Many social media tools are available for health care professionals (HCPs), including social networking platforms, blogs, microblogs, wikis, media-sharing sites, and virtual reality and gaming environments.1–8These tools can be used to improve or enhance professional networking and education, organizational promotion, patient care, patient education, and public health programs.3,5–10 However, they also present potential risks to patients and HCPs regarding the distribution of poor-quality information, damage to professional image, breaches of patient privacy, violation of personal–professional boundaries, and licensing or legal issues.2–4,8,10–17 Many health care institutions and professional organizations have issued guidelines to prevent these risks
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application.
Il Master del Centro Sperimentale per la Promozione della Salute e l’Educazione Sanitaria dell’Università degli Studi di Perugia è l'unico corso in Italia accreditato dall’International Union for Health Promotion and Education (IUHPE).
Sandro Spinsanti ci invita a lasciarci guidare dai nomi delle tre Grazie e dai loro significati, Eufrosine/saggezza, Aglaia/serenità, Talia/pienezza, per portarci a riflettere sulle scelte relative alla morte e per riappropriarsene, rinunciando alle deleghe e alle complicità con chi si candida a decidere per noi. Una morte "graziosa", in braccio alle Grazie, è possibile ed è il supremo dono che la vita ci può offrire. Ma anche un compito spirituale e un impegno etico, se vogliamo promuovere una moderna cultura del vivere e del morire.
The survey illustrates what many of us are thinking: yes, the industry says that patient-centricity in clinical trials is important, but that most are not actively implementing this. Part of the reason is the definition and scope of what is patient-centricity
Is the health care industry ready to more widely leverage social networks, both face-to-face and virtual, for increasing healthy behaviors among patients?
In our most recent NEJM Catalyst Insights Council Patient Engagement Survey, “Social Networks to Improve Patient Health,” 99% of respondents acknowledge that social networks are potentially useful in health care delivery, especially for chronic disease management (named by 85% of respondents) and promotion of healthy behaviors such as weight loss, physical activity, and healthy eating (78%).
Governments across the WHO European Region need to take urgent action to address the growing public health, inequality, economic and environmental challenges in order to achieve sustainable development (meeting current needs without compromising the ability of future generations to meet their own needs) and to ensure health and well-being for present and future generations. Based on a scoping review, this report concludes that current investment policies and practices (doing business as usual) are unsustainable, with high costs to individuals, families, communities, societies, the economy and the planet. Investment in public health policies that are based on values and evidence provides effective and efficient, inclusive and innovative solutions that can drive social, economic and environmental sustainability. Investing for health and well-being is a driver and an enabler of sustainable development, and vice versa, and it empowers people to achieve the highest attainable standard of health for all. here to edit the content
Avocate italienne, Giovanna vit aujourd’hui à Paris où elle met en œuvre son engagement dans les questions de parité, d’égalité et d’accès aux droits des malades. Actuellement en mission au Service public d’Information Santé au Ministère de la santé, elle est également à l’initiative de Cancer Contribution.
Présente à l’Université d’Été des déserts médicaux et numériques début septembre, elle a accepté de répondre à nos questions. Giovanna évoque notamment son engagement auprès des sujets fragilisés.
Culture Health and Wellbeing International Conference 2017 Day 2: Tuesday 20th June 2017 The Big Debate in the Council Chamber at Bristol City Hall, UK
Low health literacy is a massive problem in the UK, Europe and United States. The medical community in general has an ongoing problem with low patient adherence to treatments, and this is one problem that could be effectively tackled with better patient support materials. ‘Better’ in this case means support materials that patients with lower health literacy can understand more readily.
Creating support materials that give plenty of information as well as comprehensive instructions or advice on living with a condition can be a difficult undertaking. Medical writers’ natural language will include terms outside general education levels, and a fine line exists between simplification and dumbing down.
Il SALUS FESTIVAL, manifestazione di rilievo nazionale dedicata alla promozione del Benessere, della Cultura della Salute e dei corretti stili di vita, giunge alla sua terza edizione. Ricchissimo il programma delle dodici giornate di convegni, seminari, laboratori e attività di carattere scientifico, artistico e divulgativo sui temi della prevenzione e della promozione della Salute dell'individuo…
Immigrant Latino youth represent a high-risk subgroup that should be targeted with health promotion efforts. However, there are considerable barriers to engagement in health-related programming. ......
We developed a 12-month campaign to be delivered via print ads, multi-platform social media promotion, contests, youth-generated videos, blog posts, and text messaging. We describe the process and outcome of campaign development and make recommendations for future campaigns.
Question Does gamification, the application of game design elements such as points and levels in nongame contexts, that uses insights from behavioral economics to enhance social incentives increase physical activity among families in the community?
Findings In this randomized clinical trial of 200 adults comprising 94 families, participants in the gamification arm had significantly greater physical activity during the 12-week intervention than participants in the control arm, including the proportion of days that step goals were achieved and the change in the mean daily steps.
Meaning Gamification designed to leverage insights from behavioral economics to enhance social incentives could offer a promising approach to improve daily health behaviors.
Social media platforms can be a fantastic mechanism to develop your professional presence, share information and network with your colleagues. Bearing in mind some important considerations will ensure you can make the most of social media and also comply with your legal and professional obligations.
Just 37% of companies involved in clinical trials are currently utilizing mHealth technologies, a recent KNect365 survey has revealed.
Based on 261 responses representing pharma, CROs and service providers split across North America, Europe and Asia, the survey results offer an insight into perceptions and implementation of technological innovations in clinical trials today. The results reveal mHealth to be one of the brightest hopes within clinical trials, but also that a number of challenges first need to be overcome before full implementation.
Research suggests Twitter may be effective in patient education and issuing public health messages as long as it is used during peak conversation times.
Understanding online discussion trends may be helpful in disseminating patient education and public health messages about mental and behavioral health via Twitter, found a study published in the Journal of the American Medical Informatics Association.
Community participation is a central concept for health promotion, covering a breadth of approaches, purposes and activities. This paper reports on a national knowledge translation project in England, UK, which resulted in a conceptual framework and typology of community-based approaches, published as national guidance. A key objective was to develop a conceptual framework linked to sources of evidence that could be used to support increased uptake of participatory methods across the health system. It was recognized that legitimacy of community participation was being undermined by a scattered evidence base, absence of a common terminology and low visibility of community practice.
Ecco, proprio da qui parte il nostro progetto. Siamo otto ragazzi di Compass iscritti al corso di Marketing Sociale tenuto dal professor Fattori che, dopo un’attenta analisi della questione HIV, hanno deciso di mobilitarsi sul tema. Considerando la fascia d’età sopracitata, abbiamo individuato negli studenti dell’Università di Bologna il nostro target primario e, compiendo una ricerca approfondita sul territorio bolognese, abbiamo individuato nella BLQ Checkpoint il partner ideale, data la loro esperienza decennale, la loro sensibilità e la loro efficienza.
Progetto in collaborazione con Last Minute Market (http://www.lastminutemarket.it/) che si occupa dell'iniziativa Farmaco Amico.
Siamo un gruppo di studenti dell'Università di Bologna. Stiamo partecipando ad un progetto legato al corso di marketing sociale al fine di coinvolgere le persone in una campagna di sensibilizzazione per la raccolta e donazione di farmaci sul territorio bolognese.
Pharma has long recognized the power of key opinion leaders, but with HCPs and patients now acquiring much of their information online, there is a new opportunity for "digital opinion influencers".
Pharma firms have long recognized the power of key opinion leaders (KOLs) in driving influence through traditional channels: journals, speaking events and word of mouth. The problem, however, is that healthcare providers (HCPs) and patients are acquiring information about disease and treatment in the online world – and many KOLs are not “digital opinion influencers,” or DOIs. This creates an opportunity – strategic DOI identification, outreach and management – for brand, communications and medical teams that is often overlooked or poorly addressed.
To get content containing either thought or leadership enter:
To get content containing both thought and leadership enter:
To get content containing the expression thought leadership enter:
You can enter several keywords and you can refine them whenever you want. Our suggestion engine uses more signals but entering a few keywords here will rapidly give you great content to curate.
Your new post is loading...
