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At the end of the day, our marketing strategy depends on connecting with the reader with the best content to incite action. Like buying from you — right?
Jeff Domansky's insight:
Gerry Moran has 10 rock 'n rollin' tips for content marketers.
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Customer experience is all about omnichannel today.
Jeff Domansky's insight:
Helpful overview of omnichannel marketing
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Jeff Domansky's insight:
Long list, several gems.Weebly has new templates and is easy to use.
Rosemary Tyrrell, Ed.D.'s curator insight,
February 19, 2016 12:12 PM
Weebly is my favorite, but there are loads of good resources on this list.
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Blogging is becoming increasingly popular as a hobby, as well as, as a source of earning. Either you make a blog for earning purposes, or as a hobby, in both of the cases, it is important to get traffic. One of the most popular ways to get traffic is via backlinks. These are the links on other blogs, websites and forums which redirect to your blog. Here we will discuss some of the methods which you can use to get quality backlinks to your blog. HERE ARE SOME WAYS FOR THE HARD-WORKING BLOGGER...
Jeff Domansky's insight:
Practical link building tips.
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Snapchat could be used by over 1 billion daily active users in time and substantially accelerate how many videos and photos people share and consume. But there’s more to be done and questions to be answered.
Jeff Domansky's insight:
Whither Snapchat?
Tommy Donovan's curator insight,
February 15, 2016 11:56 AM
When Snapchat was first created, it had only one real purpose, for friends to send pictures and videos to each other only to be deleted after viewing them. That was their one purpose and they executed this very well. The demand for more add-ons and updates soon were asked because of the potential Snapchat held. Investors and stakeholders saw potential growth in the app and quickly began to experiment with options in the hopes of growing the app into a necessary social media port. Today, Snapchat is used worldwide not only as cute way to send pictures to your friends, but it is now used as an information hub for the users worldwide. In May 2015, Snapchat had 2 billion daily views by users. In eight short months, Snapchat’s daily active views grew to 7 billion. Snapchat uses a different type of marketing, one where they first ask themselves “what do the viewers want?” and they make decisions based off that. They launched their “fullscreen” operation, where Snapchat takes up the whole screen; instead of the user taking time to size the picture to fit the screen, the app automatically does it for you. This engages the user into easily using their orientation and makes it become familiar from the first time the app is launched. The thought people have when determining the next step in development of the software is the basic function of the app. In other words, how to make the app more users friendly and easier to understand. Some of these ideas generated include the “non-touch video” to take videos without holding down the middle button on the screen, or even having two buttons, one for picture and one for video. Another generated idea for user friendliness is creating a lineup for the stories you wish to see. Instead of clicking on each individual person to view their story, this would allow you to create a playlist for the order of stories you wish to watch. A major aspect of Snapchat that will soon be fixed is the issue with their stories. Soon, you will be able to prioritize who is in your story, so as not to have to scroll through your whole story chart to find the specific person you are looking for. There will also be an option to send to specific groups on story and not your entire friends list. This is an idea that should have been implemented many updates ago. Snapchat has a lot of room for growth due to the fact that there is so much potential for any and all technology apps. Many people on Snapchat, including myself, now use the app for more than sharing pictures and videos with friends. Snapchat is now used as an information port for news media, travel societies, and general places advertising their paradises. All these will have temporary accounts on Snapchat that are automatically on everyone users page for all to see it. This is a very quick and easy way to blast information to the 7 billion views worldwide each day. Snapchat has serious potential to become a major app in the forefront of this technological advancement and they should take steps in becoming the priority to hold their place at the front of this movement.
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Global delivery company DHL started its business by offering free plane tickets to people on the street. For the trouble of giving up their baggage allowances, passengers were handed a free round-trip plane ticket to Hawaii.
Jeff Domansky's insight:
Who knew? Fascinating DHL startup and disruption story.
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When you’re young, you discover the power of the idea.The idea could be about anything- art, science, business, love, politics, technology. It could be somebody else’s idea, or it could be one you had yourself - it doesn’t really matter. What matters is that it has grabbed you, it has elevated you, it has made your life worth living....
Jeff Domansky's insight:
Ideas DO matter!
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Here’s some alternative Valentine’s fodder for you. Just published last week, this candid and brutally honest book of poems by the man known as ‘The Dirty Old Man of American Letters’, Bukowski on Love, will make you laugh, cry and reflect. Bukowski On Love A raw and tender poetry collection that captures Charles Bukowski at his fiercest and most vulnerable, on a subject that hits home with all of us. Charles Bukowski was a man of intense emotions, someone an editor once called a “passionate madman.”...
Jeff Domansky's insight:
A beat generation Valentine.
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Last Sunday was an extremely lucrative day for the US economy with people spending a combined total of $15 billion on the Super Bowl. This Sunday marks Valentine's Day and this year, loved-up couples are going to spend $19.7 billion, according to the National Retail Federation. Candy, greeting cards and an evening out are top of the gift list this year with men set to spend significantly more than women as usual. 54.8 percent of Americans intend celebrating in some manner on Sunday, and people are also going to spend an average of $26.24 on gifts for their pets....
Jeff Domansky's insight:
This chart shows the key numbers behind Valentine's Day 2016.
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Digital media’s consumption growth rate in the U.S. continued to slow last year, while the rate of decline in traditional media use (dominated by television, of course) also slowed. Driven by higher smartphone and tablet penetration, new gaming console launches, and the draw of major political and sporting events, U.S. digital media usage rose 7.1%, to 18 hours per week, in 2015, according to PQ Media’s Global Consumer Media Usage & Exposure Forecast 2015-19. Tahat's lower than the 9.6% increase in digital media usage in 2014 (to 16.8 hours per week). Further, the projected compound annual growth rate (CAGR) from 2015 through 2019 -- 7.3% -- is barely above 2015’s growth rate. That CAGR will result in an average 23.9 hours per week of digital media consumption by 2019....
Jeff Domansky's insight:
Interesting digital and traditional media trends
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Earlier this month, Uber unveiled a new look, including, among other things, a new app logo. In a complete departure from its original icon featuring a stylized “U,” the new icon is a non-distinct image of a square embedded in a circle (in rider apps) or a hexagon (in partner apps). According to Uber, the square represents the bit (as in the basic unit of information in computing) — a concept central to Uber’s business philosophy.Uber argues that its new look would “…provide consistency, highlight information and make our brand easy to recognize.” While Uber’s new logotype and website design might be aligned with this goal, its new app logo is not; the new logo is far less recognizable as representing the Uber brand than the one it replaced....
Jeff Domansky's insight:
Some say: Don't replace the stylized white and black “U” for the “atom and bit.” I actually like it.
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Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.
Jeff Domansky's insight:
Just the basics of social measurement with Google Analytics.
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Growing an ecommerce business often requires a broad set of skills. An online merchant may need to be equal parts bookkeeper, marketer, and developer. Fortunately many of the necessary skills can be developed online for little or no cost.
Jeff Domansky's insight:
Useful learning and training resources for e-commerce marketers.
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Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as Facebook, Twitter, Instagram and Pinterest continue to drive only a small portion of online retail sales.
Jeff Domansky's insight:
Jordan Elkind shares three practical social marketing tips to help you get better results.
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Designers come from all different backgrounds, with some having studied their craft in school, while others are self-taught. Regardless of your training, it’s crucial that you understand the foundations of the field. These 30 books below will give you that strong base. Feel free to share your thoughts in the comments below if you’ve read any of them or feel like we missed some....
Jeff Domansky's insight:
These 30 design books deserve a home on your shelf.
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Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it -- the more people search for a certain keyword, the more expensive it is. Via Brian Yanish - MarketingHits.com, massimo facchinetti, Lauren Moss
Jeff Domansky's insight:
Valuable data, great design!
Laura Tate's curator insight,
January 18, 2019 11:44 AM
Wow, San Antonio car wreck attorney is the most expensive keyword at more than $600
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You want authority, qualified traffic, relevant links, motivated leads and sales in your business. Well, guest blogging can give you all of these and so much more. I’ve tried many different inbound marketing strategies, but guest blogging has remained my most treasured tool. QuickSprout wouldn’t have been as successful as it’s become if I’d neglected guest blogging. You could say it’s the heartbeat of my digital business. According to HubSpot, inbound marketing tactics (e.g., guest blogging) don’t just help you drive traffic to your site, but can also increase your revenue.
Jeff Domansky's insight:
Neil Patel proves guest blogging delivers leads.
Gonzalo Moreno's curator insight,
February 16, 2016 6:47 AM
I have a very good friend who became a GUEST BLOGGER for a Brand of products for celiacs just a week ago. Here is what she can do for the Brand!
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And I’m talking not just about AdWords. You can derive great business results even from Facebook and other paid advertising networks (though some channels will prove more effective depending on the nature of your business).
Jeff Domansky's insight:
Paid social media still works and Neil Patel shows how.
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On Valentine’s Day, it’s important to tell the people you love that you don’t believe in the concept of true love, and that you expect your relationship to crumble with time, as all things do. Just kidding! You should tell the people you love that you’ll never leave their side, and plan to be buried alive next to them when they die. Actually, that’s probably not a good idea, either. Maybe just tell the people you love that you love them, and show them some Valentine’s Day cartoons.
Jeff Domansky's insight:
Colin Stokes shares a collection of Valentine’s Day cartoons from the New Yorker.
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I need to stop being in love with the ideas of what could have been. We could have slowly inched closer and held each other a little tighter. We could have laughed a little harder and fallen in love some more. There are so many things that could have happened, but didn’t. We almost were. We almost weren’t. We almost happened. Cupid almost won. But he didn’t. And we didn’t either.
Jeff Domansky's insight:
In love with ideas of what Could Have Been.
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Banner ads – we see them everywhere. Normally they’re bright, flashy, and encroach on your internet experience. We’ve all tried our best to become immune to them. It’s safe to say they’ve got quite a bad rap. In actuality, web banner ads are great tools to spread a message to a large audience. But with so many terrible examples of banner ads pummeling us every day, how do you stand out (in a good way) and really make an impression? To save you some time, we’ve taken the liberty of curating 50 great examples of web banner advertisements to help and inspire you to create your own....
Jeff Domansky's insight:
Banner ad design tips worth reading with grewat examples.
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As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers, as explored in a new eMarketer report, “Influencer Marketing for US Brands: The Platforms to Watch, and the Best Ways to Work with Creators.” Digital agency executives also report rising interest in influencer marketing among their clients.“Influencers are such an important part of what brands are doing today,” said Greg Manago, co-president of content and entertainment for North America at Mindshare. “The question [from clients] isn’t, ‘We want to do something with influencers; what do you think?’ It’s, ‘What’s the influencer strategy for this program?’”...
Jeff Domansky's insight:
Giving influencers creative freedom and striving for a symbiotic relationship are keys to success.
Mike Allen's curator insight,
February 13, 2016 3:47 AM
Influencers are the key 2% of the sector's people who are the gateway to the market but the next 12% of the market will decide if you succeed.
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Quartz released its first news app Thursday, available exclusively on iPhones. The interface isn’t like your usual news app -- instead, it’s like iMessage for news.Quartz, the 4-year-old business news publication owned by Atlantic Media, announced in a post on its Web site that the app is an “ongoing conversation about the news, sort of like texting.” The app sends messages, photos, GIFs and links to users, who can tap to respond when interested in learning more about a topic. Each session lasts just a few minutes. But Quartz’s app isn’t like Siri; it’s not an automated assistant. Instead, the responses are written by a team of Quartz writers and editors, led by Adam Pasick. According to The Verge, it’s the same team who are in charge of the company's "Daily Brief" newsletter....
Jeff Domansky's insight:
Quartz debuts new format for news app. Can't say I like it!
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Have you experimented yet with the various live streaming apps out there?
Jeff Domansky's insight:
Quick rundown of four popular life social streaming media channels by Mari Smith.
Jeff Domansky's curator insight,
February 12, 2016 11:44 PM
Quick rundown of four popular live social streaming media channels. |
Facebook tips you can use from Ash Read at Buffer