Italian Social Marketing Association - Newsletter 199
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Italian Social Marketing Association -   Newsletter 199
Marketing sociale. Health promotion. Social media.
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Is Screen Time Bad for Kids? It Depends On the Screen

Is Screen Time Bad for Kids? It Depends On the Screen | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
Is your child's screen time actually a good thing during the pandemic? See more on this and other findings from our recent parenting survey.
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TikTok: Sostenibilità, ambiente, crisi climatica e sarcasmo

TikTok: Sostenibilità, ambiente, crisi climatica e sarcasmo | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Sofia Pasotto, 22 anni, dalle piazze dei FFF alla Danimarca, dove studia il climate change. E sul social parla soprattutto agli under 30: "La sostenibilità è più pop della scienza, perché ti senti parte della soluzione."

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Attività fisica e salute, sancito Accordo tra Governo, Regioni e Province autonome

Attività fisica e salute, sancito Accordo tra Governo, Regioni e Province autonome | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
Adottate “Linee di indirizzo sull’attività fisica. Revisione delle raccomandazioni per le differenti fasce d’età e situazioni fisiologiche e nuove Raccomandazioni per specifiche patologie”
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5 Ways Digital Health Can Help Decarbonise Patient Pathways - The Medical Futurist

5 Ways Digital Health Can Help Decarbonise Patient Pathways - The Medical Futurist | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
Healthcare accounts for 4-5% of the global carbon footprint. We analyzed 5 ways to decrease this significant impact to help the fight against climate change
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Examining 50 years of social marketing through a bibliometric and science mapping analysis  - Journal of Social Marketing

Examining 50 years of social marketing through a bibliometric and science mapping analysis  - Journal of Social Marketing | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Through a bibliometric analysis and scientific mapping, this study aims to examine research in the field of social marketing over the past 50 years and to propose a future research agenda.
Jessica Salgado Sequeiros, Arturo Molina-Collado, Mar Gómez-Rico, Debra Basil

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Social media in Italia: utenti e tempo di utilizzo 2021 - Vincos

Social media in Italia: utenti e tempo di utilizzo 2021 - Vincos | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
Nel 2021 il social preferito dagli italiani è stato YouTube con 35,4 milioni di audience, seguito da Facebook. Analisi di utenza e tempo speso.
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Proposed guidelines aim for safe, effective mobile health apps

Proposed guidelines aim for safe, effective mobile health apps | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

A nonprofit founded by the AMA and other major players in health care and technology is seeking comments on an early set of guidelines that aim to assess the quality, safety and effectiveness of mHealth apps in the key areas of operability, privacy, security and content.


Via Jeff French
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Community-based Social Marketing per la salute e l’ambiente. One Health, One Planet (Non solo greenwashing sanitario)

Community-based Social Marketing per la salute e l’ambiente. One Health, One Planet (Non solo greenwashing sanitario) | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

A cura di G. Fattori e F. Romizi con la collaborazione di: Sabina Cedri, Valeria Rappini, Anna Maria Murante, Nicola Pinelli, Gea Ducci, Sandro Spinsanti, Alessandra Fabri, Alberto Mantovani, Stefania Bazzo, Paola Cavazzuti

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Health between Education and Social Marketing. G.Fattori, M.Bonì, M.Daghio

Health between Education and Social Marketing. G.Fattori, M.Bonì, M.Daghio | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Reflecting on Social Marketing and Health Education and their differences and interconnections becomes essential to promote a free and sustainable future.

Sistema salute - Cultura e Salute Editore Perugia 

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Social marketing: Bologna’s Bella Mossa. The city that gives you free beer for cycling - BBC News

Social marketing: Bologna’s Bella Mossa. The city that gives you free beer for cycling - BBC News | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Bologna Bella mossa: “Vai in bici e ti pagano la birra”

YouTube

This is how the Italian city of Bologna is getting people to leave their cars behind.

Designation as a Landmark (best practice) case study through our peer selection process recognizes programs and social marketing approaches considered to be among the most successful in the world. 

Tools of Change, Jay Kassirer

 

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Marketing 19.0. Ripresa e resilienza post-Covid

Marketing 19.0. Ripresa e resilienza post-Covid | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Nell’attuale periodo critico si può, e forse si deve, trovare la forza e il coraggio per recuperare il meglio del vero marketing ovvero un "Marketing buono" e farne strumento per sviluppare produttività  e, quindi, competitività.

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International Congress on Public and Nonprofit Marketing - 7 and 8 July 2022 - Braga - Portugal

International Congress on Public and Nonprofit Marketing - 7 and 8 July 2022 - Braga - Portugal | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

The International Congress on Public and Nonprofit Marketing is an yearly event promoted by the International Association on Public and Nonprofit Marketing (IAPNM)/ Asociación Internacional de Marketing Público y No Lucrativo (AIMPN).

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“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler

“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes with the growing societal need for achieving sustainability. Marketing’s normal purpose is to help companies increase their sales.
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Come vengono fatti i jeans?

Come vengono fatti i jeans? | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
Il lungo viaggio dei jeans, dalla pianta di cotone agli scaffali dei negozi: l'impatto ambientale di uno dei capi più indossati al mondo.
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“Costruire una diversa fiducia nel rapporto di cura” S.Spinsanti, L.Battaglia, F.Meschini

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Tracce di Pier Paolo Pasolini nel fondo Rodrigo Pais - Biblioteca Universitaria di Bologna 

Tracce di Pier Paolo Pasolini nel fondo Rodrigo Pais - Biblioteca Universitaria di Bologna  | Italian Social Marketing Association -   Newsletter 199 | Scoop.it
5 marzo 1922 | 5 marzo 2022

La mostra fotografica virtuale Tracce di Pier Paolo Pasolini nel fondo Rodrigo Pais vuole celebrare lo scrittore, intellettuale e regista a cento anni dalla nascita, attraverso una selezione inedita di 72 fotografie frutto dell’opera del fotoreporter Rodrigo Pais.

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Sustainability to Social Change: Lead Your Company from Managing Risks to Creating Social Value

Sustainability to Social Change: Lead Your Company from Managing Risks to Creating Social Value | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Is your company using its talent to create social value? Or is it simply managing risks? To address the problems facing society and business today, sustainability is not good enough.

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Settimana mondiale per la riduzione del consumo di sale 2022

Settimana mondiale per la riduzione del consumo di sale 2022 | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

A livello mondiale il consumo giornaliero di sale è in media il doppio del valore raccomandato dall’OMS.

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European Social Marketing Conference in Greece 22-24 June Salonicco

European Social Marketing Conference in Greece 22-24 June Salonicco | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

New ideas and evidence will be presented at the conference by thought leaders, practitioners, students and those with a passion for making positive behaviour change happen in their community, country or region.

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Nudge et Marketing social - Clés et expériences inspirantes pour changer les comportements - P.Gurviez, S.Raffin

Nudge et Marketing social - Clés et expériences inspirantes pour changer les comportements - P.Gurviez, S.Raffin | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

Comment changer les comportements ?Vous voulez en savoir plus sur les nudges et le marketing social.Vous souhaitez agir face aux défis sociétaux (changement climatique, discrimination, droits des femmes, tabagisme, etc.).

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Marketing for Social Impact UK - 18 May 2022

The University of Brighton, CIM, European Social Marketing Association and Fuse Events are proud to announce that on 18 May 2022 the first Marketing for Social Impact UK event will be held at Brighton University Business School. Find out more at www.wsmconference.com
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Gonzalo Díaz Meneses: Public Marketing Idea Bulletin 8

Gonzalo Díaz Meneses: Public Marketing Idea Bulletin 8 | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

The International Association on Public and Non-profit Marketing was founded in 2002 and we have come a long way in our experience.

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Consumer-dominant social marketing: a definition and explication. T.Anker, R.Gordon, N.Zainuddin

Consumer-dominant social marketing: a definition and explication. T.Anker, R.Gordon, N.Zainuddin | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

The emerging consumer-dominant logic of marketing captures consumersactive and primary role in a range of mainstream marketing processes such as branding, product development and sales...  The authors propose a definition of consumer-dominant social marketing (CDSM) and explicate five key elements which

underpin the phenomenon.

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Una diversa fiducia. Per un nuovo rapporto nelle relazioni di cura. Sandro Spinsanti

Una diversa fiducia. Per un nuovo rapporto nelle relazioni di cura. Sandro Spinsanti | Italian Social Marketing Association -   Newsletter 199 | Scoop.it

La buona medicina è un tavolo tenuto in piedi da tre gambe: pillole, parole e fiducia. Se una di queste tre risorse viene a mancare, l’insieme crolla...

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