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Scooped by
Jeff Domansky
March 7, 2016 11:31 AM
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A spirited panel at Social Media Week in New York spelled out why marketers should stop treating content like ads and start being storytellers. For marketers, all bets are off. It's time to think differently about customer engagement or risk crapping out. “The game has changed. The channels have changed. That means that brands have to change,” Brian Becker, VP of content marketing for JPMorgan Chase, said during the panel “Content: A Brand's Most Essential Resource” at Social Media Week in New York. Becker asserted that many companies still struggle to put consumers' wants, needs, and perspectives into the brand narrative. Content, however, allows them to do just that. “Bring the voice of the customer into your marketing,” Becker said. “That's when you sound so much more authentic.”...
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Scooped by
Jeff Domansky
March 7, 2016 3:23 AM
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One of the trickiest challenges you will ever face when launching and growing your business is doing your public relations right. In its most generic terms, public relations involves activities that promote a positive image and foster goodwill in order to increase sales while conveying the right message. Reputation is everything for a brand and PR campaigns play important role in improving the brand value. Other advantages include:Improve engagement and image building. Reaching new target markets sounds great, doesn’t it? But one wrong step and you are likely to lose it all....
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Scooped by
Jeff Domansky
March 6, 2016 4:03 PM
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Pouring gas on the bonfire of news tech, Google recently announced that it has distributed more than €27 million ($30 million) into projects spanning the European news tech scene.
The fund’s goal is to ‘help stimulate innovation in digital journalism’ over the next three years, Google’s CEO Sundar Pichai said at an event in Paris last week. This batch of project endowments is the first from a €150 million ($167 million) fund the company announced last year.
“The funding will go to a wide variety of organizations”, Pichai said, describing the companies applying for the Digital News Initiative (DNI) funds as “wonderfully diverse, ranging from automated content personalization and robot journalism, to hoax-busting apps and tools to verify social media in real-time reporting....
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Scooped by
Jeff Domansky
March 4, 2016 11:58 PM
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Those monthly costs can add up. Freelancers in particular can spend a small fortune shilling out for monthly software subscriptions since they need so many tools for their careers, subscriptions that full-time employers regularly cover.
But the great thing about the Internet is that there’s almost always a free version of software out there, whether it’s for expensive subscription services, project management programs, or email service providers. Replacing those paid tools with free ones can be a great way to save money without sacrificing productivity.
With that in mind, here are five free alternatives to the tools you might be paying for each month.
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Scooped by
Jeff Domansky
March 4, 2016 10:49 PM
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For demand generation, value is a participatory process. Potential customers want to touch, feel, and test-drive things “on demand” while they continue to shop, compare, and research.
Because of this, interactive content (think calculators, assessments, polls, and trivia) is a perfect “taster” to whet the palate of a potential customer. This type of content can stand alone or act as part of a bigger, long-lasting conversation with customers as they move from lead to qualified prospect.
Now it’s time to turn your industry knowledge into interactive content that’s not only engaging, but also all about helping the customer enter the buyer’s journey with confidence. Here are five interactive content examples that have hit the sweet spot between encouraging customer engagement and improving customer satisfaction from the first click....
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Scooped by
Jeff Domansky
March 4, 2016 4:24 PM
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“The chips are down for Moore’s Law,” read the headline in last month’s Nature. Finally, the semiconductor industry was going to admit “what has become increasingly obvious to everyone involved,” and the party will be over. After 50 years of riding an exponential wave, we’re maxing out on our ability to double the number of transistors on a chip.
From the Nature article: “The doubling has already started to falter, thanks to the heat that is unavoidably generated when more and more silicon circuitry is jammed into the same small area…
Top-of-the-line microprocessors currently have circuit features that are around 14 nanometres across, smaller than most viruses. But by the early 2020s… ‘we'll get to the 2–3-nanometre limit, where features are just 10 atoms across…’ [A]t that scale, electron behaviour will be governed by quantum uncertainties that will make transistors hopelessly unreliable.”
So that’s it. No more buying a new computer every other year, twice as good for the same price. No more going from a megabyte to a gigabyte to a terabyte in what seems like weeks. No more transformative shifts in technology at warp speed.
Except, of course, that that’s not what’s happening, and that’s not it, not by a long shot. I mean, that may be it for Moore, but not for the rest of us. All we need is a simple shift in perspective.
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Scooped by
Jeff Domansky
March 4, 2016 10:16 AM
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Static marketing content is as outdated as print-only newspapers. Just as day-old newspapers become litter in the streets, static digital content is useless to the average reader. With such an inundation of static marketing content, one piece hardly stands out from others, meaning brands blend and ideas fade. Readers crave the dynamic nature of interactive digital content. An ion Interactive studymeasured the success and general feeling from marketers regarding interactive content. In terms of effectiveness, 93% of marketers say interactive media is great at educating buyers; 88% say it’s effective at differentiating brands, whereas static was found to be only 55% effective. Not convinced yet? Did you know that interactive content also drives 2X more conversions than static content? Despite these numbers, many marketers shy away from interactive content. It might be because it has a reputation for being expensive and labor-intensive. But that is an unfair reputation. Creating interactive elements is, in fact, easy, fast and even free....
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Scooped by
Jeff Domansky
March 4, 2016 10:02 AM
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Projects don't always go as planned. You can perfectly outline the tasks, major milestones, and timeline for each project, but in the end, things happen: clients don't send the information you need, a key employee walks out the door, a technical issue pops up that requires you to rethink the approach. This can spiral out of control when everyone is simply referring to a color-coded spreadsheet and replying to a confusing email thread. That's why so many agencies invest in project management software. They need an easy-to-use interface to track timelines, tasks, time, and budgets. They need something people will actually want to use on a daily basis. And every agency is different, which means every agency needs a different type of project management tool. We've put together a list of some of the top platforms that are made with agencies in mind:...
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Scooped by
Jeff Domansky
March 3, 2016 12:08 PM
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Who doesn’t love a great quote?I culled together 10 inspirational quotes for marketing and public relations professionals to get us excited. Today is a great time to be a marketer. Hopefully, these quotes will help guide you through today’s social media and content marketing world....
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Scooped by
Jeff Domansky
March 3, 2016 10:42 AM
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Anheuser-Busch is targeting millennial consumers by partnering with mobile shopping application Ibotta to offer users aged 21 or over special offers for purchasing beer at convenience, liquor and grocery stores, as well as select bars and restaurants. The alcohol brand has entered into a preferred partnership with the cash-back rebate platform that will last through February 2018, giving Anheuser-Busch ample time to inspire purchases among long-time fans and work toward gaining new customers. Ibotta app users can now receive up to $5 cash back on a slew of Anheuser-Busch brands, including Stella Artois, Bud Light and Michelob Ultra, an incentive that could easily prompt more individuals to buy beer on mobile devices....
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Scooped by
Jeff Domansky
March 3, 2016 10:13 AM
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Emoji are a great way to express yourself. Through Simulating the World, the latest interactive web toy by artist Nicky Case, they're more than just cute stickers. They become a tool for thinking about systems, illuminating how everything from forest fires to flu pandemics start, or spread out of control. Simulating the World is a time-lapsed grid that is semi-randomly populated with whatever emoji you choose, according to certain user-defined rules: what happens when an emoji spawns to another emoji that is different, for example. It doesn't sound like much, but used intelligently, this emoji grid is enough to simulate, if not predict, how all sorts of systems work: how a bolt of lightning can decimate a forest during a drought year, for example, or how neighborhoods can desegregate over time....
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Scooped by
Jeff Domansky
March 2, 2016 11:32 AM
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You’re checking the backlinks pointing to your site, as you do occasionally, when you see it: a huge spike in links. If your site has only a few hundred links, or even a few thousand, that’s when you need to be concerned.I have some good news for you (among the bad): If you do get attacked, it sucks. It will cost you weeks or months of lost revenue. However, you can almost always recover from negative attacks.Additionally, if you follow the four steps that I lay out in this post, you’ll be able to prevent negative SEO attacks from causing any real damage most of the time. ...
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Scooped by
Jeff Domansky
March 2, 2016 10:52 AM
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Which devices are folks using to search the internet around the world? What do social sharing behaviors look like by device? What are some notable global social media trends? To help us understand how internet behavior has been shifting on a global scale in the past year, the folks at AddThis looked at more than one trillion global pageviews from more than two billion internet users around the world. They used that data to create the infographic below. Check it out....
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Scooped by
Jeff Domansky
March 7, 2016 10:55 AM
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Social media changed the face of journalism once and for all. We are no longer forced to read unintelligible journalistic style that was characteristic for old-school newspapers. Today, the news is brief, simple, and easy to comprehend. The most popular journalists understand they have to build a good connection with their readers. Social media is part of their profession – they have a responsibility to spread their honest voice throughout the world. You definitely should follow professional journalists to find out about new trends....
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Scooped by
Jeff Domansky
March 6, 2016 7:30 PM
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If someone views your LinkedIn profile, does it look like you’re an experienced user or an inexperienced newbie?
As a LinkedIn consultant and speaker, I look at hundreds of profiles each week, and many of them are downright embarrassing. But the good news is that most of the mistakes can be fixed in just a few minutes.
However, before you make these changes, you may want to slide your Update Notification toggle to “No” so you aren’t alerting your network that you’re fixing these mistakes....
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Scooped by
Jeff Domansky
March 5, 2016 1:13 AM
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Business card design doesn’t have to be as boring as it often is, and can be used as a creative medium for creative, eye-catching and mind-stimulating visual statements. Before opening your old 3.5″ x 2″ business card design template, I encourage you take a look at some of these swag business cards that think outside the box.Taking a fresh approach might just capture your clients imagination, as well as many of their future customers....
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Scooped by
Jeff Domansky
March 4, 2016 10:55 PM
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If you joined our first 5 in 15 webinar: 5 Ways Bad Listings Cost You Customers, you heard some common problems local businesses face when it comes to listings and tips for making sure your local listings are attracting customers, not turning them away. Ask yourself these important questions to make sure your listings aren’t losing you business...
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Scooped by
Jeff Domansky
March 4, 2016 10:42 PM
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According to a Kapost survey of B2B marketers in 2015, two out of three marketers don’t have a solid internal idea-sourcing process.
So while teams may have great input to contribute, if there’s no clear process for gathering or documenting the 251 ideas that marketers need to fuel marketing efforts, all that creativity will go to waste.
Get the year off to a fruitful start by crafting an idea-exchange process, plus a way to document ideas in a shared online content repository. This encourages crowdsourcing among internal teams, which is another key element for keeping ideas fresh.
Here are some ways to improve, polish, or reinvent marketing efforts in 2016...
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Scooped by
Jeff Domansky
March 4, 2016 3:45 PM
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Each week a new member of DigitalMarketer Engage (our 8,000+ Lab member mastermind group) asks a very important question surrounding their landing pages:
Is this page compliant on [enter your preferred ad network]?!
The first bit of advice I give is to stop tailoring different landing pages to different ad networks based on compliance. Pick the strictest one and develop all your pages with that as the baseline.
Not only will this save you time and help you better organize your landing pages, it protects you when less strict networks, e.g., Facebook, decide to change their terms!
Google is hands down the stricter of the ad networks, so I created this 9-point checklist outlining everything your landing page needs to stay in their good graces — along with this nifty download for you to swipe....
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Scooped by
Jeff Domansky
March 4, 2016 10:10 AM
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Enter the rise of microsites. Unlike regular websites, microsites tend to be rather simplistic and easier to navigate. This isn't to say they won't make you want to poke around for a while, though. In fact, the really great ones do just that. Ready to see a few use cases? Check out the list below for some great examples of microsites in action....
Here are some key points from the report: In total, we project there will be 34 billion devices connected to the internet by 2020, up from 10 billion in 2015. IoT devices will account for 24 billion, while traditional computing devices (e.g. smartphones, tablets, smartwatches, etc.) will comprise 10 billion. Nearly $6 trillion will be spent on IoT solutions over the next five years.Businesses will be the top adopter of IoT solutions. They see three ways the IoT can improve their bottom line by 1) lowering operating costs; 2) increasing productivity; and 3) expanding to new markets or developing new product offerings....
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Scooped by
Jeff Domansky
March 3, 2016 11:50 AM
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Business executives worldwide are producing significant amounts of digital content and assets, according to an April 2015 report. And they expect that volume to increase in the next two years. Accenture surveyed 1,078 business executives worldwide. Nearly two-thirds of respondents said their company produced moderate volumes of digital content and assets.In addition, 17% of business executives said their company produced enormous volumes of digital content and assets.Just 19% of respondents said that a small volume of digital content and assets was produced by their company....
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Scooped by
Jeff Domansky
March 3, 2016 10:24 AM
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The World Advertising Research Center (Warc) has issued its annual rankings of the most effective marketing campaigns and the agencies and advertisers driving effective results. Ranked number one, "Penny the Pirate" developed by Saatchi & Saatchi and OMD for Australian optical chain OPSM combined traditional and digital media, producing an engaging printed book and app to highlight vision problems in children. More than 126,000 parents bought the reading book, the number of eye tests conducted by OPSM increased by 22.6% year-on-year, and its sales also grew by more than one-fifth (22.4%). The Warc analysis found that 55% of the world’s most impactful campaigns are digital-led. Eleven of the 20 top-ranked campaigns led with digital channels. Notable uses of digital included the ‘Live Test Series’ (ranked fifth) by Volvo Trucks -- its YouTube video views of over 100m reached far beyond the brand’s niche target audience of truck drivers and resulted in a 23% growth in sales in the fourth quarter of 2013 -- and "If We Made It" (ranked sixth) by Newcastle Brown Ale, which used online video to parody the advertising hype around the Super Bowl, increasing volume sales by over 20%....
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Scooped by
Jeff Domansky
March 3, 2016 10:00 AM
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We can argue until we're blue in the face over which presidential candidates have the best plans for health care, the economy, foreign policy, and more. One thing that is not up for debate: the quality of the candidates' websites. Here, I'll compare the designs of the official campaign home pages for the five leading candidates: Hillary Clinton, Ted Cruz, Marco Rubio, Bernie Sanders, and Donald Trump. I selected candidates based on their performance in the primaries at the time of this writing. A few disclaimers: The messaging and imagery of candidate sites can (and do) change on a daily basis, so content may appear differently depending on when you view the site, and where. I looked at the websites in New York City using Google’s Chrome browser....
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Scooped by
Jeff Domansky
March 2, 2016 11:17 AM
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If you spend any time around social media, I’m willing to bet that you have, at the very least, heard about Periscope. But you may still be wondering just what it is, and, more importantly, why should you care? Well, great questions, and I’m here to help!I’m going to share a little about the platform’s background and then give you five super simple tips to integrate Periscope into your marketing, no matter what your niche. As you will see, it’s a simple, effective and fun way to attract and engage with both new and existing customers....
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Yes, content is more powerful.