Italian Social Marketing Association - Newsletter 217
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Italian Social Marketing Association -   Newsletter 217
Marketing sociale. Health promotion. Social media.
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The promotion of dietary supplements on web 2.0: guidelines, regulations and experiences

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Mercuriale 2015 - Attività fisica e salute: nuovi bisogni, strategie e ambiti di intervento

Mercuriale 2015 - Attività fisica e salute: nuovi bisogni, strategie e ambiti di intervento | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

13 gennaio 2015 - Il VII corso “Girolamo Mercuriale”, organizzato dalla Regione Emilia-Romagna per i prossimi 19 e 20 febbraio a Bologna, cade proprio nel periodo in cui le Regioni stanno elaborando i Piani della prevenzione 2015-2018. È questo uno dei motivi per cui le sessioni della manifestazione sono dedicate alle differenti età della vita, in modo tale da approfondire – per ogni fase – i bisogni di salute, le patologie emergenti, i setting più importanti e le migliori strategie per raggiungere quella specifca popolazione target. 

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Guida per affrontare le disuguaglianze di salute

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Ma perché gli italiani non fanno il test Hiv?

Ma perché gli italiani non fanno il test Hiv? | Italian Social Marketing Association -   Newsletter 217 | Scoop.it
Da circa dieci anni, in Italia non varia il numero delle nuove diagnosi di Hiv: ogni anno sono circa 4.000. Nel 2013, per l’esattezza, a 3.806 persone è stata diagnosticata l’infezione. Oltre la metà
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Binge-drinking falls in young adults

Binge-drinking falls in young adults | Italian Social Marketing Association -   Newsletter 217 | Scoop.it
Binge-drinking among young adults in Britain is continuing to fall, figures from the Office for National Statistics show.
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How Scientists Engage the Public

How Scientists Engage the Public | Italian Social Marketing Association -   Newsletter 217 | Scoop.it
Most scientists (87%) believe it is important to participate in public policy debates. Almost half use social media to discuss or follow science, and nearly a quarter blog about science and research.
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Australia's Biggest Killer - YouTube

It’s widely known Australia’s wildlife can be dangerous, but there is an even bigger killer in most households that many of us are unaware of its devastating...
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A Review of Corporate Websites in Pharma

A Review of Corporate Websites in Pharma | Italian Social Marketing Association -   Newsletter 217 | Scoop.it
Vertic’s review of 12 corporate websites showed an overwhelming internal focus at pharmaceutical companies as they communicate to the outside world. However, a few players have taken significant steps towards walking- the-talk on patient centricity and broader inclusion of the remaining stakeholders in the healthcare eco-system. Tone of voice, design choices and user experience are fragmented and often inspired by best practices from the period between 2009 and 2011. In conclusion, there is a big opportunity for industry players to step up and embrace modern, digital communication.Metho
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Social Media Big Data Mining May Improve Population Health

Social Media Big Data Mining May Improve Population Health | Italian Social Marketing Association -   Newsletter 217 | Scoop.it
Indiana University researchers set to improve their understanding of a variety of health and cultural topics through big data mining.
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The effectiveness of community engagement i public health interventions for disadvantage groups: a meta-analysis

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Social Marketing e Social Change: i migliori articoli del 2014 - Craig Lefebvre @chiefmaven

Social Marketing e Social Change: i migliori articoli del 2014  - Craig Lefebvre @chiefmaven | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

Dal blog di Craig Lefebvre, la rassegna dal titolo: Most Popular Articles of 2014: On Social Marketing and Social Change

raccoglie i dieci articoli più ricercati sui temi del Marketing sociale e cambiamento sociale, con analisi di casi concreti, teorie, metodi, e strategie di miglioramento dei programmi,  per evidenziare ciò che la Comunità ha apprezzato nell’anno appena trascorso e rilanciare nuovi spunti per il 2015. @chiefmaven

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How Campbell's Tomato Soup Became a Legend in a Can Warhol painted it, and 2 billion of us still eat it

How Campbell's Tomato Soup Became a Legend in a Can Warhol painted it, and 2 billion of us still eat it | Italian Social Marketing Association -   Newsletter 217 | Scoop.it
Next time you open a can of Campbell’s—and, each year, over 2 billion of us do—say “Bon appétit” (yes, instead of “Mmm mmm good,” which is trademarked). After all, it was a Frenchman—the Paris-born Louis Charles DeLisle—who perfected the secret recipe for condensed tomato soup in 1902.
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Muoversi o non muoversi: “il dilemma” emerge da una revisione Cochrane - Community wide interventions for increasing physical activity - The Cochrane Library

Muoversi o non muoversi: “il dilemma” emerge da una revisione Cochrane -  Community wide interventions for increasing physical activity - The Cochrane Library | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

Tutti sanno che non praticare attività fisica peggiora lo stato di salute. Una regolare attività fisica , infatti, può ridurre il rischio di malattie croniche e migliorare la propria salute e lo stato di benessere, ma…

Ma… nelle conclusioni della review Cochrane 2015 "Community wide interventions for increasing physical activity" si legge che “gli interventi a livello comunitario sono molto difficili da realizzare, e sembra che di solito non riescano a fornire un beneficio misurabile per la popolazione derivante dall’attività fisica”  e aggiunge “è evidente che molti degli interventi non sono riusciti a raggiungere una parte consistente della comunità”. È un invito a desistere?

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Twitter can help doctors understand patients better: Study

Twitter can help doctors understand patients better: Study | Italian Social Marketing Association -   Newsletter 217 | Scoop.it
Using Twitter can help physicians answer health queries from their patients in a better way, say researchers from University of British Columbia (UBC).
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Health Promotion: Planning & Strategies: Jackie Green, Keith Tones, Ruth Cross, James Woodall

Health Promotion: Planning & Strategies: Jackie Green, Keith Tones, Ruth Cross, James Woodall | Italian Social Marketing Association -   Newsletter 217 | Scoop.it
The definitive text on health promotion, this book covers both the knowledge-base and the process of planning, implementing and evaluating successful health promotion programmes. This new edition features a companion website developed with an international team of contributors to support teaching and enhance learning. The website provides: * 14 new and original international case studies of health promotion in action * Example discussion questions to encourage critical reflection in seminars and assessments * Free SAGE journal articles which support evidence-based learning. Recent developments are covered throughout this third edition on topics such as asset-based approaches, mental health promotion and the use of social media in promoting health.
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Guide to Writing for Social Media - CDC

Guide to Writing for Social Media - CDC | Italian Social Marketing Association -   Newsletter 217 | Scoop.it
This toolkit was developed by the Electronic Media Branch, Division of News and Electronic Media, Office of the Associate Director of Communication at the Centers for Disease Control and Prevention (CDC). It was designed to provide guidance and to the share lessons learned in more than three years of integrating social media into CDC health communication campaigns, activities and emergency response efforts. In this guide, you will find information to help you get started using social media—from developing governance to determining which channels best meet your communication objectives to creating a social media strategy. 
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Health 1.0, 2.0, 3.0: today’s flow of information has changed what’s possible

Health 1.0, 2.0, 3.0: today’s flow of information has changed what’s possible | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

This 51 second animation accompanies my article last week in the BMJ, “From Patient Centred to People Powered: Autonomy on the Rise.” The video expresses, concisely, a slide that for years I’ve presented in 3-5 minutes. It’s an idea first published back in 2010 by Lucien Engelen, during the same time period when he was preparing for the TEDx Maastricht event in April 2011 where I spoke. It shows how the flow of valuable information has changed, which makes new things possible, as in all other parts of life.


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Génération Z : un cerveau hyperconnecté à éduquer

Génération Z : un cerveau hyperconnecté à éduquer | Italian Social Marketing Association -   Newsletter 217 | Scoop.it
(AFP) - La génération Z, qui a grandi avec les jeux vidéo et les téléphones portables, a gagné des aptitudes cérébrales en termes de vitesse et d’automatismes, au détriment parfois du raisonnement et de la maîtrise de soi, explique le professeur ...
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Is it OK for doctors to 'google' patients?

Is it OK for doctors to 'google' patients? | Italian Social Marketing Association -   Newsletter 217 | Scoop.it
It's something we do to job applicants, first dates, former lovers and the quiet co-worker in the next cubicle. The practice of “googling” others for professional reasons or out of personal curiosity is
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WIRED Health 2015

WIRED Health 2015 | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

WIRED Health is designed to introduce, explain and predict trends in the medical and personal healthcare industries. It is a showcase for the extraordinary innovators using technology to re-imagine the health sector. From diagnostics and neuroscience, to data-driven healthcare and new material sciences helping to re-build the human body, WIRED Health is a haven for disruptive thinking and innovation.

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A New Strategy to Narrow Health Disparities: Humanizing eHealth

A New Strategy to Narrow Health Disparities: Humanizing eHealth | Italian Social Marketing Association -   Newsletter 217 | Scoop.it
Evidence suggests that when some or all of these considerations are taken into account, health disparities can be effectively reduced -- even in populations that traditionally might not prefer new technologies, such as older adults....
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MuoviBO, l’app per muoversi in salute a Bologna

MuoviBO, l’app per muoversi in salute a Bologna | Italian Social Marketing Association -   Newsletter 217 | Scoop.it
Percorsi per fare attività fisica e apprezzare le bellezze e le risorse culturali del capoluogo emiliano. La Uisp invoglia al movimento e combatte la sedentarietà con lo smartphone.
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Droghe e Comunicazione? Ai poster l'ardua sentenza - Edoardo Polidori - YouTube

Intervento di Edoardo Polidori al Seminario della Regione Emilia-Romagna " Droghe e Comunicazione" nell'ambito del Progetto europeo Local Pass del 19 gennaio 2015

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Social Media Pharma

Social Media Pharma | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

Giuseppe Fattori created a magazine on Flipboard. “Social Media Pharma” is available with thousands of other magazines and all the news you care about. Download Flipboard for free and search for “Fattori”.

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Social Health Lab -Comunicare Salute con i Social Media

Social Health Lab -Comunicare Salute con i Social Media | Italian Social Marketing Association -   Newsletter 217 | Scoop.it

L’integrazione di nuovi canali alternativi alla comunicazione medico-scientifica tradizionale è ormai una realtà e i social network giocano un ruolo sempre più importante anche per un mondo così regolamentato come quello della Salute.
Grazie ai social l’azienda farmaceutica riesce finalmente ad instaurare un rapporto diretto e soprattutto a creare un senso di fiducia con le comunità di medici e pazienti, ascoltando le loro esigenze e i loro bisogni e supportandole con informazioni utili.
I social media diventano così uno strumento “necessario” per favorire un dialogo tra pazienti affetti da una stessa patologia, tra pazienti e medici e operatori healthcare.

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