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Scooped by
Jeff Domansky
January 28, 2016 12:39 AM
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As promised, I’ve mapped out a step-by-step process you can follow to create your editorial strategy. I’ll warn you, I’ve pretty much shared everything I know on this topic – and as a result, have really written a small book on the topic for you. If you’re looking for a thorough, step-by-step process that ends with you having a written editorial strategy for your blog, you’ve come to the right place.
It wouldn’t be fair to ask you to follow the steps in a 5,000-word post without first being willing to follow the advice myself. As we work through each step of the process, I’ve decided to do the same for Journalistics – in part to finally have an editorial strategy for the blog, but also to help you move through the steps by providing context....
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Scooped by
Jeff Domansky
January 27, 2016 11:57 PM
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As Buffer writes, over 90% of our assessment of a product is made on color alone, so it makes sense that color should be considered with care for every design decision, particularly on websites. Chances are, if we don’t like the color palette, we’re not going to stay on the site for very long.
To get you started on your own palette, we’ve gathered 50 beautiful websites with versatile color schemes you can take inspiration from. So without further ado, let’s get knee-deep in some beautiful colors.
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Scooped by
Jeff Domansky
January 27, 2016 11:37 PM
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Having a stash of templates, with all the dimensions needed for your go-to social media platforms, can be a huge time saver!
Our new social media template guide includes the latest updates to Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest and Instagram. You’ll find all the dimensions plus posting tips in this 21-page PDF.
And while there are plenty of social media image size templates out there, ours has been updated for 2016, and includes advice with posting tips and strategies....
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Scooped by
Jeff Domansky
January 27, 2016 1:41 AM
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It’s called content shock.People are being overwhelmed by all the content produced, both good and bad.There’s a lot to be said about it and the way it will force content marketers to evolve.But I’ll get to those topics in the near future.First, there’s something more important you need to understand.A business is more than just content....
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Scooped by
Jeff Domansky
January 27, 2016 1:15 AM
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With 65 percent of convenience store shoppers who use mobile coupons redeeming offers within five minutes, savvy retailers are leveraging their loyalty programs and in-store signage to target consumers who are nearby or in their stores, according to a report released today by Koupon Media.
Mobile coupon adoption continues to grow as retailers and brands get more innovative, helping drive higher redemption rates than for paper coupons, according to Koupon Media’s Mobile Coupons: State of the Industry 2016 report. Gamified scratchers, 30-day promotions, redeemable display ads and TV marketing are just some of the ways marketers are boosting their mobile coupon efforts....
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Scooped by
Jeff Domansky
January 26, 2016 11:57 PM
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These hilarious design fails will show you how some people have failed miserably at their work!
You’ll probably wonder what were these people thinking when they created these hilarious but terrible mistakes?! Well, they weren’t thinking at all! At least we”ll have a good laugh by checking out the pics below.
You will see below some funny design fails in advertisements, popular magazine covers, logos, books illustrations, posters, clothing design, product and even website design!...
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Scooped by
Jeff Domansky
January 26, 2016 11:40 PM
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Recently, I was sitting in a waiting room for an appointment, making use of this unproductive time by checking things off the to-do list for an upcoming birthday party. High on the list: call my favorite local bakery to pre-order cupcakes for the event so I could pick them up on time. Easy, right?
I did what most of us would do in a situation like that. I pulled out my smartphone, opened my Google Maps app, and typed in the name of the bakery. There it was! I saw the listing and clicked to call the local store.
The Missing Number
But – to my surprise – there was no phone number on the listing. In fact, there was little to no information. It looked like this branch of a popular regional store hadn’t claimed this location for their business, which has been open for several years and I’ve used several times in the past (when I’ve had time to drop by the store in person)....
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Scooped by
Jeff Domansky
January 25, 2016 10:26 PM
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.Are you struggling to connect with your customers on social networks?
Do you know where they hang out online?
To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they spend their time on.
In this article you’ll discover how to connect with your target audience on social media....
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Scooped by
Jeff Domansky
January 25, 2016 9:01 PM
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Inspired by my recent reflection and subsequent thinking about where I want to go from here with Journalistics, I’ve written a two-part post on how to create an editorial strategy for your blog. My hope is these posts will help you clarify the strategy for your blog, as well as provide me with a timely excuse to do the same for Journalistics.
In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). Whether you’re publishing on behalf of an organization or for personal reasons, I suspect many of you don’t have a written strategy for your blog. In survey after survey about content marketing, it’s pretty consistent that 40-60% of organizations don’t have a written content strategy....
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Scooped by
Jeff Domansky
January 25, 2016 8:36 PM
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Most Popular Biz Storytelling Posts in 2015 + 2016 Trends
Each year readers tell me they want to know the most popular articles curated on the http://www.scoop.it/t/just-story-it site. So here are the top 10! They had hundreds of views and an amazing number of shares.
Data storytelling leads the way, but a variety of other topics made list. I've included their reviews so you can figure out which ones to explore....
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Scooped by
Jeff Domansky
January 25, 2016 8:14 PM
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When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling:
Users posted about 130,000 posts per week on LinkedIn in 2015
More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content
LinkedIn’s user demographics are uniquely positioned for targeted content distribution (discussed a little later)
Of course, relative to WordPress (3.6 million posts per week) and other content platforms LinkedIn is still pretty small. So, in this post I want to explore five best practices that can help communication professionals and content marketers optimize their content for LinkedIn....
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Scooped by
Jeff Domansky
January 25, 2016 7:36 PM
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It’s almost as if Volkswagen AG CEO Matthias Müller studied the performance of infamous British Petroleum CEO Tony “I’d like my life back” Hayward and said, “Yes, that’s how I’d like to respond to our own company’s crisis.”
VW, which is in the midst of an emissions-rigging scandal affecting millions of vehicles, has been accused by regulators of intentionally programming its engines to fool laboratory emissions tests.
Last week, Müller gave a phone interview to National Public Radio that went so poorly, he had to ask for a do-over. The first time around, the reporter asked him about the perception that his company has an ethical problem, not merely a technical one. He responded, “It was an ethical problem? I cannot understand why you say that.”
As you might imagine, that answer landed like a lead balloon—and his staff quickly blamed his tin-ear response on a noisy environment. According to Bloomberg Business...
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Scooped by
Jeff Domansky
January 25, 2016 2:50 PM
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Drink up boys and girls. Today’s graphic will not only inform, but you’ll get to test your whiskey knowledge. How much do you know?
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Scooped by
Jeff Domansky
January 28, 2016 12:03 AM
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Consumption of news video online has been on the rise for years, in terms of both time spent watching and percentage of news consumers who watch. This trend is expected to continue. Accordingly, revenue from video display ads has also increased, and at a faster rate than for any other display category. In this post, we’ll attempt to benchmark the current state of news video consumption and highlight the practical implications for publishers.
We’ll use data covering all visits during the first two weeks of December 2015 to the sites of more than 50 publishers for which both page and video analytics were available. (Note: all of this data is anonymous and aggregated.) These publishers vary widely in readership and content — from major international news sources to niche, topic-specific sites — as well as in their production and usage of video content. Of course, because these results are aggregated, they may not necessarily reflect the experiences of specific sites....
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Scooped by
Jeff Domansky
January 27, 2016 11:48 PM
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PR Newswire has advised our clients to include images and video in their press releases for a number of years, and we are now seeing a much greater usage than previously. In 2015, 42% of releases included visual elements.
This is a sharp increase from the mere 14% we saw the last time we analyzed these numbers in 2013; however, there is still room for improvement. When you look at last year’s 100 most viewed press releases, 68 included multimedia, a 42% increase compared to 2013’s top 100.
It’s clear that the use of multimedia in press releases is quickly becoming standard practice within the industry. With the continued influx of visuals across the larger communications landscape, I expect these numbers to continue to climb....
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Scooped by
Jeff Domansky
January 27, 2016 11:21 PM
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Creating high-quality blog graphics is an integral part to producing a catchy, highly shareable post.
According to media theorist John Berger, in his book Ways of Seeing, "Seeing comes before words." This statement supports the assertion that high-quality blog graphics can attract (or repel) readers instantly and affect them viscerally, without them having to read anything first. After all, from an evolutionary perspective, humans are genetically wired to respond to visuals faster, as text is a relatively newer invention....
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Scooped by
Jeff Domansky
January 27, 2016 1:29 AM
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This article will give you three complete examples of ad audiences and the corresponding landing page I've built with specific traffic in mind:The first is a general squeeze page for a webinar on SEO, targeting marketing professionals. The second is for a B2C outdoor activities business, running guy's weekend getaways. The third is for a nonprofit organization, targeting (with this specific campaign) women interested in environmentalism....
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Scooped by
Jeff Domansky
January 27, 2016 1:05 AM
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For the first time, over a third (34%) of browser-based online transactions globally are now made on a mobile device, compared to just over 30% in Q3, 2015, a recent research study reveals.
The increase is driven particularly by major Asian-based payment methods including JCB, UnionPay, and Alipay, according to the 'Mobile Payments Index' issued by the payments technology provider Adyen. JCB recorded the highest share of mobile payments across all the payment methods analyzed, with 54% of payments on the Adyen platform made on a mobile device, up from 47% in Q3, 2015....
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Scooped by
Jeff Domansky
January 26, 2016 11:47 PM
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UP UNTIL A few years ago, most books in the public domain were lacking. Not lacking in words, which hadn’t changed, but lacking in style, lacking in design, lacking, mostly, in the emotional bond many readers forge when (sorry!) they judge a book by its cover. Most of the classics found on Project Gutenberg didn’t have a cover, and those that did tended to have a scanned, grainy image from a long time ago. “It might technically be available, but if it is, it’s ugly and poor quality,” Jennifer 8. Lee, a co-founder of digital literary studio Plympton, says of the covers on many public domain texts.
It feels wrong to complain about something that’s free, but without a cover, a book, though certainly still a book, is just a bit less gripping. Two years ago, Lee and her collaborators at Plympton were redesigning the website for DailyLit, which aims to get people to read small chunks of fiction daily. They figured they’d use books from Project Gutenberg, the volunteer effort to digitize and archive classic works in the public domain. Then they saw what they were working with. Lee considered commissioning new covers. “It was prohibitively expensive,” she says. Then she recalled a conversation she had with Creative Action Network, a startup aimed at crowdsourcing artwork to support artists and social causes. (Remember Design for Obama? That was them.)...
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Rescooped by
Jeff Domansky
from Simply Social Media
January 26, 2016 11:33 PM
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But here’s what you need to do to plan your campaign: - Pre-campaign planning
- Define your campaign goals and metrics
- Targeting – who you are going to target and how
- Map out your funnels
- Create your content and build your editorial calendar
- Get all your tracking in place – goals, URL builder, etc.
- Campaign Launch
- Optimization – assess and adjust
- Evaluate at the end of project.
We call this the rocket formula, so of course we have an image of a rocket!...
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Scooped by
Jeff Domansky
January 25, 2016 10:19 PM
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Wouldn't it be so cool if you could drive engagement and qualified traffic to grow your business and brand from LinkedIn?
You can!
This article will show you how to get tons of likes on your LinkedIn updates and further grow your reach with LinkedIn Pulse....
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Scooped by
Jeff Domansky
January 25, 2016 8:41 PM
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It may seem odd at first to liken companies known for energy drinks or dishwashers to legacy media giants like Comcast, Condé Nast, and Viacom. But brands have started to get more sophisticated with their content efforts, building out cohesive strategies that combine creative talent, distribution, and content and marketing technology into a seamless process.
Constantly making those pieces fit together remains a challenge for any company, no matter its size or budget. Nonetheless, in 2015, the content marketing industry truly started to mature. You could say brands today are like angsty teenagers: Everyone desperately wants to be popular, some are comfortable conforming to the latest trends, and the ones with the best reputations aren’t afraid to take risks and stand out.
As we looked ahead to 2016, Contently asked today’s content marketers about their biggest issues, hurdles, and goals. How are they dealing with compliance and workflows to publish content quicker? What paid distribution platforms are most effective? What metrics are most important for measuring success? How does marketing technology influence an organization’s content output?
Here are a few of the key findings....
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Scooped by
Jeff Domansky
January 25, 2016 8:23 PM
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Thanks to online video, there are more ways than ever for fans to indulge their passion for football before, during, and after the big game. While TV is the place to catch the action live, YouTube is the place to catch it in the days, months, and years after. In fact, consumers choose YouTube as their preferred online destination for game day ads.2 Why? It's the place to go deeper—to catch commentator analyses, to go behind the scenes, listen to interviews, watch highlight reels, and more. In fact, if you totaled up all the minutes of football content on YouTube, it would take more than 2,000 years to watch it all.
But football fans don't just turn to YouTube for sports content. YouTube is the fan favorite for finding everything football-related, from the highlights of last week's game to a hilariously bad lip reading of sideline comments.
To examine how fans consume online video during the millions of I-want-to-know, I want-to-do, I-want-to-buy, and I-want-to-watch-what-I'm-into moments that occur throughout the season, we analyzed YouTube viewing behaviors. Here are three key insights to help you reach and engage football fans....
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Scooped by
Jeff Domansky
January 25, 2016 8:10 PM
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It is going to be difficult to disentangle corporate reputation challenges from the turbulent political environment in 2016. Whether it’s the Chinese currency crisis, the potential British exit from the EU, or the presidential election in the US, political events create lessons to learn and challenges to face for senior corporate communicators....
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Scooped by
Jeff Domansky
January 25, 2016 3:20 PM
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A huge amount of time in a content marketer’s day is spent perusing the web. Having your browser perfectly armored with great plug-ins and extensions helps you save time, be more productive, and generally make your work much, much easier. It also is crucial to know how to make the most of available tools in optimizing each step of your efforts.
Here are my favorite choices of the best available browser extensions and how their features can make a content marketer’s life much easier. Each browser link listed connects directly to the extension for easy add-on....
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![The State of Multimedia in Press Releases [Study + Infographics] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/nsfZonQLcnT6cFUuceChQjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Jeremy Porter provides a practical blueprint for your editorial blog strategy. Recommended reading. 9/10