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Sears is struggling. Sales have been declining for years, and the company is selling off real estate and closing stores to stay afloat. Analysts say that the stores that remain open are shells of what they once were and that it's only a matter of time before the retailer goes bankrupt. We visited a Sears store in Richmond, Virginia, to see what is going wrong.... 
Doug Hall's curator insight,
June 30, 2016 2:20 PM
The store was falling apart. Is it any wonder shoppers are avoiding some retailers in droves? Virtual reality starts to look pretty attractive when you see this kind of shameful store management. Disgraceful!
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Influencer marketing is yesterday’s word-of-mouth marketing on steroids. The internet now makes it possible for regular people like you and me to attract thousands of followers. Blogs, social media, and new live-streaming services like Facebook Live and YouNow have opened the door for brands to partner with the micro-famous for (hopefully) macro results.
Jeff Domansky's insight:
The reality of influencer marketing and four pitfalls you should avoid.
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By now, many of you will have read about Facebook’s news feed updates, which were made public today.
Jeff Domansky's insight:
Facebook will place higher value on three key areas of content in its new newsfeed guidelinesand publishers can win by emphasizing organic engagement, metrics to guide strategies and development of strong niche audiences. Content marketers take note..
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Impulse purchases could soon be a thing of the past thanks to the internet, as shoppers are more likely to consider a purchase over a short period of time than spontaneously click to buy. Via Douglas G Hall
Jeff Domansky's insight:
Monetate research report highlights interesting e-commerce consumer buying habits and trends.
Doug Hall's curator insight,
June 29, 2016 2:04 PM
Monetate research report highlights e-commerce buying practices and trends. Marketers take note.
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From
www
If you're not into jogging or yoga, watching Internet cat videos might be your answer to feeling more upbeat. A recent study found that watching videos of felines online made people feel more positive after watching them. With millions of cat videos uploaded to YouTube each year and film festivals dedicated to felines, like the one held in Saskatoon over the weekend, Jessica Gall Myrick wanted to find out the emotional and psychological affects the videos have on people....
Jeff Domansky's insight:
I knew it....
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From
moz
The implication is that Google measures all of your documents for freshness, then scores each page according to the type of search query.
Jeff Domansky's insight:
Freshness of content is a deciding factor in Google page rank.
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Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall. I’ve pasted the slides below, but also included a short summary of the 8 steps in our social media strategy process, as the slides are more visual than descriptive.
Jeff Domansky's insight:
Jay Baer captures the essence of social media strategy here.
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Millions of blog posts are published every day.
Jeff Domansky's insight:
Think engagement not just clicks.
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Snapchat is no longer just a private messaging tool for kids. Snapchat is a news platform, and it’s a platform for more than just the 20 media companies with precious spots in Discover, Snapchat’s dedicated professional media channel. Media companies big and small are using the Snapchat Stories feature, which allows you to create longer videos by piecing together photos and individual videos, each up to 10 seconds long. How Media Companies Are Using Stories Companies like The Hill and the Washington Post are using Snapchat Stories to cover political rallies; companies like The Skimm, Real Simple Magazine, CNBC, and CBS News are giving behind-the-scenes looks at their operations; and companies such as Mic, The Verge, and the Moscow outlet In the Now are using it to distribute original stories created just for Snapchat. And there’s a lot of crossover—most of the media companies I follow are still experimenting and have done all of these things and more. As social media strategist Barbara Kolbe Baker noted recently on her “Snaps by the Pond” channel, Stories have been so successful that they’re the target of Snapchat’s new ad rollout: Starting this week, advertisers can now buy ads between individual users’ Stories instead of being limited strictly to Snapchat Discover....
Jeff Domansky's insight:
Time to add Snapchat to your social marketing mix.
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Perhaps most reflective of this has been the award-winning juggernaut of REI's #OptOutside campaign, which won the Titanium Grand Prix on Saturday. If for some reason you weren't one of its 6.7 billion media impressions, essentially the company closed its doors on Black Friday, encouraging its employees and everyone else to get out into the outdoors. Beyond the ad, starring REI chief exec Jerry Stritzke introducing the idea from a wide-open office, the brand also created a helpful online guide to hiking trails and other outdoor activities around the U.S.
Jeff Domansky's insight:
Good story. Great campaign. Exceptional content marketing results!
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Wondering how to use Snapchat for your business?
Jeff Domansky's insight:
Thinking about Snapchat for your business? These tips will help you connect better for your business.
Jeff Domansky's curator insight,
June 27, 2016 11:18 PM
Thinking about Snapchat for your business? These tips will help you connect better for your business. 
Alexandra Hayes's curator insight,
June 30, 2016 5:57 PM
Snapchat makes followers feel like they are getting the back stage view on things. People are nosy and want to know all aspects of a business. If businesses use a social media outlet like Snapchat it make increase traffic for the company!!
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I am super passionate about what I do in the world of telling business and marketing stories. If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly!
Jeff Domansky's insight:
Useful tips on business storytelling from Kathy Klotz-Guest.
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If Twitter’s value is telling you what’s happening 10 to 15 minutes before everyone else, why isn’t the feature that does that best at the front and center of the app?
Jeff Domansky's insight:
Alex Kantrowitz wonders why Twitter's best features are buried from easy use?
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Sponsorship spending on the National Basketball Association and its 30 teams totaled nearly $800 million in the 2015-2016 season -- up 8% from the previous year, according to IEG research, part of WPP’s ESP Properties.
Jeff Domansky's insight:
The NBA continues to attract big sponsorship dollars.
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A quarter life crisis is something that most people can relate to. You wake up, look around, wonder what your purpose is, and come to grips with the idea of actually becoming an adult. Most twentysomethings leave it as that and take a bit of time to wallow, soul-search, and (more often than not) commiserate with friends. Not Samantha Jayne. In her mid-20’s, Jayne was working at an ad agency when she encountered her first taste of a quarter life crisis. She wasn’t happy and needed to decide what to do about it.
Jeff Domansky's insight:
Lots of valuable marketing insight into millennials and the importance of connecting rather than injecting yourself into their lives.
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Forrester’s data shows that marketers have their sights set on improving loyalty in 2016. In fact, 80% of marketing decision-makers at large organizations call it a top marketing priority for the next year. And, my recent conversations with loyalty marketers reveal a desire to shift from transactional loyalty to more emotional loyalty. Marketers want a deeper, lasting relationship with customers that tugs on both emotions and purse strings. But are they actually executing on it? We surveyed 60 loyalty marketers from North America to find out.
Jeff Domansky's insight:
Deeper relationships are a key to successful loyalty programs in the future.
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Consumers are increasingly turning towards messaging, such as SMS and chat apps like Facebook Messenger and WhatsApp to engage with retailers, a global study has found. Via Douglas G Hall
Jeff Domansky's insight:
Marketers take note of the rise of "conversational commerce."
Doug Hall's curator insight,
June 29, 2016 2:28 PM
"Conversational commerce" is now a reality and retailers need to respond to consumer interests.
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From
www
What is 'Facebocrastination'?We're talking about a very specific way to use Facebook — essentially, using it to slack off, intentionally or unintentionally.For example, you're working on something, and at a certain point what you're working on becomes difficult or boring. So you take a quick break, you check into Facebook — and you lose track of time and end up using Facebook much longer than you meant to. That's Facebook procrastination. Or as the researchers at the The Johannes Gutenberg University of Mainz call it, "Facebocrastination,"a phenomenon they studied among students.
Jeff Domansky's insight:
Quit Facebocrastination. Get back to work! ;-)
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The good news today regarding the Brexit situation is that the news hasn’t gotten worse. The markets were looking a bit more bullish this morning as early gains in Europe pushed the U.S. markets toward clawing back some of the value that evaporated like water on a hot dish over the last few days.
Jeff Domansky's insight:
Brexit by the numbers puts everything in a bigger economic context.
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I see it time and time again: Stellar content marketers spend so much time developing great content for their brands that they don’t spend enough time thinking of their own brand. While Instagram, Snapchat, and many others are great platforms, LinkedIn is the single best tool you have at your disposal to build your own brand. (highlight to tweet) I want to shed light on LinkedIn’s top personal brand-building features....
Jeff Domansky's insight:
Just practical LinkedIn profile tips you can put into action quickly
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If you’re not already practicing content curation on your non-profit’s Facebook Page, you absolutely should be! Content curation is the practice of finding and sharing high-performing content from other Pages. This practice allows you to post more often and increases your Page’s reach and engagement. This case study shows the effects it had on Northshore Veterinary Hospital’s Facebook Page after just a week of practice. (If you’d like to dig into the strategy of content curation further, this article is for you.) Brita Kiffney is one of the lovely veterinarians at Northshore and is responsible for managing their Facebook Page. We had the pleasure of sitting down with her one day and diving into their Facebook Page and strategy. When we first spoke to her, she was posting as little as one post or fewer per day. When she had the time to upload an original picture of one of her patients, she would do so. If she didn’t have time that day, she wouldn’t. But even with how little she posted to their Page, they still enjoyed solid engagement from their fans. This told us that Northshore’s Page had a ton of untapped potential waiting to be unlocked....
Jeff Domansky's insight:
A good case study for the impact of curation on Facebook for this veterinarian practice.
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Artists beware! AI is coming for your paintbrush too… A new iOS app, called Prisma, is using deep learning algorithms to turn smartphone photos into stylized artworks based on different artwork/graphical styles. Snap or choose your photo, select an ‘art filter’ to be applied and then wait as the app works its algorithmic magic — returning your stylized image in a matter of seconds, along with options to share it to your social networks. So if you’ve ever wanted your bedroom to resemble a rotoscope animation, or your selfie to have shades of manga, or your hopeless sketching skills not to hold back your yearning to create a web comic then Prisma is definitely the app for you….
Jeff Domansky's insight:
Cool app!
PhotoWorkout's curator insight,
July 24, 2016 10:35 PM
This app #Prisma which turns your pics into art is pretty cool!!
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Shared universes. They're so hot right now. Long before the deep bench of Marvel superheroes started jumping into each other's movies, however, there was something else that united the far-flung worlds of many different movies and shows: fake brands.
Jeff Domansky's insight:
Here's the best of the fake TV brands you may remember. Fun!
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Do you want more people to join your LinkedIn group?
Jeff Domansky's insight:
Basic LinkedIn promotion tips you can put into use easily.
Jeff Domansky's curator insight,
June 27, 2016 11:17 PM
Basic LinkedIn promotion tips you can put into use easily.
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It's unclear if the Brexit will have any specific effects on the digital media industry in the short or long term, but there are numerous potential consequences already on the table.
Jeff Domansky's insight:
What's ahead for the UK media industry after Brexit?
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The store was falling apart. Is it any wonder shoppers are avoiding some retailers in droves? Virtual reality starts to look pretty attractive when you see this kind of shameful store management. Disgraceful!