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Scooped by
Jeff Domansky
May 30, 2016 10:41 AM
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Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful. In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content if it was humorous. And research by Dr. Karen Nelson-Field found that 65% of videos that elicited a feeling of exhilaration were most remembered. When it comes to finding the right platform to promote your video, Facebook is a strong contender. In fact, just this past January it announced that platform now sees 100 million hours of daily video watch time. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. Check them out below....
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Scooped by
Jeff Domansky
May 30, 2016 8:54 AM
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Did you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year? Content marketing has become an extremely competitive arena now. For this, you need to understand the buyer’s journey. It’s interesting to note that 70% of the buyer’s journey gets complete before they even reach out to a sales rep. So focusing just on sales would make you miss out on a major part of the buyer’s journey. With marketing automation tools, you can influence this journey at different stages: -. Awareness: This is the start of the buyer’s journey, where your buyer is probably unaware of your business and that they have a need. At this stage, you should focus on creating awareness for your business and offerings so that your buyers start to understand what you do, and how you can help them address their needs/overcome their pain points. -. Consideration: Buyers now have already shortlisted a few companies and start to do deeper research to arrive at a decision. You should use your marketing automation tools to keep track of their growing interest and adjust your content so that they see what can influence their decision in your favor. -. Decision: Buyers are ready to make a purchase and start thinking and comparing about implementation, costs, customer support etc, which will decide the company they’ll finally buy from. This is the time to get brand-specific with your content. You can use customer testimonials and case studies to brag about how others have had a positive experience with your offerings. Let’s have a look at some tools that will help you experience content marketing success, and nurture buyer’s all the way along this journey....
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Scooped by
Jeff Domansky
May 30, 2016 12:44 AM
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We all make mistakes on social media every once in a while, and that's okay. But the gaffes on this list go one level beyond -- into the realm of sin. LinkedIn is arguably the most important social media site for salespeople, so a mistake on this network carries consequences. However, if you have sinned against your LinkedIn profile or connections, we're here to help. Get forgiveness from your network by reversing these 22 blunders immediately. Absolution is attainable, but only if you stop committing these crimes. We've listed these in no particular order, but that doesn't mean you can't rank them according to which are most offensive to you. Click the button below to re-rank our list and generate your very own unique version. Finally, post on LinkedIn to let your network know what really gets under your skin....
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Scooped by
Jeff Domansky
May 29, 2016 10:49 PM
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STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare
Before you upload your next presentation to Slideshare, here are a few things you might want to implement.
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Scooped by
Jeff Domansky
May 29, 2016 10:36 PM
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Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate those reviews into your overall marketing and advertising plan.
According to WordStream, “79% of consumers trust online reviews as much as personal recommendations, 85% of consumers say that they read online reviews for local businesses, and 73% of consumers say positive customer reviews make them trust a business more.”
It’s no wonder Google and Yelp is so important to a business’s online success. Unfortunately, many companies stop there.
Believe it or not, there are actually many different online platforms and avenues you can take to get reviews for your business that will still add value, so it’s important you direct your consumers to write those stellar reviews in more places than just the top two....
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Scooped by
Jeff Domansky
May 29, 2016 5:45 PM
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There are many reasons why Chrome dominates the browser market, but one of those reasons is definitely its large library of extensions. In fact, Chromes extensions can help Web professionals with everything from taking screenshots to grammar. Discover some of the most essential extensions for Web pros below....
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Scooped by
Jeff Domansky
May 28, 2016 12:22 PM
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If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn. On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of advanced Google search tips. Then, you’ll then have the tips on hand when you're ready to pull your hair out in frustration watching a neophyte repeatedly type in basic queries in a desperate attempt to find something. The following advanced Google search tips are based on my own experience and things that I actually find useful. I’ve kept the descriptions of the search tips intentionally terse, as you’re likely to grasp most of these simply by looking at the example from Google anyway....
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Scooped by
Jeff Domansky
May 28, 2016 11:53 AM
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No need to seek out the news. Today, we can just click around on cat videos and find it by accident. A poll released Thursday by the Pew Research Center found that a majority of Americans (62%) now get news from social media. That includes 66% of Facebook FB -0.10% users — a big deal because more than two-thirds of Americans are on Facebook. The math works out to about 44% of all Americans getting news from Facebook. It’s a number that could scare users angered by the recent censorship controversy. In early May, a staffer accused Facebook of preventing conservative stories from appearing in the small Trending Topics section that appears to the right of the main News Feed column. Facebook has denied it has a bias, but that hasn’t stopped the conservative backlash. Liberals, too, have complained about the power that Facebook has over the news media. Well, it turns out that that social media does have a lot of influence when it comes to how people get their news. It’s not just Facebook. On Reddit and Twitter TWTR +5.59%, 70% and 59% of users, respectively, say they use their networks to find news....
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Scooped by
Jeff Domansky
May 27, 2016 2:22 PM
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A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according to a new survey by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation. In 2012, based on a slightly different question, 49% of U.S. adults reported seeing news on social media.1
But which social media sites have the largest portion of users getting news there? How many get news on multiple social media sites? And to what degree are these news consumers seeking online news out versus happening upon it while doing other things?
As part of an ongoing examination of social media and news, Pew Research Center analyzed the scope and characteristics of social media news consumers across nine social networking sites. This study is based on a survey conducted Jan. 12-Feb. 8, 2016, with 4,654 members of Pew Research Center’s American Trends Panel.
News plays a varying role across the social networking sites studied.2 Two-thirds of Facebook users (66%) get news on the site, nearly six-in-ten Twitter users (59%) get news on Twitter, and seven-in-ten Reddit users get news on that platform. On Tumblr, the figure sits at 31%, while for the other five social networking sites it is true of only about one-fifth or less of their user bases....
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Scooped by
Jeff Domansky
May 27, 2016 2:03 PM
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Bryan Kramer once wrote, “Communication shouldn’t be complicated. It should just be genuine and simple, with the humility and understanding that we’re all multi-dimensional humans, everyone of which has spent time in both the dark and delightful parts of life.”
Content is the key to this kind of communication and your company’s fuel for building connections with these multi-dimensional humans in your network — and that stems far from a marketing-only initiative.
One of the biggest mistakes I see companies continue to make is believing that quality content should be created, distributed, and used only by the marketing team. This belief is not only false, but it’s also a dangerous mentality that dramatically limits your long-term growth.
Content Marketing Institute reported this year that almost three in four B2B marketers still don’t believe their organizations are effective at content marketing. As I’ve discussed in a previous piece on content marketing trends, we’re starting to see new strategies emerge for utilizing content and improving its effectiveness. A trending strategy that brands need to take advantage of now is the use of content by teams outside the marketing department to accomplish more goals....
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Scooped by
Jeff Domansky
May 27, 2016 1:46 PM
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DDid you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year?
Content marketing has become an extremely competitive arena now. Businesses are vying to develop their strategies with an eye on engaging their audience with interesting content, that encourages profitable behaviors of the target clientele.
In today’s competitive market, you have to invest wisely to make your brand hog the limelight. It’s equally important to judge how well your content marketing strategies are performing against the industry standards. That makes planning your content marketing strategy a vital element in your business success.
Ideally, your strategy should have one simple tenet at its heart – to deliver unique, fresh and informative content that entices your target audience, taps into their interests and drives them to engage with your brand.
For this, you need to understand the buyer’s journey. It’s interesting to note that 70% of the buyer’s journey gets complete before they even reach out to a sales rep....
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Scooped by
Jeff Domansky
May 27, 2016 1:33 AM
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Facebook wasn’t the first social network, but having stuck around for such a long time and changed in so many ways, it’s definitely one of the most complicated. It’s not a social network where you can take advantage of much automation. Keep reading to learn about the many components that go into a successful Facebook marketing campaign — from A to Z!...
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Scooped by
Jeff Domansky
May 26, 2016 11:56 PM
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Do you need to create content on the go?
Looking for mobile apps to help?
A number of mobile apps let you create professional-looking images, animations, and video using only your mobile device.
In this article, you’ll discover six mobile apps to create content for your social media profiles.
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Scooped by
Jeff Domansky
May 30, 2016 9:02 AM
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What’s the point of this story? First — as you know by now — that there is only value in content if it “moves.” If my article had not received any attention from my readers, it’s unlikely the reporter would have found it on search. There was no inherent SEO value in my original post — I had invented the term social scoring — so the web activity alone led the reporter to me. But there is a bigger lesson here. Would I have been found by the New York Times reporter if I had only posted my ideas about social scoring on Facebook? Twitter? LinkedIn? The answer is obvious – no. To have the opportunity for real authority on the web and vast reach, you need a certain type of content that has depth and breadth. Every organization active on the social web needs at least one source of “rich content....
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Scooped by
Jeff Domansky
May 30, 2016 8:40 AM
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Facebook ads are growing in popularity now that brands are seeing how effective they can be. But just like with any ads, you can’t just create an ad and expect to watch the dollars roll in. You have to work hard to create an ad that will get noticed and inspire action. Just like with any aspect of online marketing, the ability to create a successful ad is more of an art than a science. However, here are a few things you can do to create Facebook ads that convert....
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Scooped by
Jeff Domansky
May 29, 2016 10:57 PM
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Many websites now offer the facility of being able to host PDF files for easy viewing. The PDF file remains open inside a widget and you can scroll up and down while you read. From the latest Supreme Court rulings to a recipe for chocolate cake, you are likely to find all kinds of PDF’s hosted there.
These kinds of tools are also used to show leaked documents. Famous examples include an early draft of Quentin Tarantino’s “The Hateful Eight“, and 7,000 of Hillary Clinton’s emails.
Other tools enable you to easily convert to PDF. For example, if you have a PowerPoint presentation, you can export it to PDF, end up with better looking slides, and avoid the dreaded “Death By Powerpoint”.
So which are these sites and how do you use them?
Glad you asked. Read on to see some you will already know and use, while others will be less familiar....
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Scooped by
Jeff Domansky
May 29, 2016 10:41 PM
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Do you know that over 80% of Slideshare’s 70 million monthly visitors come from targeted search?
This indicates that Slideshare is a great opportunity to get your brand tremendous exposure and build a relationship with the right audience.
But, it’s one of the most misunderstood platform by marketers. Only 15% of marketers used Slideshare in 2014. Since it’s an underused medium, it’s easier to get onto, for tapping into new audiences and generating traffic and leads.
Want a teaser of the results that you can expect from the presentation-sharing platform?...
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Scooped by
Jeff Domansky
May 29, 2016 10:27 PM
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How many times have you hit that publish button, not 100% sure about your content and if it’s really worthwhile? A feeling that becomes more definite as weeks pass and you get fed up with waiting for your post to pick up traffic and results?
Whatever the case, there are things you should be doing before you hit the publish button to make sure you’re putting great content out there. Some of these to-do’s are for SEO purposes, others for readability, and yet others for the sake of organization.
That’s why you need a checklist.
I’ve seen too many publishers brain dump into their blog platform of choice and hit “Publish” with absolutely no strategy in mind. Then they don’t get traffic. No tweets. No comments. No results.
So you avoid the above no-results content scenarios, here’s my 15-point checklist to make sure you’re publishing great content. Ready? Let’s dive in!...
The smartphone that is probably within arm’s reach of you now has more computing power than the Apollo missions to the moon. No, really.
Before we get into the jaw-dropping info on this graphic, I would like to take a second to note that “teraflop” and “petaflop” are actual technical terms, and that that is awesome. Ok, back to business.
Not only is your smartphone more powerful than the Apollo missions, but your PS4 is more powerful than the late 90’s supercomputer that first beat a human at chess. 150 times more powerful, in fact. But here’s the thing that’s really going to bust your noggin – there’s more computing power in a singing birthday card than the entire Allied Forces possessed during WWII.
But the really fun stuff here is Moore’s Law and the future. Gordon Moore noted in the 70’s that the number of transistors in a dense integrated circuit was doubling approximately every two years, and predicted that it would continue to do so. In 2015 the man himself expressed doubt that his “law” would hold up for much longer, as the physical limits of cramming transistors onto a circuit is reached, but we’ll see! Quantum computing, I’m looking at you.
Dive deeper into the history of computing with this infographic about the evolution of the microprocessor....
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Scooped by
Jeff Domansky
May 28, 2016 12:12 PM
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The message is clear: lead generation is positively impacted by having more landing pages. Now, let’s move on to the next question…What are the different types of landing pages your business could create? In this article, I’ll show you 5 different types of landing pages. You might choose to create any of these, based on your business and campaign goals....
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Scooped by
Jeff Domansky
May 27, 2016 10:20 PM
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For two decades now, aspiration has been the watchword of branding. Sell people the story of who they want to be, the logic goes, and the brand wins an unmovable place in their hearts. At one time, many brand campaigns truly struck a chord as they resonated with consumers on an emotional level. We’ve reached a point, though, where many consumers can’t identify the product in an ad, and often can’t place themselves in the idealized aspiration being dramatized. Wrought with overblown promises and fantasy claims, these brands have left consumers apathetic. They live in the real world where you can’t buy happiness, so please, stop trying to sell it them.
Younger consumers, in particular, want to know what you’re actually selling, not how it’s supposed to make them feel. They value what’s real and pride themselves on seeing through marketing claims, so they look for emotional stories that are anchored in a product truth. They’ll trust you when you talk straight, have a sense of proportion, and deliver what you promise PMSEY +%. This down-to-earth approach is a driving factor behind the continued rise of Japanese retailer Uniqlo .
Uniqlo’s offering is simple – low-cost, high quality basics, all delivered with unmatchable customer service. With a focus on fabric over fashion, the brand is able to keep costs low while investing in product innovation. Each product in the store has a diagram of how it was made and an explanation of the materials used to underscore the quality and provide transparency. Advertising is clean and simple, stressing a technically superior garment at a reasonable price rather than pushing an aspirational ideal. All these elements together create a brand that has stripped away all the bells and whistles to offer something real and relevant....
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Scooped by
Jeff Domansky
May 27, 2016 2:14 PM
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For young marketers, finding the right mentor is critical to professional growth and success. The right mentor can teach you invaluable lessons, open doors to new opportunities and provide guidance that is imperative when navigating the (sometimes) treacherous waters of a career. But finding the a great mentor isn’t easy. Paths and opportunities don’t always cross and those struggling to find guidance are often left feeling lost and discouraged. As part of a new series, 73 Questions with a Marketer (inspired by Vogue’s), I’ll interview marketers who I’ve either been personally fortunate enough to have as a mentor or those who have been amazing mentors for others in the industry. To kick off this series, it felt only appropriate to interview my most influential mentor, Michael Brenner. Michael spent nearly 7 years at enterprise software company, SAP, as its first Head of Digital Marketing and first Head of Content Marketing. During that time, he built an award-winning content marketing program that continues to this day. From there, Michael joined content marketing software company, NewsCred, as Head of Strategy. It was here that I was fortunate enough to be hired by, work for and co-author a book with him. Most recently, Michael started his own consulting business, Marketing Insider Group, where he continues to help brands build successful content marketing programs....
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Scooped by
Jeff Domansky
May 27, 2016 1:55 PM
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At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. And as a brand on social media ourselves, we know just how challenging it can be to post engaging content across multiple channels.
To learn more about how brands are tackling social media in 2016, and importantly, to discover what’s working, we decided to study what types of posts brands were sharing the most of on social media.
We examined over 100,000 accounts, which consisted of over 14 million tweets and two million Facebook updates to figure out how brands have been sharing to social media over the past 12 months.
Here’s how it broke down…
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Scooped by
Jeff Domansky
May 27, 2016 1:47 AM
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Do you know how to use Instagram to market your business? Do you get enough interaction with your brand? Do you know how to get more followers on Instagram Instagram is a cool way to connect with your socially engaged consumers. There are more than 400 million active users on Instagram every month, and every day 3.5 billion photos are liked. Use Instagram for business purposes in the right way, and you could have an instant viral marketing success. Use it wrong, and your efforts on the site could be a big empty fail. Do you use Instagram to tell a visual story about your brand, instantly engage with your followers wherever they are, and even get very real user-generated content through photo contests on the app Whether you are new, you want to find out how to get more Instagram followers or just want a few more pointers, we’ve put together 52 tips to market your brand more authentically on Instagram....
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Scooped by
Jeff Domansky
May 27, 2016 1:19 AM
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Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves just yet. Sometimes this can be because they don’t have any good examples to go off. As they say in storytelling, it’s often better to show rather than tell. To this end Curata decided to showcase several businesses successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels. The ten companies below are doing curation right.
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Check out these 10 examples of excellent video marketing campaigns on Facebook.