Some nonfiction books just seem to flow naturally from idea to idea. Others seem repetitive — as if the author is just hitting the same idea again and again.
An Idea Map can help you visualize your concepts and organize them to avoid repetition.
Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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I would like you to press “play” and watch the video at the top of the post. If you can’t see it on your browser or mobile device, you can click here to view Sum of your life. Now I KNOW what you are thinking. I DO NOT HAVE TIME to watch this stupid little video. But what if I told you that by watching this, it might actually free up time, re-configure your personal priorities, and impact you deeply. As it did me. What would it look like if you re-lived life’s main activities in continuous chunks? Thirty years of sleeping in one go. Five months sitting on the toilet. Six consecutive weeks clipping your nails. Based on David Eagleman’s Sum: Forty Tales from the Afterlives, this four-minute film by Temujin Doran imagines such a life....
Jeff Domansky's insight:
Mark Schaefer shares a provocative video makes you wonder and reflect. Recommended reading. 10/10 
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What better time to kick off a fun community contest than right before the Academy Awards?! This time around, we turned to our designer community to reimagine the 2016 Oscars movie posters for the 8 “Best Picture” nominees, drawing inspiration from the minimal movie poster trend. The results were great – and Mad Max and The Martian were definite favorites. Check out the winners and some of the highlights below!...
Jeff Domansky's insight:
The Creative Edge turned to its designer community to reimagine the 2016 Oscars movie posters for the 8 "Best Picture" nominees. Here's what they came up with. Recommended viewing. 9/10
GwynethJones's curator insight,
January 30, 2016 12:14 PM
I LOVE this both for ART classes, English classes, & in the Library! Reimage Book Covers!? Reimagine ANYthing! Get kiddos thinking!
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The retail model of the future will be a radically different experience from today, largely driven by the changing shopping demands of the younger hyper-connected consumer. Bricks-and-mortar retailing will remain to be a very significant part in retail, however the lines between channels will erode at the benefit of both the customer and the business. Advances in technology will significantly improve the relationships between retailers and customers, much the way analytics is already doing to online shopping. Real opportunity lies in responding to this change, focusing on delivering a truly integrated and seamless omni-channel experience. The future of retail is an exciting one, and over the next few years we expect to see a number of key developments taking place in stores around the globe...
Jeff Domansky's insight:
Retail impact? Huge!
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Clips is the simplest video editor in the world. Easily add music and dissolve transitions in this award-winning iPhone app. Also works great on iPad. Via Nik Peachey
Jeff Domansky's insight:
If Nik Peachey says it's the simplest, I've got to try it!
Marinhos's curator insight,
February 6, 2016 5:52 AM
Professor. Que tal criar cineastas para revelarem o mundo da escola e em volta dela? 
Rosemary Tyrrell, Ed.D.'s curator insight,
February 12, 2016 8:15 PM
Another great app for the iPhone. Also works on the iPad.
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This hands-on guide will show you how curation fills that gap, answering the following questions:
Jeff Domansky's insight:
Pawan Deshpande provides a thorough guide to content curation. Recommended reading. 9/10
Roberto Crosignani's curator insight,
January 30, 2016 3:19 AM
La Content Curation è un processo che consiste nell'analizzare e selezionare dei contenuti web e presentarli in maniera significativa e organizzata attorno a uno specifico tema. Questa guida vi aiuterà a "curare" al meglio i contenuti.
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Facebook just released financial results for Q4 of 2015, and one number starts out in particular: 934 million mobile daily active users (DAUs).
Jeff Domansky's insight:
Love it or hate it, Facebook is a social media and marketing juggernaut and 90% of users access it by mobile.
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An ad is an ad is an ad. Or is it? Millennials have grown up with a media diet far different than the generations that came before them. Has that changed their media taste? Do brands need different types of ads to reach people of different ages? Google partnered with L'Oréal Paris to find out....
Jeff Domansky's insight:
Key question: Should storytelling change for different age groups? Some surprising answers.
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This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. This webinar featured Eric T. Tung (@EricTTung) Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert (@KathleenHessert) CEO of Sports Media Challenge and Eric Berkowitz (@tracx) SVP of Global Services at Tracx. This webinar was sponsored by Tracx. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.
Jeff Domansky's insight:
Great key message: not all influencers are created equal.
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For a while now, it's been clear that Instagram isn't just a social network for foodies and teenagers. In fact, according to Pew Research Center, a whopping 26% of adult internet users use Instagram.
Jeff Domansky's insight:
Super examples to learn from for better Instagram results.
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Basically, you could have the best, most interesting and engaging written content, and it could still get lost and ignored because it looks the exact same as every other piece of content. Visual content prevents this, though. Visual content gives you free reign to customise your message, use different techniques and mediums to get your message across, it’s really an infinitely useful tool.
Jeff Domansky's insight:
Start with photos, inspiring quotes and move to branded images, infographics and more visuals that have big impact.
Wendy V. Ampudia's curator insight,
January 28, 2016 9:42 PM
"One picture is worth a thousand words"...indeed, that could be applied to every single context. For instance, I work in a condominium management office, and we usually have to post memos on the elevators. Residents' attention has been brought when those memos have pictures instead of a lot of words.
If you would like to effectively convey a message, you have to be very careful when picking the words and combing these with a compelling picture. That will help the receiver to understand better your message and also, will be more interesting for him/her.
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Without question, my biggest obstacle to consistent blogging was time. It still takes time of course, but today I can deliver a lot more content for a lot less time than I did a few years ago. Here are some ideas you can use to become dramatically more efficient with your content creation. In fact, you can cut your blogging time in half!...
Jeff Domansky's insight:
Not enough time to blog? Mark Schaefer shares some great ideas guaranteed to cut your blogging time in half
Alonso Rodriguez's curator insight,
February 1, 2016 11:46 AM
Aquí vendría mi comentario de experto total Aquí vendría mi comentario de experto total. Aquí vendría mi comentario de experto total. Aquí vendría mi comentario de experto total. Aquí vendría mi comentario de experto total.
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These days more and more retailers are establishing their business online. Running an eCommerce website has become an indispensable part of their successful marketing strategy. Since the majority of today’s shoppers prefer to read about their preferred products and compare pricing on the web, a website is the first place that the users will check out before making their final decision whether they need to buy something from you or from a different company. So, as you may appreciate, the way your website is designed and how your products are presented has a great impact on the customers’ decision-making. If a ready-made website template sounds like a more lucrative solution for you (compared to a custom-made or a self-made design), then you’ve reached the right post. Below you will find 30 of the most appealing and powerful eCommerce themes that could make your store shine in 2016. Look through the compilation of PrestaShop, Magento, WooCommerce, Opencart, Shopify, VirtueMart and ZenCart themes and, who knows, maybe your dream design is listed somewhere below....
Jeff Domansky's insight:
Very polished and creative ecommerce themes.
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By matching pixel data with image downloads, Shutterstock's data team have identified the latest trends in color and design for 2015.
Jeff Domansky's insight:
What colors were hot in 2015? Recommended viewing. 10/10
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The really eye-catching execution advertises Purdy's XL brushes, which can paint on practically any surface. To communicate this, the agency used XLs to paint over a billboard-size section of an ordinary New York City street—covering materials including brick, glass, wood, metal and plastic. Among the objects that got a coating of bright yellow: a trash can, a newspaper stand, a bicycle, delicate flowers and even a pigeon. (Yes, it's fake. Don't go torturing actual NYC pigeons with your Purdy brushes.) And while this execution is visually reminiscent of OBI's famous German work from 2014, the message is different....
Jeff Domansky's insight:
Deutsch did some fun out-of-home work recently for Purdy—the Sherwin-Williams professional painting supplies brand—showing the versatility and accuracy of its paintbrushes in action.
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A massive 89% of companies plan to compete primarily on the basis of the customer experience by 2016, which is a dramatic increase since 2014 (36%) and 2015 (58%). It’s clear that companies are making customer interaction experiences a priority, and the trends we’ve identified will be critical if businesses want to stay competitive. Of note is that all these trends rely heavily on the cloud, analytics and big data. These now form the underpinnings of nearly all things customer experience-related and will continue to be key components of any successful customer engagement strategy....
Jeff Domansky's insight:
Customer experience looms critical for success in the future. Have you made plans yet?
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Content marketing is not as complex and complicated as we make it be. You don’t have to be an Einstein to be successful. Einstein himself said, “Everything should be made as simple as possible, but not simpler.” So, let’s talk about a simple content marketing strategy! Many marketers and sales professionals still struggle with the concept of modern marketing. They struggle with social media profiles, improving their reputation currency, and using content to develop an audience – so the by-product of all of these actions is more sales and higher value sales.... Via Stefano Principato
Jeff Domansky's insight:
Not onboard with content marketing yet? It's time, as the stats show!
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A relatively small group of publishers dominate Americans’ online news consumption, according to a new study by research outfit SimilarWeb, which compiled figures for the top news publishers covering both mobile and desktop audiences in 2015. Overall, the top 10 publishers -- together owning around 60 news sites -- account for 47% of total online traffic to news content last year, with the next-biggest 140 publishers accounting for most of the other half, SimilarWeb found.The biggest online news publisher for the U.S. audience was MSN, owner of MSN.com, with just over 27 billion combined page views across mobile and desktop, followed by Disney Media Networks, owner of ESPN and ABC News, with 25.9 billion....
Jeff Domansky's insight:
Interesting online news media research report and impressive reach and pageviews for key media.
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Design, meet the internet.
On the same page. It takes a team to ship a product. Since your files are online, work together like never before....
Jeff Domansky's insight:
Figma is a promising new online collaborative design tool. Now in beta. Check it out.
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If last year taught marketers one thing, it’s that digital marketing is moving beyond cookies and browsers to deliver the seamless, personalised experiences customers have come to expect.
Jeff Domansky's insight:
2016 solutions ahead for four key marketing challenges from 2015.
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These micro-moments when people act on a need with intent, immediacy, and within a particular context are rich opportunities for brands to engage. And they're increasingly happening on the small screen: mobile. In 2015 mobile searches surpassed desktop searches.
Jeff Domansky's insight:
Google search data reveals some fascinating insight into consumers for marketers.
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Do you have a local business page on Facebook?
Jeff Domansky's insight:
uUseful Facebook SEO tips from Kristi Hines. Recommended reading for marketers. 9/10
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Jeff Domansky's insight:
Here's a useful content marketing case study from Brafton.
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Some people give me a hard time about how long my blog posts are (you know who you are). They tell me I should break my posts into smaller posts, or suggest I consider a 500-word post for a change. I deserve the razzing, particularly when I publish a couple of 3,000-word posts back-to-back.
Jeff Domansky's insight:
Jeremy Porter offers six short tips for writing short blog posts.
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What many Twitter users have found helpful is to dedicate a specific allotment of time in their schedule just to that particular network. Blocking off regular time throughout the day or in one segment of it can help make Twitter a habit - and a useful one, at that! If you have more time to spend on Twitter, awesome! But if not, don't worry - here's a quick and dirty guide on how you can build a Twitter account that offers value in 10 minutes a day. These aren't hard and fast rules - but they are tips that can help you as you start to build your own strategy. Let's dive in, shall we?...
Jeff Domansky's insight:
An effective and efficient framework that doesn't rely on automation. Provides for interaction, follower growth, and influencer outreach.
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Josh Bernoff shares an interesting way to look at book concepts and structure.