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Scooped by
Jeff Domansky
April 13, 2016 11:24 AM
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Are you trying to meet your content marketing goals with a one-size-fits-all formula? Take a close look at your next campaign’s purpose and follow these 3 steps to determine which distribution options are the right fit for your brand....
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Scooped by
Jeff Domansky
April 13, 2016 10:43 AM
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As an entrepreneur, one of your biggest concerns is to find a way hack the growth of your startup and reap its immediate rewards. Given that building an online business generally requires time and a lot of patience, it is your responsibility to find the fastest and most efficient way that will lead you to greater leads and sales. Thankfully, there are growth-hacking tools that will help you achieve success in your business in the shortest time possible. Interestingly enough, most of the tools featured in this post are also startups themselves. Using their products is like helping their startups success as well – it’s a win-win situation for both of you! Below are five tools that you need to consider using to turn your startup into a profitable venture....
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Jeff Domansky
April 13, 2016 4:34 AM
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Scooped by
Jeff Domansky
April 12, 2016 11:59 PM
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In this post, we’re going to review 15 marketing guides that can speed up your success.
We’ll look at the finer details of each guide, ensuring that you have a clear understanding as to how you can use each one to your advantage.
By the end of this post, you’ll have a better idea of how each guide can push you down the path to reaching all of your content marketing related goals....
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Scooped by
Jeff Domansky
April 12, 2016 11:38 AM
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Google, like Facebook, changes its algorithms without noticey. More importantly, focusing on a tight search marketing definition misses the key issue: Digital marketing has evolved into contextual marketing. Therefore: think beyond search marketing in 2016. Your audience’s context is key to providing an appropriate marketing response.....
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Scooped by
Jeff Domansky
April 12, 2016 11:14 AM
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It can be tough using Facebook for business. Every time you think you know what you are doing Facebook change something. Whether it’s a change in the newsfeed algorithm or a layout change they really know how to keep you on your toes. Last week Facebook changed the way you access your Facebook business page. You can no longer ‘Use Facebook As’ function. Facebookers were understandably confused and many came to me looking for a solution. This post is my answer. In this post I will show you: 1. Where to find your business page Facebook feed 2. How to Like other business pages from your Facebook page 3. How to comment and like posts as your page 4. Liking and commenting on mobile 5. What is Business Manager and how do you know if you’ve got it?...
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Scooped by
Jeff Domansky
April 10, 2016 12:58 AM
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TapInfluence always knew influencer marketing was powerful and delivered results, but now they have the data to prove it. They partnered with Nielsen Catalina Solutions and WhiteWave Foods to conduct a study to prove their theory. The results were staggering. Check out the infographic to see the results and visit TapInfluence.com/ROI to learn more!
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Scooped by
Jeff Domansky
April 10, 2016 12:00 AM
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What is the next big wave of social media?
Maybe it’s Peach — or another hot new social network. Maybe it’s a strategy like posting times or text faces.
It’s really hard to say!
(And yet here I am saying it…)
To ride the wave of the next big thing in social media, it often takes a lot of trial-and-error, a good deal of trendspotting, and some courage to try new things. I’ve spent some time reading up on what’s to come for social media and I’d love to get your thoughts on three new trends that might be monumental....
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Scooped by
Jeff Domansky
April 9, 2016 11:34 PM
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From beginning to end, a transmedia story should be a social phenomenon, one which draws people together and unifies them through shared experiences. At present, the industry is obsessed with creating toys and applications which are too exclusive. They do not address the primary goal of storytelling—bringing individuals together by revealing some truth about the world around us.
Like the ‘Choose Your Own Adventure’ stories of the 1980s, these gimmick driven products isolate rather than connect your viewers. Well designed alternate reality games are popular because they immerse players within the same social experience (the same way big talent shows like Idol or The Voice do but on a smaller scale). The players are unified toward a common goal against a common evil.
If transmedia is to be even more successful in the future, we need to concentrate on designed experiences that are socially inclusive which have the power to bring people together through common interests and goals. This will require that we take more care in designing the path along which our readers and viewers access our stories. Transmedial producers have a tendency of creating interactive experiences that are overly complex which ultimately deter audience engagement across every available piece of content. We need to define the ‘path’ between audience access points much like the map function on a video game so that audience members know where they are in relative to the story as a whole and where they’re going, regardless of which piece of content they’ve accessed.
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Scooped by
Jeff Domansky
April 9, 2016 11:18 PM
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I’m often asked how I wrote Putting Stories to Work. People want to know about the writing process and how I did the research. I had similar questions before I started including, How many words do I need to write? How many chapters should it be? What’s the best word processor? So in this post I want to share with you what I learned.
First let me describe the type of book I wanted to write. First and foremost it was important the book was replete with stories. It’s a capital offence to talk about storytelling and not tell a story. I also wanted it to be a practical book, a bit like David Allen’s How to Get Things Done. It was important that it was research based. I didn’t want to just say, for example, that stories are memorable without pointing to research that backs up my statement. I also wanted to share this research as stories of the experiments. This meant I was on the hunt for experimental research rather than theories. I read a lot of business books and I was inspired by Adam Grant, Malcolm Gladwell, Dan Pink and the Heath brothers, to name a few.
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Scooped by
Jeff Domansky
April 9, 2016 2:44 AM
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I'm in the business of creating compelling stories. As a filmmaker, I need to understand how stories touch audiences—why one story is an instantly appealing box office success while another fails miserably to connect. I’ve been fortunate enough to work with some of the world’s most talented storytellers—gifted directors, novelists, screenwriters, actors, and other producers—and from them I’ve gleaned insights into the alchemy of great stories. Make no mistake, a hit movie is still an elusive target, and I’ve had my share of flops. But experience has at least provided me with a clear sense of the essential elements of a story and how to tap into its power. The power of storytelling is also central to my work as a business executive and entrepreneur. Over the years, I’ve learned that the ability to articulate your story or that of your company is crucial in almost every phase of enterprise management. It works all along the business food chain: A great salesperson knows how to tell a story in which the product is the hero. A successful line manager can rally the team to extraordinary efforts through a story that shows how short-term sacrifice leads to long-term success. An effective CEO uses an emotional narrative about the company’s mission to attract investors and partners, to set lofty goals, and to inspire employees. Sometimes, a well-crafted story can even transform a seemingly hopeless situation into an unexpected triumph....
Consumers still aren’t completely sold on the idea of wearables. According to a survey of more than 1,000 American consumers by Colloquy, nearly two-thirds (63%) believe wearables are too expensive. At the same time, more than half (52%) said they don’t know enough to fully understand them. "The perception is because of the newness [of the devices], you’re going to pay more,” Jeff Berry, Colloquy’s research director, tellsMarketing Daily. “The ‘too expensive’ comment may be more about the perception of the devices than the reality for consumers .”Also, a third (35%) of consumers said they viewed the devices as a passing fad that may not be worth the investment....
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Scooped by
Jeff Domansky
April 9, 2016 12:54 AM
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Here is an infographic which includes 9 most important on-page SEO factors which are basic but equally important. Any webmaster and blogger should never ignore them and should always follow them sincerely....
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Scooped by
Jeff Domansky
April 13, 2016 11:02 AM
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An announcement late last week by the Facebook media team may have been overlooked by many marketers, but it has intriguing ramifications. Facebook announced that it would effectively allow any organization with a verified page to publish brand-sponsored content without asking Facebook for explicit permission first, provided that content was tagged to the brand. They said: "Today we're updating our branded content policy to enable verified Pages to share branded content on Facebook. Along with changes to our branded content policy and ads policy, we're offering a new tool that makes it easy for publishers and influencers to tag a marketer when they publish branded content. Publishers and influencers must use this tag for all branded content shared on Facebook." What does it mean?...
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Scooped by
Jeff Domansky
April 13, 2016 10:34 AM
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For anyone that owns and operates a blog, they will be familiar with the frustrations of getting web traffic to their site. There are several paid options available on the market, but how much better would you feel if you could get the traffic for free? You might think it is a myth, but it is actually easier than you think. If you are looking for some inspirational tips, then Check out Online Marketing Gurus who have provided the following tips to aspiring bloggers.
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Scooped by
Jeff Domansky
April 13, 2016 4:19 AM
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Music downloads and streaming services accounted for over 70 percent of US music industry revenues in the first half of last year, according to RIAA data. Despite the inexorable rise of digital music, however, there is one last bastion where the AM/FM radio reigns supreme: the automobile. Back in 2010, 6 percent of American drivers had listened to online radio and this increased to 37 percent in 2016, according to a report from Edison Research. Despite that increase, nothing trumps the good old AM/FM radio for in-car audio. 84 percent of American drivers use the radio at least some of the time, compared to 56 percent who still play tunes through their CD system. As modern stereo systems with smartphone connectivity become standard in new vehicles, the radio will probably become less popular among drivers with digital music gaining more traction....
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Scooped by
Jeff Domansky
April 12, 2016 11:53 PM
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This past year, we've seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Twitter, Instagram, and Pinterest. At the same time, both video and infographics have become powerful tools for brands looking to communicate more easily with their readers.
To help you keep pace with these trends, let's take a look at some statistics that demonstrate the impact visual content has on reach, engagement, and sales....
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Scooped by
Jeff Domansky
April 12, 2016 11:21 AM
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Journalists often speak of their interest in covering trends, and tying your clients to larger issues in the news can be a fruitful tactic. This was probably the thinking when I received a press release about a Pennsylvania hospital’s efforts to “go green.” Normally, it would have gone straight to the delete bin, but since I’m originally from the Keystone State and have some interest in green business practices, I gave the email an extra look. It turned out to be from a company that had just signed a contract to supply the facility with biodegradable trash bags. Now, I’m all for using eco-friendly materials, but the press release made it sound as if the place had just built a new emergency room from recycled bean sprouts: “We’re delighted that such a prominent institution recognizes the contribution [our product] can make to reduce the environmental impact of its daily operations. Our commercial product can be tailored for all kinds of applications and offers an important way for health care facilities, which by necessity generate large amounts of waste, to do the right thing for our environment.” Fast forward. An email arrived from a PR firm in Arizona promising an expert who could discuss hospitals’ efforts to improve “the patient experience.” The expert, I learned, is the CEO of a company that makes patient gowns. Let’s set aside the fact that both emails were woefully off-target (I’m actually sort of grateful, because they provided nice material for a column). What they have in common is that many folks would charitably call them a “stretch.” Both cited legitimate trends, but each was missing a key ingredient: A newsworthy (or quote-worthy) client....
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Scooped by
Jeff Domansky
April 10, 2016 1:19 AM
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Google's websites are the most visited by consumers in the United States, according to recent data from comScore. The report was based on February 2016 comScore Media Metrix data for both desktop computers and mobile devices. Google's Web properties had 243 million unique visitors in February, out of a total US Internet audience of 259 million people. Facebook was the second most-visited online property by US consumers (206 million unique visitors). Yahoo sites (204 million) were third, followed by Microsoft sites (201 million), Amazon sites (172 million), and AOL (166 million)....
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Scooped by
Jeff Domansky
April 10, 2016 12:05 AM
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Fun fact of the day: the human brain processes imagery 60,000 times faster than text. Despite this, we’re still seeing lots of professional sites whose only image content is their header and ads.
Visual spectacles like Tumblr and Pinterest are simply taking advantage of how the human brain works, making them not only extremely popular but also significantly more engaging than your average blog.
Don’t get me wrong, people are clearly using visual elements. The larger problem is that a lot of people aren’t investing in their image content because they either think their copy is good enough or they really don’t realize they’re costing their site.
Finding the best visual content for your site starts with understanding how powerful an image is, acknowledging your mistakes and finally moving in the direction to make better image choices....
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Scooped by
Jeff Domansky
April 9, 2016 11:54 PM
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It seems like advertising is facing its Judgement Day.
Advertising is not going anywhere, but like every industry, disruption comes... and it comes fast. Many thought that the ad business became disrupted as social media's popularity was rising. It turns out that we're facing the mainstreaming today of smartphones and now Facebook (which, actually, started out ten-plus years ago) that is causing the major waves today. The other week, the 4A's hosted their Transformation conference in Miami. That gem about Facebook and smartphones? That was only one of the many great nuggets that Rishad Tobaccowala (Chief Strategist, Publicis Groupe) brings forth in this panel discussion about the future of the ad industry. Rishad is joined by Rob Norman (Chief Digital Officer, GroupM) and Scott Hagedorn (CEO, Annalect), and this is a highly intellectual and pragmatic look at where - exactly - the industry sits. It's an important conversation for all of us to watch and think about.
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Scooped by
Jeff Domansky
April 9, 2016 11:23 PM
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In this article, we’re going to take a look at how you can use a landing page to generate customers.
We’ll take a look at what makes a landing page work effectively. But, we’ll also discuss what constitutes a high converting sales funnel.
By the end of this post, you’ll be able to take what you’ve learned and use it to improve the revenues of your own business.
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Scooped by
Jeff Domansky
April 9, 2016 3:00 AM
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We tell stories to our coworkers and peers all the time — to persuade someone to support our project, to explain to an employee how he might improve, or to inspire a team that is facing challenges. It’s an essential skill, but what makes a compelling story in a business context? And how can you improve your ability to tell stories that persuade? What the Experts Say In our information-saturated age, business leaders “won’t be heard unless they’re telling stories,” says Nick Morgan, author of Power Cues and president and founder of Public Words, a communications consulting firm. “Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds at all,” he says. But stories create “sticky” memories by attaching emotions to things that happen. That means leaders who can create and share good stories have a powerful advantage over others. And fortunately, everyone has the ability to become a better storyteller. “We are programmed through our evolutionary biology to be both consumers and creators of story,” says Jonah Sachs, CEO of Free Range Studios and author of Winning the Story Wars. “It certainly can be taught and learned.” Here’s how to use storytelling to your benefit....
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Scooped by
Jeff Domansky
April 9, 2016 2:37 AM
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War has built empires, but it is empathy and love that has sustained the human species. Empathy plays a huge role in helping people and society function well. This is why empathy, and those things which foster it, have always been and will always be important. Stories are empathy workhorses. In this post, I’m going to share three main ideas related to effective storytelling....
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Scooped by
Jeff Domansky
April 9, 2016 1:27 AM
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It’s important to choose one or two channels—and learn the ins and outs of them—rather than try to become an expert in all of the channels available. How do you know which one(s) to use? Well, that depends on where your audience is. In this post, I want to show you how to use promoted pins (ads) on Pinterest effectively. Pinterest’s demographics consist mostly of women who love visual content. That means that niches like fitness, home decor, and fashion perform really well on this social platform....
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Smart tips from PRNewswire.