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Scooped by
Jeff Domansky
March 20, 2016 10:59 AM
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Work customs and culture vary from country to country. For instance, meeting attendees in the U.S. seat themselves in no particular order around the conference table. But if the most junior person on the team were to take the seat farthest from the door in Japan? That's a no-no. This behavior flies in the face of Japanese custom, where the seating arrangement is determined by professional seniority (the most senior people sit farthest from the door, and the most junior people closest). But while there are no doubt differences in work styles around the world, there are also similarities. After surveying nearly 200 leaders located in 15 different countries, Quantum Leadership Group recently discovered the most important leadership trait worldwide: High ethical and moral standards.In a Harvard Business Review article covering the data, Sunnie Giles, president of Quantum Leadership Group, categorized this response along with the third most important trait ("clearly communicates expectations") as qualities that "creat[e] a safe and trusted environment."...
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Scooped by
Jeff Domansky
March 18, 2016 11:36 PM
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To run for president, you need to possess a certain je ne sais quoi when it comes to communicating messages that can provoke people to take action.
So regardless of which side of the aisle you sit on, your brand can take a lesson from each of the master marketers who remain in the race. The candidates clearly know how to engage their base.
Below are some of the top strategies and tactics of Decision 2016, which can be applied easily to your organization’s social channels to gain traction and win over some very loyal constituents....
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Scooped by
Jeff Domansky
March 18, 2016 11:20 PM
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CEOs today are anxious to harness the power of digital platforms and the data they generate to stay competitive and drive future growth. As a result, marketers that have embraced a data- and tech-driven approach are being tasked to spearhead digital initiatives that cut across the organization, helping raise the awareness and underscore the strategic importance of marketing technology in the process, as explored in a new eMarketer report “Marketing Technology: The Six Developments That Matter the Most in 2016.”
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Scooped by
Jeff Domansky
March 18, 2016 11:07 PM
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In a recent Investor’s Business Daily article, author Max Cherney outlines how Amazon’s new Prime Now is poised to help the retailer’s Prime loyalty programme “destroy the advantage that Walmart, Target and others hope to gain by offering online orders, in-store pickup and stores as warehouses for online deliveries.” Long considered one of retail’s most effective loyalty programmes with a purported 54 million members, the addition of Prime Now in 26 US markets may put Amazon yet another step ahead of the competition in the multichannel retail wars.
Cherney references a recent Wells Fargo report by analyst Matt Nemer that describes Prime Now as “a move to dominate ‘Need it Now’ shopping. Prime Now, available only to Amazon Prime members in those 26 markets, offers free two-hour shipping on over 30,000 products and one-hour shipping for a $7.99 delivery fee. Money quote from Cherney:
Amazon’s push may eliminate a key advantage of physical retailers — the last-mile convenience of being able to get something immediately. As that advantage disappears, so do other advantages touted by brick-and-mortar stores, such as the ability to pick up an online order quickly at your local store… In the research note, Nemer says that Prime Now, though not currently profitable, helps Amazon retain Prime member loyalty and will, with scale, become profitable.
Wells Fargo isn’t the only analyst bullish on Amazon’s Prime investment. In a recent anal...
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Scooped by
Jeff Domansky
March 18, 2016 3:25 AM
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The idea was cute. It always is. Ask members of the public to post there selfies with New York police officers, tag them with #myNYPD, and sing "Kumbayah" together. OK, that last part maybe not. The response was overwhelming -- overwhelmingly bad. Soon the hashtag was used as a bashtag....
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Scooped by
Jeff Domansky
March 18, 2016 1:48 AM
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Any description I write for this collection will pale in comparison to the excellent copywriting examples contained herein.
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Scooped by
Jeff Domansky
March 17, 2016 10:40 PM
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There are a bunch of aspects to running an e-commerce business but when you boil it down, everything comes back to how your website, brand, and products are perceived by consumers. You can have your own assumptions of what will work but how do you really know what’s going to drive a shopper to convert into a sale?
Our friends over at Bargain Fox have helped us all out with an in depth look at e-commerce consumer psychology. Are you ready for 65 stats that will help you transform your e-commerce marketing, website design, customer engagement strategy, and overall sales numbers? Check out this epic e-commerce infographic!...
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Scooped by
Jeff Domansky
March 17, 2016 10:20 PM
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Content creation in ecommerce isn’t something that is by any means easy to get right but when you do, the results will speak for themselves in terms of conversions, brand recognition and engagement.
2015 was a great year for brands beginning to really leverage content on their ecommerce stores and 2016 is set to continue this tradition as more and more become aware of its importance in the customer experience and journey. These days, it’s is a crucial component of remaining competitive within your industry and its importance will only grow.
Whilst content on ecommerce sites might not immediately be the thing that you think of when it comes to driving sales and conversions, there is a huge amount of value to be had in reaching users at earlier stages in the buying process. Larger retailers like Wiggle and REI are very strong examples for using content to position themselves as an authority, with various different objectives, but merchants of all sizes are now allocating large proportions of their marketing budget to content strategy....
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Scooped by
Jeff Domansky
March 17, 2016 4:23 AM
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As expectations increase, as technology improves, standards are raised. TAnd if you want to make sure that your content marketing stays effective in the future, you’ll need to adapt. I prefer to look ahead to the future and try to stay ahead of the curve. Would you like to do the same? I believe there are 7 main ways that great content will be different in the future, and I’m about to tell you what they are....
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Scooped by
Jeff Domansky
March 17, 2016 3:58 AM
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It’s no secret that including visuals in your blog posts can lead to increased traffic and content sharing. Using eye catching visuals in your posts is a key element for successful content marketing. Studies completed over the last decade have shown - Blog posts with images get 94% more views - Readers connect with images in just 13 milliseconds (or less) - Our brains process images 60,000 times faster than text These findings all seem to point to one and only one thing It’s important to use visuals! Below are 9 types of images you can use to break-up large chunks of text, make your post visually appealing and get tons of shares....
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Scooped by
Jeff Domansky
March 17, 2016 3:32 AM
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The new Cision State of the Media 2016 Report helps communication professionals stay on the cutting edge with insights gleaned from a survey of 346 journalists, bloggers and influencers and as well as analysis from Cision’s Media Research Team. The annual report looks at the trends that shaped the media in 2015 and what we can expect in the years ahead, so you can shape your outreach accordingly and earn more media mentions. Here is a brief overview of several key findings from the report: Social: The Value of Social MediaToday, journalists are increasingly using social media, making it a valuable platform for communication professionals to engage and establish rapport. The report found that 73 percent of journalists use social media to build relationships and 72 percent use it for marketing and promotion....
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Scooped by
Jeff Domansky
March 16, 2016 11:26 AM
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The Social Media in Real Time counter is a fun little tool that helps us see just how active the world is on platforms including Facebook, Twitter, YouTube, Tumblr, Google Plus, Instagram, Pinterest, Reddit, and LinkedIn. When you load up the page you are greeted with a clock and with every second that ticks by, all the key metrics from each social site go up accordingly based on the latest statistical averages. If you ever wanted to know how many photos get uploaded to Instagram in 7 minutes, now you can! The answer is 388,920 by the way. Then there are the 420,000 comments, and a whopping 17 million likes. Yes the primary activity on the photo sharing site is people looking at and liking photos. For those that upload them, that has to be a nice ego boost. Then there’s Facebook. In just 10 seconds 48,830 people decided to update the world on their current thoughts. 8,330 of those were links to other sites. The second most popular activity in those few seconds was uploading photos, to the tune of 22,670. And there were 16,670 friend requests. For the sake of happiness, we hope they all accepted....
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Scooped by
Jeff Domansky
March 15, 2016 3:45 AM
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After more than seven years of blogging I had a lot of clutter. Irrelevant posts. Broken links. Out-dated information. Silly stuff. So I started at the beginning of the {grow} timeline and began deleting blog posts. Hundreds of them. When the dust had cleared, I had trashed 274 blog posts.In most cases, I had not seen these old posts for six or seven years. Re-living those early days of my social media journey — and the re-invention of a career — was an emotional and illuminating experience. Here are a few observations and lessons I learned....
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Scooped by
Jeff Domansky
March 18, 2016 11:46 PM
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When it comes to your welcome page design, there are many patterns to choose from. You can launch your new users into a product tour, or create a personalized experience. You can have them populate their feed with relevant content or do something entirely unique.
Whatever your pattern, your user onboarding starts with your welcome message. Here are 12 design tips to optimize your welcome page
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Scooped by
Jeff Domansky
March 18, 2016 11:30 PM
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The buyer’s journey is an important framework for marketing strategy — but what does it look like? How are buyers getting from step one (“Do I have a need?”) to a justified decision? How can marketers harness this knowledge to create campaigns centered around the customer lifecycle?
We’ve all heard this popularly-quoted statistic: that 70% of the buyer’s journey is complete before a buyer even reaches out to sales (SiriusDecisions). Marketers and sales reps alike are having to adjust their strategies to cope with these changing consumer practices. But what can they do about the 70% of the buyer’s journey that they’re missing out on? What are buyers doing during this time? And how can a tool like marketing automation help marketers keep pace with their buyers?...
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Scooped by
Jeff Domansky
March 18, 2016 11:12 PM
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Is video part of your social media marketing mix?
Looking for tips to get started with video?
Making the right decisions in three key areas will help you create videos that engage people.
In this article you’ll discover three steps to add video to your social media marketing.
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Scooped by
Jeff Domansky
March 18, 2016 11:06 PM
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Small business owners may find it challenging navigating through the fast-paced world of social media. Their resources are valuable and they don’t want to waste any of it. Here’s a list of free social media tools that will save them both time and money....
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Scooped by
Jeff Domansky
March 18, 2016 2:39 AM
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There are nearly 700 million internet users in China, and they don’t let their connections go to waste. The country is a downloading, WeChatting, ecommercing powerhouse, and it has the statistics to prove it. We sorted through the numbers put out by some of China’s biggest internet companies, and brought them down to scale. This is an internet minute in China. The country does in 60 seconds what some would only do over a day, week, or more. Not too shabby....
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Scooped by
Jeff Domansky
March 17, 2016 10:45 PM
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Compelling content will attract the right people to you, allowing you to build an audience of current and potential customers. More than that, posting great content on social is the the first step to higher engagement rates and a larger audience.
The question is, how do you find amazing content to share? Well your own awesome stuff is a great start, but if you live by the 80/20 rule, you might need to look at other sources as well. And for this, you’ll need a system that is time saving and easy to include to your daily routine.
Let’s take a look at some of the top tools that guarantee to save you time in curating the right content for social....
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Scooped by
Jeff Domansky
March 17, 2016 10:34 PM
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There’s no way around it—the past year has been rough for retail. Even the stalwarts have taken a hit: Nordstrom had a terrible run on NASDAQ; Macy's cratered, with its stock ending 2015 40% down for the year; and Walmart is shutting down over 250 stores nationwide. Why so much bad news, so fast?
Well, there are a few incidental reasons, such as an economy that has people saving instead of spending, and an unseasonably warm Q4 that kept families away from seasonal purchases, like a new space heater or down jacket. But, it’s also about a little company in Seattle called Amazon, which is steadily eating the world of retail. And when we say eating, we mean in one bite; according to The Motley Fool, about one of every three product searches begins at Amazon.
Just think about what this means for other retailers. A third of their potential customers are starting at their competitors’ front door, leaving them clamoring for scraps and losing costly acquisition dollars (and margin) to the likes of Google and, increasingly, Facebook. And as Amazon enhances Prime, their base of customers grows and becomes increasingly loyal....
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Scooped by
Jeff Domansky
March 17, 2016 4:38 AM
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Are you struggling to keep up with your Twitter activities? Looking for a way to streamline your Twitter marketing? YThe right productivity tools will help you manage your Twitter marketing more effectively and free up your time for other tasks. In this article you’ll discover six tools and techniques that will boost your productivity on Twitter....
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Scooped by
Jeff Domansky
March 17, 2016 4:16 AM
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Your website copy is responsible for more than just presenting your visitors with basic information. In fact, your words alone have the ability to influence how visitors feel about your brand, what they choose to click (or not click), and how your site ranks in search engines. How can you ensure that it's working the way you want it to? Testing. Sometimes the tiniest change in word choice can have a major impact on your conversion rates. While the difference between a checkout button that reads “Add to Cart” rather than “+Cart” might seem insignificant, it can significantly alter your website's performance. Still not convinced? Check out these 13 case studies that prove word choice does indeed matter when it comes to optimizing for conversions....
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Scooped by
Jeff Domansky
March 17, 2016 3:46 AM
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In April 2013, Vani Hari, activist and author of the blog Food Babe, petitioned Kraft to remove from their products the petroleum-based dyes that have been linked to ADHD and require a warning label in the European Union. A spokesperson for Kraft responded only that Kraft was following the FDA guidelines for what could and could not be in their products. The following month, Hari posted a hoax video showing a warning label on Kraft Macaroni and Cheese in a U.K. grocery. Hari then used the video to spur her followers and those of other activist groups into hijacking Kraft’s Facebook page. This study examines the impact of the video hoax and a growing trend of activists using the target organization’s social media sites to propagate campaign messages opposing the target organization’s practices. Method The websites and blogs of Kraft and Food Babe were examined to identify official comments regarding the controversy. Media coverage of the case was then collected via a Google News search and examined to create a case timeline and narrative. An interview was conducted with Hari and a Kraft spokesperson provided statements via email. User generated comments added under Kraft’s posts on their Macaroni and Cheese Facebook page from May 28 to June 15, 2013 were collected and coded as either positive/neutral or negative....
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Scooped by
Jeff Domansky
March 16, 2016 12:49 PM
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No matter how well you prepare, sometimes things just go out of your control. It is not always possible to prevent a crisis. When it comes to PR campaigns, learning from your mistakes can be too costly. The trick should therefore be learning from other people’s mistakes.
According to the First Research study, the U.S. public relation industry is estimated to be at $10 billion, with above 7,000 U.S. firms in action in 2013. Still a large number of businesses suffer the adverse effects of PR disasters. Why is it so? Let’s take a take look at the factors that lead to PR disasters
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Scooped by
Jeff Domansky
March 15, 2016 10:56 AM
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Often we get asked: How did you grow your Twitter followers to such impressive numbers? Why do my accounts not grow as much as I want them to? Why do I get nothing out of all my marketing efforts? Why do people not talk about my product in social media? And most of the time the answer is: It’s the Content – or the lack thereof. What do you post if you do not have interesting content?If you have no good content to share on social media, you either cannot post as often as you want to (and should be) or you sound like a self promotional tout. Social Media Marketers can only post as often as they want if they have the amazing content to share that makes their posts powerful enough. And when your social media updates fail to be useful (like interesting content) – why should others care or even share them? Of course social media is also about conversations and interaction and not only about sharing content. But your options in social media are very limited if you yourself cannot start the conversations you want to have with the right content....
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![#1 Most Important Leadership Trait Worldwide [New Research] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/vgzkn_Ad1P5VA3FyUoDE2zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
I agree with the fact that a leader who has high ethical and moral standards, as well as strong, clear communication skills, are essential qualities of safe and trusted work environment. From what i have studied about strong leadership and and a strong business in general, these are two of the most important qualities. Especially communication. When everyone is on the same page, it makes for less mistakes, more quality work, and a smoother run business. When evreyone working together understands each others goals, they tend to get them done more efficiently and effectively.