Italian Social Marketing Association - Newsletter 227

Individual and social circumstances, together with online marketing techniques, drive consumers' food purchasing decisions on Online food delivery services 

Lors de cette rencontre, elle partagera son projet innovant « Uniting Young Voices », une initiative participative où les jeunes eux-mêmes prennent le leadership pour prévenir efficacement les violences sexuelles et les abus dans leur communauté.

The use of social media for disseminating health information to adolescents and young adults has garnered significant attention, showing promising results. Younger audiences increasingly prefer social media and mobile aggregators for their informative needs ...

A conversation with Professor Sameer Deshpande, Griffith University (Australia). Timestamps have been added, and links to materials referenced during our conversation are in the process of being added... 

Che cos’è il Marketing sociale? 

Case history: il progetto Attenti allo spreco!

Cosa significa ragionare in un’ottica One Health

This work examines how intrusive advertising negatively impacts brand outcomes, and how this negativity is mitigated by mechanisms that support consumers feeling a greater sense of control.

“Health communication is a multidisciplinary field of study and practice that applies communication evidence, strategy, theory, and creativity to promote behaviors, policies, and practices that advance the health and well-being of people, populations” and the planet. (adapted from SHC, 2017).

Recommended by Time magazine, this ground-breaking book introduces community-based social marketing and illustrates how it can be used to foster sustainable behavior. 

La matinée a débuté par une introduction de Stéphan Marette, Directeur du laboratoire Paris-Saclay Applied Economics (PSAE). Cette ouverture a été suivie par une présentation de Patricia Gurviez sur l’Institut du Marketing Social (IMS) et d’Agnès Helme-Guizon sur le GIT Marketing Social et Changement Comportemental....

Conference themes Helsinki 2025. Check out the themes for the Helsinki conference. Read more here Registration is now open. 

🚀 Great news! The WSMC 2025 Call for Abstracts has been extended until 23 May! 🎉 Don’t miss your chance to share your work with a global audience of behavior change professionals.

📅 Conference Dates: 5-7 Nov 2025
📍 Alicante, Spain

Submit your abstract today! 🔗 https://bit.ly/WSM25

Andrea Colombo, Project manager di “Bologna Città 30” e della Fondazione per l’innovazione urbana del Comune di Bologna intervistato da Ettore Paoletti e Marta Capogna

The world has changed. We are living in a time of permacrisis—a term that captures the ongoing, interconnected challenges facing humanity: ecological breakdown, social fragmentation, economic injustice, political polarization, and technological disruption. These crises are not temporary disruptions.

Christian Sarkar and Philip Kotler explore why the world's most urgent problems remain unsolved, emphasizing their interconnected and self-perpetuating nature.

In un report l'Organizzazione mondiale della sanità accusa apertamente le multinazionali di marketing ingannevole e pressioni politiche

High levels of marine microplastics have been linked to a higher prevalence of cognitive and other types of neurologic dysfunction in those living in US coastal communities.

Unhealthy commodity industries (UCIs) engage in corporate political activity, using diverse practices, including intimidatory tactics, to thwart, delay and dilute regulations that threaten their businesses