Italian Social Marketing Association - Newsletter 225

A conversation with Professor Sameer Deshpande, Griffith University (Australia). Timestamps have been added, and links to materials referenced during our conversation are in the process of being added... 

Che cos’è il Marketing sociale? 

Case history: il progetto Attenti allo spreco!

Cosa significa ragionare in un’ottica One Health

This work examines how intrusive advertising negatively impacts brand outcomes, and how this negativity is mitigated by mechanisms that support consumers feeling a greater sense of control.

“Health communication is a multidisciplinary field of study and practice that applies communication evidence, strategy, theory, and creativity to promote behaviors, policies, and practices that advance the health and well-being of people, populations” and the planet. (adapted from SHC, 2017).

Recommended by Time magazine, this ground-breaking book introduces community-based social marketing and illustrates how it can be used to foster sustainable behavior. 

La matinée a débuté par une introduction de Stéphan Marette, Directeur du laboratoire Paris-Saclay Applied Economics (PSAE). Cette ouverture a été suivie par une présentation de Patricia Gurviez sur l’Institut du Marketing Social (IMS) et d’Agnès Helme-Guizon sur le GIT Marketing Social et Changement Comportemental....

As long as we live in a consumer society, it is an ontological premise that our search for meaning will be structured as existential and teleological consumption. At the same time, the phenomenology of meaning is fluid and will change relative to societal developments, particularly new consumer technologies. 

Social marketing has been used in Türkiye for four decades but still has not achieved its full potential...

It is recommended that the government of Türkiye use social marketing to promote behavioral practices that benefit society.

JMM Special Issue: Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency. Guest Editors: Hélène Cherrier, Amélie Guèvremont, Julien Troiville & Michael S.W. Lee

This model suggests that simply providing people with facts will lead to better choices. 

But time and again, research has shown that information alone rarely changes behavior. Because knowledge is just one piece of the puzzle. Why isn’t information enough?

Andrea Colombo, Project manager di “Bologna Città 30” e della Fondazione per l’innovazione urbana del Comune di Bologna intervistato da Ettore Paoletti e Marta Capogna

The world has changed. We are living in a time of permacrisis—a term that captures the ongoing, interconnected challenges facing humanity: ecological breakdown, social fragmentation, economic injustice, political polarization, and technological disruption. These crises are not temporary disruptions.

Christian Sarkar and Philip Kotler explore why the world's most urgent problems remain unsolved, emphasizing their interconnected and self-perpetuating nature.

In un report l'Organizzazione mondiale della sanità accusa apertamente le multinazionali di marketing ingannevole e pressioni politiche

High levels of marine microplastics have been linked to a higher prevalence of cognitive and other types of neurologic dysfunction in those living in US coastal communities.

Unhealthy commodity industries (UCIs) engage in corporate political activity, using diverse practices, including intimidatory tactics, to thwart, delay and dilute regulations that threaten their businesses

Una selezione di 102 manifesti proveniente dalla preziosa collezione dei manifesti storici della Prof.ssa Modolo, Centro Sperimentale per la Promozione della Salute (CESPES), Perugia.

Cultura e Salute Editore Perugia

"Manuale di marketing sociale per la salute e per l’ambiente" Giuseppe Fattori.

Recensione di Franco Pistono

C’è un grande bisogno di cambiare registro e il marketing sociale, vista l’efficacia, può aiutare. Naturalmente, incidendo sulla vita delle persone, occorre considerare le implicazioni etiche di ciascuna azione intrapresa ...
Ambiente e non solo

Incontro di approfondimento dedicato all'innovazione digitale che è in atto nella Pubblica Amministrazione, con particolare attenzione all'uso dell'Intelligenza Artificiale ...

Giorgio Calcagnini, Giovanni Boccia Artieri, Gea Ducci, Elisa Giomi, Ernesto Belisario

Attacchi informatici, azioni legali, sorveglianza online, discredito pubblico e persino minacce fisiche.