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Scooped by
Jeff Domansky
February 12, 2016 11:20 PM
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Whether you’re using social media to build awareness for your business, to drive leads to your sales force or anything else in between, it’s important to be familiar with all of the social media platforms at your disposal.
With that in mind, below is a list of the top 52 social media platforms. They’re broken into 3 categories — social media platforms that help you network (like LinkedIn, Facebook, etc.); social media platforms that help you promote (like YouTube, blogs, etc.); and social media platforms that help you share (like Buffer, Hootsuite, etc.).
Ready? Here goes....
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Scooped by
Jeff Domansky
February 11, 2016 11:52 PM
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Neill said that a number of trends “indicate a move to a more strategic role for internal communication and more dialogue with employees rather than one-way communication.” Those developments include:
• Organizational structural changes. For most companies and organizations that participated in the study, a communications or public relations department leads their internal communications, with human resources professionals collaborating closely.
• Generational shifts. The loss of baby boomers in the workplace means losing years of experience. Millennials have different communication expectations from their employers, such as mobile communication and short messages. Companies and organizations are learning to communicate with brevity and easy access through channels such as internal social media....
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Scooped by
Jeff Domansky
February 11, 2016 11:28 PM
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In today’s multimodal world, there’s no such thing as one size fits all. When you have a great idea that demands recognition, why not use every possible avenue to make sure your message gets heard?
Traditionally, infographics have been the end-medium for repurposing content, and though this is a tried and true method to broaden your reach, it’s really only the beginning of what you can do with that content once it’s an infographic.
This post will explore a few methods for repurposing your infographic into other media....
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Scooped by
Jeff Domansky
February 10, 2016 11:41 PM
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Dear Mr. Know-It-All: How long should you wait before shutting down someone’s Facebook account after they die?
“This is for all you lovers out there.” That’s how it begins—one of the most existentially horrifying moments in American cinema.
I’m talking about the Enchantment Under the Sea Dance in Back to the Future, in which we see a temporally displaced Marty McFly onstage, sitting in with the band on “Earth Angel” with a guitar, while his teenage parents, George and Lorraine, move toward their first kiss....
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Scooped by
Jeff Domansky
February 10, 2016 10:48 PM
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Shield 5 is a captivating new thriller that follows a wrongfully accused man on the run, desperate to clear his name. It has a lot in common with shows like Homeland and 24, except for one tiny thing: Each episode is only 15 seconds long.
Shield 5 is a new dramatic and cinematic series being released on Instagram in installments, just one recent example of what is being labeled as "social cinema." It is the brainchild of British director Anthony Wilcox, who was looking for a quick project to work on while he finished developing a bigger feature. "I’ve done a few short things online as a director-for-hire, and the fast turnaround of those things excited me. I was looking for a way to do that, but telling my own story," Wilcox told Fast Company....
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Scooped by
Jeff Domansky
February 10, 2016 10:30 PM
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Inspiring equal parts awe and horror, the quadrennial orgy of spin, lies and patriotic pablum that is the U.S. presidential election is obviously a news bonanza. But that doesn’t mean every news medium benefits equally. According to a new report from Pew Research Center, newspapers are lagging far behind other providers as a source of political news.
According to Pew, 91% of American adults received some news about the presidential election in the last week (the other 9% presumably being the fabled “low information” or “no information” voters). When it came to specific news providers, 24% of respondents said they considered cable TV news the “most helpful” source of information, followed by social media at 14%, local TV also at 14%, Web sites or apps, at 13%, and radio at 11%.
Further down the totem pole were network nightly news, at 10% and late-night TV comedy at 3%. Only then did the local newspaper appear in the Pew ranking, equal with late-night comedy at 3%. National newspapers were even lower down, cited by just 2% of respondents as the most helpful source of political news....
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Scooped by
Jeff Domansky
February 10, 2016 11:00 AM
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The buyer’s journey has twisted and turned in a way which leaves many marketers struggling to find insight from within what we call the Dark Funnel. The good news — as with all trends and shifts in the world of marketing — many technology companies are starting to build solutions to address the radical new way customers engage and buy from brands today.
The behavior of customers has become an evolving maze and marketers are always trying to stay one step ahead. The rise of online and social marketing and the vast distribution of content have added another level of complexity to what we used to think of as a sales funnel....
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Scooped by
Jeff Domansky
February 10, 2016 2:08 AM
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A lot of businesses are starting to take content marketing seriously. However, just because more people are using content marketing as a means of obtaining customers, doesn’t mean that everyone knows what they’re doing. In this post, we’re going to take a look at some of the common struggles that people face when it comes to content marketing.
We’ll look at each aspect of content marketing and what matters most.
By the end of this post, you’ll have a clear sense of what can be done in order to overcome the content marketing obstacles that your business is facing....
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Scooped by
Jeff Domansky
February 10, 2016 1:48 AM
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When we read about content marketing successes, we so often hear stories from glamorous industries with substantial budgets, but YNAB is not one of these stories. In fact, it couldn’t be farther from that reality. It is however, a success story of David vs Goliath proportions, building a thriving community of users in a highly competitive field using quality content and direct relationship building.
YNAB, otherwise known as You Need A Budget, is a software startup that delivers exactly what its name accuses – budgeting software for the financially ignorant. Full disclosure, I’m an avid YNAB user and a gradually less ignorant budgeter, but the lessons on how they built a strong community shows how powerful focusing on content can be.
Competitive LandscapeWhen viewing YNAB’s main competitor, Mint.com, their mission would seem doomed from the start. Their business models are different with Mint.com as a free service and YNAB charging $45 per year. So how did YNAB take on such a large challenge? Let’s examine some of the effective content strategies that they have used with great success....
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Scooped by
Jeff Domansky
February 10, 2016 1:30 AM
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You probably already know that YouTube is the world’s second biggest search engine……and a huge untapped traffic source. (In fact, YouTube gets over 30 million visitors per day).
Today I’m going to show you the ins and outs of YouTube SEO, including how you can rank videos in both Google and YouTube....
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Scooped by
Jeff Domansky
February 10, 2016 1:09 AM
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Esurance proved that a less expensive pregame Super Bowl ad can actually create more buzz than an in-game spot, which cost $5 million per 30 seconds. What's more, the brand chiefly leaned on Twitter—not Facebook—to accomplish its feat.
With the exception of #SB50 and #SuperBowl, the brand's #esurancesweepstakes hashtag was seen more than any other combination of words in Twitter conversations on Sunday evening, said Nancy Abraham, vp of integrated marketing communications for the San Francisco company. She said Twitter supplied her with that information Monday.
"And if you count retweets, we're No. 2 only behind #SB50," Abraham added. "There was no other [consumer] brand on that list."
Her company has been tweeted about 2.92 million times since its 30-second spot ran prior to this year's Big Game. The #esurancesweepstakes hashtag, in particular, has been tweeted 2.48 million times, which Abraham and her team said helped generate 1.5 billion media impressions. ...
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Scooped by
Jeff Domansky
February 9, 2016 7:49 PM
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It was recently brought to The Drum’s attention that we are longing for long-form. The age of bite sized media is seeing a resurgence of its comfortable long form component, despite our attention spans shrinking into oblivion with a quick fix of 140 characters.
Facebook Instant Articles, the Guardian’s ‘The Long Read’, Snapchat Discover suggests that people are craving more insight into the things they are interested in rather than just flashes of information. The Drum Network asked its members what they thought about the resurgence of longform, and if they thought it was here to stay....
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Scooped by
Jeff Domansky
February 9, 2016 12:54 AM
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Tech giants like Oracle, Adobe, and Salesforce are battling it out to create THE premiere marketing cloud that provides complete measurement, attribution, and automation. Essentially, one marketing cloud to do it all in an omnichannel world.
Marketers are investing billions in technology in the pursuit of true omnichannel marketing, which we all know is important — I’m just not sure we all know what omnichannel means or what it looks like in practice. Let’s take a step back and explore the real definition of omnichannel marketing, and how you can take advantage of it in 2016....
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Scooped by
Jeff Domansky
February 12, 2016 1:26 AM
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Conversion rate optimization is the process of changing website elements to improve user experience. During this process, you can test elements like landing page design, images, call-to-action buttons, and content multiple times to see which give you more conversions.
The main advantage of conversion rate optimization is that it'll increase conversions without affecting website traffic. Ultimately, conversions will boost your website's revenue. There are many conversion rate optimization tools available to help reach your goals.Choosing Conversion Rate Optimization ToolsHere I've listed the most important factors you should consider when picking the right conversion rate optimization tools for your website...
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Scooped by
Jeff Domansky
February 11, 2016 11:35 PM
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As a marketer, you’re pulled in a million directions at once. Explain this new tool, write next week’s tweets, negotiate a vendor contract, code and send out this email — the possibilities are endless. One second you’re creative and the next analytical. How can you be expected to keep your head above water with changing priorities and each day looking different than the last?
I’ve been on an endless journey to discover the best tools and tactics to help me be more productive, focused, and thrive day-to-day. At NewsCred, I’m frequently asked what the icons in my toolbar are or what a specific program/extension is, so I figured if these tools can help a few co-workers, hopefully they can help you as well. I’ve included a link to each tool below, a Windows equivalent where appropriate (I’m on a Macbook), and a description of how it can help....
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Scooped by
Jeff Domansky
February 11, 2016 11:23 PM
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There’s nothing I love more than a universal best practice getting unequivocally bashed in by a niche case study.
“Best practices” are your baseline. They are the Wordpess theme template of your marketing efforts. If you stop at best practices, you haven’t really done any marketing yet.
That’s why today, we’re going to be looking at 8 email marketing case studies that contradicted best practices to get better results. We’ll look at why they worked and how they might apply to your business....
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Scooped by
Jeff Domansky
February 10, 2016 11:04 PM
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I see many parallels between a startup as a whole and content marketing, and taking a lean approach to marketing could yield several benefits.
Most importantly, you’ll be able to get: - a better return on investment (ROI)
- more consistent results from your marketing
- less stress and frustration
In this post, I’m going to break down all the different ways that you can apply lean principles to your marketing—lean marketing....
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Scooped by
Jeff Domansky
February 10, 2016 10:39 PM
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Beacons are driving mobile coupons and redemption rates are on the rise.
Several new studies are out indicating that the growth of beacons around the world is on the march and that when shoppers get a mobile coupon, offer redemption is right behind, sometimes in fewer than two minutes.
Beacons add a finer touch to location-based offers, since the small radio-transmitting devices can be located near specific products or in certain departments.
Brands have found that coupons with a location element typically enjoy far higher redemption rates than those without.
Many major retailers, including Macy’s, Target and Lord & Taylor, have installed thousands of beacons, many to learn the ins and outs of what works and what doesn’t....
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Scooped by
Jeff Domansky
February 10, 2016 9:31 PM
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Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too often overlooked. After all, if you don’t know that there’s an issue to begin with, how can you fix it?
That's why, if you struggle with editing, you’re going to love this article ...
Because by the end of it, you’ll be armed with 10 powerful, uber-specific editing actions that’ll make your copy more addictive, engaging, and compelling than it was before you got to work revising it. Whether you’re writing a landing page, a blog article, an email, or a web page, making the following changes will have a profound impact on your readers.
Namely, these edits will make them more likely to do what you want them to do -- and that’s what great copy is all about....
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Scooped by
Jeff Domansky
February 10, 2016 10:48 AM
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As the 2016 year comes barreling towards us, it’s essential to look back at what you’e done with your business in order to establish a plan for the unexpected ahead. Even evaluating your entire ecommerce system is a wise choice, considering companies change, prices go up and offerings are not always what they once were.
Yes, the new year is a time for reevaluation, and the ecommerce world is no stranger to that. Therefore, keep reading to learn about the ten most interesting ecommerce trends for 2016 and beyond....
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Scooped by
Jeff Domansky
February 10, 2016 2:00 AM
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In a sea of similar items, how do you make your product packaging stand out? One of our favorite ways is by complicating it a little with 2016’s coolest packaging trend. Designers are imbuing their designs with texture, giving packaging a tactile quality that drives shoppers to grab them off the shelf.
A great way to accomplish this tactility is by adding a pattern to your package. A play off of color and shape that gives a little hint as to what’s inside, or tells a story without using words. Designers have been doing this for ages, but if you pay close attention, you’ll notice that the kinds of aesthetic stories they tell change from year to year.
Here are five different ways for you to work with the hottest 2016 packaging trend – using patterns to create textural design and to stand out from the crowd:...
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Scooped by
Jeff Domansky
February 10, 2016 1:38 AM
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Your product is ready. Finally!
You have invested time, money and resources. The product has to be a hit, otherwise, it was all for nothing.
You push publish and it’s live. You have finally launched the product and… Silence… Uh, oh.
No one cares, let alone buys your new product. What happened? You messed up, that’s what. You didn’t build pre-launch buzz....
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Scooped by
Jeff Domansky
February 10, 2016 1:21 AM
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As recently as October 2014, for example, only 42 percent of B2B marketers thought their content was effective, while among B2C marketers, confidence rates were even lower at just 34 percent.
When it comes to explaining this underwhelming performance, the marketing community often cites a lack of strategy as the main culprit. In fact, according to research from AltimeterGroup, 70 percent of marketers lack a consistent or integrated content strategy.
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Scooped by
Jeff Domansky
February 9, 2016 7:57 PM
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Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. The whisperings have started, but do you really know what retention marketing is?
What is Retention Marketing?
Retention marketing is a new form of marketing that is becoming more and more prevalent in the ecommerce world. The focus of this school of marketing is to create engaged customers that return to your store to shop again. It is a shift in focusing only on the acquisition of countless new customers, to also focusing on the profitability of those you already have!...
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Scooped by
Jeff Domansky
February 9, 2016 1:17 AM
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Just like an awesome photo or graphic can really make your design stand out, so can the right font. But the wrong font can also make your design stand out ... in a bad way. If you've ever seen a design with really out-of-date typography, you know what I mean.
But what makes a font or typography design out-of-date? What's "in" right now? Whether you're designing a one-off project or you're a seasoned designer, it's important to stay on top of typography trends so your work looks and feels current.
Check out the infographic below from ThinkDesign to learn about the typography trends in 2016, from retro and handwritten fonts to mixing and matching typefaces, to the roles transitional effects and animation could play in your marketing. (And download our free do-it-yourself design guide here for tips about how to use fonts in your content and web designs.)...
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Comprehensive, all-in-one list of social media platforms.