Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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Scoop.it!
With so many people using the Internet for health information it's time for pharma organizations to get serous about digital marketing. 
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Lionel Reichardt / le Pharmageek
May 4, 2012 10:01 AM
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Dans le livre d'Hervé Bloch* : “Tout savoir sur l'acquisition et la fidélisation en ligne”, Mathieu Staat, directeur marketing de Fnac et Fnac direct, détaille le positionnement de son entreprise, et en présente la stratégie de marketing...
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Lionel Reichardt / le Pharmageek
May 4, 2012 5:45 AM
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from Télémédecine
May 3, 2012 3:31 PM
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Les Français font confiance aux infos santé qu'ils trouvent sur Internet. Pourtant, certains sites ne sont pas fiables. Conseils de professionnels pour faire le tri.
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Lionel Reichardt / le Pharmageek
from NTIC et Santé
May 3, 2012 3:11 PM
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C’est donc sans surprise que l’on a vu le domaine de la santé se doter de nombreux jeux sérieux. J’ai trouvé dans ma veille deux exemple de ces seriousgame orientés santé qui me paraisse intéressant, vous trouverez des vidéos ci dessous.
Le premier jeu est une simulation de consultation médicale qui me rappelle beaucoup la V1 du seriousgame de dentallife
Le deuxième ressemble beaucoup à un RPG – jeu de rôle – classique mais à pour but de réduire les dépression chez les ados. Et ça marche d’après une étude du BMJ
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from New pharma
May 3, 2012 2:37 PM
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A new manhattanResearch report suggests that physicians who touched a sales rep's iPad were more likely to have a satisfactory experience, and more likely to say the experience influenced their clinical decisions.
However, only one-quarter of the 30 percent of physicians who saw a sales rep with an iPad actually touched the device during the meeting.
[AS: a new chapter in the mythologising of the arcane, totemic qualities of the iPad as an influencer of physician behaviour is written with the release of this data.
What exactly is it about the way that content is presented by iOS which leads doctors to feel as though they have been more influenced than they would have done were it presented on either another tablet, or perhaps a laptop?
Is it the tactile nature of the experience? The ability of iOS to render graphics? Or a conditioned response on the part of the audience that associates the tablet with other experiences?
It is also interesting to note that reps seem unwilling to let the tablet out of their hands, and let the doctor 'drive' the detail. I would have thought '1. pass the iPad to the clinician' was the first item on the Successful Digital Detailing 101 training program.]
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from Healthcare Social Media News
May 3, 2012 7:09 AM
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Curator's Note: Great tips from Patricia on how to facilitate patient engagement - or, how to encourage the generation of UGC (user generated content) on your website, Facebook page or other digital platforms.
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Lionel Reichardt / le Pharmageek
May 3, 2012 7:07 AM
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Les ARS vivent leur deuxième printemps. Ce nouvel anniversaire a été discret. Pas de colloque, comme cela avait été le cas l’année dernière, tout juste un rapport d’activité. Un cap a certes été...
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Lionel Reichardt / le Pharmageek
May 3, 2012 2:43 AM
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from Digital #MediaArt(s) Numérique(s)
May 2, 2012 4:16 PM
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Find out what Petabyte means and get used to it. There's some info taken from Mozy's Petabyte Infographic.
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Lionel Reichardt / le Pharmageek
May 2, 2012 6:55 AM
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Lionel Reichardt / le Pharmageek
May 4, 2012 11:02 AM
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Le dernier avis sur Simvastatine: jusqu'au 8-2-2012 aucun problème. j'ai alors eu diltiazem à cause d'un effet secondaire d'un autre m... (Expériences avec #simvastatine?
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Lionel Reichardt / le Pharmageek
from Veille Pharma
May 4, 2012 10:02 AM
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Dans le secteur pharmaceutique, les groupes qui se concentrent sur la pharmacie pure devraient connaître la plus forte pression sur les ventes et les marges d'exploitation dans les trois prochaines années, comparés à ceux qui sont plus diversifiés, estime Fitch dans une note lundi.
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from Evénementiel & digital
May 4, 2012 6:02 AM
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from Time to Learn
May 4, 2012 1:41 AM
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Giuseppe Mauriello: Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The Yahoo Marketing Dashboard provides a consolidated view of a business’s marketing results and reputation.
It is a free solution that helps you discover new marketing opportunities and determine what works best, so you can grow your business.
Here are key features:
1) Business listings:
Find out how many search engines and directories include your business and discover new listing opportunities you may be missing.
2) Online business reputation:
Learn what customers are saying about you across the Web, so you can be responsive to their needs and provide better customer service.
3) Web site traffic:
Discover how many people are visiting your site and where they are coming from by viewing Yahoo! Web Hosting, Yahoo! Merchant Solutions, or Google Analytics site traffic reports.
4) Marketing campaigns:
Track key metrics from email marketing, search engine optimization (SEO), and pay-per-click (PPC) campaigns, so you know what is working.
5) Online sales:
Know how your daily sales are doing with order and revenue reporting from your Yahoo! Merchant Solutions online store.
6) Marketing ideas - Learn about new marketing approaches and leading marketing service providers who can help your business grow.
The Marketing Dashboard is specifically designed for small business owners, not marketing experts.
Content is presented through colorful charts and graphs so you can quickly and easily get the information you need to grow your business.
Short how-to videos and a practical “to-do” list help guide you as you use the Marketing Dashboard.
Try out it here: http://smallbusiness.yahoo.com/marketing-dashboard
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Lionel Reichardt / le Pharmageek
from Le monde du mobile et ses nouveaux usages : news web mobile, apps en m sante et telemedecine, m learning , e marketing , etc
May 3, 2012 3:36 PM
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Le smartphone est vraiment une vraie révolution #smartphone. Merci de retweeter
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from eHealth - Social Business in Health
May 3, 2012 3:14 PM
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May 3, 2012 2:39 PM
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from Annonceur 2.0
May 3, 2012 2:36 PM
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1- Mesurer ses actions
2- Intégrer Internet dans ses processus métiers
3- Capter l’attention de l’internaute
4- Etre agile au risque de devenir fragile
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Lionel Reichardt / le Pharmageek
May 3, 2012 7:08 AM
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Via L'Atelier Selon une étude de Compass intelligence, le marché des applications mobiles de santé devrait croitre de 7% par an aux Etats-Unis pour...
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Lionel Reichardt / le Pharmageek
May 3, 2012 2:45 AM
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May 3, 2012 2:42 AM
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May 2, 2012 7:19 AM
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