This is a video review of how technology is changing SFE within pharma, produced at the eyeforpharma 2012 conference in association with IMS Health.
E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.
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Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
Curated by
Lionel Reichardt / le Pharmageek
ESSAI
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Découvrez les dernières nouveautés de l’Internet santé francophone au cours du mois d’avril 2012. Sites Internet & Blogs Un oeil sur l’allergie : site web grand public par Pierre...
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Cellnovo – a gamified diabetes tracking package with a mobile handset, web app, and insulin pump
Via Alex Butler
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RT @Krisroll: 1er mai, c'est aussi la Journée Mondiale de l'Asthme!
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Pharmaceutical brand teams are generally dissatisfied with their outsourced digital marketing, according to a study by Cutting Edge Information. However, the need to make agency relationships successful is more important than ever as digital media rapidly becomes a key part of the pharmaceutical marketing media mix.
In surveys and interviews, executives acknowledged the challenges that their industry presents to external communication agencies, not the least being the lack of clear regulatory guidelines for pharmaceutical digital marketing. Despite that, pharmaceutical brand teams' opinions of agency performance are generally negative.
Providers were rated for their competency in:
- Developing digital marketing strategy - Moderating interactive forums - Understanding the regulatory environment - Maintaining regulatory compliance - Executing digital marketing strategy - Demonstrating digital marketing ROI
Across all activity categories:
- Just 21 percent of responses considered the services they received to merit categorisation as being 'good' - 35 percent of responses ranked the services they received as 'poor' - ***No*** respondent ranked their experience with outsourced digital marketing as being 'very good.'
Though the overall sentiment is negative, certain activity categories offered more positive signs for digital marketing outsourcing. 'Executing digital marketing strategy' -- the category most widely outsourced -- garnered "good" ratings from 39 percent of respondents, indicating a potential advantage for teams seeking implementation rather than development.
[AS: What a miserable set of responses. Time to change agencies, people!]
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The market for mobile health care applications for smartphones and tablets continues to expand and this year it could double. Via rob halkes
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from Empathy and HealthCare
May 1, 2012 2:41 AM
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From
kspope
The following references may help therapists, counselors, and other clinicians who wish to keep abreast of the research, theory, and related literature on empathy.
Although there is a massive literature on empathy, I've focused mainly on works concerned with empathy in clinical training and practice, and in other clinical contexts. This literature addresses such issues as: whether clinicians become less empathetic during their training
Kenneth S. Pope, Ph.D.,
Via Edwin Rutsch
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from Social media & health - Médias sociaux & santé
May 1, 2012 2:35 AM
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A new handbook has been launched to help pharma marketers in Europe and beyond navigate the evolving, expanding digital landscape.
Written by this author, the Digital Handbook features insight from pharma experts at Sanofi, Roche, Boehringer, Bayer, Pfizer and Merck Serono.
Across seven sections it covers:
• Pharma and digital
• Digital strategy
• European online audiences
• Social media
• Mobile and pharma
• Regulatory issues
• Best practice
The first print edition of the Handbook can be viewed online, but all its content is also available on pmlive.com, in a new dedicated section of the website that is also home to a comprehensive pharma social media directory and the most up to date listing of pharma mobile apps available.
The Handbook's content will be regularly updated, and since it went live has already seen additions from the likes of Janssen, Boehringer and UCB.
Via Thierry Le Magny
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from DONNÉES DE SANTÉ : DE LA DONNÉE DISPONIBLE À L’INFORMATION UTILE
May 1, 2012 2:24 AM
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Total global pharma promotional spending fell 3.4 to 92.2 billion in 2011, according to Cegedim Strategic Data, led by a 4.7 decline in detailing spend.
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from Jeunes Médecins et Médecine Générale
April 30, 2012 4:16 PM
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Comme le propose le dispositif de télésurveillance des plaies inauguré hier, la télémédecine peut pallier, en partie, la pénurie de médecins en zone rurale.
Via SNJMG
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from Ideagoras
April 30, 2012 4:14 PM
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The biotech industry promises an exciting alternative for struggling pharma reps, but what are the odds of breaking into this competitive field? With the number of available biotech jobs on the rise, candidates with the right skill ...
Via Angel Gonzalez
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April 30, 2012 2:03 PM
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Pharmaceutical companies, particularly European drugmakers, rank among the world’s best corporate communicators online, according to a new analysis.
The sixth Financial Times Bowen Craggs Index of web effectiveness, which claims to be "the only comprehensive source of comparable data on companies’ corporate digital presence", notes that six of the top 20 rated companies are in the pharma sector. The methodology used in the index gives the highest scores to companies that have websites "that are well built, well integrated with other channels (eg YouTube or social media), present the companies messages most impressively, and serve a range of stakeholders well".
Roche is rated as having the most effective website of all pharmaceutical companies, and comes fifth overall, while Novartis comes second in the industry and eighth overall. AstraZeneca ranks third in the pharma sector and 13th in the index.
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May 2, 2012 6:53 AM
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La Mutualité Française vient de lancer www.prioritesantemutualiste.fr, le site santé de ses 600 mutuelles. Celui-ci s’adresse en particulier aux 38 millions de Français protégés par une mutuelle santé de la Mutualité Française.
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May 2, 2012 1:39 AM
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Sending electronic reminders to patients is a simple yet effective way to improve medication adherence of patients with chronic conditions, according to a new study published in the Journal of the Read more...
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May 1, 2012 2:01 PM
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Key takeaways from the morning sessions of Pioneers in Digital Health which focused on Digital Marketing.
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May 1, 2012 1:49 PM
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Over at Pharma Marketing Network Forums, John Mack posted a PR release, Pharma Brand Teams Have a Negative View of Digital Agencies.
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May 1, 2012 1:44 PM
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France replaces drug regulator with new agency.
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from New pharma
May 1, 2012 4:38 AM
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When no news is bad newsMedical Marketing and MediaBut guess what? Very few people outside of pharma are even aware of these issues. Even if they were, chances are they wouldn't care. So perhaps it's time to stop assuming that they do.
Via rob halkes
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May 1, 2012 3:27 AM
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[Digital health is] a sector that’s bringing together an unlikely mix of game makers and medical experts, engineers and researchers — all focused on a common goal of improving health.
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May 1, 2012 2:40 AM
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More Doctors Using Dashboards with Real-Time Patient Data—Including Clinical
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May 1, 2012 2:30 AM
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Autism Awareness (Autism Awareness Infographic on Pinterest: http://t.co/V1KNISLC #AutismAwareness...)...
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May 1, 2012 2:11 AM
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There are over 15,000 medical apps available, many with patient management programs and tools. The mHealth industry is envisioning these apps to become integral parts of healthcare practice, be...
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from Future Of Advertising
April 30, 2012 4:16 PM
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Long criticized for hanging onto the Mad Men era of advertising for far too long, ad agencies are steadily moving into the Internet age, according to data released today by Advertising Age.
Via Alex Butler
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April 30, 2012 4:14 PM
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Aujourd'hui les révolutions technologiques sont au coeur de l'actualité. Les entreprises, associations, collectivités et centres hospitaliers cherchent à utiliser ces innovations technologiques. L'idée qu'a eue la DSI (Direction des Services Informatiques) Hospices Civils de Lyon était de développer « l'iPod santé ».
Collecter des données et les transmettre aux autorités est une réelle problématique que rencontrent les centres hospitaliers. Le déploiement d'une application pour l'iPod devait faciliter le quotidien des infirmières.
