Italian Social Marketing Association - Newsletter 208

How did humor, mariachi music and the loving figure of an abuela (grandma) help increase COVID-19 vaccination rates among Washington state’s Hispanic population?

Quali sono i modi possibili per ‘riparare’ la memoria, mediante il nesso tra identità e ricordo e facendo anche i conti col passato comune?
http://www.festivalfilosofia.it

L’applicazione dell’intelligenza artificiale alla produzione di articoli – o di saggi – scientifici pone domande intriganti. Strumenti come ChatGPT sono pericolosi o utili?

This interview with epigeneticist Andrew Pospisilik is taken from the article One sequence, many variations that appears on The Scientis t website . It concerns epigenetic changes thanks to which organisms come to be endowed with great plasticity, so that they can change rapidly and adapt to their environment.

2022 was the year that hybrid congresses and conferences finally became a mainstay across the medical and scientific communities

I have a Japanese friend, Mitsu Shibata, who contacts me regularly to help build more peace in the world. He refers to the time in 2016 when I was invited to visit Hiroshima to give a major address at a peace conference...

Input into Fairtrade, Our Carbon Footprint and the Bigger Picture session during Fairtrade Fortnight 2022.

Intervention du Pr Pascale Ezan, membre de l'Institut du Marketing Social sur la thématique des influenceurs et de leur capacité à promouvoir une alimentation saine auprès des jeunes.

Understanding human behavior is vital to developing interventions that effectively lead to proenvironmental behavior change, whether the focus is at the individual or societal level. However, interventions in many fields have historically lacked robust forms of evaluation...

The Institute of Health Equity was established in 2011 and is led by Professor Sir Michael Marmot.

Our mission is nothing less than a fairer, healthier society.

Health Equity Network will Launch on January 24th, 2023!

The mother of a teenager who died after her lungs collapsed believes e-cigarettes were the cause and is calling for tougher legislation

Tre morti e 71 persone ricoverate negli ospedali italiani negli ultimi due anni per avere contratto la Listeria presente in confezioni di würstel di pollo consumati senza la necessaria cottura di 3-4 minuti, come riportato sulle etichette. 

Il volume analizza la comunicazione pubblica attraverso sette capitoli che ne descrivono la genesi e l’evoluzione, la trasformazione dei modelli e delle strutture comunicative, approfondendo l’impatto delle tecnologie digitali nel rapporto tra istituzioni, media e cittadini.

How social marketing can save the planet (if commercial marketing doesn't destroy it first).
Given the complex problems we now face – profligate consumption, excessive inequalities, post-truth politics, tech tyranny, climate change – we have to imagine better. Nudge and easy, fun and popular will no longer suffice; we need to engage people’s critical faculties, to empower them to challenge current assumptions and together build healthy, egalitarian and sustainable ways of living.
Our planet desperately needs a generation of rebels with a cause; social marketing can provide it.

La rubrica  "One Health: salute ambiente e società" nasce dalla collaborazione tra ISDE (Emilia Romagna), Festival della salute (GOOD event, Eventi Diversi) e Marketing sociale che cura la piattaforma e la pubblicazione

Nessuno è diventato vecchio su internet, almeno finora. Sono passati venticinque anni da quando tutto è cominciato e la rete ha avvolto le vite di molti. In ogni caso, ovunque nel pianeta le persone invecchiano in rete, dentro un luogo differente da quello in cui invecchiavano prima. Una landa inedita, in buona parte inesplorata.

Food systems in Europe are largely unjust and not sustainable. Despite substantial negative consequences for individual health, the environment and public sector health and care services, large multi-national corporations continue to benefit from the way food systems are designed—perpetuating “Lose–Lose–Lose–Win”...

10 anni dopo Toronto, cosa abbiamo imparato?

Building on the social ecological framework, the case of the Italian Food Bank sheds light on how multi-level social marketing strategies and synergistic collaborations between various groups of stakeholders...

Social Marketing in Action. Cases from Around the World

Debra Z Basil, Gonzalo Díazn Meneses, Michael D Basil

Many tech firms have health-care ambitions. Apple tracks well-being through the iPhone. Microsoft offers cloud-computing services to health firms. Alphabet sells wearable devices and is pumping money into biotech research. But Amazon is now creating the most ambitious offering of all

Deaths from heart disease, cancer and COVID are all higher in rural areas than urban ones in the U.S., and the gap is only widening

La guerra in Ucraina (e altrove) e il militarismo ostacolano la giustizia sociale attraverso diversi meccanismi...

In Italia, dove quasi un milione e quattrocentomila bambini vivono in povertà assoluta, la pandemia ha amplificato l’intreccio tra disuguaglianze e salute, dalla nascita all’adolescenza. disparità assai stridenti