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Scooped by
Jeff Domansky
June 24, 2016 3:55 AM
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LinkedIn Publisher (LinkedIn Pulse) can be a powerful vehicle to share your message and position you as an expert in your field, but only if you use it the right way. When misused, LinkedIn Publisher can damage the perception that current and potential business connections have of you, ultimately affecting your bottom line. Your recent posts will be first to show on your LinkedIn profile. This means that it’s very likely that your profile visitors will click on your latest posts, and if they don’t like what they see, they’ll quickly move onto the next profile. Similarly, current connections receive a notification every time you post an article on LinkedIn. If your content is subpar, they will probably run in the opposite direction next time they’re notified that your new article is live. Furthermore, they might dismiss you as a low-quality business connection. That’s why you must avoid the seven costly LinkedIn publisher mistakes below....
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Scooped by
Jeff Domansky
June 24, 2016 3:24 AM
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Cannes Lions has its second cringeworthy moment, this time from a Bronze Lion winner. The outdoor ad, for Bayer from AlmapBBDO in Sao Paulo, reads "Don't worry babe, I'm not filming this.mov" and features aspirin boxes. Cindy Gallop, the former agency exec and vocal women's advocate, has again brought attention to Cannes Lions ceremony tweeting a photo of the ad and commenting, "Don't use this to sell aspirin, male-dominated ad industry [and] don't award it, male dominated juries." UPDATE: Bayer has asked the agency to discontinue the campaign....
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Scooped by
Jeff Domansky
June 23, 2016 1:24 AM
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Since I noted Timothy Tuttle of Mindmeld’s LSA16 comments about the sudden increase in the volume of voice search queries, I’ve noticed an increasing number of articles on the subject. If the attention being given voice search is an indication of its anticipated impact on the marketplace, then it’s going to be a big deal. The potential for voice search to become a major search medium is well illustrated by the number of slides Mary Meeker devotes to the topic in her annual Internet Trends report that was just released this month. Out of 213 slides, Mary included 23 slides on voice search. And while the numbers on voice search growth vary quite widely, they all agree on one trend: explosive growth. Explosive growth and the reason behind itAt LSA 16, Tuttle shared that within one year (last year), the use of voice search went from a statistical zero to 10 percent of all search volume. That was huge. Yet more recent numbers show that growth accelerating — Google announced at I/O that 20 percent of all searches have voice intent, while Meeker’s charts show that in May 2016, 25 percent of searches on Windows 10 taskbar are voice searches....
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Scooped by
Jeff Domansky
June 23, 2016 12:58 AM
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What motivates people to share content? This is one of the key questions all content marketers would love to understand more about. And while sharing, in itself, is rarely the end goal, shares do help spread the message and connect your content with a wider audience. To get a better understanding of what motivates content shares, content strategy group Fractl has conducted a study of what motivates Facebook users, specifically, to share a post. Fractl surveyed more than 2000 Facebook users to gain insight into what inspires them to click Like or Share on The Social Network. Among their key findings, Fractl's researchers found that: - Only 1 out of 10 respondents noted that their primary reason for sharing content was to educate their network, though more than half (55%) noted they do want to share useful content - Women are 26% more likely to share content more than once a day compared to men, while Baby Boomers are 19% more likely to share more than once per day than any other generation - 40% of respondents admitted to sharing content to make themselves look good. - Users with larger networks (over 500 friends) are 7% more likely to share content that maintains a certain image of themselves....
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Scooped by
Jeff Domansky
June 22, 2016 10:24 PM
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On June 28, Brian Eno will launch a new video experience for the title track of his latest album The Ship, which was released in April. What's different about this music video is, according to Eno, it isn't really a music video at all, but rather a visual experience informed by and created with artificial intelligence.
"Just as I'm excited about the possibilities of artificial intelligence and new technologies, I'm so incredibly and numbingly bored with videos and the traditional music videos, that I just couldn't imagine wanting to do that," said Eno, on stage at Cannes Lions. "So really, this is an attempt to say, is there some other way we can do this thing?"...
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Scooped by
Jeff Domansky
June 22, 2016 9:55 PM
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Some pundits say the advertising industry is in big trouble, its business model is broken, the "big idea" is dead, it can’t do tech and so on. There is no shortage of pessimism and, it has to be said, some of it is valid. The days of an award-laden creative chief ensconced in his (always, his) corner office overseeing a couple of 60-second blockbuster TV ads per year, costing the client millions, are more or less over. It's no secret that the industry has struggled to adapt quickly enough to the changing world.
But if the excellence of the ideas that took the 2016 Future Lions, the Cannes Lions Advertising Festival's student awards, is anything to go by, hope is at hand.
The Future Lions began in 2006 and is a collaboration between the Festival and agency AKQA. Anyone in full-time education may enter and this year, more than 1,900 students from 69 countries did....
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Scooped by
Jeff Domansky
June 21, 2016 11:57 PM
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Last week Google made a number of major announcements. There’s nothing unusual about that, of course, except this time the announcements have big implications for SEO, which will make thousands of businesses around the world wary about their efforts to scale SERPs.
This time around, Google has publicly discussed two new updates which offer a major shake-up to the standard Penguin or Panda upgrade. One is a new algorithm called RankBrain, which boasts machine learning capabilities, and the other is a slightly disconcerting real-time Penguin update. For the latter, it essentially means it’s time for businesses to be at the peak of their game with their SEO practices.
When not frightening businesses with a continuous SEO ranking update, Google is nearing completion of an extraordinary project which would bring the Internet to over 100 million people around Indonesia. For businesses, however, the big news is Google’s latest updates–here’s what’s known so far....
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Scooped by
Jeff Domansky
June 21, 2016 11:44 PM
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Have you heard about how effective social selling is on LinkedIn?
Perhaps you’ve been struggling to get results on LinkedIn or spending too much time with too little of an ROI?
You don’t need to spend hours every day on LinkedIn to be successful at social selling. If you follow a daily routine that only includes those tasks which further your goals, you can quickly and easily generate new leads and build relationships with potential prospects in as little as 30 minutes a day.
A social selling campaign should position you as a credible expert in your field, bring you closer to your target market and move more conversations offline, aka the place where sales actually happen....
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Scooped by
Jeff Domansky
June 21, 2016 11:32 PM
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YouTube has released a cluster of new products designed to help small businesses and first-time video advertisers record and publish videos in a bid to broaden the pool of potential media buyers using the online video service.
The quality of the resulting ads is, of course, largely dependent on the performances given by the people in it. And getting potential customers to see such an ad is another challenge altogether, but the basic production tools have been provided for free....
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Scooped by
Jeff Domansky
June 21, 2016 10:50 AM
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On a screen behind Mr. Federighi, a simulated message underwent the process: The word “basketball” transformed into a little black and orange cartoon image of the ball itself. “Pizza” flipped into a glistening pepperoni slice. “Movie” turned into an old-school film camera. A collective “Ooh” wafted up from the technorati gathered in the crowd. “Children of tomorrow will have no understanding of the English language,” Mr. Federighi said jokingly. But Apple’s new emoji feature seems more likely to impede a different kind of skill: creating surprising, figurative and subversive forms of individual expression out of the digital ephemera that populate our devices. In a rush to harness the power of the web’s most evocative cultural units — emoji and their hyperactive cousins, GIFs — tech companies, corporate brands and entrepreneurial social media stars could risk inadvertently flattening the creative world that’s sprung up around them. “There is a constant push and pull between people finding new ways to express themselves online, and companies trying to make money off that expression,” said Luke Stark, who studies digital communication and psychology....
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Scooped by
Jeff Domansky
June 20, 2016 6:18 PM
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It’s an easy mistake to make.
You slap some words on your About page, wrench them apart, shovel in a bit fluff, a pinch of jargon; and give it no more thought. Because it’s not that important, right?
Not exactly.
You see, this is where so many of us get it wrong, and leak piles of cash in the process. Even though we may pay it less attention, our About page is one of our most visited - which makes it low-hanging fruit, just waiting to be plucked.
By which I mean, if your visitors aren’t captivated, bewitched, mesmerized or just plain hungry-for-more after reading your About page, you can grab yourself a hanky and wave them goodbye.
In other words, you just lost a sale.
Because your About page isn’t just about painstakingly-crafted words that make you look good. Your About page is like speed dating
Let me explain.
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Scooped by
Jeff Domansky
June 20, 2016 3:14 PM
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A new report answers the questions, how many products does Amazon actually carry, and in which categories. And it shows the incredible impact third-party merchants have on Amazon's selection.
The report from 360pi shows that Amazon alone carried 12,231,203 total products as of May 2016, excluding Books, Media, Wine, and Services - note that product variants were not included in the analysis.
But when products available from marketplace sellers were included, the total number of products increased almost 30X to a total of 353,710,754 products offered by Amazon and its marketplace sellers combined (applying the same exclusions noted above).
The top 5 categories based on the number of products listed on Amazon's U.S. site, including marketplace sellers (again, the same exclusions apply) are....
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Scooped by
Jeff Domansky
June 20, 2016 11:03 AM
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GIFs are great. And they’re everywhere. We use them at Buffer in our customer service tweets, our emails, our Slack channel. We include GIFs in marketing emails and team announcements. Anywhere there’s a message; there’s the chance for a GIF. And what’s more, we’ve found GIFs get great results! GIFs in tweets are one of our top tips for more Twitter engagement. One of our most popular transactional emails we send to customers features a GIF. Want to know how to create GIFs yourself? And know when and where to share them? We’ve collected all the best tools, tips, and tricks for an A+ GIF game. Take a look at the list here, and feel free to leave a comment with anything more we can add or help with!...
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Scooped by
Jeff Domansky
June 24, 2016 3:47 AM
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If you Google the term “native video,” you’ll be buried in millions of search results and just under half were generated in the last year. The format is one the rise and major players like Facebook are buying in.
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Scooped by
Jeff Domansky
June 24, 2016 3:34 AM
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Cannes Lions 2016 has its first truly cringeworthy moment, in the form of a party invitation seeking "attractive females and models only." The email went out to a number of festival participants who planned to attend The Wednesday Party, an event sponsored by digital agency VaynerMedia and media company Thrillist Media Group with a musical performance by Wyclef Jean. UPDATE: Thrillist founder and CEO Ben Lerer responded to the controversy via an internal staff email that appears in part at the bottom of this story. A female agency executive tells Adweek that she and two female colleagues received the email while having lunch in Cannes on Tuesday. One of them forwarded it to women's advocate and agency veteran Cindy Gallop, who subsequently shared it on Twitter and wrote, "It's 2016, @vaynermedia @thrillist. This is not how you party at @cannes_lions." The email was sent by events company iGetIn. Its key section reads (emphasis via the sender of the message): "Thank you for your interest in attending!! Please be aware that this specific list is for attractive females and models only." The note, which was also shared by members of the public Facebook group Cannes for Cannesseurs, then instructs male attendees to "contact the PR departments of the respective sponsors" if they want to get into the party. It requests that women interested in attending send "recent untouched photos and/or your Instagram/Facebook links for you and each of your additional female guest [sic]," adding, "once we have reviewed we will send you specific entry details." ...
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Scooped by
Jeff Domansky
June 23, 2016 1:06 AM
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Over the years, the Cannes Lions International Festival of Creativity has morphed from a production company free-for-all to an agency shindig to a place where serious people insist that “serious business is actually getting done.” There is also, thankfully, a lot that remains unserious in Cannes. This is the cradle of cutting edge trends and what-were-they-thinking lapses in judgment. To make sense of what we’ve seen this week, here’s what’s in and out at Cannes 2016. (For easy reference, here’s last year’s list. Remember Periscope?)
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Scooped by
Jeff Domansky
June 23, 2016 12:41 AM
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The idea of reimagining and reinventing everything we do, across our entire industry, for a connected world of billions, sounds like an incredible opportunity. It also sounds like an incredible amount of extra work. Do we really need to reinvent everything? The answer is, happily: no. But we do need to learn how to connect. For all of the hyperbole, the world really is changing. OUR NEW NORMAL Klaus Schwab, chairman of the World Economic Forum, refers to the present era of connectivity as the "Fourth Industrial Revolution." The first Industrial Revolution was powered by water and steam, changing the way we built things. Electricity powered the second and enabled mass production. In the third, electronics and information technology accelerated scale and complexity. Now we are in the fourth, an era of connection between our physical, digital, and biological worlds; a new phase of massive creative potential, where everyone has the power to share anything with anyone. This era brings with it an avalanche of new, creative ideas and opportunities....
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Scooped by
Jeff Domansky
June 22, 2016 10:10 PM
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Are you a busy blogger?
Looking for new, unique tools to help you work smarter?
The right tools will help streamline and improve your blogging.
In this article, you’ll discover more than 14 tools to help bloggers quickly, efficiently perform common tasks....
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Scooped by
Jeff Domansky
June 22, 2016 7:50 PM
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Many bloggers are active on Instagram, but not many have taken the plunge and tapped into the amazing advertising opportunities that Instagram offers. For as little as $1 per day you could be advertising your latest blog post in the Instagram newsfeed, and getting more clicks through to your website.
And because Instagram is owned by Facebook, you’ll be using the targeting power of one of the biggest consumer databases on the planet!
In this post I’ll show you how to set up your first Instagram ad and how to look at the results....
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Scooped by
Jeff Domansky
June 21, 2016 11:51 PM
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The days of the 30-second restriction for videos on Twitter are over, Twitter announced on Tuesday alongside other coming changes to videos on the platform.
Twitter users can now tweet videos up to 140 seconds long, matching the same amount of characters users can post in a single tweet.
Not only can you post videos over 2 minutes, Twitter will also be making it easier to find more videos to watch with a new viewing mode....
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Scooped by
Jeff Domansky
June 21, 2016 11:37 PM
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Your Instagram profile is like a first impression of your brand, so you want to make it a good one! Long gone are the days of posting in the moment to Instagram, and now the growing trend is to have a well curated and cohesive Instagram feed. To help make your feed look amazing and save you time, here are 3 steps to planning the perfect Instagram feed!
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Scooped by
Jeff Domansky
June 21, 2016 11:27 PM
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Instagram is an excellent network for branding and visibility. You can share and curate images and videos to visually create an experience for anyone visiting your account. But as with all social media marketing, creating an authentic feed that continuously grows organically comes with its own set of rules for businesses.
In this post I’ll review 12 Instagram for business do’s and don’ts to help keep you on the path towards maximizing your Instagram presence....
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Scooped by
Jeff Domansky
June 20, 2016 6:27 PM
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“We really hit a landmark this year,” Newman told the audience, highlighting how – for the first time – more than half of the DNR sample now uses social media for news each week. In tracking this trend, we’ve seen “enormous growth in most markets since 2013,” he added. Key stats: - 51% use social media for news each week.
- 12% say social media is their main news source.
- More 18-24s now prefer social media (28%), as a news source, to TV news (24%).
- 44% of the DNR sample uses Facebook for news each week.
Facebook’s news reach is more than double its nearest rival, You Tube (19%), although the video network plays a prominent news role in some countries. Twitter (10%) meanwhile has an impact due to its popularity with heavy news users and influencers....
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Scooped by
Jeff Domansky
June 20, 2016 6:11 PM
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Do you want more exposure for your content?
Have you considered publishing your content on Apple News?
Apple News lets you deliver both visual and text-based content directly to a growing number of iOS mobile devices.
In this article, you’ll discover how to become an Apple News publisher....
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Scooped by
Jeff Domansky
June 20, 2016 11:18 AM
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Joel Gascoigne, CEO of social media tool startup Buffer, shared a 3500-word post in which he explains why he’s laying off 10 of his 94 employees. In contrast to bloodless posts from the likes of Inteland Microsoft, it indulges a different sin: oversharing. A lot of my correspondents forwarded Gascoigne’s post to me, hoping I’d praise it because it is so different from the other CEO communications I’ve shared. And there is a lot to like here: it’s extremely open, fair, and honest. Gascoigne is living his sincere promise to be transparent. But a CEO should be communicating the realities of his or her business regularly, not dropping it all at once in a 3500-word lump along with a layoff. What a team wants from their CEO is to share what’s relevant, not to share everything. This is a good example of how it’s possible to overdo transparency....
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Don't make these mistakes on LinkedIn.