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Scooped by
Jeff Domansky
April 19, 2016 11:34 PM
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YouTube is using Ad Week Europe to underline the change in consumers’ media consumption patterns with a study claiming that online video ad units deliver up to 50 per cent more return on investment (ROI) when compared with TV.
To add credibility to its claims that online video adds a higher ROI than TV, the online video sharing service has paired with Dentsu Aegis Network-owned consultancy Data2Decisions to apply Market Mix Modelling and Ecosystem Modelling techniques of analyse the sales impact of YouTube, as well as identifying the optimal level of spend through budget optimisation simulations.
The analytics firm concluded that brands should invest more of their media budgets on YouTube. Specific points in the study included:
1. At current budgets, online video delivers 50 per cent higher ROI than TV advertising - this also holds true for YouTube
2. In the studies completed so far, the YouTube investment should be increased by between two and six times
3. In the optimised media budgets, between five per cent and 25 per cent of the total AV budget should be invested in YouTube...
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Scooped by
Jeff Domansky
April 19, 2016 10:04 AM
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It started with a post on social media. Or, to be more exact, a series of posts about a visit to McDonald’s to buy a milkshake. Within hours, Josh Raby’s gripping account on Twitter was international news, covered by respected outlets on both sides of the Atlantic. “This guy’s story about trying to buy a McDonald’s milkshake turned into a bit of a mission and the internet can’t get enough of it,” read the headline on Indy100, the Independent’s sister title. The New York Daily News said he’d been “tortured”. Except, as McDonald’s pointed out – and Raby himself later admitted – the story was embellished to entertain his Twitter followers, although he says he based it on real events. Raby’s was the latest thinly sourced story that, on closer inspection, turned out not to be as billed. The phenomenon is largely a product of the increasing pressure in newsrooms that have had their resources slashed, then been recalibrated to care more about traffic figures. And, beyond professional journalists, there is also a “whole cottage industry of people who put out fake news”, says Brooke Binkowski, an editor at debunking website Snopes. “They profit from it quite a lot in advertising when people start sharing the stories. They are often protected because they call themselves ‘satire’ or say in tiny fine print that they are for entertainment purposes only.”...
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Scooped by
Jeff Domansky
April 19, 2016 2:35 AM
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Wondering how to improve the impact of your social media images? Looking for tools to optimize your visual content?I n this article you’ll discover three little-known tools to analyze the effectiveness of your visuals before you use them in your social media marketing....
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Scooped by
Jeff Domansky
April 19, 2016 2:12 AM
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Quality content marketing takes a lot of time and effort—there’s just no way around it. But there are, of course, some marketers who accomplish more than others and in less time. I’d like to see you become one of those efficient content marketers, if you’re not one already. There are a few ways to become faster, and one of the best is to use tools. There are a ton of tools out there—some good, some bad. Some save you time, but some may actually cost you time. I’ve put together a list of 11 tools that I’ve tried at the very least or use on a regular basis....
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Scooped by
Jeff Domansky
April 19, 2016 1:53 AM
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In collaboration with 14 national professional organizations, the Center conducted the survey in late 2015 and early 2016, receiving responses from a cross-cultural set of men and women across various media sectors in the U.S., including newspapers, radio, television, magazines, digital outlets, public relations and advertising. “It’s the only time that something like this has been done with all the professions, asking them all the same questions and doing it all at the same time,” says Lillian Kopenhaver, the Center’s Founder and Executive Director, who is Dean Emeritus and Professor at FIU’s School of Journalism and Mass Communication. “We asked them all kinds of questions dealing with salary, dealing with women in leadership, and looking at leadership styles – just a whole myriad of all kinds of information.”...
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Scooped by
Jeff Domansky
April 17, 2016 10:53 PM
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There’s no shortage of lead capture page examples on the Internet. There is, however, a lack of lead capture pages that are optimized to do what they were created to do (capture leads!).
What most marketers forget when creating lead capture pages is that just slapping a form on a page doesn’t make it a lead capture page. To make it a viable lead capture page, there are necessary elements that you must include converting visitors into leads.
So, what are these elements that help jumpstart your revenue cycle? We’ve hand-picked four lead capture page examples to show you how an optimized lead capture pages should look....
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Scooped by
Jeff Domansky
April 17, 2016 10:35 PM
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Remember Mobilegeddon?
The name given to the Google update that caused many websites to start worrying out of fear of low search engine rankings.
Marketers and business owners everywhere scrambled to rid their websites of flash and began frenzied campaigns to optimize their websites for mobile devices.
The dreaded Google update rolled out on April 21, 2015 and yet websites that look like this still exist on mobile...
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Scooped by
Jeff Domansky
April 17, 2016 10:00 PM
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On your landing page, those muscles, organs, and electrical signals are replaced by buttons, visuals, copy, and code. They work together to perform one incredibly difficult function: convince the most powerful supercomputer known to man, a.k.a. the human brain, to take action.
Whether it’s to buy, subscribe, or download, when a landing page is “anatomically correct,” it can move its visitors to click a CTA button. Different shapes and colors scream “look here” and “press me,” while headlines capture attention and testimonials build trust.
The anatomy of a landing page isn’t as complex as our own, but to the untrained eye, it’s still difficult to understand. Today we’re going to break it down to help you piece together the puzzle that is a persuasive landing page.
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Scooped by
Jeff Domansky
April 17, 2016 3:48 PM
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If you’ve got a phone and a face, you’re likely looking for the perfect selfie app – something that’s fun, flattering, and capable of wowing your friends. Depending on what you’re after, there are plenty of choices out there. So we’ve curated a list of 10 of the best selfie apps that give you an array of visual effects.
This list is not meant to be exhaustive, so we’ve picked out ones that help your selfies really stand out. They’re all free, though some have an in-app purchase to remove the ads or to access certain features.
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Scooped by
Jeff Domansky
April 16, 2016 1:38 AM
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Gradually, Instagram is taking a front seat in assisting businesses to mark a strong online presence. Well, let us have a look at why you must consider Instagram for your business: Growing popularity of Smartphones The way in which people access the web has dramatically changed in the last ten years. Though people rely on their laptop or computer to browse the web, more people are using their Smartphones now. It is estimated that about 89% of activity from the mobile media comes via an app; this increases the value of maintaining an Instagram profile. Unlike Twitter or Facebook, Instagram is capable of thriving off of their mobile application. So, it is easy to use for both businesses and customers....
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Scooped by
Jeff Domansky
April 15, 2016 11:44 PM
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Employ someone and you have to consider salary, workspace, and equipment; not to mention benefits like medical care and paid vacation time.
Conversely, freelancers are only paid for the work they do.
This is generally (though not always) more cost-effective than taking on someone in-house, and allows you to increase or decrease their workload as needed.
This makes outsourcing extremely flexible, which is a huge win for small businesses.
But don’t get too excited just yet… there’s a hard part: actually finding great freelancers and managing them effectively.
Thankfully there’s plenty of tools designed to help you do just that (and many more being released all the time).
Let’s take a look at some of the more recent additions to the market that can help you to outsource and manage your content creation in 2016...
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Scooped by
Jeff Domansky
April 15, 2016 11:30 PM
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Not planning for your social media campaign can be a disaster for your business.
A social media campaign can deliver great results. It can also deliver really poor results and waste your money. What causes them to fail?
Not using cat videos… ha ha…
Ignoring cat videos, what really causes them to fail?
Planning....
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Scooped by
Jeff Domansky
April 15, 2016 11:16 PM
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If you’re one of these people and you; - Haven’t updated your profile in 6 months
- Don’t plan to in the next 6 months
- Don’t want to start to leverage the power of LinkedIn to grow your business
My suggestion is to forget about LinkedIn now. Seriously, just delete your profile right now.
Go to tools, settings and delete your account – it’s doing more harm than good for your personal brand.
Collectively, that’s what Alex and I have decided to tell people.
Now, for those that are serious about leveraging the power of LinkedIn, let me tell you why I would tell my readers to delete their profiles and what you can do to turn it around after speaking with Alex....
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Scooped by
Jeff Domansky
April 19, 2016 11:24 PM
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Facebook have opened up Instant Articles to publishers of all sizes. In this post, we’ll guide you through the ins and outs of Facebook’s publishing platform and how to get started.
The announcement that Instant Articles were being opened up to all publishers came in February 2016, and they were officially opened for all on April 12, at Facebook’s F8 conference.
A Facebook-native publishing platform has been rumored since the social network changed its News Feed algorithm to favor “quality content” in 2013. Since that update, Facebook has become one of the top referrers of traffic to news sites and blogs of all sizes, and in the summer of 2015, traffic analytics company Parsely revealed that Facebook had even overtaken Google as the number 1 referrer of traffic to news sites....
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Scooped by
Jeff Domansky
April 19, 2016 9:58 AM
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A new comprehensive study, conducted by The Media Insight Project, shows that trust and reliability in news can be broken down into specific factors that publishers can put into action and consumers can recognize. The study also finds that in the digital age, several new factors largely unexamined before — such as the intrusiveness of ads, navigability, load times, and having the latest details — also are critical in determining whether consumers consider a publisher competent and worthy of trust. The specific factors that lead people to trust and rely on a news source also vary by topic, the study finds. How much consumers value a specific component related to trust depends, for instance, on whether they are seeking news about politics or traffic and weather, let alone lifestyle. On some topics, consumers rate in‑depth reporting and expert sources more highly. In others, ease of use is of higher value. For still others, being entertained is more important.And in social media, consumers are fairly skeptical of content and want cues of trustworthiness such as clear identification of the original reporting source. Finally, the study sheds new light on why trust should matter to today’s publishers: It’s not only a journalistic aspiration, but a business imperative. People who put a higher premium on trust‑related factors are more engaged with news, are more likely to pay for it, install news apps, or share and promote news with their friends....
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Scooped by
Jeff Domansky
April 19, 2016 2:17 AM
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Acronyms also have a practical benefit. They save characters when you are trying to message on Twitteror even just trying to keep your communications short and snappy. To get you started I have compiled a comprehensive list of the social media and marketing acronyms that you absolutely HAVE to be familiar with if you are going to go anywhere in the digital world. But the rest of the work is up to you, new acronyms pop-up regularly and you need to make sure you understand them and use them to remain relevant online....
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Scooped by
Jeff Domansky
April 19, 2016 2:01 AM
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Are you thinking of publishing your content on Facebook Wondering how to use Facebook Instant Articles? In this article you'll discover everything you need to know to publish Facebook Instant Articles that stand out in the Facebook news feed.
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Scooped by
Jeff Domansky
April 19, 2016 1:39 AM
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Want to increase conversion? Duh. Want a tedious and complex lesson on CRO (conversion rate optimization) or would you prefer to know the most simple little conversion secret in the digiverse? Sheeshe, Barry, you ask some silly questions (he writes in a strange third person voice shift). Okay, my friend, let’s stroll down Uncomplicated Avenue today. If you want to increase the conversion rate of your web pages, tell your reader what to do next. Loudly. Proudly. Clearly....
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Scooped by
Jeff Domansky
April 17, 2016 10:46 PM
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The USC Annenberg Center for Public Relations today released an executive summary of its Global Communications Report, a comprehensive survey of senior public relations executives, which predicts the worldwide PR agency business will grow from its current estimated size of $14 billion to $19.3 billion over the next five years. To accommodate this growth, agency leaders anticipate their headcount will increase over the same period by about 26%. Industry leaders, both in agencies and in-house, believe future growth will be driven by content creation and social media, as well as more traditional activities such as brand reputation, followed by measurement and evaluation. Earned media still ranks relatively high for both corporate and agency leaders. Paid media ranked last of 18 possible growth drivers. “Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Annenberg Center for Public Relations. “But questions remain about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these opportunities.”...
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Scooped by
Jeff Domansky
April 17, 2016 10:28 PM
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Great fonts are essential to great design. But picking great fonts can seem like an impossible dark art for most people. In the article below I’ll explain the basics of choosing great fonts and then give you my favorite combinations that you can use in your own designs.
These font pairs are perfect if you are trying to create your next presentation, social media graphic or anything else you’d like to design. Of course, all of these fonts are available for you to use – for free – inside Canva.
There’s a science to applying a heading, subheading and body copy to suit the type of content you’re producing and the message or tone of your brand.
Think we’ve left some good ones out? Share the font pairings you like to use in the comments section, below, and if we think it deserves to be on this list, we’ll add it in and feature your own design.
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Scooped by
Jeff Domansky
April 17, 2016 9:00 PM
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You may have heard that a LinkedIn Company Page is not the most effective way to generate leads or business on LinkedIn.
I myself have wrote about this very fact comparing the effectiveness of a LinkedIn personal profile vs a Company Page.
Even though you may not generate a lot of business when you create a Company Page on LinkedIn, it doesn’t mean that your business shouldn’t have one.
While LinkedIn Company Pages will never replace your LinkedIn personal profile in importance and ability to produce results, there are a number of reasons/benefits as to why you should have one for your company
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Scooped by
Jeff Domansky
April 17, 2016 3:24 PM
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Social media startup RebelMouse has created a new tool for publishers — Rebel Discovery, which helps those publishers identify the social media accounts that they should be sharing stories with for maximum impact.
Founder and CEO Paul Berry said that when you publish a story, there are probably many Facebook Pages or Twitter accounts that would be happy to post a link — not because they’re getting paid (although Rebel Discovery can be used to manage those relationships, too), but because they’re hungry for content, it’s relevant to their followers and/or they want to build a relationship with the publisher. The challenge is finding those accounts.
So Rebel Discovery can use a story’s tags to bring up accounts that are relevant to a given topic and have high organic engagement. When publishers have stories they want to promote, they can reach out to the accounts that Rebel Discovery recommends and ask if they’re willing to share.
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Scooped by
Jeff Domansky
April 16, 2016 1:05 AM
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Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte. The report was based on data conducted in November 2015 of 2,205 consumers in the United States. The researchers examined the media consumption habits of four generations: Millennials (born between 1983 and 2001); Generation X (1966-1982); Baby Boomers (1947-1965), and Matures (prior to 1947). More than half of all US consumers, and three-quarters of Millennials, watch movies and TV shows via streaming on at least a monthly basis, the researchers found. Other key insights from the report: - 70% Americans binge-watch television content, viewing an average of five episodes at a time. - 90% of US consumers say they multitask while watching TV. - Nearly three quarters of Millennials age 19-32 say they are more influenced in their buying decisions by social media recommendations than TV ads. - Social media sites have surpassed television as the most popular source of news for Millennials....
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Scooped by
Jeff Domansky
April 15, 2016 11:37 PM
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You know how much hard work it is creating content, don’t you? Well… for all that hard work, you need to get some rewards for doing it! This is where a content conversion funnel comes in.
A content conversion funnel is where you share a piece of content that gets attention from your potential audience and then you lead them down a path to a potential sale.
This could be text, images, video, voice… whatever form your content takes.
In this article, we break down some examples of content conversion funnels and, of course, we take a look at the tech side to building the funnels....
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Scooped by
Jeff Domansky
April 15, 2016 11:23 PM
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You’ve spent hours on your website and social media pages building an audience, but for some reason, your conversion rates are much lower than you believe they should be.
Where is the disconnect?
Many factors contribute to your conversion rate, and the great thing is that new software continues to get developed to help us figure out how to optimize them.
Here are 16 tools that will improve your website’s conversion rates.
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Google pissed off TV ads industry