 Your new post is loading...
Your new post is loading...
|
Scooped by
Jeff Domansky
April 8, 2016 11:39 AM
|
“Fundamentally, Snapchat is a bit of a confusing platform to use,” says Paul, “Snapchat has lots of hidden tricks and tools; obviously, the platform is constantly evolving with the Lens[es] that seem to change every day, and the Discovery channels — to say nothing of the paid products that are constantly changing.” Paul says that for his team, Snapchat is about inventing completely new processes, new measurements and new benchmarks. Along with Thompson and Paul, we asked National Geographic’s VP of social media, Rajiv Mody, and Taco Bell’s social media lead, Ryan Rimsnider, how their brands are taking advantage of the platform — from what they’ve learned since joining to all the ways they are having fun with their Snapchat followers. Here’s what they had to say....
|
|
Scooped by
Jeff Domansky
April 8, 2016 11:20 AM
|
No communication channel is hotter these days than chat apps, but they are also among the hardest for marketers to tap. To help brands address this opportunity, London-based startup BetterBrand this week announced its initial product, a chat app marketing platform. At the moment, CEO Asaf Amir told me, the platform is available as a managed service, although it will be released as a self-service cloud platform within a couple of months. He added that it will be the first self-service marketing platform for multiple chat apps that is not tied to a specific industry or platform. Other chat services, he noted, include travel industry chat service Pana, enterprise-focused Kore and Imperson, which is designed for character-based bots on specific apps...
|
|
Scooped by
Jeff Domansky
April 8, 2016 10:43 AM
|
Overwhelmed by insurmountable tasks, projects, email, clients and social media? In this post I share 9 Life-Saving Tools that will systemize your business. These tools automate the tasks that were weighing me down.. leaving me to be more productive and focus on what I NEED to work on, by freeing up my time. They can systemize your business too.
|
|
Scooped by
Jeff Domansky
April 7, 2016 2:40 AM
|
Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. But in trying to sell without selling, it’s possible brands have made the “soft sell” a bit too soft, disguising advertising as organic influencer posts. Smart marketers have been extra vigilant about disclosure since the Federal Trade Commission (“FTC”) issued an enforcement policy last December. Actually, the truly smart have been tightening up their own disclosure requirements since the FTC updated its online advertising disclosure guidelines in March 2013. The threat’s been building for years. The agency’s been beating the drums for a while. Statements, letters and guidelines have warned marketers and bloggers of the oncoming campaign against sponsored content that doesn’t look sponsored: social media posts that don’t clearly state that they’re contest entries, influencer posts that don’t disclose that the influencer received compensation from the brand, etc.....
|
|
Scooped by
Jeff Domansky
April 7, 2016 2:11 AM
|
There are only six things that you want a business website to do: 1. get found 2. natural search 3. answer questions 4. bring in enquiries 5. get prospects to reveal their identity 6. showcase expertise. What this means is that an effective website should be shortcutting the amount of time it takes to get a new customer. Three tests to do now. So how can you tell if your current website is performing? Here are 3 tests you can run which are free and will take you around five minutes to do...
|
|
Scooped by
Jeff Domansky
April 6, 2016 10:29 AM
|
The latest example of this deals with mobile coupons. It turns out that consumers who lean on mobile coupons for food shopping – and that’s a lot of people – often change brands for the sake of variety, according to a new study. The majority of consumers don’t use mobile coupons, but a third (33%) do. And that’s where the behavioral change potential resides. Nearly half (44%) of mobile coupon users like to change brands often for the sake of variety and novelty, according to the study conducted by GfK. The survey comprised a look at 6,500 products in about 600 categories....
|
|
Scooped by
Jeff Domansky
April 6, 2016 3:49 AM
|
Bloggers, website owners, marketers, and article writers have one main concern on their minds: how can they create more content in a shorter period of time? It’s not only about quantity, though. We do want more content, butcontent quality matters—we also want to make a greater impact with a single piece. Not to worry; technology has your back. Here’s a great resource on content marketing and a general introductioninfographic, and below are seven tools that will help you create masterful content....
|
|
Scooped by
Jeff Domansky
April 6, 2016 3:18 AM
|
Just like you, Apple News is now using Twitter to share articles curated by its US-based editorial team. The account currently has around 6,800 followers. Unfortunately, we can’t tell if that’s because News readers simply haven’t found it or because there aren’t many Apple News readers. Apple just doesn’t share many statistics about News. But, the account is only five hours old....
|
|
Scooped by
Jeff Domansky
April 5, 2016 11:28 AM
|
Do you remember when everyone had a landline? I do. In fact, I remember the days when a phone number with a nine was a thorn in your side because it took longer to dial. It wasn’t that long ago. I also remember when Twitter, LinkedIn, and Facebook were the only social media platforms that marketers really needed to pay attention to. Today, we’re balancing Instagram, Snapchat, Blab, Periscope, and whatever makes the front page of Product Hunt tomorrow. But as the networks change, so do the best practices surrounding what you should and shouldn’t be doing. In this blog post, I’m going to share with you four social media tactics that are going away like the landline....
|
|
Scooped by
Jeff Domansky
April 5, 2016 10:56 AM
|
Raise your hand if you want to know a perfect method of landing a guest post, article, or even the perfect job. If you know how to write the perfect pitch, you’re on the path to success. It took me a while to realize that I’m really good at writing pitches. I don’t think I’ve ever had a guest proposal refused. And of course, I’ve received hundreds of guest proposals here at WritetoDone. Some great and many abysmal. So I know a thing or two about writing pitches. The key to a successful pitch is honesty and respect. With your pitch, you are building a bridge to another human being. And that bridge can only carry weight if it’s built with integrity....
|
|
Scooped by
Jeff Domansky
April 5, 2016 10:13 AM
|
From the Secret Garden to Pacific Rim, this infographic details 24 fictional fences and walls from our favorite movies, television shows, video games.
|
|
Scooped by
Jeff Domansky
April 5, 2016 9:57 AM
|
Design trends change every year, and it seems like most of them get hyped up to the point that all the chatter actually hinders the acceptance on some of the trends. There comes a point where, as a web designer, you start to settle into your own personal preferences, and the idea of expanding outside your comfort zone seems costly and maybe even detrimental to your job security. The Awwwards Website Trends and Design recognition program is proof that the outliers are the ones that typically get recognition. Awards and big paychecks go to those who stretch the boundaries and try out new, brave and often even re-emerging designs concepts. You hear about new design trends just about every single year, but this time we wanted to cover some of the re-emerging trends, which have some use, but maybe not the adaptation that they deserve. Let’s have a look....
|
|
Scooped by
Jeff Domansky
April 4, 2016 11:28 AM
|
Deftly diffusing a potentially conversation-ending roadblock is one of the hardest parts of a salesperson's job. While specific sales objections vary significantly based on the specific product or service that's being offered, most can be grouped into larger categories: price, timing, disagreement among the stakeholders, etc. Wouldn't it be nice to have a strategy guide that could help you rebut these common doubts? The wise people at RAIN Group have heard your pleas. The infographic below lists 18 oft-invoked objections, along with suggestions on how a salesperson could overcome them. Forward this to your sales team, and fear the dreaded "but" no more....
|
|
|
Scooped by
Jeff Domansky
April 8, 2016 11:28 AM
|
Anyone can create content online with a small budget, or even no budget at all - whether that content's any good is another issue. An average piece of content can become superhero content when combined with an outstanding marketing strategy, while at the same time, an awesome piece of content might never get read or shared if the associated promotion activities are weak. Digital marketers understand the value proposition of content marketing and its potential to bring in leads at a fraction of traditional marketing costs. In fact, content marketing costs 62% less in comparison to its traditional counterparts and generates up to 3x more leads. The infographic outlines 40 tips on promoting and creating content to help you maximize both reach and return from your efforts....
|
|
Scooped by
Jeff Domansky
April 8, 2016 11:02 AM
|
There’s been a great deal of discussion about the future of the publishing world lately. I’m constantly reading articles with questions like, “What implications does Facebook Instant Articles or Apple News hold for publishers?” “Are traditional publishers going extinct?” and “How can publishers survive in this digital first world?” I’m here to put these questions to rest. It’s no secret that consumer behaviors have changed. People don’t wait hours to read a long-form article when they can jump on Twitter and see the latest tidbit. Speaking of Twitter, social networks have been a primary driver in this shift in consumer behavior. Thanks to social media, the newsroom isn’t always the first to break the news. Nowadays, your average tweeters and Instagrammers often beat traditional reporters to the scene, breaking stories and posting real-time updates before news outlets. Take The New York Times’ coverage of the Brussels Bombings, for example. One of the most notable and trustworthy sources for news became aware of the attacks when a London-based editor found a tweet about smoke at the Brussels airport. Twelve consecutive hours of live reporting ensued and brought millions of eyeballs to the Times’ website — all thanks to that one tweet....
|
|
Scooped by
Jeff Domansky
April 8, 2016 10:09 AM
|
After a while, you get sick and tired of writing. You just want to quit. Is it that notorious condition known as writer’s block? It could be, but in many cases it’s a little bit different. There are a few things going on:You’re bored with what you’re writing about. Boredom kills affection.You’ve exhausted your creative energy. Creativity, like a muscle, has its limits. Push it too hard, and it caves in.You need something more challenging. Lack of challenge -- goals, vision, perspective -- leads to disillusionment. You need some fresh experiences. Fresh experiences will give you a fresh perspective.It’s time to figure out how to get your brain back on task. How do you get past the drudgery and enjoy writing again? Let's talk through a few tips....
|
|
Scooped by
Jeff Domansky
April 7, 2016 2:30 AM
|
CMOs have been grappling with the emergence of new technologies such as social, mobile and other digital channels over the past five years. The challenge — and perhaps opportunity — is about to go into overdrive over the next five years. Now, CMOs will have to grapple with the added complication and explosion of the Internet of Things (IoT), artificial intelligence and virtual reality technologies — technologies that will dramatically transform how buyers engage with brands. If you lose their interest, buyers can switch brands or cut the cord with a keystroke. Marketers need to be listening and responding, not just in every channel, but in every place and every moment. But what does this mean in practice? The path to 2020: Marketers seize the customer experience Marketo turned to the EIU to help with the answer. EIU surveyed nearly 500 CMOs and senior marketing executives around the world to learn what these experts thought about the technologies and customer trends that are most likely to change marketing over the next five years....
|
|
Scooped by
Jeff Domansky
April 6, 2016 11:09 AM
|
Business storytelling is becoming more and more important this year. You are constantly telling stories about your business. Whether that story is told in a speech, in ordinary conversation with co-workers or customers, or on your website or advertising or packaging, your story is aligned with the public face of your company and it must be carefully crafted from your DNA. So, once you have a clearly delineated DNA, you need to start to create business stories that embody that DNA. Here is a proven system you might employ. And of course, you can also invent your own methodology for business storytelling if you prefer. The key thing is not mine vs. yours, but to understand your Brand DNA and then systematically tell your brand story in a way that helps disseminate the message of your brand....
|
|
Scooped by
Jeff Domansky
April 6, 2016 10:08 AM
|
Instagram isn't just a go-to social network for individuals anymore. Many marketers have caught wind that it's a powerful social network they need to have some sort of presence on. The platform's heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message. Plus, it's a great way for businesses to humanize their brand, recruit future employees, showcase their product and content, and delight and engage customers. One particularly great thing about Instagram is that it isn't just for still photography. There's a lot of directions to go with each post, whether it's posting shots from behind-the-scenes, videos, animated GIFs, holiday-themed content, contests and giveaways, reposts of followers and employees ... the list goes on....
|
|
Scooped by
Jeff Domansky
April 6, 2016 3:35 AM
|
Once purely known as a blogging platform, WordPress has developed in to a powerful and popular content management system, used by millions of websites worldwide. WordPress also has an active and loyal reader-base and this has led to a huge variety of themes and plugins that are available. Membership plugins are popular for giving webmasters the chance offer subscription and membership to fans, providing them with premium content that is not available to those that are not signed up. As membership sites become more popular, the number of available plugins grows, and there are now dozens of these add-ons, ranging from simple free plugins with limited support to premium professional plugins with numerous features. If you’re looking for the best WordPress membership plugin for your WordPress site, the following list may be of some benefit....
|
|
Scooped by
Jeff Domansky
April 6, 2016 3:07 AM
|
Cision recently published its annual State of the Media Report, which I find to be one of the most valuable resources for understanding changes in news media environment. The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail. Of course, since I know how busy media relations professionals can be (and since I’m such a swell guy), I’ve gone ahead and done the work for you. I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Enjoy!...
|
|
Scooped by
Jeff Domansky
April 5, 2016 11:14 AM
|
Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey, CMOs said they plan to invest in social, mobile and digital. However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI).Here are three examples...
|
|
Scooped by
Jeff Domansky
April 5, 2016 10:44 AM
|
What does Shakespeare have to do with clickbait? How much in common did ancient indigenous peoples have with the Twitter community? Was Dante’s “Inferno” the original “explainer” story The surprising answers, according to Upworthy’s Amy O’Leary, are “plenty,” “a lot,” and “but of course.” O’Leary, Upworthy’s editorial director, presented a lively session at this year’s Power of Narrative conference, making the unlikely connection, as she put it in the title of her talk, from “Scheherazade to Snapchat.” Upworthy might look like it represents the baser instincts of internet journalism, with its unwavering focus on virality: video memes, listicles, and those “explainer” articles that often feature headlines beginning with “How” or “Why.” (“How SeaWorld’s empire collapsed: a tragedy in 3 acts.”) But O’Leary was an expert defender of her business, deftly explaining the hows and whys of stories that stick, and demonstrating the ways these “new” journalism models are in fact examples of centuries-old storytelling methods that have always been a critical component of human interaction....
|
|
Scooped by
Jeff Domansky
April 5, 2016 10:04 AM
|
Since Islamic State (IS) has damaged many of Libya's Oil fields, ports and pipelines. This info graphics helps clarify the location of the damaged infrastructure relevant to locations where ISIS is present in Libya.
|
|
Scooped by
Jeff Domansky
April 5, 2016 9:52 AM
|
A new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad network that recently branched out from in-app to mobile web publishers. According to the new report, by 2020, media buyers will spend $84.5 billion on mobile advertising with mobile accounting for 75.9 percent of all digital ad spend globally. Native will be as significant driver of mobile ad growth. Native in-stream ads will drive 63.2 percent of all mobile display advertising at $53 billion by 2020. The study anticipates third-party in-app native advertising (ads not running on Facebook) will be the fastest growing ad format in digital advertising and will grow at 70.7 percent compound annual growth rate between 2015 and 2020 to account for 10.6 percent of mobile display ad spend....
|
IHOP, Bloomingdale's, National Geographic & Taco Bell share how they are taking advantage of the Gen Y and Millennial-centric platform. Recommended reading for marketing and PR pros. 9/10