it

The #1 question we get over, and over, and over again, is “how do I get more traffic to my site?”

Well Noah, Sarah, and I put our heads together, and we came up with every single way we could think of to grow your site.

We went so deep on it, that I’d go so far as to say that you never need to look at another list of ideas for “getting more traffic” ever again.

But as you can imagine, this is a MASSIVE list. There are over 120 ways, and every single way has a short description to help get your ideas flowing.

So here’s what I recommend:...

Jeff Domansky's insight:

SumoMe is like a social media Swiss Army knife. One of the best WordPress plug-ins available. Highly recommended.

Jeff Domansky's curator insight, January 22, 2016 11:38 PM

SumoMe is like a social media Swiss Army knife. One of the best WordPress plug-ins available. Highly recommended.

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January 22, 2016 11:14 PM
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Marketers Want S'More Technology Infographic

Marketers Want S'More Technology Infographic | Public Relations & Social Marketing Insight | Scoop.it
According to Skyword and Researchscape International's survey of 190 U.S. marketers from large enterprises, 58% of respondents say they adopted new technology in the past year. In fact, 21% of respondents say their department works with 11 or more technology providers. Design software (52%), social media monitoring (51%), and analytics (47%) are some of the most popular solutions marketers say their teams use.


But the road to implementing new technology can be an uphill climb. For 29% of respondents, it takes four to six months to fully integrate new technologies. Restructuring one's team can help marketing departments optimize their technological potential. According to the study, 38% of respondents say they reorganized their team in the past year. And those who did were nearly three times as likely to invest in technology within the past three months as those who did not (24% versus 9%).


To better establish your own organization's mar-tech bearings, check out the infographic....

Jeff Domansky's insight:

What were marketers thinking about technology in 2015? Apparently in 2016, we want more.

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January 22, 2016 10:54 PM
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Why You Won't Recognize SEO in Five Years

Why You Won't Recognize SEO in Five Years | Public Relations & Social Marketing Insight | Scoop.it
We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks. 


To this point, SEO has predominantly revolved around browser-based search engines. More precisely, it's been linked directly to Google. That's where all the search activity has been. That's where content consumption has historically started. Not anymore. 

New universes of search are taking shape outside of the browser window.  In many of them the rules for optimization have yet to be defined....

Jeff Domansky's insight:

Meghan Keaney points out what's ahead for SEO in the future.

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January 22, 2016 10:31 PM
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Is Content Marketing a Waste of Time?

Is Content Marketing a Waste of Time? | Public Relations & Social Marketing Insight | Scoop.it
It was 6 months into a 12 month digital marketing plan that had started well. They had created a content marketing strategy that had driven a lot of traffic to the website, there had been a lot of sharing on social media and the readers and viewers had been highly engaged with the great content.


The brand awareness had gone up and the corporate credibility had been improved.


But it was a short conversation.


The boss gave an ultimatum. “This content marketing looks like it is a waste of time and money. Where are the sales? If you want to keep your job I need more than just web traffic, social sharing and engagement. I need more leads“.


Sound familiar?...

Jeff Domansky's insight:

Jeff Bullas takes a look at the elephant in the room… content marketing and tips to make sure you get results.

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January 22, 2016 2:29 AM
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41 Ways You Can Use Mobile to Grow Your Business | Mobile X Festival

41 Ways You Can Use Mobile to Grow Your Business | Mobile X Festival | Public Relations & Social Marketing Insight | Scoop.it

Have you ever wondered what secrets the Fortune 500 leverage when they use mobile to grow their businesses?


Have you ever wished you had a cheat sheet of tools and techniques that you could use when you were brainstorming ideas for your next mobile campaign?


Good news – what follows are 41 tools and techniques you can use to deepen your knowledge of mobile and use it to grow your sales and revenues. They’re based on the research I did when writing Go Mobile, the #1 bestselling mobile marketing book on Amazon when it was first released....

Jeff Domansky's insight:

Interested in learning how to use mobile to grow your sales and revenues? Check out this post from Jamie Turner, one of the world's leading experts.

Marco Favero's curator insight, January 22, 2016 4:00 AM

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