 Your new post is loading...
Your new post is loading...
|
Scooped by
Jeff Domansky
February 19, 2016 1:06 AM
|
Over recent months, there has been a lot of debate about the future of Twitter.
Growth has halted, share prices have fallen, and some are even saying #RIPTwitter.
With all that in mind, the future of Twitter still feels extremely exciting, though. It feels like something big is afoot. And in order to kickstart growth and get people excited again, Twitter has been rolling out a range of great new features and updates.
In this post, I’d love to give you the lowdown on Twitter’s newest features and also share some thoughts on where it may be heading in the future.
|
|
Scooped by
Jeff Domansky
February 18, 2016 11:44 AM
|
For those of you who use LinkedIn on a regular basis, you will have come across a wide range of LinkedIn users. These users range from those who know how to interact in a pleasant, engaging manner and those who really upset other LinkedIn users. I have listed 5 bad habits you need to stop now....
|
|
Scooped by
Jeff Domansky
February 18, 2016 2:09 AM
|
The Times’ ranking of their most read stories, rather than just the ones that got the highest number of clicks, is a valuable one.
It also shows how publishers can combine metrics available to get a better understanding of the various strands of their audience. What a social audience wants is different to what to what homepage regulars want.
This might be interesting for publishers wondering what the benefits of using social media to push different content to different audiences. The Times’ Opinion Facebook page has a healthy following, but the Facebook pages of individual columnists, like Nicolas Kristof help drive particularly large engagement numbers for the Times on Facebook.
Finally, this data shows once more that there is a place for in-depth, lengthy content on Facebook. Both list contained plenty of stories that showed there’s plenty of interest in longer stories....
|
|
Scooped by
Jeff Domansky
February 18, 2016 1:17 AM
|
Looking at sales, 2017 will also be a benchmark year as $75.51 billion, or 50.0% of all retail mcommerce sales, will be transacted on smartphones. That will be up from 48% in 2016. As smartphones’ share of mcommerce sales continues to rise, tablets’ share will continue to fall. This year, tablets will capture 50.6% of mcommerce sales, with that figure falling to 48.7% next year. For perspective, mcommerce this year will represent 32.0% of all ecommerce sales, but just 2.6% of total retail sales....
|
|
Scooped by
Jeff Domansky
February 18, 2016 12:01 AM
|
As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan.
While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt.
Our biggest client came to us this month ready to tackle the reason social media exists in the first place: storytelling. More specifically, telling their story in such a way that the consumer aligns with, trusts, and recognizes the brand.
While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016....
|
|
Scooped by
Jeff Domansky
February 17, 2016 11:48 PM
|
Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR?
I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc.
For many years, media relations has been one of the core aspects of PR.
But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point....
|
|
Scooped by
Jeff Domansky
February 17, 2016 11:32 PM
|
It's no surprise to see a decline in search volume when it comes to link building and a continuing growth for content marketing.
Content marketing is becoming more and more popular to build relationships with your audience, and if you don’t take action now and build a solid content marketing strategy your competition will get ahead.
To stay ahead of the curve, it is essential to keep up to date with the latest content marketing trends. To make it easier for you, here are top 7 content marketing trends that will rule 2016....
|
|
Scooped by
Jeff Domansky
February 17, 2016 2:02 PM
|
It will probably be at least a few years before Hampton Creek, the plant-based food startup known for its vegan mayo, goes public. But founder Josh Tetrick already has plans for doing good with the money he makes when that happens.
The idea that I could use whatever personal wealth that I might accrue from this to also do good . . that's what I want to do with my life.
"The whole company is based around using capitalism to make things a bit better," says Tetrick. "The idea that I could use whatever personal wealth that I might accrue from this to also do good . . . that's what I want to do with my life."
Tetrick is one of around 200 founders to take the Founders Pledge, a legally binding contract that says when a founder exits their company, they'll give at least 2% of the proceeds to charity (some pledge as much as 25%)....
|
|
Scooped by
Jeff Domansky
February 17, 2016 2:04 AM
|
The social media analytics compass contains the most essential areas that you need to monitor for your social media channels.
It’s not possible to monitor everything across every channel due to limitations of the tool and it’s not essential to monitor everything depending on the business.
From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Let’s look at each section of your compass (Note: you will need to differentiate between paid and unpaid)....
|
|
Scooped by
Jeff Domansky
February 17, 2016 1:41 AM
|
If you do take Instagram seriously, it can open up a world of opportunity for your brand. Forrester has named Instagram the “king of social engagement,” citing the fact that top brands’ Instagram posts generated a per-follower engagement rate of 4.21 percent. That means Instagram delivered these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.
So, you now know why your business should be on Instagram. Below, we tackle the “how,” walking you through the process of building an Instagram strategy, setting up your account, and best practices for brands. Read on for our beginner’s guide on how to use Instagram for business....
|
|
Scooped by
Jeff Domansky
February 17, 2016 12:04 AM
|
Dive Brief: - Litmus’ 2016 State of Email Report found email is still the preferred medium for communication with 72% respondents choosing it over other channels.
- During 2015 mobile open rates increased 17%, representing 55% of all email opens with webmail and desktop opens both decreasing.
- Within mobile devices, Android and iPhone email open rates increased while iPad opens decreased. IPhone’s were the most popular mobile device for email, representing 33% of opens.
|
|
Scooped by
Jeff Domansky
February 16, 2016 1:08 AM
|
This year’s Trust Barometer shows something amazing. The biggest increase in trust hasn’t been in the media or NGOs or the government… it’s been in the private sector.
The general public wants businesses to lead the way when it comes to societal issues. More specifically… Edelman says the data shows people want CEOs to be more visible.
They want to know the person leading a business. They want to know their values and where they stand on social issues....
|
|
Scooped by
Jeff Domansky
February 15, 2016 11:57 PM
|
Adding social sharing buttons can increase the amount your content is shared immediately by 700%.
But here’s an even bigger problem. Of the sites I see with sharing buttons, less than half of them have properly optimized their tweet button, which could be killing a lot of social shares. This is happening even with the content sites of Fortune 500 companies.
Here are the four key elements of an optimized tweet button and an explanation of why it is important....
|
|
|
Scooped by
Jeff Domansky
February 18, 2016 11:53 AM
|
If you know how to create a thriving Facebook Group of your own, you’ll be able to influence a lot of people, without having to expend a lot of effort – or spend a lot money.However, it takes effort to get a Facebook Group going in the first place.That’s why in this post, we’re going to take a look at what can be done in order to create and grow a Facebook Group of your own, and use it as a means to market your offering.By the end, you’ll know more than most Facebook marketers, when it comes to taking a Facebook Group from nothing, to something spectacular....
|
|
Scooped by
Jeff Domansky
February 18, 2016 11:42 AM
|
I have been using LinkedIn for many years now and have used everything LinkedIn has to offer other than the recruitment environment. Based on my experience I have listed five things that may help you derive more value from your participation on the platform.
|
|
Scooped by
Jeff Domansky
February 18, 2016 1:42 AM
|
It’s no secret that video is quickly becoming the #1 priority for both social media platforms and marketers alike. As consumers, we spend more and more time glued to our smartphones watching one video after another.
By 2017, it is estimated that video will account for 74% of all internet traffic in the world, making the upcoming year make or break time for any company that’s betting on video. As competition heats up, some of the most well-known platforms have rushed to report impressive statistics. While they may be staggering, such numbers tend to be cherry-picked and don’t necessarily show the full picture....
|
|
Scooped by
Jeff Domansky
February 18, 2016 12:54 AM
|
We live in interesting times in the digital agency world – a time of constant change in our business landscape that provides both immense opportunity and a real threat to the survival of agencies that fail to adapt.
I’ve spent a lot of time thinking about this landscape over the last year or so. I’ve spoken with team members and peers in Canada, and with senior colleagues across our global network. As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: 1. Newly (re-)accelerated change in social networks 2. Less “social”, more “media” 3. Decline of community management (in some areas) 4. The (actual) year of mobile 5. Ubiquity of rich media...
|
|
Scooped by
Jeff Domansky
February 17, 2016 11:55 PM
|
Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there's no big announcement.
For instance, did you know you can add life events and milestones to your personal and business Pages on Facebook? That you can remove certain users' tweets from your Twitter feed without having to officially unfollow them? That you can add hidden relationship notes to your LinkedIn connections? (That one's my favorite.)
There are so many cool things our favorite social networks can do that may have fallen through the cracks. To help you discover these hidden treasures, we rounded up 20 of the lesser-known features on Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Check 'em out....
|
|
Scooped by
Jeff Domansky
February 17, 2016 11:42 PM
|
If former Gov. Jeb Bush was looking for attention online, he certainly got it.
On Tuesday, the GOP candidate made a campaign stop at FN America’s firearm-manufacturing plant in South Carolina. He received a .45-caliber handgun engraved with his name as a gift, which he tweeted along with a single word: “America.”
The tweet went viral as Bush’s name trended on Twitter and started appearing in headlines. Though the candidate captured attention, the move ultimately backfired as negative sentiments rolled in.
Many tweeted replies similar to government whistleblower Edward Snowden’s...
|
|
Scooped by
Jeff Domansky
February 17, 2016 11:23 PM
|
There is no shortage of amazing free themes for WordPress users. No matter what type of website you are looking to create, you can find a great selection of free and amazing WordPress themes that you can choose from.
Minimalism has been in vogue for quite a while now, and if you are looking for a free minimal WordPress theme for your magazine or news website, you have come to the right place. In this post, we have put together some of the best free minimal magazine WordPress themes....
|
|
Scooped by
Jeff Domansky
February 17, 2016 2:45 AM
|
Amazon's 1997 shareholder letter is visionary and a must-read for students of Internet and e-commerce history. Marketers and PR pros will find it to be a fascinating, transparent communication document. Jeff Bezos shares his vision and clearly communicates the company's plans, challenges and future directions.
What's most impressive is that Bezos has guided Amazon with the same vision consistently and with determination so that the long term strategy is finally paying off in profits in the past year.
|
|
Scooped by
Jeff Domansky
February 17, 2016 1:54 AM
|
B2B Instagram accounts tend to have a bad reputation. They usually feature a lot of employee group shots, maybe some at industry conferences, or even office images if they’re lucky enough to have a sleek design. Unfortunately, many of these accounts are not very exciting. The surprising thing is, however, that many of these brands have great content marketing hubs.
So why the disconnect? Perhaps the reason for this has to do with the fact that they may be using the channel for a different business case, something like recruiting. In reality, any social channel, whether it be Instagram, Twitter, Facebook or Pinterest, should be viewed as an extension of and a distribution channel for your content marketing program.
Some of the content may be created specifically for that channel, but the tone, messaging, and overall look and feel should remain consistent. Here are my favorite examples of B2B brands who get it right when it comes to using Instagram as an extension of their content marketing....
|
|
Scooped by
Jeff Domansky
February 17, 2016 1:33 AM
|
Last month I wrote a post on the value of measuring engagement vs numbers when selecting an influencer for your company to work with. That post resonated with a lot of you so I wanted to expand on it and talk about the key considerations for your company when working with influencers.
Working with influencers and ‘sponsored content’ is a very popular option for companies these days, and done correctly, it can be a real benefit for your business. Here’s some of the things you should consider before working with influencers...
|
|
Scooped by
Jeff Domansky
February 17, 2016 12:01 AM
|
For B2B companies, the growing importance of e-commerce is taking an increasingly central role in business marketers' minds, but building a mobile commerce presence may soon become a priority.
Last fall, Accenture Interactive released a report, "Channel Shift: Measuring B2B Efforts to Shift Customer Online," that both surveyed and addressed this e-commerce-filled reality. And in short, it found that B2B e-commerce is only going to gain traction....
|
|
Rescooped by
Jeff Domansky
from visualizing social media
February 16, 2016 12:47 AM
|
A new infographic produced by AdWeek draws off data to break down 2015/2016 social network demographics. The data is reposted in its entirety.
Social Network Demographics: Key Takeaways
Embedded in these six pie charts is some very valuable information. If you’re not a data-person, we’ve got a few observations of our own for you to chew over. Find key takeaways from this chart at the article link.
Via Lauren Moss
|
Ash Read offers his point of view on new Twitter features and futures.