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Scooped by
Jeff Domansky
February 9, 2016 12:47 AM
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What is creating disillusionment in content marketing? I think the answer is also embedded in the new CMI findings: 65 percent of the marketers say “measurement” is their top priority, specifically figuring out “what content works and what doesn’t.” Year after year leaders lament an inability to measure their marketing efforts.
And here’s the fact that makes me concerned about whether content marketing will rebound as a tactic or spiral down in an 8 track kind of way: The measurement problem is getting worse, not better. Let’s unpack the idea and see why that is so....
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Scooped by
Jeff Domansky
February 8, 2016 11:51 PM
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In this post, I’m going to show you 5 marketing tactics that are effective for most businesses.
The only catch is they can be difficult or scary to do.
I’m going to break them down as much as possible so that you can determine why they might scare you and what you could do to overcome that fear.
This is going to take a lot of honesty on your part, but if you’re willing to give me that, it could have a huge impact on the success of your marketing....
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Scooped by
Jeff Domansky
February 8, 2016 11:36 PM
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Web design thrives on two things: innovation and imitation.
Unfortunately, there's often a lot more of the latter. We all like to seize upon the latest trends, use them until they’re ubiquitous, and then look desperately for the next big thing. Think about sliders. They were all the rage a couple years ago. Today, they feel dated. What to do? Stop chasing microtrends, and start looking at the big picture. Here, we've isolated six web design ideas that are here to stay....
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Scooped by
Jeff Domansky
February 8, 2016 4:13 PM
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Today, you probably know Diet Coke for its silver and red branding—which is more or less how it’s looked since Coca-Cola’s sugar-free alternative first launched in 1982. But starting this month, in a market where diet soda sales are down, Diet Coke is going bespoke, as millions of unique designs are hitting U.S. shelves for the first time as part of a campaign called "It’s Mine."
So for the next several months, no two 12-ounce bottles of Diet Coke will look exactly alike.
"Personalization and customization is a huge trend, obviously," says Rafael Acevedo, group director of Diet Coke in North America. With Coca-Cola’s first major personalization campaign, Share a Coke in 2014, the company put thousands of people’s names onto bottles. The idea was that you’d spot someone’s name and want to buy them a Coke—and it’s an idea that worked, with measurable uptake in both short term sales and longer term brand loyalty. For Diet Coke, that concept got a tweak. "In this case, it’s more personal, "Acevedo says, "to have that sense that Diet Coke is giving you something no one else can have."...
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Scooped by
Jeff Domansky
February 8, 2016 2:05 AM
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Are you trying to get better ROI from your Facebook Ads? With Facebook advertising dominating the Paid Social market, rising costs to advertise will force marketers to create better ad content.
Unfortunately, there is no one perfect formula for creating Facebook ads content. That’s because each brand is different and so are their customers and advertising goals. One of the keys to social media marketing success is to keep experimenting until you find what works for you. With that in mind, there are some strategies that every brand can employ to create Facebook ad content that attracts the attention of their target buyers.
After you have worked to create a killer Facebook ads strategy, it’s time to start developing content that converts prospective buyers into loyal customers. Use the tips below as a jumping off point:...
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Scooped by
Jeff Domansky
February 8, 2016 1:41 AM
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We've talked about Influencer Marketing before, and how important it is to develop relationships with other professionals and brands in your niche. So I'm going to assume you're familiar with the concept and we're going to focus today specifically on the various ways you can use Hootsuite to further your relationships with influencers.
(Most of these techniques can also be accomplished using other tools. But as you know, Hootsuite is my general social media management tool of choice, so that's what I'll be referencing here when appropriate.)...
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Scooped by
Jeff Domansky
February 8, 2016 12:59 AM
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Truthfully, the best brands to follow in social media should probably have a combination of all those characteristics. But I'd venture to say that many of you are following a brand simply for its entertainment value. (I know I am.)
You know -- the brands that really tickle your funny bone and sometimes even make your sides hurt from laughter. And while it may not seem like a funny update has any value, surely there's value in showing off your personality and being a lovable brand, right?
So to help bring out your inner comedian, we've compiled a list of brands whose social media presence gives us the giggles. Check 'em put....
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Scooped by
Jeff Domansky
February 6, 2016 11:59 PM
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It’s always fascinating to hear artists who create history recount back-stories in their own words. When I interview 1960s rock icons, I try to ask what they remember about the moment they wrote and/or recorded their big hits.
In the past, we’ve done similar interviews with Art Garfunkel (Sounds of Silence), Cream’s late Jack Bruce (Sunshine Of Your Love) and Johnny Rivers (Secret Agent Man). In separate interviews with three of the four surviving members of Jefferson Airplane – Grace Slick, and Jack Casady and Jorma Kaukonen – we discussed the hits Somebody To Love and White Rabbit from the Surrealistic Pillow album. Following are edited excerpts from what they had to say....
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Scooped by
Jeff Domansky
February 6, 2016 11:45 PM
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Now, when Twitter shows you your engagement rate, they include all engagements: Link Clicks, Retweets, Favorites, and Replies. However, that figure can be misleading, as even a few engagements on a tweet that didn’t get many impressions can show a higher than average engagement rate.
I like to focus on retweets, since these help you increase your overall reach. More people sharing your tweets means more eyes on your content, which in turn offers the potential for even greater engagement. I found some commonalities among my most popular posts. Here are a few Twitter content tips to get more retweets based on my most shared tweets....
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Scooped by
Jeff Domansky
February 6, 2016 11:07 PM
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Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules
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Scooped by
Jeff Domansky
February 6, 2016 5:41 PM
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Imagine the possibilities of a world in which we are able to make trusted connections between a near-infinite number of people. A world in which transaction costs, time and distance are reduced to almost nil. A world that is instantly available from a smartphone, anywhere, anytime.
This global revolution, enabled by databases, search engines and connectivity, has begun. It’s allowing mankind to break free from the limits of the past. We start doing what we do best: collaborating and sharing, at an unprecedented scale — a significant untapped potential for sharing is unlocked on a whole new level, creating value for all.
Thanks to platforms that connect peers and enable the creation of interpersonal online trust, individuals are suddenly empowered to share goods, knowledge, money, skills, network, content, etc. They regain their ability to contribute more directly to society and the economy, but on a global scale, redefining relationships between economic and social actors along the way.
We are at the dawn of a new era, the sharing age, which impacts all dimensions of our relationships with others....
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Scooped by
Jeff Domansky
February 6, 2016 1:55 AM
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Personality transforms a basic site into an engaging, entertaining one. It’s what convinces first-time visitors to keep clicking and repeat visitors to come back. However, once you’ve added personality in all the obvious places – like your copy, visuals, fonts, and color scheme – you might not know what else to personalize.If that’s the case, check out these five places you can give your site a little personality....
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Scooped by
Jeff Domansky
February 6, 2016 1:33 AM
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When it comes to conducting business online, trust is one of the scarcest and hardest-to-earn resources. No amount of money can purchase it, and it’s incredibly difficult to replace once it has been lost. Trust can be a defining factor that drives potential customers to choose your products or services over those of your competitors, so you can’t afford to overlook it.
To make establishing trust easier, let’s examine some simple tips that you can start incorporating into your marketing strategies today. These seven techniques involve educating consumers, personalizing marketing messages, and providing a positive user experience to help you get the most out of your investment and increase sales....
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Scooped by
Jeff Domansky
February 9, 2016 12:41 AM
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Do you want more exposure for your blog?
Have you tried curating articles written by influencers?
Roundup posts help you gain the attention of influencers who can increase the reach of your content.
In this article I’ll share five steps to creating a curated blog post....
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Scooped by
Jeff Domansky
February 8, 2016 11:46 PM
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The rise of artificial intelligence has been met with reactionary fears of robots taking over. We’ve all seen the movies. What’s left out of this conversation is a more practical threat. We should be concerned that AI will be hijacked, not by rogue computers out to destroy mankind, but by people with ulterior motives.
A basic form of AI already here is called decision support. It helps us make decisions based on our behavior: Recommendation engines suggest just the right items for us to buy, and navigation systems tell us the best way to drive home. As AI advances, it will embed itself even deeper into our social fabric, shaping everything from how we do business to how we receive medical care.
So what happens when AI-powered assistance is so commonplace that we become dependent on it?
Fear of Deciding Alone, aka FODA. When deeply quantified support is readily at hand, we may grow to doubt many of the decisions we make without support. There is an apt parallel in FOMO (fear of missing out), a silly meme with serious underpinnings: Social media has warped our human instinct for recognition from our peers, creating a landscape in which we present the best versions of ourselves. Life looks like one big party, and if we don’t keep up, we miss all the fun. FODA is borne from the same human desire, only in this case we look to machines, not each other, for validation....
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Scooped by
Jeff Domansky
February 8, 2016 11:31 PM
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The first sign that Reif Larsen's Entrances & Exits is not a typical e-book comes at the table of contents, which is just a list of chapters titled "Location Unknown." Click on one of them, and you'll be transported to a location (unknown) inside Google Street View, facing a door. Choose to enter the house and that's where the narrative, a sort of choose-your-own-adventure string of vignettes, begins. As the book's description reads, it's a "Borgeian love story" that "seamlessly spans the globe" and it represents a fresh approach to the book publishing industry.
Larsen's book is one of the inaugural titles from Editions at Play, a joint e-books publishing venture between Google Creative Lab Sydney and the design-driven publishing house Visual Editions, which launched this week. With the mission of reimagining what an e-book can be, Editions at Play brings together the author, developers, and designers to work simultaneously on building a story from the ground up. They are the opposite of the usual physical-turned-digital-books; rather, they're books that "cannot be printed."...
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Scooped by
Jeff Domansky
February 8, 2016 2:28 AM
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These are the Top Twenty Social Media Blogs, culled from a nomination pool of over 300.
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Scooped by
Jeff Domansky
February 8, 2016 1:55 AM
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Bill Wurtz whisks you through 40,000 years of Japanese history in just 9 minutes. His completely manic animation style gives you just enough to understand the basics of what’s going on (or maybe you’ll just be more confused).
Topics he hits: how did Japan get its name? How did the samurai rise to power? Why did Japan fight against Germany in WWI, then with them in WWII?
Ok, let’s be honest… all his answers are going to need more research… but it does enlighten us on the incredibly different, turbulent, crazy and creative events that made Japan the unique island that it is today. Watch this insanity and wonder:...
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Scooped by
Jeff Domansky
February 8, 2016 1:10 AM
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The biggest problem with how people write now is that they are out of touch with how people read now. People read online, and the average article gets 20 seconds of attention.
But writing short is not so easy. It takes discipline. Poynter Institute senior scholar Roy Peter Clark wants to help you to develop that discipline. He is a student of everything from tweets to headlines to fortune cookies to song lyrics. In a series of short (of course) chapters, he opens your eyes to how short writers do what they do.
As he says, “When it comes to the how of short writing, you will find three paths: learning short writing through reading; practicing the best short writing moves; and cutting longer texts down to size.” This is what he teaches; you should learn it....
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Scooped by
Jeff Domansky
February 8, 2016 12:48 AM
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The BuzzSumo team decided to compile as much data as possible on marketing on Facebook, and then complete an in-depth analysis.
Overall, they analyzed over 1 billion Facebook posts and came up with findings that will change the way you market on Facebook. They were kind enough to share their data with me, and allow me to walk you through it.
I’ll break down the findings, and let you know exactly how you should use them....
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Scooped by
Jeff Domansky
February 6, 2016 11:50 PM
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Why do some presentations and speeches rock, while some others suck? We set out to find the answer
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Scooped by
Jeff Domansky
February 6, 2016 11:40 PM
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I don’t understand how people don’t see the obvious, common trend of what happens to popular social networks like Snapchat.
They don’t see that these platforms start off young, start off consumer based, start in a niche, and then go mainstream. It baffles me that people don’t understand that when an app hits 100 million active users, it’s gone mainstream. And what does that mean? It means that the platform can start to mature and start getting deeper into the business world. That’s because once you have the attention of the 35 to 65 year old world, you now have the potential to cross over into the B2B world.
I always like to say “Behind every B is a C.” What that means is, behind every business there is a human that is making the decisions. If you’re selling a phone system or a SaaS product to a big corporation, a human being is still making that decision. If you’re able to make content on a platform around interests in your specific industry, you’ve put yourself in a position to do B2B business....
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Scooped by
Jeff Domansky
February 6, 2016 5:47 PM
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Collages uses diverse imagery and styles to produce a beautiful image layout.
They’re often related to scrapbooks but they also find a lot of purpose in different spheres of web and print design. And while moodboards and home-made albums are made by hand, the majority of today’s collages can be created with design softwares, like Canva.
Current trends in collage design has lead to the creation of new better tools for building compelling image compositions. This article will guide you though a series of print & digital collage types, classified into 10 main groups....
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Scooped by
Jeff Domansky
February 6, 2016 5:00 PM
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Scooped by
Jeff Domansky
February 6, 2016 1:43 AM
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Viveka shares that the newest LinkedIn app, the LinkedIn Mobile App is actually an update of the earlier app, but that there are a lot of other apps within LinkedIn people might not know about, such as the Job Search app.
There are also the apps that came with companies purchased by LinkedIn, such as SlideShare and Connected, a Customer Relationship Management (CRM) tool. (Note: After this recording, LinkedIn announced they were retiring the Connected App on March 21, 2016.)In addition, there are tools like the Recruiter app, Sales Navigator, Lookup and Elevate which are associated with LinkedIn’s premium accounts. Then there’s LinkedIn’s news reader, Pulse, and the new Groups app.
Although all of LinkedIn apps are available to iOS users, only some are available on Android, and Viveka reminds listeners that not all of the apps are free. For example, Elevate is a combination CRM, content management, content curation tool priced for medium to large companies....
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Research shows he view of content marketing effectiveness is down. Effective content marketing metrics might be getting more elusive.