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Scooped by
Jeff Domansky
June 27, 2016 6:05 PM
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Newsrooms are posting more of their content directly to social media platforms, but with little idea of what the rewards will be.
That insight comes from data presented by researchers at the Tow Center for Digital Journalism at Columbia University last week at a half-day event, “Digital News in a Distributed Environment.” Researchers surveyed more than 40 journalists and news media executives, from both national and local brands, as well as eight executives from Facebook, Twitter, Instagram, Google and Snapchat. They also held a roundtable attended by fifteen social media and audience editors. They found that a publisher’s business model is what determines its social media strategy – and no one solution works, said Claire Wardle, the research director at the Tow Center. While some publishers are optimistic about the new opportunities that social media provides, others feel powerless. And relationships between publishers and platforms are not always amicable, with one respondent referring to a platform as a “frenemy.”...
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Scooped by
Jeff Domansky
June 27, 2016 11:38 AM
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Not surprisingly, most content marketers in North America agree that interactive content grabs a reader’s attention more effectively than static content. But, according to research, it also provides many other benefits. Together the Content Marketing Institute (CMI) and ion interactive polled 341 content marketers in North America during February and March 2016 on the value of content that spurs readers to participate in a dialogue. Four in five (81%) respondents concurred that interactive content was more effective in grabbing readers’ attention. More interestingly, CMI uncovered other valuable benefits of interactive content for content marketers. For instance, 79% of respondents agreed that this type of content can be reused and subsequently encourage repeat visits. Another 79% said that interactive content, when combined with traditional content marketing, can help strengthen their company’s message....
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Scooped by
Jeff Domansky
June 27, 2016 11:25 AM
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This is a fundamental shift not only for the TV channels, which will have to completely rethink their revenue model, but also for brands, which find it incredibly, and increasingly, difficult to capture the attention of empowered, impatient consumers. An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. According to PQMedia, the U.S. product placement market grew by 12.8% in 2014, to over $6 billion, and is set to reach over $11 billion by 2019. The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel. Audiences are increasingly skeptical. Research by Eva A. van Reijmersdal of the University of Amsterdam suggests that when product placement becomes too prominent, it affects attitudes negatively because viewers become aware of a deliberate selling attempt. Product placement can also lower audiences’ evaluations of the focal entertainment product (the film or the show), as recently demonstrated by Andre Marchand and colleagues. And it’s particularly true when audiences like the film or show....
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Scooped by
Jeff Domansky
June 27, 2016 10:58 AM
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Jack Daniel's master distiller Jeff Arnett explains the differences between scotch, bourbon, and whiskey. He also describes how location plays a role in how each type of alcohol is categorized.
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Scooped by
Jeff Domansky
June 25, 2016 11:32 PM
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This spring, we discovered that U.S. moms check Instagram as often as six times per day. But Dads áre just as active on social as Moms - the same study revealed that almost half of dads on Instagram follow businesses, and of those fathers, 69% take action from the content they see.
A new infographic from Social Media Link provides further insights and context surrounding how dads use social. The full infographic is below but here a few quick highlights. - 91% of fathers use Facebook weekly; 60% use Twitter weekly; 49% use Instagram weekly.
- When fathers do use social, they’re frequently posting about their kids - 70% of fathers share about their children at least a couple times a month.
- 61% at least somewhat agree that they use social media more now than they did before having children....
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Scooped by
Jeff Domansky
June 25, 2016 11:19 PM
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On Thursday, Britain made its choice.
The vote to leave the European Union prevailed by a razor-thin margin, dividing and shocking the country. Markets responded negatively, with the pound tumbling to its lowest since 1985, and prime minister David Cameron announcing he will pass on the baton to someone from the leave campaign.
The only certain thing now is that there will be plenty of uncertainty to come, while the U.K. figures out what happens next. Here’s a rundown of what Brexit could mean for the U.K. media industry.
With there be any immediate changes?
Not really, no. Negotiating the terms with which the U.K. exits — like setting up alternative trade deals — will take at least two to three years. During that time the U.K. will remain under the E.U.’s jurisdiction.
The U.K. will be at the table, but it won’t participate in shaping future E.U.-wide laws or deals that could affect the country — like the GDPR, the new European data laws that Brits will still have to comply with....
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Scooped by
Jeff Domansky
June 25, 2016 11:04 PM
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With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers.
First, businesses want the ability to stand out on Instagram. Many companies, including a furniture store in San Francisco, shared that it would be easier for customers to email questions because comments are hard to track and take time to sift through. Second, businesses want a simple way to get insights. A retailer in Austin explained that many analytics are overwhelming and hard to apply to its marketing. And third, businesses want to reach even more customers. A do-it-yourself craft shop in New York City mentioned it’s always looking for quick ways to fill seats in class.
With these insights in mind, we set out to make Instagram work even better for businesses. So today, we’re excited to unveil our new Instagram Business Tools....
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Scooped by
Jeff Domansky
June 25, 2016 10:53 PM
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Snapchat combines the best of social networks, magazines, and television in a redesign of its omni-entertainment app.
You’ll now see image and headline previews of the content inside Discover channels and Live stories on the Stories page, instead of just logos for the publishers or events they capture. The Discover page now features a Pinterest-style mason grid of tiles, while the Stories page now combines the two rows of static Discover channels and Live Stories into one scrollable row of non-friend content.
Also, instead of having to dig your favorite Discover channels out of the whole list, you can now tap-and-hold to subscribe to them so they always appear amongst the Recent Stories from accounts you’ve added, unless you later unsubscribe. This gives publishers like Tastemade and IGN an extra call to action to bake into their Discover channels and marketing.
The goal here is to make professionally-made and community-curated content just as attractive as what friends share on the app. Previously, Discover channels felt bolted on to the experience, and can seem overly polished compared to Stories from friends that are fascinating despite flaws. VentureBeat and Recode previously reported that changes to the Discover page were coming....
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Scooped by
Jeff Domansky
June 25, 2016 12:28 PM
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Without fail, I almost always forget to put up an out-of-office email message when I'm headed out for vacation. It's one of those things I remember just as I'm shutting down, or sometimes even after I've already left. (Heh, sorry guys.) Since I usually throw them up in a hurry, I don't take a lot of time to get creative. However, I remembered to put up my OOO message early this time around -- so I decided to do some Googling for funny, clever, and snarky messages people have used in the past. Here are some of the gems I found....
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Scooped by
Jeff Domansky
June 25, 2016 12:08 PM
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What is the most powerful tool in your marketing arsenal? Is it keyword research? Copywriting? Beautifully designed ad campaigns? Maybe… I’m not going to keep these techniques a secret. I wanted to share with you the psychological insights I learned so you can dramatically improve your game by leveraging Facebook marketing more effectively. So, what are the most important psychological “hacks” you can start using today to improve your social media marketing?...
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Scooped by
Jeff Domansky
June 24, 2016 10:09 AM
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Back in 2004, media and TV personality Martha Stewart was sentenced to five months in jail for obstructing a federal securities investigation. To pass the time during her incarceration, Stewart did what she does best: cooking and crafts. Speaking at a Daily Mail brunch session at the Cannes Lions advertising festival on Thursday, Stewart said the food inside was around three years past its expiry date. "That's why I made jam out of the crab apples on the trees," she added. Aside from making jam, Stewart also turned her hand to ceramics. As a child she'd go to ceramic classes at the weekend, so she quickly signed up to a ceramics class in prison too, at a place called Alderson....
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Scooped by
Jeff Domansky
June 24, 2016 4:21 AM
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Father's Day was very likely a tense affair for Salt Lake City resident Baron Brooks, whose dad Arthur made a full-page, $900 personals newspaper ad for him without his permission. Not only that, but the ad makes Baron sound like a total jerk, too. The ad, which appeared in an Idaho paper for reasons we'll get to in a moment, is written from Baron's point of view and states that he is looking for a wife who fits very specific criteria. Specifically, the ad calls for a woman "between the ages of 34-38," which is 10 years younger than Baron, and "height and weight proportional," which is basically like saying "no fat chicks." The ad also expresses a preference for politically conservative women ("If you voted for Obama or plan to vote for Hillary you are not for me") who are "willing and able to have children as soon as possible," which is why Baron's dad put the ad in an Idaho paper; that state is pretty safely red for the time being. Baron, as one might imagine, is totally mortified by his dad's machinations, especially now that they've gone viral and will ironically make it harder for him to find a soulmate, since most people think he wrote the ad himself....
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Scooped by
Jeff Domansky
June 24, 2016 4:00 AM
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Are you up to date with the latest Instagram changes? Want to know what the changes mean for marketers? In addition to a brand-new logo, Instagram has rolled out updates to its ad products, video features, and news feed algorithm. In this article, you’ll discover how the most recent Instagram changes can affect your marketing.
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Scooped by
Jeff Domansky
June 27, 2016 5:59 PM
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For supporters of Britain staying in the EU, a simple question remains this morning: How did we fail to persuade voters of our position? Steve Martin, director at Influence at Work in London and best-selling author of several books on persuasion, spoke with HBR about the ways in which the Remain advocates’ message failed to get through, or even backfired. Martin was joined by Joseph Marks, a behavioral scientist on his team.
HBR: From a persuasion science point of view, how do you explain the vote for Britain’s exit from the EU?
Steve Martin: There seems to have been a focusing effect. The Leave side made sure that immigration became a focus. Not only a focus but the focus. And once that’s a focus it’s hard to get other messages through. What we see is all there is. Danny Kahneman said that clearly. We can only pay attention to a limited number of things and if we see that immigration story every day, that’s what affects us more than a rational argument that predicts what would happen if we left.
But they saw the economic arguments every day, too. Why couldn’t the Remain side focus the voters on that?
Joseph Marks: I think both campaigns were built around fear of loss. One was what we’re losing in terms of immigration coming in. And one was loss to the economy and your pocket. Normally that wins. That’s number one. But right now, you can see that immigration issue as happening now, in the present, whilst the economy is doing well. In the optimism literature, we’ve seen that people are generally optimistic about their own futures when the economy is good, so that’s maybe how the economic argument lost to something that feels more pressing to people. So ironically the very people who helped get our economy on track created an environment that makes it harder to communicate their message of potential negative impacts of leaving the EU. The health of the economy created a good economic environment that had a disproportionate influence over decision making at that moment....
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Scooped by
Jeff Domansky
June 27, 2016 11:31 AM
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Tribune Publishing, a storied icon of American journalism, recently renamed itself Tronc and released a video to show off a new “content optimization platform,” that Malcolm CasSelle, Tronc’s chief technology officer, claims will be “the key to making our content really valuable to the broadest possible audience” through the use of machine learning. As a marketing ploy the move clearly failed. Instead of debuting a new, tech-savvy firm that would, in the words of chief digital officer Anne Vasquez, be like “having a tech startup culture meet a legacy corporate culture,” it came off as buzzword-laden and naive. The internet positively erupted with derision. Yet what I find even more disturbing than the style is the substance. The notion that you can transform a failing media company — or any company in any industry for that matter — by infusing it with data and algorithms is terribly misguided. While technology can certainly improve operational performance, the idea that it can replace a sound strategy is a dangerous delusion....
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Scooped by
Jeff Domansky
June 27, 2016 11:13 AM
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An attendee at the Curacao Social Media and Content Marketing Strategy Workshop raised a new (for me) and pertinent question: What are ideas to go live with brand impact? That’s a content marketing strategy topic I’ve been thinking about as more social platforms offer “go live” features, including Twitter, Facebook, YouTube, Snapchat, and Tumblr.His specific question was what to do to make it worthwhile for a brand, and how much to prepare so it doesn’t become embarrassing (or boring, or pointless) video content....
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Scooped by
Jeff Domansky
June 25, 2016 11:39 PM
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Four years ago, I shared that your content must resonate with your audience so they follow you where you want to take them.
I also asked what kind of content universally resonates with people. It’s content that: - We never get tired of
- We always have time for
- We don’t forget
- We want to share with others
This is the kind of content we must create if our goal is to influence, inspire, and move to action the unique group of people we have chosen to reach.
To help, I originally created a list of 21 types of content we all love to consume.
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Scooped by
Jeff Domansky
June 25, 2016 11:27 PM
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According to a recent survey looking at consumers’ attitudes toward retail technology, omnichannel personalization solution RichRevelance found shoppers are still not comfortable with all technology has to offer the retail industry.
Polling more than 1,000 consumers, the “Creepy or Cool: 2016 Consumer Survey” offered insight into the types of retail technology that appeals to consumers and what turns them off.
Sixty-seven percent of the survey participants labeled facial recognition technology as creepy when asked about it being used by retailers to direct salespersons toward high-value shoppers. (An even higher percentage of Millennials — 71 percent — said they found it creepy.)...
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Scooped by
Jeff Domansky
June 25, 2016 11:10 PM
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Are you struggling to remain visible in Facebook’s news feed?
Wondering how Facebook decides what to show in the news feed?
In this article you’ll discover how the Facebook news feed algorithm works, what’s been updated, and how marketers can respond to create more visibility on Facebook....
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Scooped by
Jeff Domansky
June 25, 2016 10:59 PM
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Have you explored the Publishing Tools section of your Facebook page lately?
Wondering how the new features make marketing easier?
Your page’s Publishing Tools section contains a lot of important features including video management, lead generation, and product sales.
In this article, you’ll discover how to better manage your Facebook marketing with six Facebook publishing tools....
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Scooped by
Jeff Domansky
June 25, 2016 12:40 PM
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The Washington Post recently published an article about social media metrics with an alarmist headline: 6 in 10 of you will share this link without reading it, a new, depressing study says This story then predictably made the rounds in the blogosphere, from Gizmodo to Marketing Dive. The headline reads like self-referential clickbait, daring readers to click on the provocative statement so as not to contribute to what the article calls “the oft-demoralizing cesspool that is Internet culture.” The article cites a new study from Columbia University and French National Institute computer scientists that “59 percent of links shared on social media have never actually been clicked: In other words, most people appear to retweet news without ever reading it.” Whoa, if true. A Few Problems With The Story Except there are a few problems with extrapolating these findings to all links on social media. In fact, we probably shouldn’t even consider the findings to be all that bad....
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Scooped by
Jeff Domansky
June 25, 2016 12:20 PM
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For many PR pros, the AP Stylebook is an oft-referenced (and revered) staple for press releases and other copy. On June 1, the reference added or revised roughly 250 entries to its 2016 edition, and AP Stylebook’s editors are continually considering new terms. Though many additions and revisions are more apt to be used by journalists reporting current events and breaking news, PR pros should be aware of several changes and features to this year’s edition....
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Scooped by
Jeff Domansky
June 25, 2016 11:57 AM
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There are marketers who swear that Facebook is the key to staying in touch with customers and others who think Facebook is a waste of time. Believe it or not, both are right. As you’ll see from this new infographic by Cool Tabs, it all depends on who and where you are. Cool Tabs makes apps and widgets that you can put on your Facebook pages to increase engagement and attract new followers. They also offer a performance check-up service and it’s that data that led to these results. Most Engaging CategoriesIt’s nice to have followers but it’s better when your followers actually engage with your posts. In Facebook terms, that could mean anything from leaving a thumbs up or comment to sharing a post with their own followers. Cool Tabs found that people were more engaged with pet posts than any other category. Fictional characters came in a close second. Then we drop quite a bit before getting to “just for fun” and small business posts. Photographer posts round out the top five....
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Scooped by
Jeff Domansky
June 24, 2016 10:02 AM
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Ryanair, the Irish low-cost airline, is 24-hour £9.99 flash sale for people who "need a getaway" after the UK voted to leave the European Union. An ad for the promotion on Twitter takes on the famous "hear no evil, see no evil, speak no evil" monkeys and replaces them with UKIP leader Nigel Farage, former London Mayor Boris Johnson, and justice secretary Michael Gove - the leading three figures of the Leave campaign. Ryanair, was firmly in the Remain camp - so much so that it had sent out a marketing email earlier on Friday morning - hours ahead of the official referendum results - to promote the sale, reading: "Celebrate remaining in Europe with 1 million seats from £9.99."...
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Scooped by
Jeff Domansky
June 24, 2016 4:09 AM
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While it doesn't get as much attention as some of the other social networks, Pinterest is definitely a platform all B2C brands need to consider. Why? Take a look at this graph from the recent Mary Meeker Internet Trends Report for 2016. In comparison to other social networks, Pinterest users have very high purchase intent, they come to the platform to find new ideas for things to buy. And Pinterest is on a mission to capitalize on this - the platform has set itself an ambitious target to be generating $2.8 billion in annual revenue by 2018 – a big jump from the reported $169 million in revenue the platform generated in 2015. In order to reach that figure, Pinterest needs to make a series of moves, and this year, we’ve already seen them introduce new discovery options and ad capabilities to advance in that direction. If you've never given Pinterest much thought, now might be the right time to get on board - here's an overview of how Pinterest works, what and how people are using it and the details you need to know to maximize your brand success on the platform....
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traditional news media are still trying to figure note the benefits of social media.