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Scooped by
Jeff Domansky
June 20, 2016 10:51 AM
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With 400 million monthly active users and more than 80 million posts per day, Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience. Figuring out how to launch a successful Instagram contest, however, is much less obvious. Sure, it sounds like an effective strategy for stirring up conversation -- it capitalizes on user generated content (UGC) and typically requires very little commitment for participants. But where do you start? And how can you be sure that you're covering all the bases?  To help give you some direction, we put together a detailed list of steps to run through when planning an engaging Instagram contest. From setting goals to monitoring submissions, we've covered all of the basics below -- and we've included some inspirational examples along the way. Check it out ......
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Scooped by
Jeff Domansky
June 20, 2016 2:12 AM
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So, where can you find these influencers and how can you get them to share your piece of content? I can understand if you’re skeptical of your own ability. You might doubt whether you can truly create an epic piece of content. Alternatively, you might not be able to understand why influencers will be interested in you and your content at all.I want to tell you a sneaky little secret… It’s possible to get industry celebrities to not just share your post, but even link to it....
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Scooped by
Jeff Domansky
June 20, 2016 1:56 AM
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If your company hasn’t adopted a method of brand storytelling, you’re going something wrong. In the current digital landscape, you MUST adopt the method of brand storytelling in order to effectively market your product. Brand storytelling is all about creating an emotional connection to your brand (or product) and delivering your ideas to an audience more effectively.Here are five great brand storytelling examples....
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Scooped by
Jeff Domansky
June 20, 2016 1:40 AM
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I’m a storyteller by trade. Story is everything. The stories we tell — and how we tell them — inform who we are and who we become. I’m invested in ethics and education, in individuals equipping themselves to navigate a market designed to fool them. More even than informed decision-making, I’m invested in fostering creativity and the courage to explore new art forms, to find new ways to build connections with each other. Virtual reality has so much raw power — and now more than ever, we need a reminder of what Uncle Ben told Peter. As somebody who’s found himself uniquely situated to discuss the intersection of writing, storytelling structure, and virtual reality, I want to share some of the basic ideas I’ve learned (from making content and building a creation tool in the medium) to empower a new crop of filmmakers and storytellers to take the leap toward producing their own narrative adventures in VR....
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Scooped by
Jeff Domansky
June 20, 2016 1:15 AM
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Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. According to research from Social Centered Selling and A Sales Guy Consulting, 72.6% of salespeople who incorporated social media into their process outperformed their colleagues. In addition, socially savvy reps beat their quotas 23% more often. Typical techniques of social selling include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. Social selling has become a powerful strategy used by organisations to help sell their ideas and win customers. Social media has already revolutionized traditional marketing, and with over 76% of buyers feeling ready to have a social media conversation, it is set to do the same thing for traditional selling. WHAT ARE THE EXPERTS SAYING? We reached out to some of the top 20 influencers to ask them for their views on Social Selling. We spoke to Tim Hughes (#1), Jack Kosakowski (#2), Koka Sexton (#3), Kurt Shaver (#5), Jill Rowley (#6) and Kevin Thomas Tully (#8). Be sure to follow them to stay up to date on the best content and resources on Social Selling!...
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Scooped by
Jeff Domansky
June 19, 2016 1:08 AM
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Recently, I’ve been thinking about the importance of online video content. People are nowconsuming more videos, and it makes up a huge portion of online content. A post from Convert With Content spells out this growth, citing several stats, including: - 74 percent of all Internet traffic will be video by 2017. - Video is shared more than any other kind of content. - YouTube is the second-largest search engine in the world. - Around 8,333 Vine videos are shared each minute. - 33 percent of tablet owners watch about an hour of video on their devices every day. - Video in email can boost open rates by 20 percent and increase click-through rates two to three times. Video is becoming more and more relevant — so why not come up with some paid strategies now? In this article, I’ll suggest ways to incorporate video strategies into your online advertising programs. I’ll cover Google in particular, but similar ideas can be implemented in other channels....
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Scooped by
Jeff Domansky
June 19, 2016 12:51 AM
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Do you want to add video to your social media content mix? Discover how to create and promote social media video on a budget. Do you want to add video to your social media content mix? Looking for ways to keep production costs low? Creating a video doesn’t have to cost you hundreds of thousands of dollars in high-end production tactics like live actors or 3-D renderings. In this article you’ll discover how to create and promote social media video on a budget....
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Scooped by
Jeff Domansky
June 18, 2016 10:53 PM
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Let me warn you, this plan is hard-core, but it will deliver hard-core results!
If you follow these tips (without skipping any steps) -- I can almost guarantee you’ll see a difference at the end of only 7 days.
Then, it’s just a matter of repeating what you’ve learned. So much of Twitter success is tied to consistency.
Are you ready to get started? Make a promise to yourself that this is going to be YOUR best year on Twitter!
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Scooped by
Jeff Domansky
June 18, 2016 2:27 PM
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So, what do you think? Let’s end that cycle today.
First, you need to tidy up your Twitter timeline. (stop tweeting crap no one wants to read)
And second, you're going to start using visuals on Twitter the right way.
Deal?
Here’s 21 ways you can use visual marketing to brand your business and captivate your Twitter audience.
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Scooped by
Jeff Domansky
June 17, 2016 8:34 PM
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While Facebook is not yet a full-fledged ecommerce platform, its ability to help businesses connect with fans is huge. For example, a mom’s Facebook Live video went viral after she tried on a Chewbacca mask she had purchased at Kohl’s. It’s the most watched Facebook Live video ever, with over 150 million views. Kohl’s quickly responded with its own video, and with dropping off Star Wars toys and gadgets for the entire family.
For small businesses interested in using Facebook to grow their brands, the social network has a large collection of helpful tutorials and webinars. There are basic and advanced tutorials in Facebook’s Blueprint eLearning Courses, using the Exceed Learning Management System, with courses on Instagram as well as Facebook. There are also excellent up-close videos with some of the brightest creatives and publishers around in Facebook’s “Pub in Pub” series....
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Scooped by
Jeff Domansky
June 17, 2016 7:18 PM
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According to comScore’s most recent desktop search engine rankings, “Google Sites led the explicit core search market in February with 64 percent of search queries conducted.” In an overall sense, this proves one thing to be true: Google has captured the majority of search traffic.
However, you don’t want to ignore the other 36 percent. Here is a breakdown of the search engines that make up the “best of the rest.” - Microsoft sites: 21.4 percent
- Yahoo sites: 12.2 percent
- Ask Network: 1.6 percent
- AOL: 0.9 percent.
These numbers are nowhere as extensive as Google’s, but it does show that people are using other search engines....
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Rescooped by
Jeff Domansky
from Simply Social Media
June 17, 2016 7:06 PM
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Written content plays an important part in just about every small business. Whether it's marketing material, product descriptions, blog posts, or educational articles, that content tells potential customers who you are and what you represent as a business; it solidifies and reiterates your brand.
But it's all too easy to fall into a content-writing rut—especially if you've been writing content for a number of years. If you're producing the same type of material and covering the same topics over and over again, your content may be less effective. Don't worry, though. You can reverse this trend with a few simple tweaks.
In this article, we'll look at six ways that you can improve the quality of your content and keep your readers engaged and interested....
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Scooped by
Jeff Domansky
June 17, 2016 1:30 PM
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I’m going to share with you three ways to go beyond basic keyword research. Although keyword research should still be a part of your SEO, it’s only the start.
I’m confident that these advanced research methods will add rocket fuel to your marketing, attract targeted traffic, earn valuable links, and ultimately boost your revenue.
I will explain in detail how to use each of these powerful research methods.
First of all, let me preface this by revealing something you may not know about Google: the algorithm changes 500-600 times per year.
That’s a rate of nearly 1.5 changes a day!
Even with all the marketing ability I’ve developed running my various businesses, I can’t hope to keep up with the rapid pace of change in the Google search algorithm and its machine learning. Odds are, neither can you.
So, now that you understand the why, let’s dive into the how. This is how we do keyword research in today’s world....
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Scooped by
Jeff Domansky
June 20, 2016 10:40 AM
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Are you ready to improve your Instagram marketing? Wondering which tools can help you? To build a successful Instagram marketing presence, you need to have the right tools for the job. In this article, you’ll discover eight tools to create, manage, and analyze your Instagram marketing..,
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Scooped by
Jeff Domansky
June 20, 2016 2:03 AM
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Print ads were once the standard format for creative advertising. But advertising dollars are increasingly going toward digital outlets, and print advertising is now seen as an expensive and untrackable media format. You would think the category is void of innovative ideas, but that’s certainly not the case. In fact, many brands are finding new ways to merge the digital and physical world through magazine and newspaper ads. Here are 15 print ads that should make you rethink the word "traditional."...
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Scooped by
Jeff Domansky
June 20, 2016 1:46 AM
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That’s right. The basis of visual storytelling can come from words. I call these “word visuals.” They’re perfect for PR folks who can struggle with bringing a visual dimension to communications. Words as a design technique play to our strength. These “word visuals” come in four flavors: - Clever words that stand on their own: The words, sometimes in hand-written form, completely carry the day. Little or no design goes into this type of visual storytelling. - Speech cloud from a celebrity: I get a lot of mileage from this technique which is particularly effective for B2B companies where you don’t expect a Conan O’Brien to surface. - Replace the words in an existing visual: Take something that already exists and replace the words with your own. The words carry a simple image: The Game of Thrones image with our friend Tyrion that kicks off this post offers an example of this approach. The words on top of elementary design give hope of a chuckle....
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Scooped by
Jeff Domansky
June 20, 2016 1:24 AM
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If you’ve ever found yourself just nodding along and smiling blankly as the people around you discuss thought-provoking issues and news, it might be time to dust off that computer mouse and seek out some smarter content. With children and adults alike heading back to school this month, now is the perfect time to build your body of knowledge and increase your overall intelligence. However, with an overwhelming amount of information and resources available online, it can be difficult to know where to start. It’s also hard to discern credible sources from not-so-legit content or even a well-done parody account. Smart is subjective, but a general sense of intelligence is gained through having a grasp on a vast body of knowledge. Especially helpful with this, Twitter allows for a large amount of information on a wide variety of topics, and insights into the brightest organizations and individuals on the web. To help you stay sharp through 140 characters or less, we’ve narrowed down some of the best Twitter accounts for boosting your brainpower....
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Scooped by
Jeff Domansky
June 19, 2016 1:27 AM
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Are you a thought leader? Well, there are several tell-tale signs. According to the Oxford English Dictionary, the term dates to an 1887 statement made about abolitionist Henry Ward Beecher who was called “one of the great thought-leaders in America.” Inevitably, marketing folk usurped the term some time in the 1990s and revised and water-downed its meaning to use it to further coerce clients into giving them more pennies for their thoughts. It’s gotten to the point where, today, content marketers have created many new subsets to the thought-leader species: There are evangelical thought leaders, intrapreneur and infopreneur thought leaders, e-thought leaders and even “thought” thought leaders. But the question remains: Are you an actual thought leader? Well, there are several tell-tale signs....
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Scooped by
Jeff Domansky
June 19, 2016 12:58 AM
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Is social selling part of your LinkedIn marketing strategy? Do you know how to measure and track your efforts? LinkedIn gives businesses a number of metrics for tracking the effectiveness of their marketing throughout the selling process. In this article, you’ll discover how to measure and track the effectiveness of your social selling on LinkedIn.
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Scooped by
Jeff Domansky
June 19, 2016 12:42 AM
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It helped to develop all the new ways we watch TV — on-demand, bingeing, mobile. But the Silicon Valley company still has to keep reinventing itself.
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Scooped by
Jeff Domansky
June 18, 2016 5:51 PM
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In this post, I'll show you how you can use SocialBro to segment your Twitter audience. You can use this data to find the people you should be connecting with.
You'll be able to create targeted audience segments for your specific Twitter goals.
In doing this, you'll create your own perfect Twitter marketing strategy. And you'll have people chomping at the bit to read your tweets.
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Scooped by
Jeff Domansky
June 17, 2016 8:40 PM
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Generation Z, America’s youngest generation (Born in 1996 or later) has never lived in a time when the barrier to real-time information and communication has been nearly nonexistent.
By 2020, Gen Z will account for 40% of all consumers, making it more important now more than ever to successfully connect with and engage this generation to create life long relationships. While many brands invest in Millennial marketing initiatives, with Gen Z, everything is going to get even crazier. This is the generation that will end the ideals of generations.
Researchers say goldfish have a larger attention span than Gen Z (6–8 seconds) and they cannot concentrate for long period of time. YES, this is technically right. But what the data won’t show you is Why. Gen Z just has a fast pace, highly selective and decisive filter that marketers have never seen or had to encounter before. However, once they find something they deem ¨worthy¨ they can become obsessively committed and engaged. This creates a unique opportunity but it also requires a new perspective and approach.
When I am asked, ¨Connor what was the ROI?,¨ the question goes in one ear and out the other. When executives use the acronym ROI, they are using the typical meaning which stands for Return On Investment. However, I think of it in terms of Return On Interaction. Putting resources towards relationships, engagement, and giving value to meaningful interaction, meaningful to them AND you, will mean way more for your brand than any form of traditional advertising, marketing or communication....
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Scooped by
Jeff Domansky
June 17, 2016 7:31 PM
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Pity the advertiser looking to hook up with an influencer on YouTube, Facebook or other platforms. The marketer might be able to see generically how big the creator’s audience is — followers, views and likes — but important metrics like watch time and audience demographics aren’t readily available.
That’s because YouTube, Facebook and Instagram make only some of their engagement data public. An advertiser can see number of followers, views and engagements, but more in-depth information around how much time is spent with content only goes to account holders. That means advertisers are not only having trouble measuring influencer marketing campaigns, but also understanding which influencers to work with in the first place.
“When I walk into pitch an advertiser, I don’t show them our data and then four other people’s [audience makeup],”said Andy Tu, CMO of Defy Media, which oversees top YouTube channels like Smosh and Screen Junkies. “I don’t have access to their data and they don’t either. They have to take us at face value.”...
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Scooped by
Jeff Domansky
June 17, 2016 7:12 PM
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isual Content Marketing Optimization for social media and blog will be shared in a two-part series.
Part 1 is on why visual content marketing is important for your B2B business, tools that you can use and tips from other businesses.
Part 2 of visual content marketing optimization is on how to optimize for search (engine) and experience (your audience).
Over the course of nearly eight years of doing social media for B2B companies, I have observed the transition of types of contents that are being consumed online. And in response, the media evolved as a response.
So here’s my cursory observation.
There was a time when text content was popular; thus, blogging was the rage.
Then.
Infographics became the rage.
But now.
Videos are the rage. And very much so.
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Scooped by
Jeff Domansky
June 17, 2016 7:04 PM
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Roughly one third of U.S. social media users ages 16-34, or 25.5 million people, is a “social creator” or social influencer, according to a new study from Yahoo, Deep Focus, Shareablee and Ipsos, which breaks this huge group down into three sub-groups based on their level of experience and expertise.
Within the total population of social creators identified by Yahoo, 4.6 million or 18% are well-established influencers, termed “socialites” by Yahoo, while 15.5 million or 61% are “rising stars,” and 4.3 million or 17% are “newbies.” Socialites have 1,784 followers on average, while rising stars have 797 and newbies have 1,376.
As Yahoo notes, each influencer tier offers marketers different opportunities and challenges: for example, marketers can “get in on the ground floor” (my phrase) by helping an aspiring influencer build their creative approach to monetization, versus partnering with an established influencer to reach a large, devoted audience, but ceding them creative control as part of the bargain.
In the first group, socialites, 35% have already partnered with a brand online, with 40% of these working with an electronics or wireless tech brand. Overall, 66% of branded posts published by socialites actually featured brand integration. Other popular categories socialites would like to work with include fashion and beauty (33%), entertainment (30%), and travel (20%)....
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Discover a 10-step process for planning and running a successful Instagram contest.