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Scooped by
Jeff Domansky
May 3, 2016 10:32 PM
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One of the most effective types of visual content is branded video that’s both engaging and informative. If you’re eager for your audience to tap those Play and Share buttons, then you’re not alone. Video content is all the rage these days and the proof is in the data:
- Video views on Facebook doubled from 4 billion per day to 8 billion per day in 2015.
- 96% of B2B companies use video as part of their online marketing strategy.
- Brands see a 157% increase in organic search engine traffic from videos.
- Videos increase the likelihood of online purchases by 64%.
- 70% of marketers say that video creates higher conversion rates than any other type of content.
Video is undeniably important for businesses of all varieties, but that also makes it a competitive content marketing tactic. In order to stand out in the crowd, brands have to deliver their video content in original and engaging ways. Keep reading for five examples of how marketers can incorporate video into their content strategy creatively and earn those coveted shares....
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Scooped by
Jeff Domansky
May 3, 2016 10:13 PM
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Twitter wants to make it easier to find new internet friends. A new ‘Connect’ tab on Android and iOS will link you to people and accounts it thinks you’ll enjoy following.
Although Twitter already has a ‘Who to follow’ section with a few suggestions, the idea is that Connect can give people an all-in-one hub for finding new and interesting accounts.
To come up with the suggestions, Twitter mixes in data such as who you currently follow, tweets you like, popular accounts in your local area, current trends, and more. When you open up the Connect tab, Twitter will show you why it’s making those suggestions, and it says suggestions will get better over time.
Though Twitter previously allowed you to view contacts from your address book, these are now available along with other suggestions through Connect. As before, Twitter will alert you when someone in your address book makes an account for the first time, too....
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Scooped by
Jeff Domansky
May 3, 2016 9:59 PM
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In the Gartner hype cycle, advertising technology is firmly stuck in the “trough of disappointment.”
This is, in many ways, patently unfair. The shift from manual and inefficient ad buying practices to automated and data-driven ones is a no-brainer. There’s little doubt that automation will play an ever-larger role in advertising. Yet ad tech in 2016 is a victim of its own success. Few people fight its ascendency, but nagging questions have arisen based on outsized expectations.
Talk to brands and publishers, and the formulation is basically the same. There are plenty of tech vendors but not enough standards, driving marketer frustration to an all-time high. Consumers don’t trust ads, as evidenced by the rise of ad blocking. Meanwhile, venture capitalists are pouring less money into ad tech.
Too much complexity
The LUMAscape lays bare the sheer amount of fragmentation in ad tech: “There are too many vendors claiming they do too many things for too many people. It’s turned ad tech into a commodity market,” said Brian Ferrario, vp of marketing at programmatic ad company Drawbridge.
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Scooped by
Jeff Domansky
May 3, 2016 12:04 AM
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How many times a day do you check your Instagram? (If you said less than three, you’re lying. But we digress.) Want to feel a little less guilty about your IG addiction? Start following these 10 Instagram accounts to add some career-fuel to your feed between the #foodporn and puppy accounts.
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Scooped by
Jeff Domansky
May 2, 2016 11:53 PM
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Looking for ways to improve your social media contests?
Want to know what works for other businesses?
Whether you want to build an email list or grow your follower base, social media contests are a great way to engage your audience and significantly boost conversions.
In this article you’ll discover how three businesses ran successful social media contests and learn how to incorporate their tactics into your own contests....
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Scooped by
Jeff Domansky
May 2, 2016 11:29 PM
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The Internet never ceases to amaze; it’s simultaneously the best resource for learning, the biggest tool for relieving boredom, and – ahem – the best place to see cats.
Even if you’re an online ninja, you’ll never have seen it all – as of today, there are a mammoth one billion websites online. To put that into context, you’d have to visit a new page every second for 31 years to get through it all.
With that in mind, here’s our look at the top thirty websites that you probably don’t know about…
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Scooped by
Jeff Domansky
May 1, 2016 11:52 PM
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I was recently offered a free cable subscription and I said “Why? I don’t have a TV, and all my shows are on YouTube.” I would like to think that none of the stereotypes listed here apply to me. Fortunately, usage statistics can shed light on the reality of negative stereotypes of YouTube users.
The stereotypes in this infographic are really stereotypes of internet users, or Internauts, in general. I think these negative generalizations came out of the fact that computers were largely marketed as toys for boys when personal computers were first coming out. Of course, computers, and the internet, are much, much more than that, but when people kept interacting with this thing that had been presented as a toy, it was interpreted by the wider public as immature and unhealthy.
As this infographic on the growth of the internet shows, internet use exploded in the decade between 2002 and 2012, and is only increasing as more and more of the world comes online. Sterotypes of internet users are going to die pretty quickly as the vast majority of people on earth join the ranks....
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Scooped by
Jeff Domansky
April 30, 2016 7:50 PM
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Customer review content is powerful. Are you taking advantage of it, or letting another company benefit?
We’ve said it before but we’ll say it again – you need to own your review content, not let a third-party review site benefit from it. Reviews can boost your SEO, increase direct traffic, help you with online reputation management, and more. Make sure you’re getting these benefits.
It’s time to free your business from Yelp and other review sites and start using your valuable review content to earn SEO credit, direct traffic, and dynamic marketing content....
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Scooped by
Jeff Domansky
April 30, 2016 7:37 PM
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Welcome to Part 3 of our latest blog series giving you early access to the upcoming BrainXchange-Hewlett Packard Enterprise white paper. In Parts 1 and 2, we shared examples from the automotive and heavy equipment industries. Today, we will look at how a thread manufacturer could employ an advanced collaboration platform like HPE’s MyRoom/VRG along with wearable technology to better support and train the end users of its products....
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Scooped by
Jeff Domansky
April 30, 2016 6:09 PM
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Welcome to the modern state of consumer behavior. Today, people express their opinions about products and brands freely in the form of reviews, questions and answers, social media posts, pictures, videos, and even quick chat comments.
At BAZAARVOICE, we call this consumer-generated content (CGC).
CGC refers to all forms of digital content that people create about a product or service they have experienced, used, purchased, or considered. CGC can be everything from a critical rating to a comprehensive review, a picture, a video, or a brief comment; it can be a rich, experiential story, or an uncontrollable emotional outburst. Far more often than not, the time and effort to create and share this content is driven by the will of people to help, inform, protect, entertain, or inspire confidence in other consumers.
These are the people we know, love, and specialize in: both the advocates and detractors. Their voices help brands and retailers connect with others when and where they shop....
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Scooped by
Jeff Domansky
April 30, 2016 5:49 PM
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Rolling out now, the latest Google Photos update helps you find your photos faster with a new search bar. Start searching in one tap, or scroll down after tapping on the search bar to see faces, places, and photo types from your library.
In addition, Google Photos now offers the ability to customize automatically created movies with your own music, photos, and videos, so it’s easier than ever to make the perfect video after a holiday or trip. It’s also perfect for Mother’s Day – which you knew was coming up on May 8, right?
Finally, it’s now possible to rename or delete device folders you’ve created and manage your photos on SD cards by adding a new folder, copying, and moving photos.
These changes make Google Photos faster and easier to use than ever, and will be coming soon to iOS.
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Scooped by
Jeff Domansky
April 30, 2016 5:25 PM
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More than a third of Snapchat’s daily users create “Stories,” broadcasting photos and videos from their lives that last 24 hours, according to people familiar with the matter. Now users are watching 10 billion videos a day on the application, up from 8 billion in February. Snapchat on Thursday confirmed the number of video views.
Snapchat is sharing the new stories statistic with investors to help explain that its app is focused on serving people who create and broadcast content, not just consume it. The first screen of the app is a camera, prompting users to share what they’re seeing or doing. Users can decide whether to send their snap directly to friends, where it disappears after it’s watched, or post it to their Snapchat Story, where it can be viewed for 24 hours by a broader audience.
That design gives the company an edge in a market where Facebook Inc. is building a business quickly. The social networking leader, with 1.65 billion users, started making live video a priority this year, prompting people to create and share their experiences in the news feed. Facebook has also said it may be willing to pay for live content....
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Scooped by
Jeff Domansky
April 30, 2016 12:01 PM
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The social media world moves incredibly fast and to help you stay up to date, we thought we’d round up some of the latest news, trends, research, and statistics that caught our attention this week. From Twitter redefining itself and some big news from Facebook to new features on Pinterest and Periscope, it’s been an exciting week.Let’s get started!...
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Scooped by
Jeff Domansky
May 3, 2016 10:21 PM
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Gartner Research predicts that the typical family home will contain as many as 500 networked devices by 2020. Similarly, Ericsson forecasts 50 billion connected “things” by the same date. Reaching these lofty projections over the next four years, however, will require a fundamental reorientation in the way that technologists and product designers work together to create successful “connected” personal devices and home appliance products. This evolution to “Internet of Things (IoT) 2.0” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development.
Machine-to-machine (M2M) connectivity — the forerunner of consumer-focused IoT — has been around for decades. Overwhelmingly, those IoT 1.0 applications pushed technology to address B2B market requirements.
Product design considerations in the IoT 1.0 world are not critical to persuading customers to adopt offerings. Enterprise IoT buyers seldom require great design, because most often the buyer is not the product’s end user. Fleet logistics companies, for example, monitor the condition and location of their vehicles. Their developers focus on meeting operational and environmental requirements, caring little about the physical appearance or user experience of a dashboard- or engine-compartment-mounted device that monitors vehicle data....
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Scooped by
Jeff Domansky
May 3, 2016 10:05 PM
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f you’re thinking about using social influencers to grow your audience, then read on.
As the Director of Marketing for London-based social media startup 6Tribes, I’ve been tasked with quickly growing our user base and have had great success over the last few months using YouTube influencers as a marketing channel.
I’ve learned a lot about how to get the most out of these partnerships, so I thought I’d share with you six things that I’ve learned – which I hope you’ll find useful if you’re considering using social influencers to promote your brand.
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Scooped by
Jeff Domansky
May 3, 2016 6:38 PM
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Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until I heard a recent comment from my 16-year-old nephew. Here is what I have seen occurring:
- WhatsApp has rapidly become the biggest messaging service in the world with more than 1 billion users.
- Snapchat is a juggernaut with the 18-24 age group, now earning more daily check-ins than Facebook. The company founder insists it is “not a social network.”
- Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. More than 900 million people use Messenger now.
- Other private messaging services like Viber and Kik have established footholds with certain demographic groups and have attracted millions of users.
- And here is the quote from my young nephew:
“Oh Facebook is dead. My friend posted on Facebook and we made fun of him. We only use Snapchat now because who wants to put everything in public all the time? This just connects me with my real friends.”...
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Scooped by
Jeff Domansky
May 2, 2016 11:58 PM
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If you run a business, have a product to promote, or a service of any kind chances are you need a landing page. With so many choices out there it can be difficult to choose one that follows the latest trends and helps you stand out from the crowd. In this article we will take a look at some of the best landing page WordPress themes for 2016....
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Scooped by
Jeff Domansky
May 2, 2016 11:49 PM
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Looking for ways to partner with influencers on Facebook?
Have you heard of branded content on Facebook?
Facebook’s Branded Content feature allows media outlets, celebrities, and influencers to tag content that includes a third party, brand, or sponsor.
In this post you’ll discover how Facebook’s Branded Content feature works for publishers and marketers....
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Scooped by
Jeff Domansky
May 2, 2016 11:20 PM
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Are you looking to build an online store? Want to know which is the best WordPress eCommerce plugin? Choosing the right eCommerce plugin is crucial for your business because a better platform means more opportunity for growth. In this article, we will compare 5 best WordPress eCommerce plugins for 2016
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Scooped by
Jeff Domansky
May 1, 2016 11:45 PM
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SEO is alive and kicking and I don’t see it lose steam, at least in the next 5 years.
Since marketers like you aren’t abandoning SEO, the landscape will get more competitive. So, to get the edge, you’ve got to stay updated with the latest trends.
Five years is like a lifetime in the rapidly moving internet industry. And, in this article, you’ll see predictions for the SEO landscape for the same period.
Will we be able to recognize the new SEO era, in the hyper-connected landscape of social and smartphones?
Let’s try to answer the question with the changes that you can expect....
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Scooped by
Jeff Domansky
April 30, 2016 7:39 PM
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Learn how brands in niche industries like drones, financial services, and lingerie are coming up with creative methods to use reviews to drive sales.
When people think about industries that use reviews, their minds tend to two places first:
Restaurants that ask for Yelp endorsements to attract more traffic, or eCommerce stores that display customer testimonials to improve on-site conversion.
But tons of growing industries have started using reviews in innovative, industry-specific ways to attract customers, gain traction, and boost sales....
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Scooped by
Jeff Domansky
April 30, 2016 6:29 PM
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Eagle-eyed Twitter users have noticed that it’s now categorizing itself very differently in the Apple App Store.
In an update yesterday, Twitter now sits in the News category rather than Social Networking. The move shifts it away from its competitors like Facebook, Snapchat and Kik. The switch boosted the app from sixth place in Social Networking to first place within News, according to App Annie.
But why? Twitter didn’t immediately respond for comment, but the change is a quick way to boost its visibility within the App Store’s rankings and bring in new users.
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Scooped by
Jeff Domansky
April 30, 2016 6:01 PM
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Since 2012, Cohn & Wolfe has studied authenticity as a guiding principle and business practice. Each year, our research reveals more insight on the strategic power of authenticity and its unique opportunity to build reputation.
Cohn & Wolfe has discovered a huge authenticity gap in the eyes of global consumers. With 75 percent of consumers surveyed in 14 markets believing that companies are not open and transparent, it’s clear that brands have a credibility problem.
Our 2016 findings reveal that cynicism towards brands is highest among Western European countries, while high growth / low per capita GDP countries recognize authenticity in brands the most.
Across global markets, approximately one in five consumers finds brands “Open and Honest.” At 23 percent, the US places just above the global average. In Western Europe, a mere 5 percent of consumers in Sweden consider companies “Open and Honest,” while the UK, France, Germany and Spain all match the same low level at 7 percent.
Brazil, while generally higher than Western Europe, is still lower than the US at 19 percent.
Even in China and Indonesia, where consumers are least pessimistic about brand authenticity, only about a third of the population (36 percent and 35 percent, respectively) consider companies “Open and Honest.”
The opportunity for businesses to close this gap is staggering....
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Scooped by
Jeff Domansky
April 30, 2016 5:33 PM
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Recent research has shown that half of 18-49 year olds turn to their mobile device first to watch video. Even in the living room, many people prefer to watch on their smartphone – for the control, personalization and ease it offers. And as viewing habits change, we are working to introduce new formats adapted to these habits.
That’s why today we’re announcing Bumper ads – a new six-second video format, sold through the AdWords auction on a CPM basis. Bumper ads are ideal for driving incremental reach and frequency, especially on mobile, where “snackable videos” perform well.
Given the succinct nature of the format, we’ve seen Bumper ads work best when combined with a TrueView or Google Preferred campaign. In early tests, Bumpers drove strong lift in upper funnel metrics like recall, awareness and consideration. We also see that Bumpers work well to drive incremental reach and frequency when paired with a TrueView campaign....
Using only the highest quality of beer brewing ingredients, you'll be able to select your recipe from a library of hundreds of master recipes and, with the push of a few buttons, you'll have perfect beer in as little as one week. Fully customizable and community-integrated, it will change the way you both brew and experience beer for the rest of your life!...
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![10 Myths about YouTube Users [Infographic] | Daily Infographic | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/xh4LJ55ETAznoU5s5MF8Ijl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Here's why video is so important to your marketing strategies.