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The effectiveness ratings of branded content vary widely (see below). Interestingly, infographics is the tactic that had the greatest increase in usage (from 51% last year to 62% this year) for B2B marketers. Equally interesting, in the B2C spectrum, the use of blogging declined from 72% to 67% in 2015. Determining the kinds of branded content your brand should create can be perplexing. Contently’s Sam Slaughter suggests you begin by considering: - Theme - Length - Volume - Format... 
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Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are some of the most interesting I’ve seen, highlighting a disparity in trust amongst what we call the “informed” public and the mass population, and the ongoing failure of businesses to live up to the expectations that people have of them when it comes to societal good (you can see the full results on SlideShare).
Jeff Domansky's insight:
Interesting to note the decline in trust of social media.
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Being a good juggler should probably be one of the necessary qualifications for a social media manager. Managing multiple social media accounts, keeping them updated, finding content for each of them and engaging with the audience; all of it can be time-consuming and difficult to accomplish in a single day. With all of these activities on hand, you are most likely using social media management tools that can help with the job. However, there are also a number of extensions on your Chrome browser that you can help make your job a little easier and can also save you loads of time.
Jeff Domansky's insight:
There are some really valuable chrome extensions in this list by Jessica Davis. Highly recommended. 9/10
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We reached the point where we were growing an email list bigger and bigger and bigger with no real end game in sight.
Jeff Domansky's insight:
Kevan Lee offers an interesting and somewhat counterintuitive strategy in growing or not growing an email list. Worth reading.
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I’ve seen complete beginners to internet marketing create and upload slide decks and – without any promotion – generate thousands of views to their slides, drive traffic to their sites and move their business to another level.
Jeff Domansky's insight:
Neil Patel shows how Slideshare can generate real business leads.
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The benefits of combining word of mouth and digital interactions are crystal clear to marketers at Swarovski—especially when it comes to driving in-store purchases. “Word of mouth, we're finding, is actually more and more important every time we do an event,” says Robin McCall, marketing manager for Swarovski Crystal Society, a community that customers can join to attend the company's private events, as well as receive free gifts and exclusive rewards. “But if you're not having the people who are your fans and your advocates speak for you, it's that much harder to be successful.”...
Jeff Domansky's insight:
Marketers say the lesson of a revamped strategy is crystal clear: tap into digital advocacy.
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Two years ago, for the first time, the Direct Marketing Association put a number—$156 billion—on what it called the data-driven marketing economy (DDME) in the United States. Yesterday it released a follow-up report showing that data isn't just driving, it's speeding. It clocked in at $202 billion in 2014, a two-year increase of 35%, and it employed nearly a million people—650,000 more than it did in 2012.“ All of marketing, we estimate, is about $1.3 trillion a year in the U.S., so that makes data-driven marketing a little under 20% of the total," said Harvard Business School professor John Deighton, who directed the study for DMA with Peter Johnson, principal of mLightenment Economic Impact Research....
Jeff Domansky's insight:
Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.
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This month Twitter started autoplaying Periscopestreams within its feed. While some marketers had previously been able to overlook the importance of livestreaming apps like Periscope, any brand with a strong Twitter presence is scurrying to catch up … As am I! At the beginning of the week I had less than 10,000 “hearts” on Periscope, while popular people and brands tend to have more than a million. So in anticipation of writing a best practices article for brands approaching Periscope, I interviewed Geoff Golberg. Geoff is one of the most famous livestreamers, with a following on Meerkat, Periscope, and Blab of over 40,000 people. On Periscope, Geoff has 6.3 million hearts. Here are some key tips for using Periscope in combination with Twitter....
Jeff Domansky's insight:
Periscope's new autoplay feature in Twitter streams could be a game changer. Is your brand prepared? Check out these 5 tips to fully utilize Periscope from Mark Schaefer.
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From a snappy headline to your custom URL, the use of keywords and strong descriptions for each of your previous jobs, a fully optimized LinkedIn profile is a thing of beauty. Whether you’re using it as a networking tool or to find your next job, there are certain best practices that everyone should follow to ensure that your professional face online is as impressive as possible. Where should you start? Check out this LeisureJobs infographic for a step-by-step guide of LinkedIn best practices....
Jeff Domansky's insight:
Get your LinkedIn profile whipped into shape.
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There are many factors that search engines take into account when indexing and ranking your website pages. One such factor is keywords on the page. Let's keep things simple: keywords are the words typed into search engines. Basically, they’re the topics that searchers are trying to learn more about. In order to attract those strangers to your content, you'll need to figure out which keywords relate to your business and your industry, and then feature them on your site. So here are 6 ways to do comprehensive keyword research, to help you be sure that you’ve selected the right keywords to focus on....
Jeff Domansky's insight:
Let's keep things simple: keywords are the words typed into search engines. Here are 6 ways to do comprehensive keyword research from HubSpot.
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In 2014, research firm Nielsen conducted a study that found 85% of all consumer packaged goods (CPG) product launches flop. Of course, many see this as a necessary cost of doing business. To effectively test whether or not their ideas will fare well with consumers, big brands develop dozens of products, investing millions in the process, hoping that a handful will become wildly popular. And they do all this knowing a majority of their newest products will fail. For small businesses though, this statistic is hugely discouraging. Fortunately, there are things brands and store owners can do to ensure the next products they develop, launch and promote are a success. To help you beat the odds, we have outlined 10 steps every eCommerce store should take to increase their chances of a successful product launch....
Jeff Domansky's insight:
Here's a useful checklist for ecommerce launches.
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Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. These six statistics show that video might just be an investment worth making. Sure, you’ll have to dig a little deeper into those pockets at first, but the results will return more than you dreamed....
Jeff Domansky's insight:
Video can bring your product to life. Here are 6 stats to help you understand the value of video for your ecommerce company.
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In my recent post, “How to Create an Editorial Strategy for Your Blog: Part Two,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog. Since some of you may need to broaden the scope of your content strategy beyond your blog, and also because I promised to follow-up with some additional resources for you, I’ve pulled together five of the best posts I could find about “How to Create a Content Strategy.” You could use the suggestions in these posts as an alternative or complement to my post for creating an editorial strategy for your blog, or expand the focus of your content strategy to include all your earned, owned and paid channels....
Jeff Domansky's insight:
Five different approaches to developing content strategies.
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Periscope is a live video streaming application for iOS and Android. This platform allows people to share live video streams, and those are usually not available for repeated viewing. Through this live streaming platform, many companies have started to gain attention from new audiences and potential customers to their broadcasts. This has become one of the most effective ways to build followers for a particular brand. This is the latest sensation in broadcasting which companies are promoting their brands as well as earning loyal viewing figures. Brands are using Periscope to scope their runway shows or to make an announcement about their product launch or for press events or even to get a sneak peek behind the scenes; be it the green room of a celebrity, parties of famous sports persons, and so on....
Jeff Domansky's insight:
Online Branding: How to build your brand on periscope - the live video streaming application for iOS and Android.
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Mobile shopping isn't going anywhere this year.
Jeff Domansky's insight:
Interesting mobile shopping research.
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Do you know that a simple tweak to your blog can double, triple, or even quadruple your blog growth?
Jeff Domansky's insight:
Useful reminders and practical blogging tips to increase your effectiveness.
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Our webinar on outreach and influencer marketing with Paul May, CEO of BuzzStream, created a lot of discussion this week. There were many questions about the right and wrong ways to approach influencer marketing. We have summarised below the key takeaways from the webinar and shared Paul’s practical advice on how you can use BuzzStream and BuzzSumo to maximise the success of your influencer marketing....
Jeff Domansky's insight:
Practical influencer marketing tips from BuzzSumo and BuzzStream experts.
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If you aspire to be a successful content strategist or marketer, here are nine things you should plan to learn. And the sooner you do, the better! 1. User experience is as big a part of your job as anything else Yes, there are professionals who are paid solely to think about the user experience, and how it can be made as seamless as possible. But that doesn't mean you can sit back and forget about it. Each content piece needs to have some thought behind how the user will experience, consume, and act on it.Speaking of users...
Jeff Domansky's insight:
Listen up - nine valuable content strategy tips.
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What happens when people use storytelling for deception? Or downright evil?In this week’s podcast, Shane and I talk to Maria Konnikova, a frequent New Yorker contributor and author of The Confidence Game: The Psychology of the Con and Why We Fall for It Every Time, to learn about the art of the con and the impact it’s having on the media world, from catfishing on Facebook to advertising that crosses the line....
Jeff Domansky's insight:
Trust me. Storytellers are con men. Or are they?
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Just what separates a brand name in a standard, mass-distributed typeface from a bona fide logo? One of them is generic and basically worthless, while the other is (hopefully) an impactful, memorable, skillfully made, often very expensive work of design.In plainer terms, one of them is nothing, the other is something. Getting from point A to point B is one of the most common, difficult tasks that a graphic designer faces. How do you do it? Helvetica offers the best possible lesson. Developed in 1957 by Swiss type designers Max Miedinger and Eduard Hoffmann, Helvetica is such a versatile typeface that it is virtually everywhere—logo designs included....
Jeff Domansky's insight:
A staggering number of famous logos are based on the ubiquitous font, Helvetica. They are a study in how to make a great design, simply
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For the rest of the morning, we focused on answering one simple question: “Why should my customers care?” That e-newsletter you are sending out. Why should they care? Your Facebook post? Why should they care? Your blog post, video or (God help us all) Snapchat? You get the point....
Jeff Domansky's insight:
Joe Pulizzi asks a compelling question: If your content is the same as everybody else’s, why would anyone consume it? Discover the Content Tilt. Recommended reading! 9/10
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A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? But its popularity made me wonder if there are existing Facebook features that may be underutilized by businesses, communication professionals and marketers. After all, Facebook has been around for a (relatively) long time, so there must be some features that are currently under-appreciated but may be very helpful. The purpose of this post is to reintroduce you to some Facebook features that have been around for a while and may be very helpful....
Jeff Domansky's insight:
Facebook will release a bunch of new features in 2016, but there are a few existing ones that are underutilized. Check out how to leverage these 10 legacy features.
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In our expert roundup to ring out the old year and bring in the new, we talked to thought leaders in the field of content marketing about their predictions for this year. Now we’re going to spend a little time parsing all that good insight into actionable plans around content marketing for small businesses....
Jeff Domansky's insight:
Lots of practical tips for content marketing for small business.
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It’s not every year that we experience big changes. With such rapid growth in technology over the past few years, we’re sure that the big 2016 web design trends will focus on maturing and expanding on those developments. Flat design will get more texture, “cinematic experiences” will become more common, and the use of JavaScript libraries will enable more experimentation. Growing popularity in WebGL and virtual reality are sure to transform websites as we know them, giving way to new and exciting interactive possibilities. In this article, we’ll break down 11 of the biggest web design trends we’re expecting to see this year. So get comfortable and start reading – we have a lot to cover!...
Jeff Domansky's insight:
Wondering what the future will hold? The Creative Edge breaks down the biggest 2016 web design trends we're sure to see in the upcoming months.
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![How to Create an Editorial Calendar Using Google Calendar [Free Template] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/NVuCeGi98qs2xfPSRBfsszl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
One of the most frequent questions we get from aspiring and current inbound marketers is, "How do you manage all of that content?" When we tell them we use an editorial calendar, the next question is often, "Oh, how much does that cost?"... Nothing. Because, for the most part, we use Google Calendar....
Jeff Domansky's insight:
Learn how to stay agile and organized with this free editorial calendar solution: Google Calendar.
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With most companies pursuing content marketing more voraciously than ever, it's time to examine which types of branded content make sense for your company.